{"id":96967,"date":"2009-12-23T18:32:51","date_gmt":"2009-12-23T23:32:51","guid":{"rendered":"http:\/\/www.stoth.com\/2009\/12\/23\/twitter-acquires-mixer-labs-to-become-more-location-savvy\/"},"modified":"2009-12-23T18:32:51","modified_gmt":"2009-12-23T23:32:51","slug":"twitter-acquires-mixer-labs-to-become-more-location-savvy","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/96967","title":{"rendered":"Twitter acquires Mixer Labs to become more location savvy"},"content":{"rendered":"<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-149136\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/9495b_twitter-stream-townme1.jpg\" alt=\"twitter-stream-townme\" width=\"397\" height=\"346\" \/>It looks like <a href=\"http:\/\/www.twitter.com\">Twitter<\/a> and the applications built around it are going to get smarter about where you&#8217;re tweeting from. The company just said that it has purchased\u00a0<a href=\"http:\/\/search.twitter.com\/search?q=Mixer%20Labs\">Mixer Labs<\/a>, startup that created the <a href=\"http:\/\/www.townme.com\">TownMe<\/a> activity guide as well as <a href=\"http:\/\/www.geoapi.com\">GeoAPI<\/a>, a set of developer tools for accessing \u00a0TownMe&#8217;s location data.<\/p>\n<p>The San Mateo, Calif. team was trying to build a Yelp competitor, of sorts. It went beyond business listings and user reviews by pulling in other information available on the web, such as US Census Data.<\/p>\n<p>Mixer Labs then offered developers access to that data through an\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/API\">API<\/a>. So an application could get useful information, such as nearby tweets or locations of interest, about a set of latitude and longitude coordinates. Developers could also create their own layer of data over Mixer Labs&#8217;, allowing you to store check-ins (like in\u00a0<a href=\"http:\/\/search.twitter.com\/search?q=Foursquare\">Foursquare<\/a>) or virtual prizes at different locations. (The screenshot above is from a demo application built for the API.)<\/p>\n<p>The API was initially <a href=\"http:\/\/digital.venturebeat.com\/2009\/10\/15\/use-townmes-data-to-build-your-own-foursquare-or-other-location-based-app\/\">called the TownMe API<\/a>, but was eventually spun off as a separate service, dubbed GeoAPI.<\/p>\n<p>Twitter says this acquisition builds on its announcement last month of <a href=\"http:\/\/venturebeat.com\/2009\/11\/19\/twitter-finally-enables-geotagged-tweets-with-new-location-api\/\">a geotagging API<\/a>, allowing third-party applications to tag tweets with your location. The company writes:<\/p>\n<blockquote>\n<p>As of today, [Mixer Labs is] part of Twitter and will be working to combine the contextual relevance of location to tweets. We want to know <em>What&#8217;s happening?<\/em>, and more precisely, <em>Where is it happening?<\/em> As a dramatic example, twittering &#8220;Earthquake!&#8221; alone is not as informative as &#8220;Earthquake!&#8221; coupled with your current location. We will be looking at how to integrate the work Mixer Labs has done with the Twitter API in useful ways that give developers behind geo-enabled apps like Birdfeed,Seesmic Web, Foursquare, Gowalla, Twidroid, Twittelator Pro and other powerful new possibilities.<\/p>\n<\/blockquote>\n<p>I asked the Mixer Labs founders for more information on the deal, and they told me to ask Twitter, which I did. If hear back, I&#8217;ll update the post.<\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/Mtr7L0EQv8AnoeiikWh5x2B10Pw\/0\/da\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/9495b_di\" border=\"0\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/Mtr7L0EQv8AnoeiikWh5x2B10Pw\/1\/da\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/9495b_di\" border=\"0\"><\/img><\/a><\/p>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=4jmsZcStwaU:cusEOcxNSss:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/9495b_Venturebeat?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=4jmsZcStwaU:cusEOcxNSss:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/9495b_Venturebeat?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=4jmsZcStwaU:cusEOcxNSss:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/6a95d_Venturebeat?i=4jmsZcStwaU:cusEOcxNSss:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=4jmsZcStwaU:cusEOcxNSss:I9og5sOYxJI\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/6a95d_Venturebeat?d=I9og5sOYxJI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=4jmsZcStwaU:cusEOcxNSss:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/6a95d_Venturebeat?i=4jmsZcStwaU:cusEOcxNSss:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/6a95d_4jmsZcStwaU\" height=\"1\" width=\"1\" \/> <\/p>\n<p>Buy This Item: <a class=\"buy\" href=\"http:\/\/www.stoth.com\/buy.php\" ><span style=\"color: #33bc03\">[Click here to buy this item]<\/span><\/a><\/p>\n<p><a href=\"http:\/\/feedproxy.google.com\/~r\/Venturebeat\/~3\/4jmsZcStwaU\/\" >Read Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It looks like Twitter and the applications built around it are going to get smarter about where you&#8217;re tweeting from. The company just said that it has purchased\u00a0Mixer Labs, startup that created the TownMe activity guide as well as GeoAPI, a set of developer tools for accessing \u00a0TownMe&#8217;s location data. The San Mateo, Calif. team [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-96967","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/96967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=96967"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/96967\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=96967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=96967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=96967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}