{"id":98276,"date":"2009-12-24T08:30:00","date_gmt":"2009-12-24T13:30:00","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20091218\/1059437424.shtml"},"modified":"2009-12-24T08:30:00","modified_gmt":"2009-12-24T13:30:00","slug":"pepsi-drops-super-bowl-ads-goes-with-online-promotions-instead","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/98276","title":{"rendered":"Pepsi Drops Super Bowl Ads&#8230; Goes With Online Promotions Instead"},"content":{"rendered":"<p>Earlier this year, I randomly ended up in a fascinating conversation with a marketing guy from Pepsi, who was telling me about some of the online marketing efforts the company ran during the 2009 Super Bowl, saying that they got the same &#8220;response&#8221; as the multi-million dollar Super Bowl commercials got, but only cost in the tens of thousands of dollars, rather than millions.  Based on that I have to admit I&#8217;m not all that surprised to find out (via <a href=\"http:\/\/www.techdirt.com\/profile.php?u=luckyjoe13\">The Infamous Joe<\/a>) that Pepsi has decided <a href=\"http:\/\/sports.espn.go.com\/nfl\/news\/story?id=4751415&#038;campaign=rss&#038;source=ESPNHeadlines\" >not to buy any Super Bowl ads<\/a> for the 2010 game, but will be investing a ton in some online promotions.  This is after 23 straight years of Super Bowl ads by Pepsi, costing the company hundreds of millions of dollars.  I&#8217;m sure that the Super Bowl will be just fine (it claims it&#8217;s sold out 90% of its ads already, though the prices did drop a bit this year, apparently), but it does suggest that some may be realizing that there are better ways to get your message out than spending a ridiculous sum for a single commercial spot.<\/p>\n<p><a href=\"http:\/\/techdirt.com\/articles\/20091218\/1059437424.shtml\">Permalink<\/a> | <a href=\"http:\/\/techdirt.com\/articles\/20091218\/1059437424.shtml#comments\">Comments<\/a> | <a href=\"http:\/\/techdirt.com\/article.php?sid=20091218\/1059437424&#038;op=sharethis\">Email This Story<\/a><br \/>\n <br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=ff1a0b8fa2d67ac3474b9a5ae0c6acdd&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=ff1a0b8fa2d67ac3474b9a5ae0c6acdd&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=FVTRJs-xjN8:qKk6v1SPFeQ:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?i=FVTRJs-xjN8:qKk6v1SPFeQ:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.techdirt.com\/~ff\/techdirt\/feed?a=FVTRJs-xjN8:qKk6v1SPFeQ:c-S6u7MTCTE\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/techdirt\/feed?d=c-S6u7MTCTE\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/techdirt\/feed\/~4\/FVTRJs-xjN8\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, I randomly ended up in a fascinating conversation with a marketing guy from Pepsi, who was telling me about some of the online marketing efforts the company ran during the 2009 Super Bowl, saying that they got the same &#8220;response&#8221; as the multi-million dollar Super Bowl commercials got, but only cost in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-98276","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/98276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=98276"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/98276\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=98276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=98276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=98276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}