Once-proud Toyota is learning what it feels like to be laughed at

Heard any good Toyota jokes lately? As the automaker admits yet another technical glitch (this time an alleged loss of braking ability with the Prius), comedians and would-be comedians are piling on. So far, the late-night comics, perhaps consumed with their own issues, have largely left Toyota alone, except for Jay Leno, who riffed on another incident: "Well, it happened again. Two Northwest pilots overshot Minneapolis Airport by 500 miles. They weren’t in a plane, they were in a Toyota. It wouldn’t stop." A site called DailyComedy.com suggested an alternate tagline for the Prius: "Making the world a better place. Even if you’re not in it." And consumers in a Los Angeles Times story posited that Toyota stands for "This One You Oughta Tow Away." Not to be outdone, comedian Michael Nelson rolled out this semi-funny video of a putative Toyota spokesman named Beau Jangles who can no longer keep up the lies. "I can’t do it," he says, whipping out a cigarette and a beer. "Oh really, it’s my job to lie to people?" He then explains other Toyota defects. "The Camry was designed by a freshman at DeVry," he says. "It was a question on his midterm." Also, the Matrix has a blind spot so big that you have to ride with a seeing-eye dog. So far, not great, though I’m sure comedy writers are dreaming up Toyota zingers as you read this.

—Posted by Todd Wasserman