Four years ago I wrote a Language Log post looking into the use of podium as a verb at the Winter Olympics in Torino — and the often extreme reactions that the usage provoked. Now with the Vancouver Olympics coming up, I return to the theme in my latest On Language column in the New York Times Magazine. It is no doubt the first (and last) article in the Times to cite both a senior editor of Ski Racing magazine and Eve & Herbert Clark’s crucial study of denominal verbs.