The Japanese premium car maker has been selling hybrid vehicles for 5 years now and thanks to its sales of over 190,000 units launched a new campaign to emphasize the fact that hybrids are no longer a concept of future cars, but cars that have been on the road since 2004.
Based on the aforementioned sales figure, Lexus took into account an average of 10K miles/year and came up with the 5.5 billion miles mark for its new campaign. With this new campaign, Lexus has integrated for the first time… (read more)