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A new analysis has an encouraging conclusion about individuals who “go green”: If we all took a few simple steps, collectively we could reduce U.S. carbon dioxide emissions 15%. Each of these steps is cheap (or free) and won’t cramp anyone’s lifestyle.
How simple are the actions? Here are 15 tips from the report:
- Reduce unwanted catalog subscriptions.
- Decrease vehicle idling and maintaining your vehicle.
- Use a programmable thermostat.
- Replace seven light bulbs with CFLs.
- Reduce food waste 25%.
- Set computers to hibernate mode.
- Shut off unused lights.
- Fly once less per year.
- Carpool twice or telecommute once to work every week.
- Caulk, weatherstrip, add attic insulation, and otherwise seal heat leaks.
- Kill the phantom load.
- Wash clothes in cold water and turn down the water heater thermostat.
- Take advantage of “cash for appliances.”
- Recycle and buy products made from recycled materials.
- Eat poultry in place of red meat two days per week.
That’s right, you don’t have to be a vegetarian. And you don’t have to raise your own chickens. Just eating lower on the food chain has a huge impact on your individual climate impact (even if the commentators on Fox Business News doubted the assertion when The Daily Green suggested it).
Of course, the challenge, as always, is to inspire mass action on these types of simple actions. That’s the heart of the report by the NRDC and the Garrison Institute’s Climate Mind Behavior Project. It’s probably self-evident, but the purpose of the project is to “integrate emerging research findings about what drives human behavior into new thinking on climate solutions.”
“The behavioral approach by no means replaces or competes against other policy, regulatory, market, and technology innovations which we need,” Jonathan Rose, co-founder of the Garrison Institute, said in a prepared release. “But it’s one key front among others in the quest for climate and energy solutions, and conservation now is key while we move forward on those other fronts. Economists and people who study behavior and decision-making have broken through to new understandings of human behavior and human choices, based on brain physiology and evolution. They can explain for example why we may be slow individually to do simple things well within our capability that would reduce our climate impacts, even though it would be in our interests to do so, or why we are much more likely to make those changes when we know we’re not alone, that others will do it too, and our contributions will aggregate. The opportunity now is to start applying these sorts of insights concertedly to get people to adopt them faster.”
The effort recognizes that the old economic view of human behavior (that we all act in our own best self interest) is as flawed as markets are in controlling pollution (such “externalities” aren’t included in the market price of the goods that cause pollution). Instead, behavioral economics suggests that a complex set of influences guides our decision-making (the market itself, our emotions, our communities and our innate sense of fairness, among them).
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- Real Foods and How to Cook Them
- 10 Idiot-Proof Going Green Tips
- How to Start Your Own Organic Garden
Reprinted with permission of Hearst Communications, Inc