Everybody has a Sweet Tooth! (Jan, 1949)

According to Wolfram Alpha U.S. sugar consumption is currently about 152.8 lbs a year.

Everybody has a Sweet Tooth!

AND a GOOD THING it is, too. For sugar is an energy food, essential in every good daily diet. Normally, we Americans consume from fourteen to fifteen billion pound- of sugar yearly—about a hundred pounds per person—a fact that helps to make US an energetic and healthy people.

Heretofore, most sugar was produced and sold in crystalline form. This is the most convenient form for household use, but large industrial users, such as soft drink hot tiers, ice cream manufacturers, confectioners, canners, bakers and others must use it in liquid form. And the job of converting large quantities of crystalline sugar back into a liquid has always been expensive and troublesome.

Now, however, a new refining technique developed by American Cyanamid Company promises to make clean, ready-to-use liquid sugar available to all who need it. This new process, based on the use of Cyanamid’s IONAC* Ion Exchange Resins, enable- small refineries and large users to produce liquid sugar economically, for the first time in history. Already small plants of this type have been set up in the Midwest, and more are under construction. Eventually the U. S. may have a whole network of these local liquid sugar plants! Here is one of the most important advances in hundreds of years of sugar refining —a development that will help to cut the cost and improve the production of many products containing sugar.

Here is another Cyanamid development that is contributing to “molding the future through chemistry.”

American Cyanamid company 30 ROCKEFELLER PLAZA, NEW YORK 20, N. Y.

MOLDING THE FUTURE THROUGH CHEMISTRY