MocoSpace, the mobile equivalent of MySpace who dormantly registered more than 11 million, released a report surveying their users to reveal people are twice as likely to buy an iPhone and Android phone however Android traffic is up nearly 40% in the first quarter 2010. Key take-aways from data like this shows the market is shifting from a desktop computing world to a mobile computing world.
“Our Mobile Social Graph report demonstrates the rise of Android and iPhone as central social-networking devices,” says Justin Siegel, MocoSpace CEO. “Our data confirms that smartphones encourage longer sessions and also increased purchasing of virtual currency.”
Key findings from the Mobile Social Graph:
- Android phone traffic increased 39.9% in Q1
- 30% of traditional feature phone users plan to purchase a smartphone in 2010
- iPhone is 2 times more attractive than Android for potential smartphone buyers
- Traditional feature phone usage decreased by 22%
- iPhone/Android sessions are 27.8% longer than feature phone sessions
- Mobile users log-in almost twice as often as PC users
- iPhone/Android users are 72% more likely to buy virtual currency than feature phone users
