Despite an acrimonious couple of years, it appears that Bill Simmons and ESPN will be renewing their contract together in the next couple weeks. While the news itself is noteworthy due to Simmons’ celebrated ability to keep sports-minded professionals from actually doing their jobs, Deadspin does a great job of evaluating what Simmons is worth as a commodity to ESPN, despite the nebulous nature of being an “internet and podcast” celebrity.
Few have leveraged their internet readerships better than Simmons. If you’re reading this (or any other men’s site), you are likely directly or indirectly affected by his work or his approach to internet marketing. Get the low down in a great article here.
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