One thing the CES show in Las Vegas will demonstrate is that the eReader device market is getting very crowded. Added to this is a raft of content and content distributors vying for your eReading attention. One of these, the eBook aggregator OverDrive, is capitalising on worldwide interest in eReaders and looking to expand its customer base outside the U.S.
The company reports that it has added 1,700 international book sellers, publishers and libararies to its network – existing partners included Borders.com, BarnesAndNoble.com and WHSmith.co.uk.
The partnerships bring its total catalog up to 400,000 digital books. New online retailers include Australia’s Read Without Paper, Livraria Cultura in Brazil, Txtr in Germany, InfiBeam in Inida, Digitalbok in Norway and Books on Board in the UK.
International publishers added to the OverDrive stable include iMinds in Australia, ChineseAll and Penguin Canada.
The company has also gained a foothold in the library sector, with some 10,000 institutions currently in its stable. They include libararies in New York City, Singapore, Toronto and Taipei. Last year, the company put an effort into expanding its business in the UK and now also have dozens of libraries from there, too, including the London Borough of Bexley and Liverpool City Council.
OverDrive currently works on Windows-based tablets, Apple (NSDQ: AAPL) products, the Sony (NYSE: SNE) Reader, nook and Motorola’s Droid. The company already has apps for Android and Windows Mobile devices, and plans to add new digital book apps for the iPhone and BlackBerry devices later this year.
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