Michael Bastian connects well with GANT because it’s one of those classic labels his father wore. To give GANT the reinvention he envisions, Bastian exclaims that, “I see my version of the GANT guy as the younger brother to the Michael Bastian guy. He’s more casual, and a little more athletic, but with a modern edge that feels both approachable and sophisticated.” This is Bastian’s nod to American sportswear, the theme of lacrosse, and the youthfulness of items such as rugbies and shorts, mixed in with the casual styles of blazers, cords, and plaids is just the right formula to introduce the brand to its younger/future clientele.
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Source: NY Mag