Gregory T. Huang wrote:
Seattle-based Lucid Commerce, a provider of business intelligence software and data for direct marketers, has closed a $4 million Series B funding round, according to a report in VentureWire this morning. New York-based Greycroft Partners led the round, the report said, and OVP Venture Partners, in Kirkland, WA, participated. OVP led Lucid’s $2.5 million Series A funding in 2008. Last September, there were reports that the company had raised part of its Series B round. Lucid Commerce is led by co-founder and CEO Tyson Roberts, a former aQuantive employee.
