When you work for an international development agency you’re always looking for engaging ways to tell the development story.
In a bid to try something different – not just writing policy papers and thousands of words blog type features – we came up with the idea of using animations. We wanted to give people who support Oxfam the tools to challenge aid sceptics. We also hope to reach new people who might not come across our policy positions any other way.
I wrote the script for the animation below and then worked with an animation team from State of Play Games. There was a lot of back and forth as we refined the messages, adapted the animations and then went through the rigours of getting it signed off. Colours have to be right, you have to say things like this or like that – it’s complicated working at a large NGO.
This animation outlines the case for where aid has made a difference to millions of lives and shows that the idea that aid simply doesn’t work, doesn’t fit the reality in many of the poorest parts of the world.
I’d be really interested to hear what people think.