The Boy Genius Report: What is BlackBerry thinking?

BlackBerry Strategy Analysis
At the company’s BlackBerry Live conference on Tuesday, BlackBerry announced what could be interpreted as zero positive news for the company. First, there’s the BlackBerry Q5 mid-range QWERTY handset that runs BlackBerry 10. Pricing was conveniently not announced. Industry watchers are chiming in saying that BlackBerry really needs to hit a $250 price point at full retail in order to compete in Asia and other similar markets. Let me spoil it for you.

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