Google is very protective of its name, logo and all the things that are closely associated with its brand. Having such powerful branding, which is actually about to undergo some major changes, this makes a lot of sense. In some cases, though, it may get a little overzealous and things may not go the way it intended, like the Groovle.com dispute which was very recently settled in favor of Groovle. The dispute was over the domain name which Google claims is very similar to its own and can be misleading. The fact that Groovle.com offers users a way of customizing their search experience, by enabling them to use background image on a page similar to Google’s homepage, certainly didn’t help.
The National Arbitration Forum (NAF), the organization which handled the dispute, found in favor of the defendant saying that the name is sufficiently different as to not cause confusion between the two. What it means is that Groovle.com gets to keep its domain name.
“Respondent [Groovle.com] contends that its alterations clearly transform the predominant word of the <groovle.com> domain name to “groove” or “groovy,” not GOOGLE. Respondent contends that these alterations are sufficient to distinguish its <groovle.com> domain name from Complainant’s GOOGLE mark. The Panel a… (read more)


BYD is indeed one of most optimistic carmakers in China as it continuously makes bright predictions and hopes to become a global player. After announcing that it is looking to become the world’s number one automaker by 2025, BYD is aiming to double its sales in 2010 to 800,000 units and thus grow even bigger to achieve the apparently impossible aforementioned goal.

Jay Leno participated in a series of pre-production tests of the supercar world’s new gem, the McLaren MP4-12C.
Before finding out the definitive decision of the Paris’ Tribunal de Grande Instance in his trial against the International Automobile Federation (FIA), Flavio Briatore spoke his mind about the most important topic of the day in Formula One, namely the return of his former pupil Michael Schumacher in the series.
Ford has a brand new V8 engine which was presented on the Mustang GT model. The powerplant will be built in Windsor, Ontario, Canada, at its Essex Engine plant. This decision is of great importance for the Canadian Auto Workers union, which hopes that production of the new engine will increase as time passes and that the engine will be fitted on other models.







Social media can be a great thing but just like anything else, overuse can lead to sometimes damaging behavior. Facebook pretty much defines online social interaction these days and it’s not that easy to let it go. An interesting alternative has popped up, Seppukoo, a website offering Facebook users an honorable way out by committing ‘virtual suicide’. And the best part is that you won’t pass away quietly, all your Facebook friends will be able to visit a memorial page set up on Seppukoo.com. Facebook though isn’t finding the site particularly amusing and, not only has it begun blocking it, it’s also getting its lawyers involved, as the LA Times blog found.

We’ve seen some crazy prices for replicas, but this time things have gone extremely far, as this add might be the biggest joke of them all. We’re talking about a car dubbed the 2010 Ferrari Enzo prototype which was built and designed by Dimitris Papanagnou from Greece.