Author: Serkadis

You no doubt know by now that Yahoo announced that it has agreed to acquire Tumblr for $1.1 billion. Right from the start, CEO Marissa Mayer has said that the company will be looking into putting more ads into the Tumblr experience.

“In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love,” she said in the announcementl. “In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.”

On a conference call today, she said we could expect more ads like Yahoo’s “Yahoo Stream” ads on Tumblr, and that they would introduce a “very light ad load” on the dashboard, and might work with bloggers who want ads on their blogs. Ad units would be native.

Well, we might be seeing some new ads sooner rather than later. Tumblr will be launching a test of in-stream ads on desktop users’ dashboards as soon as tomorrow, according to Business Insider, who has obtained Tumblr’s ad sales pitch deck. Here’s the first of a handful of a slides, BI shared:

“With Tumblr’s newest ad product, brands finally are front and center, with the world’s greatest creators,” one of the slides says. “Welcome to the richest content stream in the world.”

According to the pitch deck, the ads will be delivered directly in the native dashboard streams of millions of users. The “Web In-Stream” product is in beta, and Tumblr is offering an exclusive launch partnership opportunity to a handful of select brands for the ad unit’s debut, according to the slides, which say that all Tumblr post types are supported. Partners are apparently being offered category-exclusivity.

For $200K, according to the slides, partners can get ten desktop Radar posts within a 30-day span (between May 21 and July 21), 24 hours each for 5% of all Dashboard page views, support from the Tumblr team, U.S. guaranteed impression serving only, over 25 million dashboard impressions ($8.00CPM on Radar impressions), and multi-week exposure as premier sponsor in Spotlight. They also get ninety-day access to Tumblr Analytics and three weeks as an exclusive beta in-stream launch sponsor partner with ten in-stream posts within a 21 day span (June 1 and June 21).

A lot of Tumblr users are already freaking out.

Often times, the best way to to get a sense of your data is to look at it. A bunch of of numbers or words might not mean anything sitting within a table, but they start to make a lot more sense when they’re turned into a chart. In fields like mass cytometry, though, where doctors might want to analyze dozens of biological markers for each of tends of thousands of cells in a tissue sample, creating an easy-to-understand chart is easier said than done.

That’s why a group of researchers from Columbia University and Stanford University developed an algorithm that can do just that, turning those cells into something that resembles your social graph. This lets researchers see how the various cells are related to each other so they know , for example, where to focus cancer treatment and what to track as that treatment progresses.

The idea of representing large or complex data as a graph is nothing new, but it has taken on more prominence thanks to the rise of social media and those ubiquitous social graphs that map out who’s connected to whom. As we highlighted recently, however, graph analysis is becoming more popular outside the realm of social networks, and is being applied to problems that are more complex than just figuring out simple relationships within a network. In cases such as medical research, especially, graphs can provide a very effective way of seeing how potentially hundreds of thousands of data points spanning perhaps hundreds of variables are similar to each other.

That’s exactly what the team at Columbia and Stanford has done with a new algorithm that they’ve demonstrated within the realm of mass cytometry. According to a press release announcing the research (which is available via paid download at Nature Biotechnology):

“The method, called viSNE (visual interactive Stochastic Neighbor Embedding), is based on a sophisticated algorithm that translates high-dimensional data (e.g., a dataset that includes many different simultaneous measurements from single cells) into visual representations similar to two-dimensional ‘scatter plots’ ….

“The viSNE software can analyze measurements of dozens of molecular markers. In the two-dimensional maps that result, the distance between points represents the degree of similarity between single cells. The maps can reveal clearly defined groups of cells with distinct behaviors (e.g., drug resistance) even if they are only a tiny fraction of the total population. This should enable the design of ways to physically isolate and study these cell subpopulations in the laboratory.”

I assume they say similar to scatter plots because the algorithm is analyzing data across more than two dimensions, although the resulting chart is essentially the same (i.e., data points with similar characteristics will form clusters).

Whether or not they’re technically similar, this research seems similar to what Ayasdi is doing with its new data-analysis software based on a technique called topological data analysis. In both cases, though, the algorithms aren’t necessarily concerned with how data points interact with one another (like in network graphs), but rather what similar characteristics the points share. Ayasdi’s software has been used in cancer research, too, including on datasets spanning hundreds of patients and tens of thousands of variables.

In theory — although not likely in practice considering the complexity of the datasets medical researchers are dealing with — these approaches are similar to clustering approaches that are also popular among data scientists working with web companies. In areas such as e-commerce or email management, for example, where there isn’t a strong social element, companies can broadly break customers into distinct groups based on their behavior or interests.

Of course, curing cancer is a slightly more compelling — and difficult — goal than targeted advertising. The algorithms have to be precise so as not to miss similarities hidden within the mass of data. In the case of viSNE, the researchers say they’ve been able to spot small groups of cells (like 20 out of tens of thousands) that might be able to survive chemotherapy and increase the likelihood of a recurring tumor.

But we probably shouldn’t bee too quick to discount the work that web companies do as somehow less valuable than that of cancers researchers, for example. The big data era arguably started with the web, and web companies have generated some of the most important data-analysis techniques and technologies around today (see, for example, Google’s Jeff Dean, with whom I’ll be speaking at our Structure conference next month). As medical researchers start generating more and more data via cytometry, genome sequencing and even electronic medical records, it will be critical for individuals in all fields to keep track of what data scientists in other fields are doing and figure out how that might apply to their own work.

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Today’s Google Webmaster Help video gets a little philosophical. Matt Cutts takes on the question:

How can Google be confident with their SERPs, when relying on inherently subjective signals that influence which sites display (i.e. using human ‘quality raters’ to evaluate entire domains without the context of the search query itself)?

Cutts notes that the quality raters do in fact see the search itself, so they’re not seeing the results out of context.

On the philosophy that there are subjective signals, Cutts says, “I would agree with that. I think people who think that search engines are completely objective ignore the fact that every search engine has its own philosophy. Every search engine has its own set of algorithms, and those algorithms encode the ranking philosophy of that search engine, and some algorithms will veer more towards diversity. Some might show Wikipedia more. Every search engine is going to have different ideas about what the ideal set of search results is. And there is no scientifically provable best way to rank websites, so it’s always going to be a little bit subjective.”

“I think on the bright side, what we do is we try to listen to outside feedback,” he continues. “We have people like Amit Singhal who have been ranking and dealing with information retrieval for longer than a lot of SEOs have been alive (if you’re a young SEO, you know). He got his PhD in information retrieval, and a lot of us have been working on it for a long time, and so I think we have a relatively fine-tuned sense of when people will get angry, [or] of when they’ll be unhappy.”

“For example, with Panda, we were actually working on trying to spot low-quality content – the sort of thing that’s in between the quality team and the webspam team, and the sort of low quality that’s not quite spam, but almost spam,” he says. “We were working on that for months, and thinking about that for months before we started to see the larger public get a little bit angry about that. So I think we do have to say to ourselves, like any engineering organization, it’s possible for people to be wrong. It’s possible for us to show not enough domain diversity or too much domain diversity. That’s why it’s important that we listen to what people say from outside Google, and hear that feedback as well.”

On the Panda front, Cutts did reveal recently that the algorithm might be a little more forgiving, going forward, than it has been in the past. So there’s that.

Microsoft’s Windows 8 platform hasn’t exactly been the catalyst PC makers were looking for as sales continue to slide, but the new operating system does seem to be making some progress. IHS-owned market research firm Displaybank says that of the 46 million notebook computers that shipped during the first quarter this year, 4.57 million of them included touchscreens, Digitimes reported. That figure is good for a 10% share of the global market and is up a healthy 51.8% from the fourth quarter last year. Displaybank is impressed by touchscreen laptops’ relatively quick penetration considering how young the market is, but it remains to be seen whether or not Microsoft’s new platform and the touchscreens that come along with it will help struggling PC makers rebound.

Here’s a frustrating headline from Minneapolis/St Paul Business Journal:

Target goes tech-hunting in San Francisco

Why aren’t they looking in Minnesota? Here’s the news…

Target Corp. has opened an office in San Francisco, where it plans to scout for tech talent to build its e-commerce and mobile technology efforts.

Reuters reports that Target had hired David Newman to run its Technology Innovation Center, which will seek out other tech companies that can help Target’s tech ventures, like speeding up its website or improve the shopping experience for smartphone-wielding customers already in its stores.

A good friend and definite tech talent moved to San Francisco a couple of years ago. So I know why. He’s had more opportunities there – with established and startup companies. He moved there because he knew he’d learn more, earn more and have greater opportunities. (I’m not sure he realized that earning more might be offset by such a rising cost of living!) At the end of the day, he is a tech talent from Minnesota and he was drawn West. And his migration is part of why it makes sense that a company wanting to tap into such talent would look West. It’s where the talent goes.

I guess what I’m asking is how Minnesota can build the talent – and perhaps more importantly the reputation as a place to go for tech talent? I think programs like Thomson Reuters working with youth on programming skills helps. I think communities, such as Fergus Falls have done a good job marketing themselves as a great place to telework – but it seems like a concerted statewide effort to bolster efforts to improve and promote our local tech skills would help keep Minnesota companies from going to San Francisco to find tech talent.

Casting for Season 2 of Netflix’s breakout hit House of Cards is currently underway in Maryland.

Maryland Governor Martin O’Malley recently announced that the show had returned to production in the state, as producers take advantage of a tax credit it offers to film productions.

On Tuesday, O’Malley was hanging out on set:

On set at @houseofcards Season 2 – a great #Maryland film industry / @netflix production creating 5,700 jobs twitter.com/GovernorOMalle…

— Martin O’Malley (@GovernorOMalley) May 14, 2013

Great visit w/ Cast & Crew of @houseofcards – agree w/ @kevinspacey, MD is ‘without question, Hollywood East.’ twitter.com/GovernorOMalle…

— Martin O’Malley (@GovernorOMalley) May 14, 2013

Thanks for visiting the set @governoromalley. Informative @baltimoresun piece detailing Maryland’s film tax incentive bit.ly/19u8t0c

— Kevin Spacey (@KevinSpacey) May 15, 2013

He caught up with House of Cards star Kevin Spacey again on Saturday:

Great seeing @kevinspacey at the @preaknessstakes. Film & horses: two great economic boosts for MD. twitter.com/GovernorOMalle…

— Martin O’Malley (@GovernorOMalley) May 18, 2013

Spacey, by the way, apparently wore a ring from the show at Preakness:

If you’ve watched House of Cards you will know all about the ring I’m wearing at Preakness. If not – you should watch. Its Francis’s ring.

— Kevin Spacey (@KevinSpacey) May 19, 2013

On Saturday, according to the Baltimore Sun, about a thousand people showed up at the Bel Air Reckord Armory for a casting call for the show. David Anderson reports:

“It was a great cross section of people, I think, that will allow us to depict all walks of life in Washington, D.C.,” local casting director Kimberly Skyrme said.

Skyrme, who is the owner of Kimberly Skyrme Casting of University Park in Prince George’s County, and her staff took headshots and the resumes, and spent several minutes speaking with hundreds of men, women and children who came through the Armory gymnasium throughout the day Saturday.

While a release date for the second season has not yet been set, fans will be happy to know that the ball is indeed rolling. In the meantime, they can expect more good stuff coming from Netflix. Later this week, Arrested Development will finally make its long-awaited return as a Netflix-exclusive.

Meanwhile, fans of Netflix’s most recent original show, Hemlock Grove, are eagerly awaiting a second season.

House of Cards Season 1 will hit DVD on June 11th.

Image via

Laptops are the new desktops. While you can buy a solid tower PC for about $500, this price represents how little manufacturers care about the desktop world. Barring a few huge gaming rigs, laptops are where it’s at.

We have been arguably remiss in avoiding formal laptop reviews and so we’re trying to remedy that with a series we’re calling Laptop Week. This week we will focus on some of the best laptops available today alongside a few gems that popped up over the past year or so. We will run the gamut from Chromebooks to Windows 8 and take a few detours on the way.

You can read all of our Laptop Week coverage here and feel free to contact me if you’d like to see us look at anything in particular on the market or in the laptops we’re testing. Look for a few Laptop Week posts per day, starting with an amazing Ubuntu laptop that I think could easily replace a MacBook Air for those in the right frame of mind.

We’ve created a quick and easy rating method for each laptop we address and take into consideration the needs of designers, entrepreneurs, and programmers. Because you mostly don’t care about speeds and feeds, these will be high-level assessments of each laptop from a practical perspective.

Welcome to Laptop Week. We hope you enjoy your stay.

When Zach Sobiech was told that he only had months to live, his response was to “embrace every day with hope and joy,” and as described in the text of the “Clouds” video, he turned to music to say goodbye.

Released in December, the video went viral, and tugged at the heartstrings of viewers around the world, and eventually led to a celebrity tribute video featuring Bryan Cranston, Anna Faris, Sarah Silverman, Ed Helms, Jenna Elfman, Jason Mraz and others.

Sobiech was diagnosed with osterosarcoma (a rare, cancerous bone tumor that develops in children) in November 2009. He went through several surgeries and months of chemotherapy. At the end of last May, cancer was found in his pelvis and lungs. “There are no effective treatments left,” the video says.

Zach’s mother Laura posted the following message to website CaringBridge.org today:

Zachary passed away this morning. He was surrounded by his sisters, brother, parents and girlfriend. We love him dearly.

A concert is scheduled for this coming Saturday to raise money for Sobiech’s fund, which aims to raise money to fight the disease. Donations are also being accepted here.

Clouds is currently approaching 3 million views on YouTube.

Here’s another song Zach and his group A Firm Handshake released in February:

[via Today]

Although last week’s Google I/O event overflowed with new feature debuts, I noted on Thursday that one key Google service was absent: Google Voice. Instead we heard about Google’s new Hangouts app, a unified messaging service for the web, Android and iOS devices.

Hangouts has taken the place of Google Talk, which is what I use daily to make phone calls via Google Voice. Or at least I used to.

At the moment, users who upgrade to Hangouts on the web lose the ability to make voice calls through the old Google Talk. Incoming Google Voice calls can still be accepted through the new Hangouts, however. It turns out that Google Voice actually is a big part of Hangouts, it’s just not ready yet. Nikhyl Singhal, a product manager for all of Google’s real-time communications services said this on his Google+ page on Monday:

“Hangouts is designed to be the future of Google Voice, and making/receiving phone calls is just the beginning. Future versions of Hangouts will integrate Google Voice more seamlessly.”

Singhal notes that from within Gmail, users can still place outbound Google Voice phone calls, so the functionality is still available; just not yet in the new Hangouts app or the Chrome extension for Hangouts.

On a related note, Hangouts still doesn’t use the open source WebRTC, or Web real-time communications, API that will allow for video, voice and file sharing without the need for plug-ins. Instead, the service is still built upon technology from Vidyo, which clarified the WebRTC situation in a blog post today. Google has confirmed the same to my colleague, Janko Roettgers.

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For every wave of opportunity that comes through Silicon Valley you’ll find a lot of newly minted millionaires, and even some billionaires. But for each sector there’s usually a couple of investors that so utterly own the space that they invest in that it’s like they wrote the rules of the game, and they alone know how to play.

Following the news that Yahoo will acquire social sharing platform Tumblr for a massive $1.1 billion in cash, it’s becoming clear that two of these investing svengalis are Bijan Sabet of Spark Capital, and Fred Wilson of Union Square Ventures. They’re the venture capital rockstars of the social web as their jaw-dropping track records shows — they have been very early investors in companies like Twitter, Tumblr and Foursquare. Wilson was also early to Zynga, Etsy and Kickstarter.

We’ve seen this pattern before. During the networking boom of the late 1990s, it was Vinod Khosla and Promod Haque of Norwest Venture Partners who scored many of the top deals. Khosla was early to the table with companies like Cerent, Siara and Juniper Networks.

For the first wave of the consumer Internet it was John Doerr who owned it all, and later during the search boom, he and Sequoia Capital’s Mike Moritz led the charge by investing in Google. Similarly, the shift to the social web (or post Web 2.0) has been a happy hunting ground for Wilson and Sabet.

While there are others such as David Sze of Greylock and Jim Breyer of Accel Partners who have found success in social with Facebook, the Sabet and Wilson team has a better on-base percentage. And one of the reasons why these two guys have found gold faster than others is because they are active participants in the social web and invest in what they know.

Sabet, who moved up to number 51 on Forbes’ Midas List in 2013, was described by Tumblr’s founder and CEO David Karp as someone who “lives and breathes,” social media, and as Karp’s “mentor, friend and partner from day zero.” Sabet said in a post this morning that he met Karp when he was 19 and “was immediately taken with his passion and drive to create wonderful things.” His other investments include Twitter, Foursquare, OMGPOP (sold to Zynga for $180 million), and thePlatform (acquired by Comcast), as well as RunKeeper, Boxee, Jelly, Lyft and Stack Exchange.

Wilson, who writes the popular blog AVC, is one of the most winning venture investors thus far in the new century. He rose to number 16 on Forbes’ Midas List in 2013. In addition to Tumblr, Wilson has backed Twitter, Zynga, Etsy, Kickstarter, FeedBurner, Lending Club, Zemanta, ComScore and Tacoda (sold to AOL in 2007).

In a sign of the new power of the New York startup ecosystem, Tumblr is run out of New York, and both Wilson and Sabet are East Coasters — Wilson in New York, Sabet in Boston — but of course spend a lot of time in Silicon Valley. It’s through these two investors, who live across the country from Sand Hill Road, that a major chunk of the web’s leading social brands have emerged.

Pulling out lessons from these master’s investing practices, would be a good topic for a book. But I’ll run through just a couple I see that are obvious. Sabet clearly has an eye for finding the passionate creator founder early, and has an ability to see the future. Wilson has long practiced what he has preached, is utterly immersed in social and has a unique way with words. He writes this morning on his blog about one of the cliches of VC investing: “success has a thousand fathers.”

Clearly Sabet and Wilson are two of the main fathers of this morning’s success story.

Updated at 1:20 PM on May 20, with comment from Fred Wilson. Wilson attributed some of the deals to his Union Square venture partners and says that “investment syndicates are a team.”

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Enough Northwest wind energy to power about 85,000 homes each month could be stored in porous rocks deep underground for later use, according to a new, comprehensive study. Researchers at the Department of Energy’s Pacific Northwest National Laboratory and Bonneville Power Administration identified two unique methods for this energy storage approach and two eastern Washington locations to put them into practice.

Compressed air energy storage plants could help save the region’s abundant wind power — which is often produced at night when winds are strong and energy demand is low — for later, when demand is high and power supplies are more strained. These plants can also switch between energy storage and power generation within minutes, providing flexibility to balance the region’s highly variable wind energy generation throughout the day.

“With Renewable Portfolio Standards requiring states to have as much as 20 or 30 percent of their electricity come from variable sources such as wind and the sun, compressed air energy storage plants can play a valuable role in helping manage and integrate renewable power onto the Northwest’s electric grid,” said Steve Knudsen, who managed the study for the BPA.

Geologic energy savings accounts

All compressed air energy storage plants work under the same basic premise. When power is abundant, it’s drawn from the electric grid and used to power a large air compressor, which pushes pressurized air into an underground geologic storage structure. Later, when power demand is high, the stored air is released back up to the surface, where it is heated and rushes through turbines to generate electricity.  Compressed air energy storage plants can re-generate as much as 80 percent of the electricity they take in.

The world’s two existing compressed air energy storage plants — one in Alabama, the other in Germany — use man-made salt caverns to store excess electricity. The PNNL-BPA study examined a different approach: using natural, porous rock reservoirs that are deep underground to store renewable energy.

Interest in the technology has increased greatly in the past decade as utilities and others seek better ways to integrate renewable energy onto the power grid. About 13 percent, or nearly 8,600 megawatts, of the Northwest’s power supply comes from of wind. This prompted BPA and PNNL to investigate whether the technology could be used in the Northwest.

To find potential sites, the research team reviewed the Columbia Plateau Province, a thick layer of volcanic basalt rock that covers much of the region. The team looked for underground basalt reservoirs that were at least 1,500 feet deep, 30 feet thick and close to high-voltage transmission lines, among other criteria.

They then examined public data from wells drilled for gas exploration or research at the Hanford Site in southeastern Washington. Well data was plugged into PNNL’s STOMP computer model, which simulates the movement of fluids below ground, to determine how much air the various sites under consideration could reliably hold and return to the surface.

Two different, complementary designs

Analysis identified two particularly promising locations in eastern Washington. One location, dubbed the Columbia Hills Site, is just north of Boardman, Ore., on the Washington side of the Columbia River. The second, called the Yakima Minerals Site, is about 10 miles north of Selah, Wash., in an area called the Yakima Canyon.

But the research team determined the two sites are suitable for two very different kinds of compressed air energy storage facilities. The Columbia Hills Site could access a nearby natural gas pipeline, making it a good fit for a conventional compressed air energy facility. Such a conventional facility would burn a small amount of natural gas to heat compressed air that’s released from underground storage. The heated air would then generate more than twice the power than a typical natural gas power plant.

The Yakima Minerals Site, however, doesn’t have easy access to natural gas. So the research team devised a different kind of compressed air energy storage facility: one that uses geothermal energy. This hybrid facility would extract geothermal heat from deep underground to power a chiller that would cool the facility’s air compressors, making them more efficient. Geothermal energy would also re-heat the air as it returns to the surface.

“Combining geothermal energy with compressed air energy storage is a creative concept that was developed to tackle engineering issues at the Yakima Minerals Site,” said PNNL Laboratory Fellow and project leader Pete McGrail. “Our hybrid facility concept significantly expands geothermal energy beyond its traditional use as a renewable baseload power generation technology.”

The study indicates both facilities could provide energy storage during extended periods of time. This could especially help the Northwest during the spring, when sometimes there is more wind and hydroelectric power than the region can absorb. The combination of heavy runoff from melting snow and a large amount of wind, which often blows at night when demand for electricity is low, can spike power production in the region. To keep the regional power grid stable in such a situation, power system managers must reduce power generation or store the excess power supply. Energy storage technologies such as compressed air energy storage can help the region make the most of its excess clean energy production.

Working with the Northwest Power and Conservation Council, BPA will now use the performance and economic data from the study to perform an in-depth analysis of the net benefits compressed air energy storage could bring to the Pacific Northwest. The results could be used by one or more regional utilities to develop a commercial compressed air energy storage demonstration project.

The $790,000 joint feasibility study was funded by BPA’s Technology Innovation Office, PNNL and several project partners: Seattle City Light, Washington State University Tri-Cities, GreenFire Energy, Snohomish County Public Utility District, Dresser-Rand, Puget Sound Energy, Ramgen Power Systems, NW Natural, Magnum Energy and Portland General Electric.

---

Details on the Northwest’s two potential compressed air energy storage sites:

Columbia Hills Site

• Location: north of Boardman, Ore., on Washington side of Columbia River
• Plant type: conventional, which pairs compressed air storage with a natural gas power plant.
• Power generation capacity: 207 megawatts
• Energy storage capacity: 231 megawatts
• Estimated levelized power cost: as low as 6.4 cents per kilowatt-hour
• Would work well for frequent energy storage
• Continuous storage for up to 40 days

Yakima Minerals Site

• Location: 10 miles north of Selah, Wash.
• Plant type: hybrid, which pairs geothermal heat with compressed air storage
• Power generation capacity: 83 megawatts
• Energy storage capacity: 150 megawatts
• Estimated levelized power cost: as low as 11.8 cents per kilowatt-hour
• No greenhouse gas emissions
• Potential for future expansion

---

REFRENCE:  BP McGrail, JE Cabe, CL Davidson, FS Knudsen, DH Bacon, MD Bearden, MA Chamness, JA Horner, SP Reidel, HT Schaef, FA Spane, PD Thorne, “Techno-economic Performance Evaluation of Compressed Air Energy Storage in the Pacific Northwest,” February 2013, http://caes.pnnl.gov/pdf/PNNL-22235.pdf.

Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner.

“Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you may have relied on tools like the Keyword Tool and Traffic Estimator to identify new keywords and ad groups, get traffic estimates, and choose competitive bids and budgets. Over time however, we’ve heard from you that having two tools for search campaign building was cumbersome.”

“We’re constantly working to simplify the process of building campaigns, and today we’re happy to announce the launch of a new tool, Keyword Planner, which combines the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow,” says Bhatnagar. “You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.”

The tool also comes with some new features, including the ability to find new keyword and ad group ideas by “multiplying” keywords (combining two or more lists to generate new keywords. It will now let you target individual cities and regions within a country.

It also lets you add keyword and group ideas to a “plan,” which Google describes as a shopping cart of ideas that you can add to a current or new campaign.

For more on plans and on the tool in general, read this.

The Keyword Tool and Traffic Estimator will be sunsetting in about sixty days.

Word is that a lot of people are currently looking for Hummingbird feeders. ‘Tis the season.

According to Yahoo search data, queries for “hummingbird feeders” have spiked over 400% on Yahoo this week. Searches for bird feeders in general have spiked 35%, and searches for “what to feed hummingbirds” are up as well.

If you like to throw back a bottle or two of beer or liquor from time to time, you might be happy to know that you’re sitting on some potentially wonderful bases for hummingbird feeders as well. Pinterest and Etsy, not to mention other craft-oriented sites have all kinds of ideas for hummingbird feeder designs, and many of them start with bottles.

A quick search on Pinterest for “hummingbird feeders” will unearth a lot of interesting ideas, including some of the designs below.

DeeLuxDesigns (Etsy)

DeeLuxDesigns (Etsy)

Ground Beef Budget

Pinterest

Pinterest

DeeLuxDesigns (Etsy)

MadInCrafts

SimplyGlass (Etsy)

SimplyGlass (Etsy)

Just remember, you’re not feeding the birds the booze.

[via Pinterest]

Even if Windows 8 adoption rate could use some boosting, third-party developers continue to capitalize on the operating system’s lack of a start button for the desktop part.

Start Menu Reviver is one of the latest additions to the category and promises to deliver a fresh experience, in tune with the modern UI design promoted by Microsoft in the touch… (read more)

When Samsung debuted its Galaxy S 4 in March, the company said that some of the advanced software features would trickle down to last year’s flagship, the Galaxy S 3. It appears Samsung is soon going to make good on its promise: A leaked software update for the Galaxy S 3 shows Android 4.2.2 along with several cues from the handset’s successor.

Enthusiast site SamMobile got hold of the Galaxy S 3 software update and even has the file available for download if you have a Galaxy S 3 and you’re feeling particularly adventurous. The site suggests that Samsung is still working on the firmware and will likely include the Galaxy S 4 camera interface. That makes sense to me as Samsung representatives told me the company is trying to standardize the UI between its phones and cameras.

Don’t expect the Galaxy S 3 to see the touch-free gestures found on the Galaxy S 4 though: The latter device uses a special digitizer not found on the older phone. Here’s a partial list of the feature updates found by SamMobile, followed by a short video demonstration showing off the Galaxy S 4 bits running on a Galaxy S 3:

• Android 4.2.2 – Build ID: JDQ39
• New S4 Lockscreen: Multiple Widgets, two Unlock effects (Ripple and Light), improved ripple effect than Android 4.1.2, ability to change clock size and set a personal message
• New Screen modes (From S4): Adapt Display and Professional Photo
• Actionable notifications
• Completely revamped Settings UI (Tabbed interface – Exactly like the S4)
• Addition of Voice controls (Let’s you control various parts of the phone using voice commands – Galaxy S4 feature)
• New S-Voice (from S4)

The software update is expected next month, although that could change based on feature additions and testing by Samsung. What surprises me — in a good way — is that Samsung is doing this at all. Early on, the company wasn’t known for delivering Android updates too quickly. And instead of keeping the best features on the Galaxy S 4, possibly enticing some to upgrade early from a Galaxy S 3, the company is improving the experience on the older model.

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Search Engine Optimization has changed a lot over the years, and with mobile ecosystems rising in prominence, there are things that need to be taken into consideration that simply didn’t exist when the industry first came into being.

One of those things is the rise of mobile apps and app stores like Google Play. If you have a mobile app, you are presented with the challenge of getting it in front of people, and ideally doing so while they’re using their mobile device. Little is known about the Google Play search engine, however. In fact, this is the first time the company has even discussed the Google Play search or discovery engines publicly.

On day three of the event, Google Play’s Ankit Jain opened up about this stuff in a session called “Getting Discovered on Google Play”.

One of the first questions asked of the audience at the beginning of the session is, “How many of you would like to make even more money on Google Play? If your answer to this question is yes, you should probably watch this.

“As an Android application developer, your goal is to get your app discovered,” Google says in the video description. “Google Play’s goal is to surface the most relevant content for Android users. In this session, we discuss best practices for app creators in view of both goals. We will demonstrate, through concrete examples, best practices to help your application rise above others in the Google Play Store. We will discuss the signals that go into creating the top and trending lists, personalized recommendations, and Google Play Search. Come hear the inside story from the person who leads search & discovery on Google Play.”

Android has seen 900 million activations.

WordPress might have quite a bit to gain by Yahoo’s purchasing of Tumblr for $1.1 billion. As noted, a bunch of Tumblr users are already freaking out about Yahoo buying the massively popular blogging platform (and the promise of new ads coming into the feed likely isn’t doing anything to slow the freak-out down).

Even before the acquisition was officially announced this morning, on onslaught of users importing Tumblr blogs to WordPress already began. That is, at least, according to WordPress Founder Matt Mullenweg.

He writes, “Imports have actually spiked on the rumors even though it’s Sunday: normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000.”

Despite what would appear to be a mass exodus of users leaving Tumblr for WordPress, Mullenweg appears to think that’s not the case. After he initially wrote the post, he updated it to say, “Some people are reading too much into the import numbers — I don’t think there will be an exodus from Tumblr.”

He then pointed readers to the comments on this post, where he said, “I don’t think there will be any sort of exodus from Tumblr. For most folks habits overcome internet-outrage. Even if a million people left, that’s just about a week’s worth of signups.”

Even still, other blogging platforms are likely to get a little bump out of this.

According to a recent report from Pingdom, WordPress’ share of the world’s top blogs has already been on the rise.

Alteryx, an Irvine, Calif.-based startup trying to be a hybrid of Tableau and statistical analysis software like SAS or R, raised $12 million in an extended Series A round. Newcomer firm Toba Capital led the round, with existing investor SAP Capital also contributing.

President and COO George Mathew says the company’s mission is to be a one-stop shop for statistical analysis. It wants to be the one place where analysts and data scientists can blend their data, model it on it and then visualize it. Often, he noted, that same process might require two or three separate products.

Another feature that Alteryx hopes will set it apart is its collection of prebuilt models in what the company calls an analytics gallery. Users can share their own work or find models others have built for tackling similar issues. Alteryx also offers up its own pre-formatted datasets for analysis, often public data such as the U.S. census.

“The canvas for creating an analytics application should never be blank for the analyst when they’re getting started,” Mathew explained. They often need to understand external data as well as their internal data, so Alteryx’s software gives them easy access to it.

Because it’s based on the R statistical-programming language, heavy R user Walmart has been able to transition some workloads to Alteryx when employees need an easier user experience. McDonald’s uses it to analyze data about franchisees and about its growth strategy in China, and Bloomin’ Brands (parent of company of Outback Steakhouse and other restaurants) is using it to help build menus that take into account what diners in various parts of the country prefer to eat. Nine of the 10 leading top wireless providers providers are also users, Mathew said, trying to blend actual call data with traditional sources such as customer service data.

Mathew compares Alteryx’s current growth as analogous to software-as-a-service applications like Salesforce.com in the CRM space, or even Tableau in the traditional business-intelligence space. In a business world increasingly driven by at least the idea of big data, one might expect any vendor pushing a more consumer-like purchase and consumption experience to get interest from companies tired of dealing with legacy software or never wanting to experience it in the first place.

“The disruption that’s happening is creating a new space for ourselves,” Mathew said, “without having to go head to head, frankly, with the a status quo out there.”

Feature image courtesy of Shutterstock user ramcreations.

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As you probably know by now, Yahoo is acquiring Tumblr. Why would they buy it if they weren’t going to monetize it?

Tumblr users can expect some ads to be hitting their streams.

“In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love,” said Yahoo CEO Marissa Mayer in her announcement of the deal. “In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.”

Business Insider has more from the conference call about the acquisition:

Mayer says that Yahoo released “Yahoo Stream Ads” in May, which take text ads and put them in the news stream on Yahoo.com. She says you can expect more of that on Tumblr. On Tumblr, there is the dashboard, which is like Facebook’s News Feed or inbox. Today, Tumblr does some advertising there. Yahoo would like to “introduce a very light ad load” there. Yahoo also might work with some bloggers who want ads on their blogs. That would only be done with permission. Mayer says the ad units will be native and follow the form and function of Tumblr. She says that you can tell interests of users.

As the animated GIF in Yahoo’s announcement says, “Don’t panic.”

Still, many are panicking. It doesn’t take long to see an overwhelming amount of negative reactions about the deal with a quick “Yahoo” search on Tumblr.com.

And of course, someone has already set up a “Yahoo Staff” parody account under the “Yahoo-Overlords” handle, with the initial post:

hello friends we are excited to ruin your website have a nice day

Folks looking for a Windows 8 companion can find it in Acer’s Iconia W3, an 8.1-inch tablet running Microsoft’s operating system. The Iconia W3, spotted on Acer’s Finland site by SlashGear, doesn’t appear to have a confirmed price tag or availability just yet.

While Microsoft Windows 8 tablets have generally been sized at 10.1-inches or larger, the company is rumored to be working on a smaller Surface tablet. That would mean it relaxed the hardware requirements an allow for a device such as the W3, which will offer an optional keyboard to help with text input. Will the market support these smaller slates?

I’m not sold on the full Windows 8 Pro experience on such a small device. Yes, the formerly-known-as-Metro touch interface should be fine — quite good, in fact — on the Iconia W3; after all, the same design is great on smaller screens using Windows Phone 8. The bigger challenge is the Windows desktop and legacy app support, which is one of the three major points Acer calls attention to: “The Iconia W3 comes with Microsoft Office so you can edit Word, Excel and PowerPoint docs on the go,” for example.

With the 1280 x 768 resolution, running Office and other apps designed for Windows will present a challenge to most. The smaller screen and relatively lower resolution means smaller touch points, for starters. For maximum productivity in the desktop environment, a mouse will be the better option because the Windows 8 Desktop environment is similar to the Windows desktops of yesterday. Simply put, while Metro has evolved for touch and smaller screens, the Windows desktop hasn’t.

I could be wrong about this, but I do have a few years of experience that tells me it’s not likely. I used 7-inch touchscreen tablets running Windows XP and 7 on several UMPCs, often as a full-time computing device.

It took a ton of patience to make the systems work because apps weren’t designed to fit and run on them. These were the precursors to netbooks, and to a degree that’s what the Iconia W3 reminds me of: A cross between a modern UMPC and a netbook. Like those devices, Acer is using an Intel Atom to power the W3.

I’m sure to hear contrary opinions on this, but what would make the W3 more appealing would be for the tablet to run only the Metro interface and apps. (Ironically, none of the W3 product images even show the desktop, which I think is telling.) Of course, Microsoft doesn’t offer a Windows 8 license with just that part of the platform. I wish it did and did so at a reduced price since one would give up access to legacy Windows apps. In that case, and at the right price, I’d be far more interested in the W3.

Sure, one could buy the device and simply ignore the desktop completely. But you’re paying for it in the product price, which includes the cost of a Windows 8 Pro license. If Microsoft wants to allow partners to make small tablets, a better strategy would be to go Metro only at a lower license cost and truly embrace the touchscreen tablet market.

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