Author: Serkadis

  • Now in more colors: Pig-shaped earphones

    piggy_earphones

    Some Japanese gadget freaks do have a penchant for weird earphones, that’s for sure, meaning these things actually seem to sell. I doubt that otherwise, Tokyo-based accessory maker Greenhouse would have updated the buta (piggy) earphones they gave us in June 2008. It’s not a technical update but the same earphones are available in purple and orange now (see the picture on the left).

    You can still get the first series, available in black, white and pink, too (pictured below). The idea remains the same: Stick one half of a pig into your right ear and the other half into the left ear. You can still choose between ear pieces in 3 different sizes (small, medium and large).

    pig_earphones

    Greenhouse plans to start selling the pig earphones in Japan next week for $15 each. I suggest you contact the Japan Trend Shop, Geek Stuff 4 U or Rinkya in case you live outside Japan and you’re interested in getting one.


  • EA: Medal of Honor, “core IPs” to be revitalized soon

    We’re coming back, men!Looks like someone’s getting jealous of all the attention Call of Duty: Modern Warfare 2 is getting. After a long bout of sile…

  • Yoichi Wada: FFXIII US and Europe versions are in the final stages of development

    The Final Fantasy XIII (Xbox 360, PS3) launch preparations are “going very steadily,” this according to Square Enix president, Yoichi Wada. What’…

  • Why Should You Have To Pay A Fee To Paint A Picture Of A Building?

    This one’s a bit old, but I’m cleaning out some older posts I wanted to write up. Sent in by johnjac, apparently the University of Texas charges a local painter a fee for selling paintings of its main building, the Texas Tower. While the Freakonomics post delves into whether this should be a flat fee or a percentage, shouldn’t the actual question be why should the painter have to pay a fee at all?

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  • Viruses And Other Wildlife

    MALICIOUS CODE

    Viruses
    – A program that has the ability to ‘break away’ and to’copy ‘into the program / other systems
    – Depending on other programs.
    – Be active when ‘something’ that contains a virus run.
    – Usually within one operating system, although there are different operating systems
    – Infect: Memory and storage

    Worms
    – Does not depend to a program.
    – Reproduce themselves by themselves mencopy from 1 computer to another computer.
    – Using the network / Network.
    – Did not attack the program.
    – Does not change the program.
    – Not corrupt the data.
    – But dangerous.
    – Utilize network resources.

    Trojan Horse
    – A fragment program that hide in the program and has a special function
    – Often hidden in programs that attract users
    – For example an interesting program, a new game.
    – Usually used to tap one’s password.
    – Trojan horse programs clever:
    Not leave a trace presence
    Can not be detected
    Programmed to destroy himself before it was detected

    Bombs
    – Like the Trojan Horse
    – Often combined with viruses, worms and programs that attack the system.
    – Works by date, time or under certain conditions
    – There are 2 kinds of bombs: time and logic
    – Who work on a particular time is called time bomb (a bomb)
    – Who worked on the incident / circumstances called logic bomb (logic bomb)

    Back Doors
    – A technique used by the programmer to enter into a system.
    – Is a secret way to enter into a system.
    – Its function is to provide to the programmer to enter into a system through the ‘back door’.
    – Sometimes programmers let trap door in the program to monitor pengetasan a program or operation.

    OTHER WILDLIFE
    Bacteria
    A program that does nothing but reproduce themselves
    Usually beralokasi in memory, disk or other storage media.

    Rabbits
    Another name of the program that produced very quickly.

    Crabs
    Programs that attack / disrupt the data display on the screen.

    CREEPERS
    A program, such as worms, which menyerbar from other terminals to the network in the ARPANET (1970s) while displaying the message “I’m the Creeper, catch me if you can” to this program will be liquidated by “The Reaper”.

    Salamis
    A program that attacks the values of the money in the bank transaction files, especially the value of fractional
    Value fractions (cents) from the interest taken and transferred to the account of another person


  • Reconsider screenings for breast and prostate cancer, experts say

    (NaturalNews) According to the American Cancer Society (ACS), breast cancer is the most common cancer in women, affecting over 200,000 women in the U.S. each year and killing more than 40,000. For American men, cancer of the prostate is the type of malignancy that strikes with the greatest frequency.

    The ACS says an estimated 192,280 men will be diagnosed with the disease in 2009 and around 27,360 men will die from it. Based on the assumption that finding breast and prostate cancers in the earliest stages will make them easier to cure and slash mortality rates, for over twenty years the U.S. medical establishment has pushed for mass screenings for these common cancers.

    So after two decades, all this testing must have resulted in a huge decline in deaths from these diseases, right?

    Wrong.

    In an opinion piece published in the October 21st issue of the Journal of the American Medical Association (JAMA), experts from the University of California, San Francisco (UCSF) and the University of Texas (UT) Health Science Center explain that overall breast and prostate cancer rates are higher and far more men and women are being treated. However, the incidence of aggressive or late stage cancers has not been significantly reduced at all. Bottom line: the huge and highly hyped effort to screen the adult population for breast and prostate cancers has not brought about the anticipated decrease in deaths.

    “Screening does provide some benefit, but the problem is that the benefit is not nearly as much as we hoped and comes at the cost of over diagnosis and over treatment,” said one of the paper’s authors, Laura Esserman, MD, MBA, in a statement to the media. Dr. Esserman is a professor of surgery and radiology, director of the UCSF Carol Franc Buck Breast Care Center, and co-leader of the breast oncology program at the UCSF Helen Diller Family Comprehensive Cancer Center.

    “We need to focus on developing new tools to identify men and women at risk for the most aggressive cancers, to identify at the time of diagnosis those who have indolent or ‘idle’ tumors that are not life-threatening. If we can identify groups of patients that don’t need much treatment, or don’t need to be screened, wouldn’t that be great?” she stated. “Screening is by no means perfect. We should want to make it better. For both breast and prostate cancer we need to invest in changing our focus from the cancers that won’t kill people to the ones that do.”

    The JAMA article points out that screening costs an enormous amount of money — more than $20 billion is spent annually in the U.S. to check people for prostate and breast cancer. And the sheer number of people convinced to have these tests has resulted in far more early cancers being detected than in the past. For example, because of regular prostate screening antigen (PSA) testing, now considered “necessary” for most middle-aged men, the number of American men diagnosed with prostate cancer has almost doubled since l980. The number of woman being diagnosed with breast cancer has nearly doubled over that time as well.

    So why do the authors of the JAMA article write “the contribution from screening is uncertain”? Because while screening increases the detection of slow growing tumors, the JAMA authors point out, it too often misses the most aggressive cancers which grow so fast that they are not detected early enough to be cured in many cases. And the cancer experts also point out that many patients are undergoing treatment from cancers that actually pose minimal risk. That’s right: despite all the fear and scary statistics loudly publicized about these diseases, having breast or prostate cancer doesn’t necessarily mean you have a dangerous disease.

    “Without the ability to distinguish cancers that pose minimal risk from those posing substantial risk and with highly sensitive screening tests, there is an increased risk that the population will be over-treated,” the authors of the JAMA article conclude.

    “The basic assumption that screening programs that find and treat early stage disease will then prevent late-stage disease, or prevent cancer from spreading, may not always be correct. If a tumor is aggressive, finding it early may not prevent death,” one of the authors, Ian Thompson, MD, said in a statement to the media. Dr. Thompson is professor and chairman of the Department of Urology at the Cancer Therapy and Research Center at the UT Health Science Center at San Antonio and has authored about 400 scientific articles addressing prevention, early detection, and treatment for prostate, kidney, and bladder cancers.

    The JAMA authors are not condemning all cancer screening but getting the word out that it is “most successful when pre-malignant lesions can be detected and eliminated” such as during colonoscopies. And they are calling for these specific recommendations for early detection and prevention:

    • The development of tests that distinguish between cancers that are lethal and those that are low-risk.

    • A reduction in treatment for low-risk disease. “Diagnosing cancers that don’t kill the patient has led to treatment that may do more harm than good,” they stated.

    • Developing tools for doctors and patients to help them make informed decisions about prevention, screening, biopsy and treatment. This includes providing individualized treatments tailored to a person’s specific tumor.

    • Working to identify those who are at the highest risk for cancer and using proven prevention interventions to keep them from developing a malignancy in the first place.

    “Over the years we have worked hard to find new treatments and new ways of finding disease and many of these interventions when appropriately assessed have saved lives,” said Otis W. Brawley, MD, chief medical officer of the American Cancer Society, and professor of hematology, oncology and epidemiology at Emory University, in the press statement. “It is very appropriate that we occasionally step back, assess and reflect on what we in medicine are doing. In the case of some screening for some cancers, modern medicine has overpromised. Some of our successes are not as significant as first thought. Cancer is a complicated disease and too often we have tried to simplify it and simplify messages about it, to the point that we do harm to those we want to help.”

    NaturalNews has previously reported on serious health issues involving mass screenings for breast and prostate cancer, including a study showing that an increase in mammography screenings is associated with an increased incidence of breast cancer (http://www.naturalnews.com/024901.html). In addition, research published recently in the Journal of the National Cancer Institute concluded over a million American men who were told they had prostate cancer following the advent of PSA tests most likely had no real health problem — until they started down the path of side-effect laden treatments and became labeled as “cancer patients” (http://www.naturalnews.com/027193_cancer_Prostate_prostate_cancer.html).

    For more information:
    http://news.ucsf.edu/releases/experts-issue-call-to-reconsider-screening-for-breast-cancer-and-prostate-c/

  • Statin Drugs Cause Muscle Damage Even After You Stop Using Them

    (NaturalNews) Cholesterol-lowering statin drugs may cause serious and long-term muscle damage that persists even after the drugs are halted, according to a new study conducted by researchers from Tufts Medical Center and the University of Bern, and published in the Canadian Medical Association Journal.

    Researchers have known for some time that minor muscle aches and weakness, known as myalgia, occur in between 10 and 15 percent of patients taking statins, while more severe, persistent pain known as myopathy occurs in roughly 2 percent. In the current study, researchers performed muscle biopsies on 83 patients, 44 of whom were taking statins and also suffering from myopathy severe enough to interfere with exercise and daily activities. Twenty-nine of these patients were currently taking statins, while the other 15 had ceased using the drugs at least three weeks before.

    Another 19 participants were taking statins but not suffering from myopathy, while the final 20 had never experienced myopathy and never taken statins.

    Researchers found signs of muscle damage in 25 of the myopathy patients, including the majority of those who had already stopped taking statins.

    “Although in clinical practice, the majority of patients with muscle symptoms improve rapidly after cessation of therapy, our findings support that a subgroup of patients appears to be more susceptible to statin-associated myotoxicity, suffering persistent structural injury,” said senior author Annette Draeger.

    The researchers also found that only one of the patients with muscle damage had elevated levels of the enzyme creatine phosphokinase (CPK), widely believed to be a marker of muscle distress.

    “This paper is challenging the dogma that if the CPK level is low, it rules out the possibility of muscle damage,” co-author Richard Karas said. “You can have microscopic muscle damage and the level of CPK can still be normal.”

    Researchers do not know why statin use leads to myopathy in some patients, although they know that certain factors may raise the risk, including high doses of the drugs, old age, vigorous exercise or taking certain other drugs in conjunction with the statins, including some cancer drugs and antibiotics.

    Sources for this story include: www.forbes.com.

  • Probiotics found to reduce eczema and skin allergies

    (Natural News) Most health conscious people know of the positive effects on digestion from using probiotic supplements. Many take probiotic supplements after using antibiotics to replace the good intestinal flora bacteria indiscriminately killed during antibiotic use.

    This practice is so well known that MD’s have begun recommending probiotics during and after antibiotics.

    But there is new evidence that probiotic benefits go beyond that. One area of investigative research is building the immune system’s resistance to allergies that affect the skin. An obvious example of a skin’s allergic reaction is eczema, which tends occur often with infants.

    A recent Dutch study gathered over 150 pregnant women with allergic disease histories in their families. During the last six weeks of pregnancy, they were given either three strains of probiotics or an inactive placebo pill. Neither they nor the doctors knew which was which.

    After those pregnant women gave birth, most of their children were monitored by the Dutch researchers. The children continued to receive probiotics or placebos for 12 months. After three months, the rate of eczema occurring among the probiotic subjects was less than half of those given only placebos.

    There were no more probiotics or placebos administered to the children after 12 months. However, many were still observed up until age two. As they approached that age, the gap between eczema occurrences between the two groups, probiotic and placebo, narrowed somewhat.

    But there was still a substantial difference. The study results were considered evidence that probiotics can have an effect on offspring from allergy-prone mothers, and the report was written up in the Journal of Allergy.

    Another recent study published in the Journal of Nutrition involved probiotics administered to mice. This time the focus was on food allergies. The mice all had whey intolerances, and they were fed probiotics and prebiotics while drinking milk. With the help of probiotics, their intolerance to whey showed considerable improvement with almost no skin reactions.

    Up to eight percent of children have various chronic food allergies. Extending this study to children may prove probiotics to be a useful natural remedy for eliminating food allergies.

    Sources for this article include:
    http://www.reuters.com/article/healthNews/idUSTRE5985G520091009
    http://www.associatedcontent.com/article/1954094/can_probiotics_help_with_allergies.html?cat=5

  • Naughty Dog: Vote for your most wanted Uncharted 2 multiplayer playlist

     The guys behind Uncharted 2 needs your help. Naughty Dog is currently running a poll on their official site asking fans on what they want to see…

  • Cat Toilet Training Made Easy! Your Chance to Win a CitiKitty Cat Toilet Training Kit Plus a $100 Shopping Spree!

    CitiKitty

    Toilet training your cat. They say it can be done, and CitiKitty has put together a complete Cat Toilet Training Kit to help make it incredibly easy. Now, I haven’t tried this yet myself, but after reading all about the CitiKitty I think I’m going to give it a shot.

    how-it-works

    The kit includes a training seat that is placed underneath the toilet seat to transition your cat from the litter box to the toilet. There’s also a training guide and a tip sheet, plus a packet of CitiNip catnip for use during the training process. The training guide has explicit instructions on how to first move your cat from using the litter box to using the toilet with litter, and then to using just the toilet with no litter. It’s a multi-step process that can be used with any cat that is healthy, at least three months old, and already successfully litter-box trained. It is also possible to train multiple cats at once.

    CitiKitty

    According to CitiKitty, the benefits of toilet training your cat include:

    • NO MORE LITTER MESS Toilet trained cats do not use kitty litter, eliminating the mess and smell of a litter box from your home.
    • BETTER FOR YOUR CAT Because your cat is toilet trained they will no longer be exposed to chemicals and silica dust found in many litter brands, which has been proven to cause respiratory and other health-related problems in cats.
    • SAVE $$$ Toilet trained cat owners have the luxury of not having to purchase kitty litter, saving them thousands of dollars.
    • BETTER FOR THE ENVIRONMENT Each year more than 4 billion pounds of kitty litter is sent to landfills in the United States. Most of that litter is made from strip mined clay which is a non-renewable resource. By toilet training your cat you help preserve precious resources.
    • MORE TIME FOR YOUR CAT Why spend endless hours cleaning up a litter box when you can be spending it playing with your cat!

    Now, this may not be for every cat, but there are an awful lot of comments from satisfied customers on the CitiKitty website, and there seem to be quite a few success stories, so it just might work for your cat.

    A few words about flushing cat feces

    This is a controversial topic, as we found out last year during Litter Week. I uncovered some important information, first read this post about the problems that can be caused by flushing cat feces, then make sure to read the follow-up post about how it can be quite safe to flush in most situations.

    CitiKitty Giveaway

    Enter to Win a CityKitty Cat Toilet Training Kit PLUS one of Two $100 Shopping Sprees at CitiKitty.com!

    CitiKitty not only makes the toilet training kit, but they also offer a wide variety of other cat-related products on their newly re-designed website CitiKitty.com and this is your chance to win a $100 shopping spree! Two winners will be selected in a random drawing and each will receive a CitiKitty Cat Toilet Training Kit plus a $100 credit to spend on any products at CitiKitty.com. To enter, please leave a comment on this post with your thoughts about toilet training your cat. Have you ever tried it before? Are you thinking about making the transition? The drawing will take place on November 18 and the winners will be notified via email. One entry per person. This giveaway is limited to addresses in the US and Canada.

  • PR Response Via Adwords?

    I vaguely recall a similar story a couple years ago, though now I can’t find it, but the Nieman Journalism Lab has an article about how PR folks are starting to use targeted Google AdWords buys to respond to negative press coverage. It doesn’t seem like this sort of thing would really be all that effective, but the article discusses a PR guy who bought up AdWords on a variety of related keywords for the New Zealand Seafood Industry Council, after the NY Times came out with a negative story about overfishing. Of course, it looks like the guy also went over the line, claiming in one ad that the NY Times “apologizes for story,” when the truth is that it just apologized for its use of a photograph it didn’t have the rights to — not the story itself. Amusingly, the guy also buys the reporters’ own names as keywords in running his ads. I could see how that might intimidate the journalists (if they’re particularly thin-skinned) but it’s not really clear how that actually helps get the “other side” out.

    What was potentially more interesting is that the NY Times (unlike many other newspaper websites) actually linked to the Council’s website within the story, and the Council changed the page that clickers ended up on to a rebuttal to the NY Times story, whereas before it had just been a page about the type of fish in question. That seems like a smart move by the Fish Council, though it makes you realize why some publications might be skeptical about linking out, especially when whoever operates the site being linked to has the opportunity to change the site.

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  • DS homebrew – Bunjalloo v0.7.7

    Homebrew coder Richard Quirk has recently released a new version of Bunjallo, a free web browser that can display simple pages on your Nintendo DS. Th…

  • Political Cartoon: ‘Nyuk, Nyuk, Nyuk’

    Kaiser Health News offers a fresh take on health policy developments with Randy Bish’s “Nyuk, Nyuk, Nyuk.”

  • House Health Bill: How Abortion Restrictions Would Work

    Kaiser Health News staff writer Julie Appleby reports on the details of the House bill’s abortion restrictions. “The House-passed health bill bars insurers from selling policies that cover abortion to anyone who gets a federal subsidy. But it does allow insurers to offer optional abortion coverage that consumers could purchase with their own money. Based on some states’ experiences, it’s unlikely insurers would sell such coverage” (11/10). Read entire story.  

  • CrunchDeals: Two months of Usenet access for $1 per month to celebrate thirty years of Usenet

    firstannouncement
    Newsdemon loves to love you, baby. They’re offering two months of Usenet access for $2 starting right now and ending at 11:59 PST tomorrow. You can sign up here.

    In more interesting news, they’ve also unearthed the original memo from Tom Truscott and Jim Ellis about the foundation of Usenet. It begins:

    Invitation
    A group of UNIX systems at Duke University and the University of North Carolina, Chapel Hill, have established a uucp-based computer communication network. Admission to the net is open to all UNIX licensees. In addition to providing the “uu” services available in the Seventh Edition of UNIX (remote mail, file transfer, job execution), it will provide a network news service. A prospective node must have a call in facility, call out facility, or some other means of communication with another UNIX net system. The node must have, or be able to legitimately obtain, uucp and related software..
    Systems which do not call-out to the net must be polled occasionally. We will poll any system that so requests, and will bill the polled system for phone costs. The phone costs are expected to be $10-20/month. Requests for an application should be sent to
    James Ellis
    Department of Computer Science
    Duke University
    Durham, NC 27706

    They also have a great little interview with some of the greats of Usenet. Check it out.


  • Protein Packed: Pumpkin Yogurt Parfait with Bananas and Gingersnap Granola

     Pumpkinparfait_main

    Sometimes I’m amazed at how much my laziness enables me to come up with creative ways to get multiple benefits in one dish. Rather than eat multiple foods, I’d much rather eat just one dish that is power packed in one shot.

    Feast your eyes on my latest concoction, a protein packed pumpkin yogurt parfait with bananas and gingersnap granola.You can make this parfait vegan friendly as well and I’ve included that option in the recipe below.

    A nice bonus, this parfait recipe requires no cooking. It’s easy and simple yet looks complex.

     Pumpkinparfait_granola

    What’s packed in this parfait yumminess:

    • Skyr is the traditional yogurt of Iceland, and with its unique production you get 2-3 times the amount of protein as regular yogurt, as well as a yogurt that is so thick and custard-like a spoon can stick straight up in it. One Siggi’s yogurt container has 16g protein. If you want to up the protein count even more, you can mix in one of these 9 protein powder options.
    • Live Active cultures giving you good bacteria
    • 0g Fat in the yogurt, pumpkin pie mix, and banana
    • Potassium from the bananas
    • Fiber from bananas and granola
    • Sweet holiday tastiness from the pumpkin pie mix

     Pumpkinparfait_layersclose

    Ingredients (for single serving):

    • 1 170g Container of Siggi’s Vanilla Yogurt or Greek Honey Yogurt. Use something thick – *Note to make vegan option
    • 1/2 medium banana sliced into thin pieces (I use a half a banana vs. a whole to help cut down on overall sugar content of the parfait.)
    • 1/2 c. Gingersnap Granola (which I got at the bulk foods section at Whole Foods. Use whatever granola sounds good to you.)
    • Pumpkin pie spice (or you could use nutmeg or cinnamon)
    • Small juice glasses

    * Vegan option: To make vegan, in small food processor blend silken tofu, agave nectar with the pumpkin pie mix.You can also use a coconut, rice, or soy milk based yogurt, but these yogurts are on the watery side and won’t hold layers as well.

    Let’s get mixin’:

     Pumpkinparfait_yogurtmix

    • Mix the 2 tbsp of Pumpkin Pie Mix in with the yogurt. I used 2-1/2 tbsp because I really like the pumpkin pie flavor and wanted the flavor to be more prominent.

    Pumpkinparfait_layer I just mix in the yogurt container because it’s one less bowl to wash. You’ll have to mix well and really get the spoon to the bottom of the container because pockets of yogurt can hide. You want to end up with a nice smooth pumpkiny looking color when done mixing.

    • Start layering your glass starting with a scoop of pumpkin yogurt. Next put the granola, and then the bananas.
    • Repeat layer starting with a scoop of pumpkin yogurt.
    • Top with a third layer of pumpkin yogurt, and sprinkle on some granola. Insert a banana slice for looks, and then sprinkle a few dashes of pumpkin pie spice on the top for a festive flair.

    You can eat this pumpkin parfait for breakfast, brunch, or even as a dessert. I certainly enjoyed chowing on this holiday-ish treat.

     Pumpkinparfait_eaten


  • $150 Spy pen is probably good enough for “Mission: Impossible”

    WirelessSpyCamPen_11_640x
    Boy, I remember the days of play spy gear in the past. Crappy motion detectors, fingerprint kits that were nothing more than flour and tape, and mirrored sunglasses — never anything like this. And I remember thinking, too, when Ethan Hunt had those camera-glasses in the first “Mission: Impossible,” I scoffed, thinking yeah right, there’s no way. Now, a mere decade later (actually that’s quite a long time, but bear with me), you can get one for pocket change. And by pocket change I mean quite a bit of money. And by quite a bit of money I mean $150, which really isn’t that bad.

    The pen has a pinhole camera, as you can see, which shoots at 640×480. The monitor is actually a fully functioning PMP, with support for a million formats (the controls are on the side; it’s not a touchscreen device) and has an SD slot and built-in speaker. I’m assuming it can record the video from the pen-cam, though that’s not specifically stated.

    I know, I know, there are lots of these sorts of things. But this one looks solid, and $150 is a pretty good deal. Brando’s got lots of great stuff like that.


  • How Much Is Twitter Worth? Less Than You Think

    Twitter, the San Francisco-based micro-messaging startup, recently raised about $98 million dollars from T. Rowe Price, Insight Venture Partners, Spark Capital and Institutional Venture Partners, valuing the company at a whopping $1.1 billion. NeXt Up Research, the firm founded by veteran financial analyst Michael Moe, disagrees with that post-money valuation, and instead values Twitter at about $526-$674 million. NeXt Up’s research report is offered to users of SharesPost, a Santa Monica, Calif.-based private online exchange that allows the sale of shares of private companies to willing buyers. Most of their concern is coming from the lack of revenues and worries that any diversification into money-making services could alienate the Twitter user base. According to the report, Twitter has over 70 million users.

    The company‘s revenue model has yet to be tested. We believe that most revenue generation options available to the company have the potential to alienate at least some of Twitter‘s user base. Twitter may not have adequate time to revise its models before it loses its critical mass and reputation. Our estimated valuation of $526M – $674M is below the recent preferred funding round at a $1.1B valuation. However, we note that the preferred shares benefit from liquidation preference that limit the downside. We expect common share valuation to be driven by the company‘s revenue growth and profitability potential over the next 3 – 5 years.

    They are estimating that Twitter will make between $114 million and $134 million in 2013 and between $126 million and $148 million in 2014. I bet these numbers don’t take into account the gobs of money Twitter is going to be making by licensing its data to both Microsoft and Google. No one really knows how much the two giants are ponying up for the Twitter fire hose.

    twitterrevenuemodels.gif

    Nevertheless, the report points out that Twitter has a special appeal for marketers. Twitter can share in the revenues generated by big brands.

    We estimate that Twitter‘s opt-in feature allows for one of the most cost effective approaches for direct marketers. The cost of an effective message through Twitter, in our estimate, is likely to be (depending on how Twitter chooses to price it) less than $0.50, far lower than other approaches such as telemarketing or direct mail, which can cost an order of magnitude more.

    For instance, Dell has indicated that it generated $3M in revenues from June 2007 to June 2009, of which $1M were in the last six months. The followers of Dell (who have opted in to receive messages) soared from 11k in December 2008 to 1.3 million in October 2009. We believe there are hundreds of businesses which have the potential to generate over $1M in revenues, allowing Twitter to claim a share for referral.

    This type of marketing approach is no different than the Fan Pages being established by large brands on Facebook. In both cases, users have to opt in to participate in various marketing efforts, essentially making them more valuable than recipients of, say, random email newsletter-based offers.

    Here are some other tidbits in the report about Twitter that might be of interest:

    • The U.S. has the largest number of Twitter users at 57.4 percent, followed by the UK with 8.2 percent, Canada (5.9 percent), Australia (2.9 percent), Brazil (2.1 percent), Germany (1.6 percent) and the Netherlands (1.3 percent.)
    • Nearly 28 percent of Twitter users are above the age of 45, while 26 percent users are between the ages of 15-24.
    • About 18.4 percent of tweets emerge from Tweetdeck, while Tweetie accounts for 9.1 percent and Seesmic is at 6 percent of the total. Its web interface accounts for 17.8 percent of total tweets.

    microblogging.gif

  • Can’t afford a scanning electron microscope? Here, borrow ours!

    closeups
    This could be awesome: Aspex, a company that makes scanning electron microscopes for those among us who need them, says you can send in stuff and they’ll put up pictures of it. Pictures they took through their scanning electron microscope. Ever wondered what coffee looks like up close? How about dustballs? Bananas?

    Well, send ‘em on in. If they can take Pharyngula’s traffic, they can take ours too. Follow the guidelines, please. You do have to fill out forms and stuff.