
Category: Mobile
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Nokia marketing boss admits missing apps on Windows Phone is a big problem
The Windows Phone platform is in serious need of high-quality applications. Microsoft recently announced that its Windows Phone app store is home to nearly 150,000 applications, however the operating system is still lacking fan favorites such as Instagram, Dropbox and HBO GO. Windows Phone devices released by Nokia and HTC have been well received by critics, but most reviews share one common complaint — not enough good apps. Vesa Jutila, Nokia’s global head of smartphone marketing, admitted in an interview with Engadget that “the biggest complaint is that customers are missing the apps they want.” The executive noted that there were some significant gaps in the marketplace, although he claims Nokia is “addressing this very strongly” with help from Microsoft.
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Pinterest Adds Notifications, Mentions, and Better Search to Mobile
Pinterest is one of those services that is not yet as potent on mobile as it is on the desktop. At this point, I do most of my tweeting and Facebooking on my mobile device – and I’m not alone. But not so with Pinterest. I know for a fact that many of my Pinterest-fiend friends simply choose to not bother with Pinterest at all unless they’re sitting in front of their desktops. It’s just plain easier that way – that convenient little pin button in your browser, multiple tabs to find all of your Pinterest-worthy content to pin, you know, the things that make Pinterest a breeze on the web.
Today, Pinterest is taking steps to make the mobile experience better with updates to their iOS and Android apps. Pinterest for iOS v 2.4 and Pinterest for Android v 1.5 are now available.
First up, Pinterest is unveiling new search suggestions inside the app.
“We’ll now suggest search terms as you type on mobile. You can also see recent searches you made from other places, so if you searched for a soup recipe from your computer, you can do the same search when you’re at the grocery store with just your phone to help you. It’s easy to delete these searches from your settings if you want to,” says Pinterest.

As you can see, searching for something like “apple” now yields suggestions for apple-related content. This also works with user search. It’s a small, but useful improvement.
The other additions to come along with today’s update are a long time coming, quite frankly. With the new versions, you can now @ mention other users. Both iOS and Android users can now get notifications as well.
“Now you can see who commented on your pin or mentioned you whenever you have your phone handy. And if you can’t get enough, we’re also introducing push notifications so you can find out what’s happening without even opening the Pinterest app,” says Pinterest.
The iOS update also brings a couple of new features, including the ability to “pin from more places more easily from the web.” This amounts to a prominent “+” button on the homescreen that lets you enter in the url of the item you wish to pin. Not quite as easy as with the desktop version of Pinterest, with that handy pin button, but it does help. iOS users can also now invite friends to group boards from the app.
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The Lumia 925, Nokia’s New Windows Phone 8 Flagship, Sheds Excess Weight, Wants To Mess Around With Your Photos

Meet the Lumia 925, the latest smartphone flagship in Nokia’s increasingly populous Windows Phone portfolio. The 925 is clearly Nokia’s answer to criticisms of its high end devices being too heavy. At the device’s London launch earlier today, Vodafone’s Patrick Chomet – brought onstage to talk up the new Lumia which the carrier will be ranging in Europe — couldn’t avoid commenting negatively on the Lumia 920’s weight. For all the noise about the 925’s camera, its less hefty hardware is the key design difference here.
The 925 drops a full 46g compared to the earlier Lumia 920, weighing in at 139g vs the 920’s hefty 185g. The phone feels pleasingly light in the hand, helped by its slender profile: it’s just 8.5mm thick at its thickest point (vs 10.7mm for the 920). In order to achieve a sleeker, lighter device, yet keep the 4.5-inch display, Nokia has dropped built-in wireless charging – but it’s not ditching the tech entirely. It has included wireless charging as an add-on via clip-on shells – likely sold separately — which increase the thickness of the 925 by a few millimetres but don’t appear to add too much weight back on.
It’s a compromise but one that results in a sleeker, more attractive handset out of the box. If it’s a choice between wireless charging – which remains something of a gimmick — or a lightweight phone, most people would opt for the latter. And that’s a calculation Nokia has clearly made with the 925.
The handset design also takes a few steps in a new direction for the Lumia range, with aluminium edging running around its four sides – a band which doubles as the phone’s antenna – coupled with a polycarbonate back. The two-tone look and feel is a definite departure for Nokia’s high end phone design. Colour options are also more subtle, with the black version having anodized, almost charcoal looking aluminium edging, while the white 925 has silver edges. There’s also a grey colourway. The trademark bright Lumia colours are reserved for the wireless charging shells — including red, yellow and cyan.
The PureView-branded 8.7MP camera on the 925 is the other big focus here. The hardware introduces a sixth lens to the device, which Nokia says improves performance in bright sunlight. This is in addition to strong low-light capabilities, which it has touted on its other Lumia flagships – including most recently the Lumia 928.
During the 925 launch Nokia demoed both the low and bright-light photography capabilities of the phone, inviting the press to compare the shots with photos taken on their own smartphones. The Lumia 925 came off as better at snapping in the dark than iPhones, the BlackBerry Z10, the HTC One and even the Lumia 920, pulling a brighter, more colourful image from out of the gloom. It also appeared to capture more detail in strong light conditions in Nokia’s test conditions.
As well as the extra hardware lens, the 925 includes a new suite of camera-editing software called Nokia Smart Camera. This makes use of a burst mode that takes 10 photos at around 5MP each. It then offers a series of image-manipulation options to enhance the photo. Some of these features were a little hit and miss under the press launch lighting conditions. Others looked a little gimmicky, such as the ability to composite a series of movements into one shot. But others seemed like they could be genuinely useful, such as a feature that allows you to create the best shot by choosing from various facial expressions — much like the timeshift feature on the BlackBerry Z10/Q10. Or another that lets you remove a moving object from an image, such as a person or car passing in front of the scene you’re trying to shoot.
The Smart Camera software won’t be exclusive to the Lumia 925 for long – Nokia said it will be pushed out to other Nokia Lumia Windows Phone 8 devices as an update in Q3. But for the moment, the Lumia 925 has the lion’s share of Nokia’s camera creativity, including some new features in its Creative Studio image editing app, such as a tilt shift and radial focus. And the Oggl app.
One more new software addition in the 925′s screen settings allows users to tweak the colour saturation and temperature of the AMOLED screen to dial down how poppingly bright the colours are and opt for more muted, photo-realistic tones if you desire. Elsewhere, this is a business-as-usual Windows Phone 8 device loaded with the usual suite of Microsoft and Nokia apps, which include its HERE mapping and location apps and Nokia Music. It is also skinned with the new more flexible Windows Phone homescreen that allows for three different-sized live tiles.
The 1.5GHz dual-core Snapdragon chip powering the Lumia 925 doesn’t sound that beefy, considering the proliferation of quad-core phones in the Android ecosystem at least, but it’s as top-of-the range as Windows Phone gets right now. And Nokia argues that no more processing clout is required to do all of the image processing going on under the 925′s hood.
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Google’s new Android boss says software like Facebook Home could be blocked
Android will likely always be open source, but just how open the platform will remain is an ongoing question. In a recent interview with Wired, Google’s new Android boss covered a lot of bases. He discussed the future of Android and dispelled speculation that it might merge with Chrome OS, but he also gave a somewhat unexpected answer to a question that many industry watchers have pondered for some time now: Just how open will Android be in the future?
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BlackBerry Z10 gets BlackBerry 10.1 update
BlackBerry announced on Tuesday that its flagship BlackBerry 10 smartphone, the Z10, will be updated to the latest version of its next-generation operating system. The announcement came during the vendor’s BlackBerry Live conference, and BlackBerry 10.1 availability for the Z10 will be determined by carriers that offer the phone. Key features listed by Blackberry are as follows:
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BlackBerry announces BlackBerry Q5 budget phone
One of BlackBerry’s biggest challenges after the release of its initial high-end BlackBerry 10 smartphones was to launch a lower-cost device capable of shoring up the company’s market share in key emerging markets. The company did just that on Tuesday by announcing the BlackBerry Q5, a fully QWERTY keyboard BlackBerry 10 device that will launch in July in select markets in Europe, the Middle East, Africa, Asia and Latin America. The device features a 3.1-inch touch display and comes in multiple colors including black, silver and red. BlackBerry has not yet disclosed the device’s full specifications and pricing information.
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Gartner: Samsung crushed competitors in Q1, sold 64.7 million smartphones
As we’ve mentioned before, Samsung is a force to be feared in the smartphone industry. The latest numbers from Gartner show that Samsung absolutely mowed down the competition in the first quarter of 2013 by selling 64.7 million smartphones, good for a 30.8% share of the global smartphone market and a 59% increase from the 40.6 million smartphones it sold in the first quarter of 2012. These numbers are particularly impressive because they came before Samsung launched its new flagship Galaxy S4 smartphone, so it’s likely that the company will further expand its lead over its rivals in the second quarter.
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Nokia unveils Lumia 925 with aluminum body, PureView camera; headed to T-Mobile
Nokia on Tuesday unveiled its new Lumia 925 smartphone during a press conference in London. The struggling vendor’s new Windows Phone beats the same drum yet again in a number of ways, though there are a few notable changes this time around. For one, the Lumia 925 features an aluminum body instead of the polycarbonate case used on the Lumia 900 and Lumia 920. The phone also includes Nokia’s enhanced PureView with improved low-light shooting, and while Instagram still isn’t available for Windows Phone 8, the Lumia 925 includes a new “Smart Camera” function and it comes preloaded along with the popular photo filter app Hipstagram.
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Nokia Confirms The Flagship Lumia 925 For T-Mobile U.S: 4.5″ AMOLED Screen, Metal Edges, Extra Lens & New Camera Software

Fresh from last week’s Verizon Lumia device launch, Nokia has taken the wraps off a new smartphone in its Windows Phone-based Lumia range at an event in London today. The Lumia 925 is its first flagship for T-Mobile in the U.S. This means that following the Lumia 928 launch on Verizon, and factoring in Nokia’s initial launch of the Lumia 920 on AT&T last year, Nokia now has a flagship Windows Phone ranged on all three major U.S. carriers. Globally the Lumia 925 will be ranged with Vodafone in Europe, coming to markets including Germany, Italy, Spain and the U.K. (priced at €469), and in China with China Mobile and China Unicom. The device will ship in June in Europe, with a U.S. launch slated for soon after.
The Windows Phone 8-based 4G Lumia 925 continues Nokia’s strategy of emphasising the camera smarts of its flagships Windows Phones, including PureView branding, Carl Zeiss optics and an 8.7MP lens with image stabilisation tech inside. But the camera hardware in the 925 is a little different to the 928 and 920, with one extra lens. This sixth lens improves photo performance in bright sunlight, according to Nokia, as well as sharing the low light performance abilities of its fellow flagships. In addition to that new camera hardware, the phone includes new software, called Smart Camera, that’s aimed at extending the photography experience by giving users new ways to capture and share photographs.
The camera software on the device includes a burst mode which allows up to 10 shots to be captured at a time. The software also has three new capture modes that take advantage of this burst feature, namely: Best Shot, for composing a composite shot from the best elements of several images; Action Shot for snapping a series of stills of action shots, such as sports, that can then be edited and shared as a sequence; and Motion Focus, a Lytro-style mode that allows the snapper to pick different elements to be in or out of focus after the shot has been taken. Nokia confirmed to TechCrunch that the latter featured is the first bit of software to make use of technology Nokia acquired when it bought imaging company Scalado last July.
“Whatever you do you can go back and edit again and again,” said Jo Harlow, head of Nokia’s smart devices unit — pictured above left, with SVP of product design chief Stefan Pannenbecker at the London launch. “The Nokia smart camera is our latest uniqie experience for our Nokia Lumia portfolio.”
The Smart Camera software is exclusive to the Lumia 925 initially but will be pushed out as an over-the-air update called Amber to Windows Phone 8-based Lumias in Q3, the company said. Nokia looks to be trying to bolster its efforts against Samsung here, which included a raft of new camera features on its flagship Galaxy S4 device, such as Dual-Shot and Drama Shot. The lack of Instagram for Windows Phone continues to hamper Nokia’s photo-focused efforts however, but also today it announced a partnership with Oggl, Hipstamatic’s new photo community app — noting that since Oggl has a relationship with Instagram, users will be able to access the latter service via that app.
Design wise, the Lumia 925 is the first Lumia device to include metallic trim. A silver aluminium band runs around its four edges, and doubles as the phone’s antenna — taking its cues from the iPhone’s design (but with “rigorous testing” to ensure no repeat of antennagate, according to Nokia). The mobile maker’s trademark polycarbonate clads the back of the device, so there’s a two-tone look and feel.
Nokia says the plastic back is designed to make it feel nicer and grippier in the hand. It may also be about keeping the weight down (to 139g), since heavy handsets is something Nokia has been criticised for. It certainly felt lightweight and slender during a brief hands on. Handset colour options are muted rather than the usual bold Lumia offerings, with black, white and grey options for the plastic back. Wireless charging shells, sold separately, can reintroduce the usual Lumia splashes of yellow, cyan and red.
Under the hood there’s a 1.5GHz Dual-Core Snapdragon chip, and 1GB of RAM. On board memory is 16GB (Vodafone will also get a 32GB variant) plus 7MB free cloud storage on Microsoft’s SkyDrive. The 4.5 inch AMOLED display has a resolution of 1280 x 768. Dimensions are 129 x 70.6 x 8.5mm. The 2000mAh battery is good for up to 12.8 hours of talk time on 3G, or up to 6.6 hours video playback, according to Nokia.
A ‘true PureView’ Windows Phone device — codenamed EOS — has been rumoured for several months, and the Lumia 925 looks to be that device. However it certainly does not include the 41MP sensor and pixel oversampling techniques featured in the Symbian-based 808 PureView. It seems unlikely that bona fide PureView technology will ever make it to Windows Phone, not least because it’s something of a camera pro curiosity, rather than a consumer-friendly mainstream feature. Rather Nokia is extending the PureView branding — to associate it with a range of camera-centric features, not just that original huge sensor.
Harlow closed the presentation by hinting at further new device launches from Nokia “later this summer”. “I can’t wait to see you later this summer when we will continue to bring new innovation and new experiences to our Lumia portfolio,” she said.
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Google now letting all Android developers answer critics on Google Play
Earlier this year, Google began a trial program to allow select Android developers the opportunity to respond to their critics on the Play Store. The company announced on Monday that the ability to reply to app reviews has now been expanded to all Google Play developers. Ellie Powers of the Google Play team notes that ever since connecting Play Store reviews with Google+ profiles, the quality of reviews has “increased tremendously.” There are still some times when a customer is left unsatisfied, however, and allowing a developer to respond to feedback will only make for a better application.
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T-Mobile increases iPhone 5 upfront cost by $50
When T-Mobile finally began offering Apple’s iPhone 5 last month it did so in dramatic fashion, undercutting AT&T by $70. The iPhone 5 could be had for a down payment of $99 with monthly payments of $20 for 24 months, totaling a competitive $579.99. The launch price was only part of a one-month promotional offer, however. According to a leaked document obtained by TmoNews, a 16GB iPhone 5 will now require a down payment of $149, totaling $629 after 24 months. T-Mobile would later confirm the report. Both the 32GB and 64GB models are also set to see down payment increases to $249 and $349, respectively, and monthly payments for all three models will remain unchanged at $20 per month.
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Samsung successfully tests 5G wireless data service at gigabit speeds
Wireless carriers in the United States and around the world are continuing to build out their 4G networks, however Samsung is already looking ahead to the future of mobile data. The company revealed on Monday that it has made significant breakthroughs in developing technology for fifth-generation mobile networks, The Wall Street Journal reported. Samsung was able to transmit a large amount of data at a higher frequency band, allowing it to send information at speeds that are much faster than today’s standards. The company claims the technology is “practically without limitation,” however it doesn’t expect new 5G networks to be available for several years.
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Samsung Galaxy S4 mini revealed in leaked photos
Earlier reports suggested Samsung is working on at least three variations of the new Galaxy S4 smartphone, and one of them now has been further revealed in a series of leaked photos. Anonymous Weibo user “PunkPanda,” who has leaked authentic photos of unreleased devices in the past, recently posted pictures of what is claimed to be Samsung’s upcoming Galaxy S4 mini. The images show a device that appears to line up well with specs leaked in previous reports, and they also show the phone next to the full-size Galaxy S4. The S4 mini is expected to launch in July featuring a 4.3-inch qHD display, an 8-megapixel rear camera and Android 4.2.2 Jelly Bean. Additional leaked photos of the phone follow below.
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Verizon’s Galaxy S4 to launch sooner than expected on May 23rd
Verizon Wireless on Monday confirmed that it will launch Samsung’s Galaxy S4 on May 23rd, one week earlier than the release date originally announced by the carrier. Verizon confirmed the new launch date on its press site in an update to its earlier announcement, and said the Galaxy S4 will be available both online and in retail stores beginning next week. The Galaxy S4 features a 5-inch Super AMOLED HD display, a quad-core processor, a 13-megapixel camera and Android Jelly Bean. BGR reviewed the Galaxy S4 last month and said it was one of the best smartphones ever made, though we also pointed out a troubling trend in a subsequent article.
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Hacked iPhone 5 update enables faster speeds on T-Mobile
Apple issued a software update last month to help bring unlocked iPhones to T-Mobile’s network. The update allowed unlocked GSM iPhone 5 handsets to access the carrier’s service, however some users reported experiencing slower than normal speeds on T-Mobile’s 1900MHz band. TmoNews reports that developers Joseph Brown and Sky Zangas were able to hack the carrier update and increase HSPA+ speeds to their normal levels. The update can be done to both unlocked AT&T iPhone 5 units and T-Mobile’s own iPhone 5, and it doesn’t require the device to be jailbroken. TmoNews put together step-by-step instructions that can be viewed at the link below.
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Google I/O 2013: What’s On Tap For Nexus Smartphone And Tablet Hardware

Google’s big annual developer conference kicks off on Wednesday, and while Android lead Sundar Pichai has downplayed big new announcements at Google I/O this year, we’ve also seen reports that suggest the Nexus line of Google-branded hardware won’t go completely untouched.
Nexus Phones
The rumors suggest that we won’t see a brand new Nexus phone at Google I/O this year, but what we could see instead is a mid-cycle upgrade for the Nexus 4. In fact, the existing version seems tailor-made for a couple quick internal hardware upgrades to inject some fresh life into sales and activate some new buzz around the product, which by most accounts has been selling fairly well, especially when compared to previous Nexus flagship phones.
What we’ve heard indicates that the Google Nexus 4 will appear at I/O boasting a 32GB internal memory upgrade, along with built-in LTE support. There’s an LTE-capable wireless radio built into the current Nexus 4, but it lacks a proper signal amplifier and as such remains officially disabled. Nearer the Nexus 4′s launch, you could activate it with a backdoor hack, but Google quickly shut that down.
Both these spec bumps would be easy enough to accomplish, and are both considered the most noteworthy obvious flaws on an otherwise very impressive device. And a new spy shot making the rounds today backs up earlier claims we might see a white version of the Nexus 4, which so far only ships in black, which could be another factor in convincing new buyers to take the plunge.
It’s not clear how exactly Motorola’s devices will fit into the Nexus line, but it’s also worth mentioning that a new device labeled the “Motorola XT1058″ has just been spotted making its way through the FCC, which suggests it might arrive very soon. What precious little info the filing contains suggests that this could be the fabled XFON we’ve been hearing Motorola is working on for Google, and it could theoretically make an I/O appearance, but this could also be yet another smartphone already on Motorola’s roadmap pre-acquisition, and there’s no guarantee we’ll see it at the show either way.
Nexus Tablets
There’s less buzz around new Nexus tablet hardware making an appearance at I/O, but there are some indications we could see some upgrades there, too. KGI Securities analyst Mingchi Kuo says there’s a brand new Nexus 7 coming, with a high-res, 1920×1200 display, an improved processor and a decent rear camera.
Reuters also reported earlier that a next-gen Nexus 7 would arrive, powered by a Qualcomm chip just like Kuo reports, but they’ve pegged that tablet for a release in July, which suggests we might not see it at I/O after all, except maybe in a preview capacity. Google demoed the original Nexus 7 at I/O in 2012, however, before bringing the device to market in mid-July 2012, so we could see a similar pattern repeat itself here.
I’d hesitate to suggest we’ll hear about much more beyond the Nexus 7 in the tablet category. Sales of the Nexus 10 have reportedly been quite low so far, and that device was only introduced in partnership with Samsung late last year. Google will likely want to give it a bit more time to try to pick up sales, or might focus its Nexus tablet efforts on the apparently more popular 7-inch market instead.
Earlier rumors suggested we might see a Nexus 11 make its initial appearance at I/O, too, but while it reportedly sits on Samsung’s roadmap for the year, there’s been nothing so far to indicate we’ll see it at I/O.
Nexus Q (LOL)
We won’t see Google’s bizarre boondoggle make an appearance at this year’s conference, and we didn’t really need AllThingsD’s reported confirmation of that fact to predict its absence, but it’s nice to have it.
The Nexus Q was Google’s attempt at answering the Apple TV and AirPlay if you recall, but it was an overpriced, precious gadget that essentially screamed “niche,” and a small one at that. Kuo said in the same report that detailed updated Nexus hardware that we’d see Google come back up to the plate with a stronger Apple TV-type device later this year, but it doesn’t look like we’ll see that at I/O.
Pichai said in his Wired interview this morning that Google doesn’t have “much in the way of launches of new products” at the moment, but that leaves wiggle room. It sounds like he’s trying to manage expectations, and a couple of upgrades to existing product lines would be right in line with something Google hopes will impress, but not on the scale of something like a new smart watch or the original Google Glass reveal.
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Despite ‘mounting’ pressure, Apple not seen releasing ‘iPhablet’ until middle of next year
Given that smartphone users seem increasingly drawn toward larger displays, Apple could be feeling some pressure to come out with its own “iPhablet” to offer its users a larger alternative to the 4-inch iPhone 5. But Barron’s points us to a recent Bloomberg TV interview with Jefferies analyst Peter Misek, who says that we shouldn’t get our hopes up for a larger version of the iPhone anytime soon. Misek says that based on his firm’s “research on Apple’s technology, we don’t think they can produce a larger screen iPhone until the middle of next year” at the very earliest, by which time Samsung will likely have already released new versions of both its Galaxy S and Galaxy Note lines of devices. Misek also says that “pressure for a larger-screen phone will continue to mount” in the coming months, especially if Samsung’s 5-inch Galaxy S4 sells as well as early projections have indicated.
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Motorola’s ‘X Phone’ likely headed to AT&T
Whether or not Google has really pulled out of its “X Phone” project with Motorola, it seems that the device will still be making its way to AT&T sometime in the near future. AndroidGuys has spotted a filing at the Federal Communications Commission showing a new Motorola phone called the “Motorola XT1058” that looks very similar to leaked pictures of the X Phone that we saw earlier this year. The FCC filing shows that the new device will be supported by AT&T’s network, although it doesn’t give any technical specifications for the phone other than that it will support LTE, HSPA+ and Wi-Fi connectivity. Late last week we started hearing rumors that Google had backed out of its role in developing the device and would leave Motorola to finish up the project alone, which could very well reduce interest in the new phone when it’s finally released.
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Why focusing on ‘time spent’ with print misses the point about how the news works now
According to some research from the consulting firm McKinsey and Co., so-called “legacy” publishing and broadcast platforms like newspapers and TV networks still account for more than 90 percent of the time that consumers spend getting their news. That’s a somewhat surprising figure — one that seems to suggest that much of the doom and gloom about the death of print is overstated.
It would be wise not to read too much into those McKinsey numbers, however: virtually all of the available evidence shows media consumption in print continues to decline, particularly with younger audiences, and as a result advertising revenue is disappearing as well. Media companies need to adapt to that fact, not try to pretend it isn’t happening.
According to a post by Rick Edmonds at the Poynter Institute, the research came from a presentation by McKinsey principal Michael Lamb at a recent conference of the International News Media Association in New York. Lamb said that based on data from a number of sources, about 35 percent of the time consumers spend on news consumption is devoted to newspapers and magazines, while TV accounts for about 41 percent and smartphones and tablets account for only about 2 percent.
In other words, the research seems to show that while digital devices account for more than half of the total time that consumers spend with media in general — and about 10 times more than the amount of time they spend with newspapers and magazines — the amount of time they spend with “legacy” platforms expands dramatically when looking specifically at news consumption.
Time spent is not the only important metric
Although Edmonds notes that there isn’t much research out there to confirm McKinsey’s conclusions (apart from a Nieman Journalism Lab post in 2009 that saw Martin Langeveld try to dig into some readership numbers for newspapers), he says that other researchers he contacted thought that the numbers were probably “not far off” — in part because of the “lean back” form of consumption that print media involves, where users often spend hours with a cup of coffee and a paper.
Edmonds also argues that encouraging advertisers to look at these kinds of time-spent numbers might help newspapers and magazines improve their appeal, since time spent is a big factor in where advertisers spend their money. As he puts it:
“The time-spent metric suggests that there is more life in legacy formats than raw audience numbers and falling print ad revenues would imply. Since the ‘dying industry’ meme is part of print’s problem with advertisers, this could be incorporated in a case for the medium’s continued relevance.”
Unfortunately for publishers who might see this as reason for unbridled optimism, however, Edmonds goes on to note that the time-spent numbers “do not solve the basic advertising problem of vanished monopoly pricing power and strong competition from a wide range of targeted digital marketing options,” and that while users may spend less time overall with digital platforms when consuming the news, these shorter digital sessions “may be a more efficient way of consuming news.”
For most, the news occurs elsewhere
I think Edmonds puts his finger on one major problem: namely, the fact that for many news consumers, the “lean back” experience simply isn’t necessary any more. As research from the Pew Center has shown, large numbers of consumers are getting their news from aggregators such as Google News or Yahoo News — or possibly from newer solutions such as Prismatic and Circa and Flipboard — because they don’t have either the time or the inclination to go to a single newspaper source, or read in print. Is a lack of efficiency really a selling point for legacy print publications?
That’s not to say the “lean back” experience doesn’t still have value for many news and media consumers, but the other painful fact is that most advertisers aren’t specifically looking to advertise to news consumers — they want specific demographic segments or topic-specific shoppers, or other kinds of targeting that legacy publishers can’t offer, and they want engagement or “time spent” across a range of content types, not just news.
As Morgan Stanley analyst Mary Meeker has repeatedly suggested in presentations about the evolution of the digital-media marketplace, advertisers are moving to where the puck is going to be — not where it is now. And according to virtually all of the available evidence, even from McKinsey itself, that means mobile and social and other platforms, not print. Publishers can either try to convince advertisers that they are wrong about this move, or they can try to adapt to it.
Post and thumbnail photos courtesy of Flickr user Arvind Grover

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Nokia Lumia 925 image leaks ahead of tomorrow’s press conference
An image of the unannounced Nokia Lumia 925 smartphone has leaked ahead of the device’s official debut, which is expected to take place during Nokia’s press conference on Tuesday. Twitter user @evleaks posted the image on Tuesday morning, and he has a very good track record when publishing photos of unannounced smartphones. Few details surrounding the Lumia 925 can be gleaned from the leaked image — the device obviously features the Windows Phone OS, and it also has a shape that appears to vary slightly from other recent Nokia smartphones. Nokia is expected to unveil the device on Tuesday morning during a press conference in London but in the meantime, the leaked image follows below.







