Category: Mobile

  • Nissan Leaf Priced at $32,780—Or Less

    2011 Nissan Leaf

    The all-electric Nissan Leaf will start at $32,780—or less, depending on tax rebates. Eligible buyers could earn a $7500 federal tax credit for buying an eco-friendly vehicle, so Nissan says a Leaf could effectively cost as little as $25,280. Certain states offer additional tax incentives: California has a $5000 rebate, Georgia offers a $5000 tax credit, and Oregon will offer a $1500 tax credit.

    Nissan will also offer a 36-month lease for $349 per month, after a $1650 down payment and $595 acquisition fee. We figure that’s a total cost of $14,460 over the three-year period. The lease offer assumes that Nissan offers a $7500 incentive in lieu of the federal tax credit.

    We now know the Leaf will be offered in two trims: SV as standard and SL for an extra $940. The SV trim includes stability control, six airbags, navigation, Bluetooth connectivity, satellite radio, and three years of roadside assistance. The SL trim adds a rearview camera, solar-panel rear spoiler, fog lights, and automatic headlights.

    Nissan will begin taking reservations for the Leaf on April 20. Buyers interested must pay a refundable $99 reservation fee starting April 20. In August, Nissan will begin taking actual orders, starting with customers who’ve reserved a spot in line. The Leaf will be made available in certain markets this December, with national roll-out by 2011.

    On top of the purchase price, Nissan estimates that installing a 220-volt home charging system will cost an average of $2200, although federal tax rebates could repay up to half of that cost. The upshot is that fully charging the Leaf is reported to use just $3 worth of electricity.

    Related posts:

    1. Nissan Leaf Pricing Clarified (Somewhat)
    2. 2009 Tokyo Auto Show: We Turn Nissan’s New Leaf
    3. 2011 Nissan Leaf Electric Vehicle – Official Photos and Info
  • Mazda to License Hybrid Tech from Toyota

    Mazda logoWhat do you do if you’re an automaker in 2010 without any of your own hybrid technology? If you’re Mazda, you work out a licensing deal to use Toyota hardware.

    Under the agreement announced yesterday, Mazda plans to launch a hybrid vehicle in Japan in 2013 using technology from the Toyota Prius. Mazda is inexplicably late to the hybrid party; Nissan went the licensing route with Toyota for the Altima in 2007 and even Porsche sells a hybrid in Europe.

    Under the agreement, Mazda will use Toyota battery, electric-motor, and controller systems paired to one of Mazda’s next-generation efficient engines. The new engine families, called SKY-D (for diesel) and SKY-G (for gasoline), promise between 15 and 20 percent improvements in fuel efficiency. We’re expecting an announcement at this week’s New York auto show regarding what SKY engines will be available in the United States.

    Related posts:

    1. 2010 Toyota Prius Plug-In Hybrid Concept – Official Photos and Info
    2. 2009 Toyota Camry Hybrid – Review
    3. 2009 Toyota Highlander Hybrid – Review
  • What’s Your Take on the iPad? An Xconomy Survey

    The Apple iPad
    Wade Roush wrote:

    With the Apple iPad set to hit stores at 9:00 a.m. on Saturday, you can probably guess what my digital media column, World Wide Wade, is going to be about this Friday.

    But this time I want to leaven the punditry with some populism—so I’ve put together a quick, 9-question survey at SurveyMonkey. Please head over there and take a few minutes to share your opinions about Apple’s “magical” and “revolutionary” new tablet device.

    Depending on which commentator you listen to, the iPad is either going to unleash a huge new wave of entertaining and educational digital content and overturn all of our old notions about personal computing, or destroy the tradition of open software development that has made computers and the Web so powerful.

    The reality will probably be somewhere in between—but this week it’s your opinions as tech-savvy consumers of startup and innovation news that we’re interested in. I’ll report back on the survey’s results in my column this Friday.

    Here are the questions — please head over to SurveyMonkey to register your answers. And please leave comments in the boxes provided; I’ll excerpt the most interesting answers.

    1. Are you planning to buy an iPad?

    2. If you are planning to buy an iPad, which version do you prefer?

    3. Which features of the iPad appeal to you most?

    4. Which missing iPad features would you most like to see added in a future version?

    5. Where do you see yourself using an iPad?

    6. Will the iPad be a better e-book reading device than the Amazon Kindle and other electronic-ink-based reading devices?

    7. Some observers condemn Apple for the restrictions and secrecy it imposes on third-party app developers. Do you generally agree with this critique?

    8. Following up on Question 7, has your opinion about Apple’s culture of control influenced your decision about buying an iPad?

    9. The big picture: What impact will the iPad have on consumer expecations about personal computing? Choose the answer that comes closest to your view, or write one in.

    Go to the survey.







  • Volvo Will Drop V70 Wagon, Reduce Engine Choices for 2011

    2010 Volvo V70

    According to internal Volvo documents obtained by Jalopnik, Volvo will stop selling the V70 wagon (pictured above) in North America and will reduce the number of engine choices for model year 2011.

    According to the document, V70 sales have lagged behind sales of the XC60, XC70, and XC90 crossovers since 2000, so it no longer makes sense to sell the wagon in the U.S. and Canada. To appease buyers, Volvo will add a front-drive option for the XC70 starting next year. The V70 will continue to be sold in other markets worldwide. The V50 wagon is unaffected.

    Volvo will also consolidate its engine lineup. The S40 sedan and V50 wagon will henceforth only be offered with Volvo’s turbocharged, 227-hp T5 engine with front-wheel drive and automatic transmissions. The naturally aspirated 2.4i engine disappears, as does the option to equip T5 models with all-wheel drive and six-speed manual transmissions. The reasoning is that the T5 engine offers equivalent fuel economy with more power than the 2.4i unit.

    Finally, the S80 sedan will lose its optional V-8 engine. For next year, Volvo plans to revise the turbocharged T6 engine to make 300 hp and 325 lb-ft of torque, as well as improve fuel economy by nine percent. Volvo says this makes the top-spec V-8 option (311 hp, 325 lb-ft) redundant. A naturally aspirated V-6 remains the S80’s base engine, and the V-8 engine will continue to be offered in the Volvo XC90.

    Related posts:

    1. 2008 Volvo V70 3.2 – Road Test
    2. 2008 Volvo V70: No Nav, but the Same Infotainment Annoyances
    3. 2011 Volvo C70 – Auto Shows
  • iPad or Not, Amazon Will Still Make a $1 Billion From e-Books

    The countdown to Apple’s iPad, one of the most anticipated gadgets of the year (at least from the media’s perspective), has begun. Many believe that the device will change the content industry in a meaningful way, by being a counterweight to Amazon. The iPad has helped open up fresh wounds between Seattle-based e-tail giant and some of its publisher partners. In short, if you read the headlines, then you might be tempted to write off Amazon and its Kindle Reader.

    But you would be premature and wrong, according the analysts at JP Morgan, who in a research note today allege that much like music and video games, two very popular digital media content categories, e-books have the potential to reach over 25 percent digital penetration. Which in turn means a sizable market for more than one player. In order to assess Amazon’s potential for continued success in the e-book category, the Wall Street investment bank looked at its track record with digital music:

    Despite (a) Apple’s 4-year head start in MP3 sales and (b) Apple’s dominance in devices, we estimate Amazon had ~10% of the digital music market by the end of ’09. We estimate that, even if Amazon’s eBooks market share dips to 30%, it could still drive ~$900M in incremental revenue as eBook penetration grows. Note that Amazon (a) has enjoyed a head start with the Kindle store, (b) manufactures the dominant dedicated device and (c) has aggressively expanded the Kindle platform to PCs and smartphones.

    This table lays out why they’re so confident about Amazon. Frankly, even without it, I don’t think we should view the iPad launch as a death knell for the Kindle. If there’s one thing I’ve learned about Jeff Bezos, Amazon’s founder and CEO, it’s that he always has an ace (or two) up his sleeve. Let’s wait for his next move.

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  • Geely Buys Volvo for $1.8 Billion

    Volvo logoChinese automaker Zhejiang Geely Holding Group Co., Ltd., has finalized plans to buy Volvo from Ford. The agreement will see Geely owning 100 percent of Volvo’s operations  as well as the company’s intellectual property. The transaction is reportedly valued at $1.8 billion and should be completed, pending regulatory approval, by the third quarter of this year.

    The two companies have agreed that Ford will continue to provide Volvo with engines and other components for some time after the deal closes; Ford will also offer technical support and access to Ford technology that features in Volvo vehicles. Geely plans to keep Volvo manufacturing plants in Sweden and Belgium, and will establish new plants in China to produce Volvo products for the Chinese market.

    Related posts:

    1. Ford and Geely Settle on Terms of Volvo Sale
    2. Ford Chooses Chinese Automaker Geely as Preferred Bidder for Volvo
    3. Volvo: A Win-Win for Geely
  • Buick Will Do Away With Trim Levels in 2012

    2011 Buick Regal

    Beginning in 2012, Buick will no longer use trim levels like CX, CXS, and CXL to differentiate between models with different equipment levels. Instead, cars will be sold with different packages. The only Buicks that will receive exterior identification will be special models—like a GS, for instance. The change is supposed to streamline the production and buying processes.

    Plus, they’ll save some money on badges.

    Related posts:

    1. Buick to Launch Four New Models in 24 Months
    2. 2011 Buick Regal Pricing Announced
    3. Buick Picking Up Some Excitement?
  • 2010 Shell Eco-Marathon Americas Winner Hits 2487.5 MPG

    Universite Laval team wins 2010 Shell Eco-marathon Americas

    A team of students from the Université Laval in Quebec won the Shell Eco-Marathon Americas for the second year in a row by achieving fuel mileage of 2487.5 miles per gallon of gasoline. They won the event last year with an even more impressive figure of 2757.1 mpg; the drop is likely due to previous Eco-Marathons being held at race tracks with smoother pavement than that found at this year’s competition, which used real-world streets for the first time.

    In addition to the overall title, the Canadian team’s vehicle (shown above) also won the Prototype class, which is made up of three-wheeled streamliners powered by gasoline, diesel, or ethanol internal-combustion engines; solar arrays; or hydrogen fuel cells. The UrbanConcept class—which was won by a team from Mater Dei High School in Evansville, Indiana, with a 437.2-mpg figure—can use any of those power sources but has a few more restrictions; four wheels, doors, lights, cargo space, and two seats are required, making the resulting entries a bit more recognizable as cars. These cars also are required to make three 10-second pit stops that are meant to more accurately depict stop-and-go city driving.

    Mater Dei High School UrbanConcept winner of the Shell Eco-marathon Americas 2010

    I had a chance to visit the competition site on Friday during practice runs, and spoke with the officials and some teams. Here’s what I found out:

    What’s this competition about?
    The Eco-Marathon is a student competition put on by Shell to try to get kids thinking about how we can do more with less energy. Competitions like this one are held in Europe, North America, and, for the first time this year, Asia.

    How do you get an mpg figure for a solar-powered car?
    That was one of my first questions. All energy use is normalized to miles per gallon of 87-octane gas for the purposes of comparison. They could report the results in megajoules per mile, but that doesn’t have quite the same ring to it. Those who do use gasoline get by on the amounts so tiny (about a tablespoon) that they’re measured to an accuracy of plus or minus 0.01 ml.

    What are the race conditions like?
    This year’s track was a 0.6-mile loop around Discovery Green park in downtown Houston. Vehicles have to average a minimum speed of 15 mph for 10 laps—they can go faster but it’ll just use more fuel. (OK, so perhaps Eco-Marathon isn’t quite the right descriptor.)

    The top teams only “burn” their engines for a few seconds per lap, coasting and trying to keep up momentum the rest of the time. One of the officials estimated that the cars get up to around 25 mph, coast back to 10, and repeat as necessary. Some even use GPS plots of the track to model driver behavior and determine precisely when to burn, and for how long. Pretty sophisticated stuff. (I had the chance to drive around the track in an UrbanConcept vehicle that Shell built. I don’t know what my exact mileage was, but I am completely certain I didn’t get 437.2 mpg.)

    What’s in it for Shell?
    Shell doesn’t actually aim to gain any knowledge from the teams; the company organizes the event and helps defray travel costs, but it doesn’t stick its nose into precisely how the teams are accomplishing the task beyond ensuring entrants meet the letter of the rules.

    University of Colorado team at Shell Eco-marathon Americas 2010

    And the kids?
    The students get to work real hard on what looks like a fun project that provides some almost-real-world engineering experience. They also retain the rights to their intellectual property, which some of them take to real industry jobs.

    What’s next?
    The rules likely will evolve for 2011 and include a separate electric mobility class (solar, fuel cells, and plug-ins) so that the vehicles can be compared more fairly. And the mpg numbers probably will go up.

    Granted, these student-built vehicles are much smaller and lighter than anything we’d care to commute in, but the numbers they’re getting out of them are still very impressive. Congratulations to all of the 42 student teams that competed in this year’s Eco-marathon.

    Related posts:

    1. 2011 Ford Mustang V6 Rated at 31 mpg Highway
    2. The Truth About EPA City / Highway MPG Estimates – Feature
    3. Karmic Correction? Is Fisker’s 100-mpg Promise Running on Empty?
  • $1M for CardStar Loyalty App

    Wade Roush wrote:

    Canton, CT-based CardStar, which makes an application that consolidates consumer reward and loyalty card numbers on mobile phones, announced March 28 that it has raised $1 million in Series A venture funding. The lead funder was Mclean, VA-based Amplifier Ventures, with participation by Acta Wireless and LaunchCapital. CardStar received seed funding from Amplifier Ventures in 2009 as part of its business accelerator program; its app is available now for the Apple iPhone, and the company says versions for Android and BlackBerry devices are “coming soon.”







  • Google Mobile Services in China Moved to Partially Blocked Category

    We had earlier covered Google’s decisions on China and the outcomes of this event. Now, Google has started serving partially blocked mobile content in China. A detailed availability of different services from Google is available at this page. This follows the Google decision to redirect visitors of the Google China homepage to the uncensored Google Hong Kong domain of google.com.hk.

    Google has not made itself completely unavailable in China. Some of the services are still available at different levels, marked as having no issues, partially blocked, blocked or information available. The decision to serve mobile content as “partially blocked” was made on the 28th of March at the official update page.

    Alan Davidson, director of U.S. public policy for Google responded on this redirection saying,

    We have already seen intermittent censorship of certain search queries on both Google.com.hk and Google.com.

    Google is struggling hard to maintain its position, authority and integrity after leaving China. Moving out of such a huge market with an enormous potential upsets many key people but Google has the guts to raise a voice against a bully.

    China, on the other hand is still clinging to comments like,

    Google has violated the written promise it made when entering the Chinese market by stopping filtering its searching service and making thinly veiled accusation against China.

    Though, one thing is for sure. The Chinese will miss Google services like hell.


    Announcement: Missing Mobile News in the Main RSS Feed? We have decided to remove the mobile content from the main feed, please subscribe to our dedicated Mobile News RSS Feed at http://feeds.techie-buzz.com/techiemobile. Thank you for your understanding.

    Google Mobile Services in China Moved to Partially Blocked Category originally appeared on Techie Buzz written by Chinmoy Kanjilal on Tuesday 30th March 2010 04:54:14 AM. Please read the Terms of Use for fair usage guidance.

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  • CTIA 2010: Review In Photos


    CTIA 2010 Review In Photos

    At the annual CTIA event in Las Vegas last week, more than 40,000 people turned out to listen to the keynotes, walk the show floor and see some of the next big devices to hit store shelves.

    Some of the highlights included the unveiling of several Android devices, including the Samsung Galaxy S and Sprint’s announcement of the HTC EVO 4G. Here’s some of the pictures in review, including behind-the-scenes shots from some of the press conferences. Below are five of the top stories:

    Sprint Builds On 4G Momentum With First WiMax Phone

    Samsung Stresses Mobile Content With New Smartphone

    European Operators Even Concede That The U.S. Is Leading In Mobile

    AT&T Solves 3G Coverage Gaps One House At A Time

    Yahoo Extends iPhone Push To Search


  • Cue the “Mission Impossible” Theme for Harbinger’s LTE Plans

    Harbinger Capital Partner’s bold plan to build out an open 4G wireless network has more moving parts than the latest OK Go video, and would require a minimum of $6 billion for the terrestrial and satellite infrastructure alone. Based on the expenses and the difficulty of building a cellular network, I’m skeptical that a competitive LTE network will come out of the plan.

    Many of our commenters have pointed out the incredible expense involved in building out a terrestrial network, although Harbinger does already have requests for proposals out seeking bids. (If you have one, send it along, please). But beyond the difficulty (and $5 billion cost) of building out a terrestrial network that would cover 100 million people by the end of 2012, Harbinger would have to also fund a satellite expansion that could cost as much as $1 billion to build, launch and operate through 2013. And on top of all that it would have to fend off AT&T and Verizon’s fury at the plan, launch devices with satellite and LTE chips and finally, sign up subscribers. In other words, cue the theme song for “Mission Impossible.”

    Harbinger is attempting to build out this network using a block of the airwaves owned by SkyTerra and other companies that have spectrum in what’s known as the MSS band. Companies that own this spectrum want to use their holdings to build a combo satellite and terrestrial network, made possible by a 2003 FCC order that was enacted in the hopes of enabling satellite firms to offer some competition for wireless broadband. It’s been a tough slog for those firms, and the FCC order issued Friday night allowing Harbinger to take complete control over SkyTerra and consolidate some of the MSS spectrum was the first significant breakthrough since the original 2003 order.

    While my initial reaction was that this was a mere financial play designed to help Harbinger package up a nice chunk of spectrum and flip it for hedge-fund like profits, there’s that RFP for a network buildout that Harbinger has circulated, and two sources have named Huawei as a potential source of equipment and possibly financing. Huawei has not returned repeated calls for comment.

    There’s also a source in the FCC who is adamant that Harbinger can’t flip the spectrum without triggering another review by the agency. Plus Harbinger has to meet stringent conditions related to the buildout, which means that if it wanted to flip the spectrum, it would still have to meet its first milestone of covering 100 million people by Dec. 31, 2012. I’m not completely sold on the flip-proof nature of the FCC conditions after seeing the FCC offer repeated waivers to satellite companies having troubles meeting deadlines or requirements imposed by the original ATC order from 2003. And Harbinger has a track record of betting on spectrum, such as with its investment in Sprint (it holds 75 million shares that it values at $274.5 million ) and its investments in other satellite companies.

    But even if we take Harbinger’s plan at face value, the private equity firm needs to raise about $6 billion to simply build out the network, with additional money dedicated to operating it. Maybe its execs can call Craig McCaw for advice.

    SkyTerra, meanwhile, would need to launch two satellites, and Harbinger has made multiple arrangements with TerreStar and Inmarsat to pay them for leasing their spectrum. Tim Farrar, a satellite analyst with TMF Associates, says those costs total about $1 billion —$336 million to pay Inmarsat and adjust its equipment for the new combined network, $115 million a year to Inmarsat to lease its spectrum and $24 million as a payment to TerreStar. Harbinger holds a 31 percent stake in TerreStar.

    These initial costs are daunting, but Harbinger has already invested at least $2 billion so far in TerreStar and SkyTerra, and is in a high-risk, high-reward business. But the risks are just as big as the costs. First, there’s the issue of finding a partner to build out the network. I, as well as Farrar, have fingered T-Mobile as the likeliest source because the FCC has forbidden AT&T and Verizon from gaining access to more than 25 percent of the MSS spectrum, and because Clearwire-Sprint has such large spectrum holdings. Although perhaps the Harbinger stake in Sprint could be an attempt to influence the cellular operator to provide access to its 3G network.

    And that lack of a 3G network could be a big deal. Harbinger says it plans to build out its LTE network pretty quickly (it has to in order to meet the FCC milestones), but until it does, subscribers to its service will only have terrestrial coverage in major markets. Elsewhere they would presumably have satellite coverage. And when it comes to satellite broadband speeds, they’re pretty weak. Plus you can’t use satellite service inside buildings. So unless Harbinger finds a 3G partner, phones or data access in areas where there’s no terrestrial LTE network will suck.

    Interestingly, TerreStar has a 3G partnership with AT&T, but I still doubt that model because the service is expensive, the device is clunky and the speeds are slow. However, that brings us to one of the final hurdles Harbinger will have to jump: the angry Bells. AT&T and Verizon both issued statements saying they found the FCC’s decision in this case troubling. I’m waiting to hear back from AT&T as to what TerreStar’s role in the Harbinger network might mean for its partnership with Ma Bell. TerreStar declined to comment, citing a confidentiality agreement it signed in January with the private equity firm.

    Clearly there’s a lot going on here, but building out a new nationwide network has never been easy. We’ll see if Harbinger’s plan for faster mobile broadband with a satellite backup is the real thing or merely another fat pipe dream.

    Image courtesy of NASA

  • Monday Afternoon Crew Chief: Rain Saves the Day in Oz

    Jenson Button at the 2010 Australian Grand Prix

    Well, rain didn’t help the NASCAR boys in Martinsville or the IRL crowd in St. Petersburg, who were both rained out, but a sprinkle prior to the start made the F1 race in Australia a whole deal more interesting than it might have been. This was especially important to me because my son, a.k.a. Lewis Hamilton’s number-one fan in the U.S., made sure I was awake to watch the Australian GP live at 2 a.m. EST—and if the race had been as dull as the one in Bahrain, I would have nodded right back to sleep again.

    Instead, here was an F1 race that held one’s attention. Because of the rain shower before the start, everyone started on intermediate wet tires and had to judge the appropriate moment to stop for slicks. And having done that, they then had to work out if they could run most of a race distance on one set of tires, or bolt into the pits halfway through for a second set. A first-corner incident added to the excitement because the starting order was scrambled and we had the sight of delayed drivers such as Fernando Alonso charging through the field.

    In the end, the two Ferraris, the Renault of Robert Kubica, and the McLaren of Jenson Button ran virtually the whole race on one set of tires. Yet they weren’t sitting ducks to cars that had stopped for a second set of slicks because passing in F1 is so tricky. Following another car closely results in a loss of front-end downforce, a problem exacerbated by the narrower front tires mandated for the 2010 season; as you follow another car, the harder you have to work those front tires to stay close enough to attempt a pass. Hence, once Lewis Hamilton got his McLaren onto the tail of Fernando Alonso’s Ferrari, he was on the radio complaining that his tires had gone away. He then complained that it was a dumb decision to bring him in for a second set of tires when his teammate stayed out on his original tires and consequently won the race.

    Do we detect the start of bad things at McLaren? Button made his own decision to take slicks earlier than anyone else, the move that effectively won him the race, whereas Hamilton seemed to indicate that he was at the team’s mercy when it came to staying out or getting a second set of slicks. That’s the one rub on Hamilton: He seems to rely on the team to decide his race strategy, rather than taking his own decision. Why, you wonder, if it was such a terrible decision to come in for a second set of tires, didn’t he overrule the team?

    McLaren had better hope that Button doesn’t make too regular a habit of beating his younger teammate, otherwise the toys will start being thrown off the stroller—and in a hurry.

    Related posts:

    1. Monday Afternoon Crew Chief: Mercedes Divorces McLaren, Weds Brawn GP
    2. Monday Afternoon Crew Chief: Renault’s Slap on the Wrist
    3. Monday Afternoon Crew Chief: Yes, Button is a Worthy Champ
  • US Airways Adds Gogo Inflight Internet Access

    US Airways has become the latest carrier to launch Aircell’s Gogo Inflight Internet service. The service is currently available on just five US Airways’ planes but will be fully deployed on all 51 A321s in its fleet by June 1.

    In addition to US Airways, Gogo is currently available on all AirTran Airways and Virgin America flights. It is also available on Air Canada, American Airlines, Delta Airlines and United Airlines flights.

    Gogo, despite launching on multiple airlines, has been struggling to grow. The performance of the service on many popular routes such as New York-San Francisco has degraded considerably. I frankly think paying $12.95 for an ultra-slow connection for effectively four hours of flight time is a bum deal.

    I’m also pretty sure that as the iPad launches and gains in popularity, we are only going to see further depreciation of the connection quality. Aircell recently raised $176 million in funding from an undisclosed group of investors.

  • The Future of Lamborghini: More Carbon Fiber, Greater Efficiency, No Forced Induction—and No Manuals?

    2011 Lamborghini Gallardo LP570-4 Superleggera

    At the recent launch of the Lamborghini Gallardo LP570-4 Superleggera, we sat down with Maurizio Reggiani, the director of research and development at the extroverted supercar maker, to get a read on what to expect from Sant’Agata Bolognese over the next few years.

    First off, it’s worth noting that the company reorganized its priorities in 2007. Prior to that, they were design, top speed, acceleration, and handling—in that order. But now, citing the fact that there’s really nowhere to explore its cars’ 200-mph-plus speeds, handling and top speed have switched places, so the order looks like this:

    1. Design

    2. Handling

    3. Acceleration

    4. Top Speed

    You’ll notice that fuel economy didn’t make the top four, but it will be a major focus for the company over the next five years (and probably longer). After all, 550-plus-hp cars and stricter fuel-efficiency regulations don’t tend to jibe very well.

    In Europe, Lamborghini has special dispensation as a small automaker to reduce its cars’ CO2 output by 35 percent between 2007 and 2015, rather than meet dramatically stricter regulations in place for larger manufacturers. For the U.S., Reggiani tells us that’s it’s still up to the EPA to decide whether Lamborghini will have to meet fuel-economy hurdles as an individual company, or whether it will be held to one overall figure based on an average of all the VW Group brands sold here.

    Twenty percent of the total 35-percent reduction in CO2 mentioned has already been achieved, largely due to fitting direct injection to the Gallardo’s V-10 when the LP560-4 model was launched. But the next 15 percent is much harder, says Reggiani. Further gains will come from additional increases in engine efficiency, such as friction reduction, and plan on direct injection appearing on the company’s V-12 when the Murciélago replacement launches. (That should happen in the next 12 to 18 months.) Lamborghini is somewhat surprisingly working on far more mainstream technologies, too, such as stop/start capability to thrift fuel in urban settings, cylinder deactivation—so that both the V-10 and the V-12 can operate on half as many cylinders—E85 compatibility, and possibly even a mild-hybrid solution. Against the pervasive trend in the industry, Reggiani says that there are no plans for forced induction at this point. Although that certainly is one way to reduce emissions, he says the company simply isn’t willing to sacrifice either engine’s fabulous linearity or their awe-inspiring wail. In short, the naturally aspirated V-10 and V-12 will continue.

    Weight-Loss Strategy to Include More Carbon Fiber

    Reggiani says Lambo is determined to offset any weight gains, particularly from a hybrid system, by reductions elsewhere in the car. Future cars “have to be lighter,” he says. To that end, he believes carbon fiber will be the major enabler of the weight-reduction goal, as witnessed by Lamborghini’s recent collaboration with the University of Washington and Boeing to create the ACSL, or Automobili Lamborghini Composite Structures Laboratory. The purpose of the lab is to leverage the aerospace industry’s extensive carbon-fiber experience to find even more efficient ways to use it in automobiles. Reggiani cites studies predicting that the cost of carbon fiber will decline significantly by the 2012–2014 timeframe, at which point it’s predicted to be no more expensive than aluminum. By then, he wants to have come up with more creative ways of using the stuff, as its material properties, unlike those of aluminum, can be changed dramatically based on construction and shape.

    How about getting rid of all-wheel drive as a weight reducer? Not likely. “You have to put the power to the ground,” Reggiani says, “and when the tires are a-spinning all the time, you lose out on acceleration.” (See company priority No. 3). Certainly all-wheel drive is a major enabler of blistering standing-start acceleration, which is how the Gallardo LP570-4 Superleggera is predicted to hurl to 60 mph in 2.9 seconds. Plus, Lamborghini prefers four-wheel traction for racetrack situations, too, where it certainly makes its cars more goof-proof and easier to safely exploit, although we generally prefer hairier rear-drivers on-track.

    Et Tu, Lamborghini?

    We pointed out that Lambo’s Italian neighbors, Ferrari, have basically abandoned the use of manual transmissions, and Reggiani concedes that Lamborghini likely will eventually follow suit; he says manual transmissions are fitted to less than five percent of the firm’s cars. Although he’s still somewhat defensive about the common belief that dual-clutch automated manuals with seven speeds or more—such as Porsche’s PDK—are necessarily better than Lambo’s six-speed single-clutch unit. He says Lamborghini is opposed to unequal gear steps, such as Porsche’s thrifty and ultra-tall seventh ratio, and also makes note that the Porsche gearbox is roughly 50 pounds heavier than the Lambo six-speed. But we tend to side with Porsche on this one—use gears one through six for acceleration, and reserve seventh as purely for fuel economy.

    Lamborghinis with cylinder deactivation, the exclusive use of automatics, and stop/start functionality? If anything, this proves that the automotive future will be anything but business as usual.

    Related posts:

    1. Audi Says Car Prices Will Rise With Efficiency
    2. Mazda’s Efficiency Strategy to Include Stop/Start, Energy Regeneration, Diesel, and More – Car News
    3. Lamborghini Estoque Concept – Auto Shows
  • China Now Blocking Google Mobile Services

    Google’s mobile services are at least partially blocked for users in mainland China, according to the page that Google set up recently to track which of its services are available to users in that country (the LA Times appears to have been the first to notice the change to Google’s China services page). The search giant recently stopped filtering its Chinese search results, in contravention of Chinese law, and moved its servers to Hong Kong.

    When it did so, the official Google blog post said:

    We very much hope that the Chinese government respects our decision, though we are well aware that it could at any time block access to our services. We will therefore be carefully monitoring access issues, and have created this new web page, which we will update regularly each day, so that everyone can see which Google services are available in China.

    It’s not clear how or why the Chinese government is blocking access to mobile services such as search, maps, Gmail, etc. Certain additional services have also been partially blocked — including Picasa, Google Groups and Google Docs — while others are blocked entirely, including Blogger, Google Sites and YouTube.

    Last week, China Unicom — the second-largest mobile operator in China — said that it won’t install Google search on its new Android handsets as a result of Google’s actions. China’s mobile market is immense: the leading mobile provider, China Mobile, said last fall that it now has more than half a billion mobile subscribers. For an overview of some of the recent news about China and Google, check out our recent post explaining what you need to know.

    Post and thumbnail photos courtesy of Flickr user El Struthio

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  • Vodafone to Verizon: Pay, Buy or Merge – Your Call!

    Verizon Wireless is the child of a joint venture between Verizon Communications and Vodafone, but it appears that the parent on the other side of the Atlantic wants to change the custody arrangement. The Financial Times reported this weekend that Vodafone, which owns a 45 percent stake in the venture, is putting pressure on Verizon Communications to pony up some cash — the result of which could lead to a merger between the two.

    Up until 2005, Verizon Wireless paid a cash dividend to Vodafone shareholders; then it stopped, saying it needed to pay down debt. But with the debt repayments scheduled to end soon, Vodafone is putting the pressure on. The British communications firm, says it wants cash rather than the paper gain associated with the increase in value of its Verizon Wireless stake. Vodafone has been angling for a return of the dividend for a while, but the Financial Times offers up analyst commentary showing that because of faltering performance at Verizon Communications, Vodafone may now hold the upper hand in this battle. The FT reports:

    Verizon Communications paid a dividend worth $5.3bn in 2009 and Bernstein analysts said that problems at the US group’s fixed-line phone business meant that it will need to tap Verizon Wireless’ cash so as to maintain its shareholder remuneration.

    Craig Moffett and Robin Bienenstock, who cover US and European telecoms companies respectively for Bernstein, said in a research note: “For Verizon, time is running out. Vittorio Colao holds the cards. And he seems to know it.”

    This leaves the parent companies with three options: Verizon Wireless resumes its dividend payments, Vodafone and Verizon Communications merge or Vodafone sells its stake in Verizon Wireless. The analysts above think a dividend is coming, especially since Verizon Communications maintains that it could pay out its own dividend in 2010 and 2011 without any help from the Verizon Wireless unit. Vodafone may make Verizon Communications put its money where its mouth is.

    Image courtesy of Flickr user Henrique Vicente

  • Apple Planning iAds Service to Take on Google

    Apple hasn’t made any secret about its plans to get into the mobile advertising game. It purchased Quattro in January for around $300 million, a firm that was reportedly its second choice after Google snapped up AdMob for $750 million in November of 2009. Apple had apparently made unsuccessful overtures to AdMob earlier in the year.

    A new “iAd” service, which is said to be in the pipeline for an April 7 reveal to the Madison Avenue crowd, according to “executives familiar with the plan” speaking to MediaPost, will be built on top of the framework provided by the Quattro purchase. The sources also quote Steve Jobs as saying the service will be “revolutionary” and “our next big thing.”

    No other details are forthcoming as of yet, but it does seem clear that Apple intends to take on Google in the mobile advertising space, and it likely intends to do so by waging the war on home turf. Who better to serve ads to Apple’s mobile devices than Apple itself? Tailoring content to the iPad, iPhone and iPod touch should be easy enough, especially given that Apple has access to more of the iPhone OS than do third-party developers and advertisers.

    It may seem like an unexpected move from Apple to move into the advertising business, but it actually fits the company’s M.O. quite well. Think about iTunes and music, iTunes and video content, and now the iBookstore and books. In each case, Apple offered a beleaguered industry a way out of a financially disastrous situation. In doing so, it opened up new revenue streams, and made sure the content desires of its hardware user base were met.

    Locking down the mobile advertising market doesn’t necessarily cater to users in the same way, but it does fit the other criteria. Advertisers have been struggling following the gradual and continuing weakening of print media and television, and so far, online ads have only met with limited success and have yet to take off in the way its predecessors did. For companies still looking to find that sweet spot in which it is possible to really sell to web-connected audiences, Apple, with its inside knowledge of mobile web user habits and history of commodifying what once was free (i.e. the Internet, via apps) will look like a very fine prospect indeed.

    I’m not generally one to dole out business advice, but if Apple does roll out some kind of iAds platform early next month, get in on the ground floor if you’re in the advertising space. Just look at what Cupertino has already done in terms of making advertisers vie for space in magazines launching on the iPad. Now imagine what it can do when advertising is its primary focus, not just a tangential benefit.

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  • Six Lessons We’ve Learned About Mobile Apps (Free And Paid)


    Handmark CEO Paul Reddick

    Paul Reddick is the CEO of Handmark, which publishes software and games for handheld devices.

    If you believe what you hear, it’s going to be either free or paid across the media world–just like it’s got to be either the Yankees or the Red Sox, Batman or the Joker, Tom or Jerry. 

    Well, forget what you hear. In many media markets, free channels exist next to paid channels—newspapers are a good example. And so it will be in the world of mobile apps: both free and paid apps will have significant roles moving forward.

    People love to create stark choices around economic models. But the app business will not be a winner-take-all market, and is not a competition between strict concepts. In the app business, these options can be used to support each other. There can be hybrid approaches where free becomes both a promotional vehicle and a distribution channel for app sales and additional monetization methods. 

    Here are some of the key things we’ve learned about the app business:

    1.    Conventional app stores powered by device manufactures, carriers or other third-party providers, aren’t the only place to “sell” free apps.

    Brands can distribute them from their own web sites or other traditional media outlets. Expect tons of apps to be distributed from places that don’t exist primarily for the purpose of selling applications. Consider the analogy of sporting events or concerts. You go for entertainment reasons, but you are sold a hot dog or a T-shirt while in attendance. The same goes for mobile applications, as they are an extension of a broader experience and can also be sold as a product or service related to an event. 

    2. In some cases, free dominates simply because it is so much easier than dealing with complicated purchasing mechanisms—not because of the quality or value of the underlying app. Making transactions simple goes a long way toward increasing the sales of paid applications. Companies that already have your credit-card information or carriers that can do direct billing clearly have an advantage. 

    3. Distribution channels matter. Something can be free in one channel (such as an open store like BlackBerry App World) and paid in another (such as a carrier-specific app store). It happens.

    4. Free apps can be incredible audience builders and directors of traffic. Companies can use house advertising and other methods to deep link into the large “open” app stores, or to cross-promote other applications and products that are likely of interest to an end-user. Lots of people may talk about this concept, but like most things, execution is the key to success.

    5. Cross-platform (e.g. iPhone, Android, BlackBerry, Windows Mobile, etc.) support is essential for audience building. Marketers and product managers need to address the types of customers they want to reach rather than simply a technology platform. When selecting only one platform, the question is, “Which 80% of the market do you want to ignore?”

    6. Think of content, quality and benefits regardless of free or paid. The price for most apps is either free or very inexpensive. Time and effort are just as important as price. Apps must feature useful, engaging content, and be easily available and easy to use. Lousy apps that are “free” are still lousy and won’t generate audience or revenue. 

    So to answer the question of whether there will be more growth in free or paid apps, the answer is “yes.”


  • Boingo Brings $1.99 Pay-Per-Use Wi-Fi to Apple’s iPad

    Boingo today launched a new app to help get Apple iPads online without any ties to AT&T. Boingo’s Wi-Fi Credits software — which also supports iPhones and iPod touch devices — offers wireless access for $1.99 per hour. The new software is available today in the iTunes App Store and leverages a user’s iTunes account for payment.

    Unlike the Boingo monthly subscriptions plans — I pay for and use the $9.99 monthly service on a regular basis — Boingo Wi-Fi Credits appeals to the casual web surfer. Consumers simply purchase one or more credits as needed. Each credit purchased is good for 60 consecutive minutes of wireless access, and unused credits are banked for up to a year.

    The first credit is free upon installing the Boingo Wi-Fi Credits application, and Boingo adds one free credit with a block purchase of 10. Customers can use the Wi-Fi at any of Boingo’s 30,000 U.S. locations or 125,000 worldwide hotspots, although the software is only available in the U.S. for now. Boingo’s service is typically found at major airports and chains like Starbucks. Boingo says other countries will see the software in the near future. The application also provides a mapping service, making it easy to find hotspots in the Boingo network.

    At first, I thought Boingo’s new product would have less appeal to those with a Wi-Fi + 3G iPad model as AT&T is offering free Wi-Fi with the iPad’s “magical and revolutionary” 3G monthly service. But what if you decide not to use 3G on your iPad for a month? You’ll have to rely on free hotspots, or leverage AT&T’s Wi-Fi On the Spot product — it, too, offers pay-per-use Wi-Fi, but costs $3.99-$7.99 per session. For $1.99 an hour, Boingo’s solution offers a cost-effective alternative. If you have an iPhone on AT&T’s network, you’re already paying for a 3G connection and receive free Wi-Fi at AT&T hotposts, but iPod touch users stand to gain here as well.

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