Category: News

  • CHART OF THE DAY: Hey New York Homeowners, Look Out Below

    The latest Case-Shiller 20-city average showed fresh signs of a possible double dip in housing, but of course it’s a mixed bag. Some markets are on rebounding a little, and some are still slipping.

    In the New York area, prices are still falling, while beleaguered San Diego is back on the rise. This makes sense, as the two markets have experienced the housing bust on a different schedule, but if New York is going to meet the other markets at the mean, then homeowners could be in for a further ride (down).

    chart of the day, S&P/Case-Shiller Home Price Indices: NY, LV, Comp-20, 2006-2010

    Join the conversation about this story »

  • Epicurious, the Recipe App, Finally Makes the Jump to Android [Android Apps]

    Epicurious is a must-download on any platform its available for, and a sore exclusion on any platform it’s not. Today, finally, Epicurious, and its thousands of recipes, is available for free on Android. More »







  • BofA’s Lu Yeung Top Analyst For Alternative Energy In WSJ Ranking

    Lu Yeung, a Hong Kong-based analyst covering solar power companies at Bank of America Merrill Lynch, made two crucial calls last year that helped land him the top spot  as the best equity analyst covering alternative energy stocks in the Wall Street Journal’s latest ranking, out today.


    At the depth of the financial crisis, when credit had all but evaporated and project developers and banks were hunkering down, Yeung issued a “light at the end of the tunnel” report. It was actually titled “It’s Always Darkest Before Dawn,” and it predicted that an avalanche of government stimulus money would make-up for the lack of credit and fuel global demand for solar panels.

    Also, Yeung’s decision to upgrade PV panel maker Trina Solar from “hold” to “buy” and maintain a “buy” rating on Yingli Green Energy were “spot on”, writes the Wall Street Journal. By the end of the year Trina returned 600 percent to its investors and the share price of Yingli more than doubled, mission accomplished for Yeung.

    Now, will Trina and Yingli outperform their 2009 performance? The Chinese alternative energy sector is facing some challenges, including a fairly thin intellectual property portfolio. The price advantage that’s allowed them flood foreign markets with discounted PVs is also eroding. Yeung points out that over the long-term wining solar PV companies won’t win on price alone and will also have to develop technologies that will make panels more efficient in turning sun energy into electricity. Chinese PV makers are definitely wining the price war but they’re lagging behind when it comes to developing homegrown technologies.

    Runner-ups to Yeung are Canaccord Adams’s Jonathan Dorsheimer and Daniel Ries at Collins Stewart, see here for the full ranking.

  • Sexual Experience Is Overrated

    For women, that is. Men can never have too much sexual experience.

    The following conversation I had with Silverback in the City Zeets will explain why.

    ~~~

    Zeets: I’m pretty sure she’s only been with one other guy her whole life.

    Me: Is she a virgin?

    Zeets: Not a virgin… technically. But emotionally she may as well be. She has almost no experience with men.

    Me: Hard to believe there are women like her outside of rural areas still in existence.

    Zeets: She’s a foreigner from [a less developed European country].

    Me: Bingo.

    Zeets: The first time, she didn’t know what she was doing. It’s like I was back in high school. I tried to maneuver for the kill shot, but she kept her legs shut tight. I had to physically pry them apart. As I’m inching in, she’s squeaking like a mouse. “Ow ow ow”, she’s saying. I’m like, “Uh, ok, you’ve gotta relax here, otherwise this isn’t going to work.”

    Me: Then what?

    Zeets: Then she’s telling me to close all the blinds and blow out the candles. She likes the room pitch black. I guess it was because she was uncomfortable with me seeing her naked body in the lights. She’s got the bedsheets pulled right up to her chin.

    Me: But she has a nice body. Doesn’t she know that?

    Zeets: I know, tell me about it, but remember this girl is like a teenager fumbling around in the back seat of a car. She’s self-conscious. She doesn’t know what the fuck she’s doing. Eventually, we did do it, but it wasn’t good. She was too uptight, barely moved at all, and the endless foreplay pooped me out.

    Me: That was over a month ago. You’re still with her.

    Zeets: Yeah, we’ve done it a few more times since then. I was worried that she might have a weird psychological hangup about sex… maybe a religious thing?… but then it started getting better. She listened to my instructions, and followed orders well. Sex got better. She really loosened up.

    Me: She got comfortable with you.

    Zeets: Now she’s presenting like a red-assed chimp. She is truly loving in bed, totally getting into it. Sex has gotten even better with her than with some other women who knew what they were doing on the first date. Still need to work on proper blowjob technique, though.

    ~~~

    Sluts may know what they’re doing the first time without much prompting from you, but sexually inexperienced girls who have been allowed to blossom into full, exuberant womanhood under your caring tutelage and by your steady temperament are the true prize, the holy grail.

    It is a myth that sexually inexperienced girls are sexually repressed girls. Some are, but most of them are simply choosier than their sluttier sisters. It is more fulfilling to have a girl release with you, than to have her come pre-released by a battalion of men before you.

    Filed under: Girls, Sluts, The Pleasure Principle

  • Boost Mobile’s pre-paid, Android-powered Motorola i1 to cost $349.99

    When we dug up some evidence yesterday that Boost Mobile would be getting the US’s first pre-paid Android phone in the form of Motorola’s crazy-tough, push-to-talk i1, there was one bit we were missing: the price.

    Fortunately, that didn’t stay a secret for very long.

    MobileCrunch reader Tyrel found the item lurking around on the depths of Best Buy’s own site. As of right this second, this pre-paid, no-contract handset is set to cost you $349.99 out the door.

    Alas, still no word on a launch date.


  • Dell launches Tablet PC, Streak with Android

    Dell launches Tablet PC with Android StreakThe sales success of Apple’s iPad has not gone unnoticed by other manufacturers, Dell announced the launch of its Tablet PC called Streak which will be available in the UK market from June at O2 stores, and in the U.S. from late summer.



    The tablet prepared by the U.S. computer manufacturer Dell will have a 5-inch screen, 2 GB storage, connection to the Internet trough Wi-Fi and 3G networks, operating on the system developed by Google Android and a ARM-based Qualcomm’s Snapdragon 1GHz processor. Among other benefits Streak will have Bluetooth connectivity, five-megapixel camera with dual LED flash, and a Micro-SD slot which can read cards up to 32 GB.

    The Streak, which measures 12.5 inches diagonally compared to 24.25 cm of IPAD, “hits the sweet spot between traditional smartphones and larger-screen tablets,” said Ron Garriques. The price of the unit was not announced yet.

    Related posts:

    1. Android-based Dell Streak Tablet Soon
    2. Dell Streak Software Review
    3. Dell to marker Latitude XT2 tablet PC

  • Montreal Buses To Be Completely Electric By 2025

    It is really such a shame that it has taken so long for city and state governments to catch on to the whole electric vehicle craze. We should have had electric buses and taxis in droves by now, mostly because it makes economic sense. Less upkeep and lower fuel costs will eventually offset the higher upfront cost, especially since many municipalities put hundreds of thousands of miles on their vehicles.

    Looking to take a lead in clean public transportation, the Société de transport de Montréal, Montreals public transportation department, says it intends to replace its fleet of 1,300 buses with all-electric models by 2025.

    (more…)

  • Entertainment and Devices Division reshuffled after all, Robbie Bach out

    It seems the “sources familiar with the situation” were correct after all, and a broad reshuffle of Microsoft’s Entertainment and Devices Division has taken place after all.

    Steve Ballmer’s letter is below.

    From: Steve Ballmer
    Sent: Tuesday, May 25, 2010 11:01 AM
    To: Microsoft – All Employees (QBDG)

    Subject: Executive Leadership Transitions

    After almost 22 years with the company, Robbie Bach has decided to retire from Microsoft. I have worked with Robbie during his entire tenure at Microsoft, and count him as both a friend and a great business partner and leader. Robbie has always had great timing, and is going out on a high note – this has been a phenomenal year for E&D overall, and with the coming launches of both Windows Phone 7 and "Project Natal," the rest of the year looks stupendous as well. While we are announcing Robbie’s retirement today, he will remain here through the fall, ensuring we have a smooth transition.

    Concurrent with Robbie’s retirement, I am making several organization changes to ensure we have the right leaders in the right positions as we set ourselves up for the next big wave of products and services. Effective July 1, Don Mattrick, who leads our interactive entertainment business, and Andy Lees, who leads our mobile communications business, will report directly to me. Don and Andy have built out strong leadership teams and product pipelines, and are well-positioned for the years ahead.

    Independent of Robbie’s decision, J Allard (currently serving as senior vice president of Design and Development for E&D), will also be leaving Microsoft. Given his ongoing passion and commitment to Microsoft, he will remain as an advisor to me, helping incubation efforts, looking at design and UI, and providing a cross-company perspective on these and similar topics. With J’s change in role, corporate vice president David Treadwell will join IEB to lead the core technology organization, reporting to Don. David has a great set of accomplishments at Microsoft, most recently working on the Windows Live Platform Services team. Over the next several months, Robbie and I will work together to finalize reporting and structure for the rest of his org.

    Now that Office 2010 has been launched to business customers, Antoine Leblond, senior vice president in the Office Productivity Applications Group, will take a new role as senior vice president for the Windows Web Services team. This team brings together the integral Windows services that today deliver updates, solutions, community and depth information for the Windows consumer. Kurt DelBene, senior vice president in the Office Business Productivity Group, will take on all of the engineering responsibilities for the Office business.

    Transitions are always hard. Robbie has been an instrumental part of so many key moments in Microsoft history – from the evolution of Office to the decision to create the first Xbox to pushing the company hard in entertainment overall. J as well has had a great impact in the market and on our culture, providing leadership in design, and in creating a passionate and involved Xbox community, and earlier being at the center of our work seizing the importance of the Web for the company. But most important, both have been great team builders with a strong record of attracting, coaching and growing talent. As a result, their teams are primed to continue to step up and deliver great products, great services and great results for the company. Don has led the Interactive Entertainment Business since July 2007, where he’s significantly grown our entertainment footprint as well as our profitability. He can count as successes the evolution of Xbox Live, the launch of blockbusters like "Halo 3" and the much-anticipated "Project Natal." Previously, Don was president of Electronic Arts Worldwide Studios. Andy has led the Mobile Communications Business since February, 2008, and has been instrumental in reinvigorating our mobility efforts, bringing in new business and development talent and overseeing the creation of both KIN and Windows Phone 7.

    As we finalize and ship so many of our key products ("Project Natal," Windows Phone 7, Office 2010, Windows Live Wave 4 and others) it is a natural time for us to look ahead and make sure we have the right talent in the right roles to fuel our next set of offerings. I am confident that the changes above will set us up well for the months and years ahead.

    I want to close by thanking Robbie for the incalculable contributions he has made to Microsoft over the years. He will be greatly missed when he retires this fall, and I am glad that I’ll have the opportunity to continue working closely with him between now and then. And as J makes a similar transition, I look forward to working with him in a new way.

    Steve

    Via Engadget.com


  • Bleach Episode 272 Review: Watch Bleach Episode 272- Ichigo vs Ulquiorra!

    Bleach Episode 272 is here! Read Bleach Episode 272 reviews and watch Bleach episode 272 as the battle between Ichigo and Ulquiorra gets more exciting and more thrilling. For a short review and synopsis of Bleach episode 272, let’s take a short glimpse:

    Ichigo was beaten so badly due to the transformation of the second Ulquiorra. Ichigo was about to die but survived with an aid from their hollow powers. Ichigo has reached his second form hollow to gain strength and speed. The challenge with the transformation is the difficulty of transforming one’s self.

    To continue with the Bleach episode 272: Ichigo became stronger than Ulquiorra. As they battle, Ulquiorra was the one who took the beating. Find out what will happen next on Bleach Episode 272…

    Related posts:

    1. Watch Naruto Shippuden Episode 157 Live Stream Online – Latest Episode
    2. Tiger Woods at Quail Hollow Championship: After Masters 2010
    3. Hip-Hop Guru Passes Away

  • Fighting About Money Frequently Increases Risk Of Divorce

    You already know that it’s not healthy to fight about money all the time, but it might be a bigger risk factor for divorce than you think. A 2009 University of Virginia study found that couples who argue about finances every a week are 30% more likely to divorce than those who argue less frequently. In addition, a couple that marries with no assets are 70% more likely to divorce in three years than a couple bringing $10k in assets into the union.

    “15 Ways to Predict Divorce” [Daily Beast]

  • Xcom Global Offers Flat Rate MiFi for International Travelers

    Traveling outside the U.S. can be expensive when it comes to roaming data plans. Each country has different requirements and different pricing, and roaming charges are often exorbitant. Xcom Global is now offering the daily rental of a Novatel MiFi 2372, and the rate includes unlimited data in 21 countries. The daily rental is $17.95, and the unlimited data can be shared among 5 devices over the Wi-Fi connection to the MiFi.

    XCom also offers a cheaper USB modem plan for $14.95, but that connectivity is limited to the one device with the modem. These plans are not cheap, but not bad for unlimited data in all of these countries. This is a good fit for the business traveler who is visiting several countries and needs full data connectivity to get work done. This is also a good fit for keeping in touch back home via Skype. Hopefully this MiFi 2372 is not one of the ones affected by the recalls.

    Related research on GigaOM Pro (sub. req’d): Are You Empowering Your Mobile Work Force?



    Atimi: Software Development, On Time. Learn more about Atimi »

  • Freight Trains Double Fuel Efficiency Since 1980

    Trains used to be the primary mode of transportation in America. That all changed after World War II, with the rise of the automobile. When once America was home to the ten fastest trains in the world, now it has just a single train that could be called “high speed.” But while our passenger trains have long been neglected, freight trains have improved by leaps and bounds.

    The Association of American Railroads issued a press release stating that in 2009, freight trains across the country average 480 ton-miles per gallon. Since 1980, freight train fuel efficiency has increased by 104%. (more…)

  • What Do You Think Fuel Economy Standards Should be in 2025?

    The future used to hold so much promise. Flying cars. Atomic robots. Space travel to distant galaxies. These days though, the future still holds promise, but many problems too, like the oil spill in the Gulf of Mexico that will affect the environment for decades even after it is eventually capped. Just the tip of the iceberg, really. And while 15 years may not seem that far away… think about how much different the world is today than is was in 1995.

    President Obama is looking ahead though. Whatever your opinion of the guy, he is undeniably trying to shape the country not just for today, but for the future. After securing a 35 mpg standard for cars by 2016, Obama is pushing for even higher standards through 2025.

    It doesn’t look like I’ll get flying cars or atomic robots anytime soon, but the 35 mpg standard is an important first step towards getting more fuel efficient cars and new technologies on the road. Some have criticized the 35 mpg standard as not high enough, or with too many loopholes and tax credits. Yet if we didn’t give automakers sufficient time to create and test new technologies, like plug-in hybrids and hydrogen vehicles, we might end up with a bunch of half-baked solutions that would be nothing but headaches.

    (more…)

  • Senior Technical Advisor (Wind)

    Højbjerg, Shaw Energy Recruitment Ltd

    Do you possess strong analytical and technical skills and would you like to become part of a young and successful organization operating in one of the fastest growing industries in the world? Then we need you to help our client meet their ambition to become the world’s leading advisory within renewable energy.

    The company:
    With offices in Denmark, USA and China provides clients worldwide with independent and professional advice about the wind industry. Delivering advisory services, such as market entry strategies, supply chain assessments and M&A projects, to customers from the entire value chain: manufacturers of components and wind turbines, utilities and financial investors. They also publish research products to a wide range of subscribers who wish to be up-to-date with the latest development in the industry. In all their work they rely on the integrity, insight, experience and skills of their employees and are now looking for a talented and highly motivated Senior Technical Advisor to join the team in Denmark.

    The position: as Technical Advisor together with the Management, you will be responsible for developing and maintaining a technical and qualified knowledge base in the company, enabling the contracting and execution of complex technical research and advisory services for clients. You will also be involved in the development of the company strategy and you will perform your duties in accordance with the strategy and guidance from the management.

    In your daily job you will focus on technical issues in connection with advisory services and also contribute to the research publications issued by the company.

    Key parameters:
    To ensure a successful combination of technical and commercial competencies in the advisory team and to consolidate the technical advisory capability.
    You will participate in professionalization, internationalization and improvement of the efficiency of the company products during the growth foreseen in the coming years.

    Profile:
    You hold a degree as Master of Science in Mechanical Engineering or similar relevant degree and have at least 5 years of experience with wind turbine technology, preferably from working for a wind turbine manufacturer or an engineering company engaged in wind turbine technology.

    Your specific technical experience could be in rotor controls and blade design technology, drive train technology or structural engineering and structural dynamic loads engineering. The application areas could be in regards to developing wind turbines, validating performance and quality, performance optimization or construction and production management.

    International experience would be an advantage.
    You are fluent in English both orally and in writing and are comfortable working against deadlines which is a natural element of the work undertaken.
    The client expects that you are a skilful and visionary strategist and have an analytical approach to the tasks, combined with a strategic mindset. You are innovative, well-structured and able to systematize and elaborate presentable documentation. You are self-assured, result oriented, on time, respected and extrovert.

     

     

    What’s on offer:
    A professional career opportunity through an open and defined career process. The speed and direction is matched with your ability and ambition. The management encourages and supports development as the employees are the assets of the company.
    They offer a competitive and professional remuneration package including, among others, bonus, pension, and health care schemes.

    More about the client:

    Strategic advisors in global wind energy
    The demand for energy in the emerging economies is expected to double by 2030, fuelled by economic growth in China and India. Existing sources of energy supply are becoming depleted, and are insufficient to meet these countries’ growth in demand, resulting in large increases in imports, in competition with North America and Europe. Moreover, the price of conventional energy sources is escalating, thus jeopardising the security of the energy supply in net importing countries.
    Wind energy is ideally positioned to lead the charge towards the target of sourcing a higher percentage of energy needs from renewables. Wind power not only has the potential to satisfy the increasing energy demand, it is also a significant and vital stimulus for local economies.
    With the new generation of MW wind turbines and offshore power plants, and ever-changing legislation in the various countries around the world, executives face an overwhelming volume of relevant data that they must deal with and apply astutely if they are to implement successful strategies within the renewable energy sector.
    With extensive experience from the wind industry, our team has the detailed insight and market intelligence sourced from our international network guaranteed to provide your company with high quality strategic advice.
    Key areas of expertise:
    • Market assessment
    • Supply chain dynamics
    • M&A – DD and advisory
    • Project development
    • Project implementation
    • Operation, maintenance and service (OMS)
    Market assessment

    Our clients demand information about specific markets or regions in order to make qualified strategic decisions. The consultancy constantly monitors the global wind market, enabling us to provide our clients with market forecasts, an analysis of the legal and political frameworks in the various countries (and the implications thereof), the opportunities and risks involved, the competitive dynamics and landscape facing players, business modelling and entry/exit strategies.
    Supply chain dynamics
    Decisions about where to source supplies are complicated by transient local factors, amongst other things. We can facilitate such decisions with relevant recommendations concerning production footprints, procurement strategies, value chain positioning, business modelling and capacity forecasts by reviewing the sourcing opportunities, mapping the suppliers and the competitive landscape and conducting make/buy analyses.
    M&A – DD and advisory
    M&A can be a complex issue, requiring in-depth research into the target company’s background and potential. We are an independent, unbiased partner you need to screen investment opportunities, conduct target analyses, perform due diligence studies and be your exclusive advisor with regards to the competitive dynamics and landscape, allowing your organisation to draw well-informed conclusions.
    Project development
    New projects involve considerable logistical calculations and assessments of the market and legal environments. Our consultants can help with portfolio screening, project valuation, entry strategies and value chain positioning.
    Project implementation
    Wind projects are becoming larger, more global and more complex. Our clients seek clear, explanatory advice on how to implement their wind projects with regards to organisational development, profit protection tooling and strategic agreement modelling.
    Operation, maintenance and service (OMS)
    Once a wind project is up and running, a whole new set of challenges arises. We deliver business matrix development, strategic maintenance agreement modelling, benchmarking and entry/exit strategies based on analyses of the legal, political and financial issues, the market situation, risk management and the transmission and storage options. This provides your organisation with an added value proposition, enabling you to achieve your strategic targets and business objectives, and guaranteeing the availability of facilities.

     

  • Turn Out the Lights: Final Hummer H3 rolls off the line… for Avis

    Filed under: , , ,

    2010 Hummer H3 – Click above for high-res image gallery

    Would the last one out the door please switch off the lights? The long strange trip that has been the Hummer brand is just about over for General Motors. The final ever production H3 rolled out of GM’s Shreveport, Louisiana factory on Monday May 24, 2010 on its way to an Avis rental car outlet. As you may recall, GM had actually stopped assembling H3s in mid-2009 as it went through bankruptcy, but it resumed production recently in order to fill an 849 unit special order.

    GM tried to sell the Hummer brand to Sichuan Tengzhong Heavy Industrial Machines Co., Ltd but the deal ultimately fell apart last February. A subsequent offer from Raser Technologies also went nowhere. Now that production has ceased, 200 of the 900 remaining employees at Shreveport will be laid off by July and the rest of the Hummer staff back at headquarters in Detroit is either leaving or being reassigned.

    [Source: The Car Connection]

    Turn Out the Lights: Final Hummer H3 rolls off the line… for Avis originally appeared on Autoblog on Tue, 25 May 2010 11:41:00 EST. Please see our terms for use of feeds.

    Permalink | Email this | Comments

  • MOTHERF*CKING SHARKS CAN BECOME MOTHERF*CKING INVISIBLE [Science]

    As if they weren’t scary enough, scientists have discovered that sharks can become invisible to prey/you using an optical trick. Not scared yet? Well, one of the invisible shark species is nicknamed the phantom hunter of the fjords. Run. Now. More »







  • White House backs amendment to ‘Don’t Ask Don’t Tell’ repeal legislation

    Photo source or description

    [JURIST] The Obama administration on Monday backed a proposal that would prevent a repeal of the military’s “Don’t Ask Don’t Tell” policy [10 USC s. 654; JURIST news archive] from taking effect until the completion of a comprehensive review of the repeal’s effects. The amendment to the Military Readiness Enhancement Act of 2010 [texts, PDF] would prevent the repeal from taking effect until the Department of Defense [official website] completes a review to determine what effects the repeal would have on military effectiveness, soldier retention, and family readiness. In order for the repeal to take effect after the review’s completion, the president, secretary of defense, and chairman of the joint chiefs of staff must sign and transmit to congressional defense committees a certification stating that the review has been considered and the recommended policy changes have been implemented. In the letter [text, PDF] sent to the chief sponsors of the legislation expressing the administration’s support of the amended legislation, Office of Management and Budget Director Peter Orszag [official profile] said:

    the Administration is of the view that the proposed amendment meets the concerns raised by the Secretary of Defense and the Chairman of the Joint Chiefs of Staff. The proposed amendment will … ensure that the implementation of the repeal is consistent with standards of military readiness, effectiveness, unit cohesion, recruiting and retention. [S]uch an approach recognizes the critical need to allow our military and their families the full opportunity to inform and shape the implementation process.

    Defense Secretary Robert Gates [official profile] had initially urged Congress to delay repealing the ban until the completion of the review, but has backed the amended repeal legislation [POLITICO report]. A CNN poll [results, PDF] released Tuesday found that 78 percent of American adults believe that homosexuals should be able to serve openly in the military. A vote on the proposed legislation is expected as early as this week.

    In March, Gates announced changes to the enforcement [JURIST report] of the “Don’t Ask Don’t Tell” policy to make it more difficult to expel openly gay service members from the military. Also in March, Senator Joe Lieberman (I-CT) introduced the Military Readiness Enhancement Act of 2010 to the Senate [official websites]. The repeal of the controversial “Don’t Ask, Don’t Tell” policy has been an important issue for President Barack Obama since he took office, and its inclusion in the State of Union Address [JURIST report] reaffirmed it as a top priority for the administration. In January, legal advisers for Chairman of the Joint Chiefs of Staff Adm. Mike Mullen [official profile], suggested that he delay any internal efforts [JURIST report] to repeal the policy until 2011.

  • Cocoa Pebbles Commercial Leaves Hulk Hogan Suing Mad

    Cocoa Pebbles has gotten itself into a pickle after allegedly using Hulk Hogan’s likeness without permission in its “Cocoa Smashdown” commercial, which premiered earlier this year. The wrestling legend has filed suit against Post Foods, the makers of the cereal, because he believes the company patterned their animated character Hulk Boulder — a muscle-bound fighter that takes on Fred and Barney in the ring, only to be defeated by Bamm-Bamm — after him. Here’s where things get wonky: Early in his career, Hulk Hogan used the name Boulder, changing it only after WWE founder Vince McMahon convinced him to adopt an Irish moniker.

    According to a federal lawsuit filed last week, Hulk “is shown humiliated and cracked into pieces with broken teeth, with the closing banner, ‘Little Pieces…BIG TASTE!’” Additionally, the ’80s icon — whose real name is Terry Bollea — markets his own line of Hulkster burgers for Wal-Mart, which he claims have been financially affected by the “unauthorized advertisements.”


  • Ford Fiesta’s campaign is a big deal, particularly the multicultural

    What’s interesting about the Ford Fiesta’s new marketing from Team Detroit isn’t so much the minute-long TV spot (above) that broke last week on American Idol (it looks like the opening number in a Broadway musical) or the webisodes about the Fiesta’s perks (the world doesn’t need any more zombie jokes) but rather the research they’ve put into their multicultural approach. Small cars are popular with Latinos and young people of color. Ford has embraced this. Its "Inspired by Color" program included a casting call at Howard University, where hopefuls "dressed in a Fiesta-inspired way." The five finalists will appear in a new spot on BET. Ford is also reaching out to bilingual and Spanish-dominant customers with digital ads and social-media presence. Since a lot of auto marketing is as white and bougie as it gets, Ford gets points for not being totally clueless and for trying to reach out to minority consumers on their own terms. It’s certainly come a long way from its founder’s beliefs, at least.

    —Posted by David Kiefaber