
Category: News
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Google rumored to announce Fiber expansion in Austin next week
Google (GOOG) and the City of Austin, Texas on Friday sent out press invitations for a special announcement slated for next week. Unnamed sources have told Venture Beat that the event could involve Google Fiber and potential plans to bring its gigabit broadband Internet service to the city. It is also speculated, however, that the announcement could be for a new Austin-based Google campus or perhaps some other partnership between the two parties. Google Fiber is currently available in Kansas City and the company recently announced plans to expand its high-speed Internet service to residents in Olathe, Kansas later this year. Google’s event is scheduled to take place on April 9th at 11:00 a.m. CDT/12:00 p.m. EDT.
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Weekly Wrap Up: “We Have Not Forgotten”
Watch the West Wing Week here.
Easter Egg Roll: On Monday, the First Family welcomed more than 30,000 guests to the South Lawn for the 135th annual White House Easter Egg Roll. The event was filled with activities ranging from the traditional Easter Egg Roll to readings from stars such as Danica Patrick, Adrian Peterson, and even Elmo.
The theme of “Be Healthy, Be Active, Be You,” was inspired by the First Lady’s Let’s Move! initiative, which seeks to solve the problem of childhood obesity. You can find demonstrations of healthy recipes from top chefs here and learn more about the Let’s Move! initiative here.
This year’s special guest was Robbie Novak — better known as Kid President. Be sure to also check out a special presidential video message from April 1.
- For video and photos check out the 2013 White House Easter Egg Roll page
- Watch: Behind the Scenes at the 2013 White House Easter Egg Roll
- Download the 2013 Children’s Activity Book
- The 2013 #EasterEggRoll on Storify
Guns: On Thursday, President Obama traveled to Colorado to urge the American people to push Congress to vote on a set of common-sense proposals to help reduce gun violence. The President wants to close loopholes in the background check system to keep guns out of the hands of criminals and others who shouldn’t have them — and prevent mass shootings like the one that killed 20 young children and six adults in Newtown, CT.
“If you want to buy a gun, whether it's from a licensed dealer or a private seller, you should at least have to pass a background check to show you're not a criminal or someone legally prohibited from buying one,” said the President. “And that's just common sense.”
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Taser Aims To Create Robocop With Google Glass
Taser has been accepted into the Google Glass Explorer program, TheNextWeb reports, which could help it make devices for police officers that build on technology the company is already using.
Check out this video for Taser’s AXON Flex:
And this one from TheVerge:
TheNextWeb spoke with Taser CEO Rick Smith:
Talking to us earlier this week, Smith suggested that automated vehicle number plate recognition and driving license recognition were obvious quick wins, with face recognition of wanted criminals and missing persons a possibility further down the road. “We see this shifting to more real-time applications over the next decade,” he said, adding that Taser is working towards a future in which police records are gathered in real-time, using technology like voice-to-text conversion to capture statements and other spoken evidence. The company plans to roll such tech into Evidence.com.
While using a third-party cloud solution may seem like an odd step for police forces to take with such sensitive data, Smith says that it allows the technology to be introduced much more easily, quickly and cheaply than if it had to be integrated on-site with existing IT systems at each force’s HQ. He says that 90-95% of the police forces using AXON Flex opt for using Evidence.com over integrating the cameras with their own systems. Data is protected with two-factor authentication logins (using Google Authenticator, SMS or email) and 256-bit SSL encryption.
Google has been conjuring up images of Terminator ever since it introduced Glass, but Robocop capabilities are starting to sound a lot more plausible. Of course, they’re still talking about using living people at this point (rather than corpses, as in the movie), so that’s comforting.

Maybe they should hold off on that Robocop remake a little longer, so it doesn’t seem dated immediately.
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The Internet Of 1995 Wasn’t Just For Anti-Social Geeks, It Was For Getting Email From Steve Jobs
The history of the Internet is an area of study that’s woefully ignored by the modern generation. I was part of the generation that grew up just as the Internet was just getting started, and the generation before me can even remember a time when the Internet wasn’t even a thing.
Unfortunately, those who came after us take the Internet for granted. Their formative years were spent with broadband speeds and unlimited access. They didn’t have to live through an era of dial-up modems and AOL installation discs littering the computer desk. For that generation, here’s an episode of Computer Chronicles, a PBS-produced series on technology, that explores the Internet of yesteryear.
Beyond giving the young ‘uns a history lesson, this particular episode is also incredibly prophetic in how it predicted the coming war between copyright and the Internet. It also predicted the rise of amateur musicians making it big thanks to the Internet through video uploads and music sharing through multiple avenues.
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On the quest to data ownership, lots of questions lie ahead
Companies are collecting ever more data on end users, through mobile devices, connected devices, sensors and other inputs. While some people appreciate what companies are doing with the data, end users don’t necessarily know what companies are collecting. In a discussion on data science in San Francisco on Thursday, some panelists thought out loud about what it might look like if more data were shared.
“What does it mean to own data?” said Andreas Weigend, a lecturer at Stanford University and formerly chief scientist at Amazon.com. “… Does it mean I can do with it whatever I want to do with it?”
Weigend went on to ask if people would be able to rent out their data and make some money off it. Weigend has been thinking a lot about the subject of data ownership and expects to address that topic and others in a forthcoming book, “Our Data.” Different industries have different standards, and those could shift, Weigend told me later.
After the talk, I couldn’t help but wonder about what Weigend called “a cloud-like store of person-level data,” or what some people refer to as a data locker or simply a personal cloud. Here are some questions that came to mind:
- Should companies go beyond the data they already share — purchases, bank transactions, phone calls and so on and disclose what it’s silently tracking? Weigend likens that sort of data to crude oil, which requires complex processing before consumers can use it to drive their cars, but some people might like to see what companies are collecting.
- Should companies — take insurers, for example — have to tell customers what indicators they look for as they make decisions, so customers could learn how to change their behavior to get lower rates or prices? Or should this be proprietary?
- If data is going to be made available, where should it be kept? Should governments have to make a certain amount of an online storage available for each person, or should private companies offer that service?
- How quickly would data be updated in a personal locker or repository?
- To take a step back, would enough consumers want this sort of information enough for businesses to feel compelled to spend time and money making it possible? If people don’t speak out about this, the window of opportunity for setting standards could close.
It might not be the easiest thing in the world to get businesses into the habit of disclosing to customers the data they keep. But as the internet of things gets bigger, it’s a good time for the dialogue to get louder.
Feature image courtesy of Flickr user aweigend.

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EPA’s Tier 3 Will Increase Gasoline Prices and Reduce Fuel Economy
The U.S. Environmental Protection Agency (EPA) has decided that the sulfur content of gasoline must be further reduced from 30 parts per million to 10 parts per million on an annual average basis by January 1, 2017. This will …
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A Trustworthy Spotlight Replacement
There are numerous applications (some of which are included right into the operating system) created to ease the life of computer users when it comes to searching for files. However, there are some faster standalone programs, which provide additional features, and one of them is Found.
Found is a lightweight utility available for free in the Ma… (read more)
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Innovating over the Horizon: How to Survive Disruption and Thrive
In the December 2012 Harvard Business Review, Clayton Christensen and Max Wessel shared new ideas about surviving disruption. This requires identifying which disruptions could affect your business, determining the disrupter’s advantage (their “extendable core”), identifying your own advantage, and figuring out how easily a disrupter might co-opt your advantage.
Christensen and Wessel proposed a systematic way to chart the path and pace of disruption so organizations can fashion a complete strategic response. The key is developing a deep understanding of the “jobs” that customers want to get done, and what jobs disrupters could do better based on their extendable core.
In this interactive HBR webinar, Christensen and Wessel will share the keys to identifying, readying for, and using a disruptive challenge to actually make your company more innovative — and more competitive.
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No art, no life: Fellows Friday with Cyrus Kabiru

Cyrus Kabiru crafts striking, whimsical, colourful pieces — most famously his one-of-a-kind spectacles, C-STUNNERS — from recycled waste and objects he finds on the streets of Nairobi. In a candid conversation at TED2013, the Kenyan sculptor and painter told us about his journey to becoming an artist … and how he’s struggled to forge a life path uniquely his own.You’ve said that until recently, your family didn’t know about your art. What do they think you do?
My grandmother is always trying to find me a job. When you visit her, the first thing she’ll tell you is, “If you have an extra job, if you can get a job for my boy here, he needs one.” She doesn’t understand the meaning of art and being an artist.
My mother and father don’t know my art, but when I left Nairobi to come here to TED, they all wanted to know why. So they Googled me, saw my work, and said, “OK, so this is what he does.” In our family, they don’t bother with art, except for my brother. He encourages me.
Wait – your family didn’t know that you were an artist until you came here to TED?
They know that I’m an artist, but they never bothered about what kind of art I do. They didn’t know my artwork until this week. My sister has a Facebook page, but we’ve never been “friends.” Today she sent a friend request, and said, “Oh Cyrus, congrats. I saw your work. Keep it up.” So she discovered it today.
I live very far, far away from my family. It takes two hours from my father’s place to mine, driving.My mom and dad, they live at the eastern edge of Nairobi, and I live at the northern edge. I used to visit them every weekend. But now I visit them every two months.
Being an artist, for me, was that I was a rebel — I was a bit rude to everyone. I don’t care. I don’t follow what people want — I follow what I want. I don’t really like people. I want to go my own way. So I do everything the opposite to others, and they feel this guy is a bit of a rebel. When I was a little boy, grownups thought I was a bad example. They used to tell their kids, “Work hard. If you won’t work hard, you’ll be like Cyrus.” I was very different. I was always in my house, doing art, painting and making sculptures, and no one understood what I was doing. I didn’t study, I wore shaggy clothes. To them it was a bit weird. I didn’t know Sunday, I didn’t know Monday, I didn’t know.
In Africa, we live in a package.
What do you mean?
Monday you need to go to work up to Friday. Saturday you need to wash your clothes, you need to prepare for Sunday and Saturday. Sunday you need to go to church. You need to walk around in town and see friends. But me, I don’t have Sunday or Monday or Saturday. So if it’s visiting people, I visit any day, any time. I didn’t do homework, I didn’t study, I didn’t do exams.
But you didn’t fail at school?
All my classmates used to be much more clever than me. So they used to do homework for me. I’d pay them with artwork. “You do the exam for me, I’ll pay you in a sketch, sculpture, glasses, anything you want.”
You’ve been making glasses since you were a child?
Yeah. My dad is the one who wanted me to make the glasses: he challenged me to make them. He used to have real glasses when he was young. And one day, he messed with them and crushed them by accident. He was beaten by my grandmother because of this. So he hid the glasses from that day. And I used to admire wearing glasses when I was young. He used to say, “Cyrus, if you want to wear the glasses, maybe make your own glasses.” And that’s how I started making my own glasses. I was about seven years old.So I think I did only one exam in my life. My dad used to be angry with me because of that. He knew. And I never performed well. After I finished high school, he said he wanted me to go to college to do electronic engineering. And I refused to join. I don’t like reading. Even after I finished high school, he used to say, “Cyrus, you know, I feel ashamed when I meet friends.” “Why?” “Because they keep asking the grades you got, your performance. And I feel ashamed to tell them.” And I was like, “Don’t listen to them. It’s my life.” And he said, “Okay.”
But then he asked me what I wanted to do. I told him that “I want to do what I do: art.” And he told me to get into art school, and he’d pay for me.
I told him, “No, I don’t want to study. I want to do what I’m doing. Because if I got to school I’ll follow teachers. But I have my own art. I have my own way. So if I follow a teacher, I’ll follow his way.” He said, “Cyrus, if you refuse even to go to art college, go and start your life in another place. Go do what you want.”
He only wanted me to have a certificate. We believe much, in Africa, in a certificate. We believe that if you have one, that’s the life. As I told you, we live in a package. You study, you finish school, you go to college, you marry, you start your own life, you get kids — as many as you can — that’s the end of life. You go around like that. So if you miss one of those things, you look like you’re not normal. So when you miss a step — maybe you’re late getting married — you look abnormal.
So my dad told me that if I wouldn’t go to college, to walk out of his house. And that’s what I did. I started my own life.
How old were you?
This was six years ago, I think. But he was right, because he never supported me. I think if I relied much on him, it was a bit impossible for me to reach where I am. I think he did the right thing — to show me that I need to be myself. And I remember, I moved from his house with around 3,000 shillings — that’s around $40 — with a mattress and a stove. But the lucky thing is that I have this thing of finding money anywhere, collecting money.You find money on the ground?
Yeah.You’re just lucky that way?
Yeah. That’s how I survived to reach where I am. My studio used to be nine kilometers from where I live. Sometimes I used to walk every day. I remember, one day I was supposed to pay rent, and I only had 20 shillings — less than one dollar. I was supposed to pay $40. I remember, I crossed the road and in the road, I found exactly the money I needed to pay it.And one day, I went with a matatu — a bus — without any money. The conductor came to get the money. I pretended I was looking for it in my empty wallet. But I couldn’t find it and turned to look for it, and I found 500 shillings in my seat.Has this always happened?
Yeah, it’s always happened. Every week I find money. Even most of my friends don’t believe me. They they ask, “Cyrus, there is something that you are doing to get the money.” When I walk with my friends in a group, they joke, but when they walk with me they find it too. When they collect money they laugh: “Cyrus, this was your money, but it’s now mine.”Where did you practice art before you moved?
I used to work at my dad’s home. And one of my grandmothers, who used to live in Nairobi, sometimes would go to rural areas and leave me her house, which I’d use as a studio. When I moved, I moved with my art and I rented a studio somewhere. It’s in the Yaya Centre. That’s how I started my life on my own, walking long distances to work, to the studio.Was it on your walks that you found the objects to make your art?
Yes, when I walk, I get inspired by the things that I find in the street. So I’m just walking and collecting. I don’t have high-class friends. Because they know me: I’m the person who just collects everything on the street. People feel ashamed when they are with me. When you collect in the street, you look like a street boy or madman.You use so many materials in your art, it seems like you would spend a lot of time collecting it. You also find very beautiful things.
Yeah. And even my studio now, the place I work, it’s like a museum. Everyone takes photos of the place because it’s half very beautiful junk, and I can’t work without it.Do you think much about the problem of waste and reuse? Or is it really simply free material for you?
The place where I grew up faced the Nairobi dump site. All the trash, all the waste of Nairobi, used to be dumped in my neighborhood. So whenever I woke up, the first thing I saw was garbage. I used to tell my dad I would like to give trash a second chance. I would like to work with trash. And that’s why, up to now, that’s what I’ve done.I also make sculpture with rubbish. They’re fun too — and made of recycled bottle tops, wire, plastics. I have sculpture series of street musicians and wildlife.
What else are you working on?
Right now I have a project called Outreach. I travel in Kenya to different places, like rural areas, showing them how to work with the materials they have. Most recently I was in a deforested arid region, plagued by famine and drought. I targeted the older generation of a community known for their sculpture, because in Africa we believe much in older people. I know if I want to make an impact, the older generation will teach their youth. I went to show them how to work with alternative materials, such as plastic, wire. And I did a workshop there for two weeks, for 30 people. I showed them how to recycle Western materials as a resource for art.Do you sell your work in Kenya? Are you well known as an artist in Nairobi?
I sell to the people who visit Kenya, mostly. Locally, people don’t understand my work.How do your clients find you?
I’m doing well on the internet. Most of the people find me when they visit Kenya and just Google good places to visit. Sometimes they Google and get my name, and come visit my studio. The internet is helping me much. Galleries in Kenya don’t deal with anyone who isn’t from an established artist family. In my family, we’ve never had an artist, so I’m an unestablished artist to them. Two years ago, I put together an exhibition called Established Artists, whereby I gathered the artists who believe that they are unknown.But I think now things are changing. Because, as I told you, having grown up as a bad example, I’m changing, and I’m now a good example to the community.
When I was growing up, I used to have a group of youths who used to follow my life, how I live. They used to admire me. If I had long hair or nails, all of the boys in the area did too. One day the parents told me, “Cyrus, cut your nails, because our children are now refusing to cut theirs.”And now I’m trying to help whoever follows me. One lady told me, “Cyrus, I think you changed my son’s life, because he used to follow your lifestyle. In our family we never studied, but you encouraged him to finish school and he is now finished.” Being a role model came with responsibility. For example, I don’t party. I used to fear partying because kids, they’d follow what I do. If I got drunk, they got drunk. If I smoked, they smoked. I couldn’t walk with ladies in public. That’s another reason I moved away.
But I don’t encourage anyone to be an artist. I try to encourage them to follow their own dreams. Being an artist, for me, is a bit of a hard life, and I can’t encourage someone to be an artist, because he’ll suffer. I’ve suffered a lot. Growing up, we were six, plus my mom and my dad. We grew up in two small rooms for eight people. One room was my mom and my dad’s bedroom, and the remaining room was kitchen, dining room, and kids’ bedroom. So I used to admire living a good life.
You think you have that now?Maybe, almost. I’m trying to live now the life I used to admire.
But you’re going to keep doing what you’re doing, right?
Yeah. I can’t live without doing what I am doing. No art, no life. -
Microsoft accuses Facebook of copying Windows Phone with Home launch
Microsoft (MSFT) thinks that Facebook (FB) is imitating it but it doesn’t seem all that flattered so far. In a post on the company’s official TechNet blog, Microsoft VP of corporate communications Frank X. Shaw said that Facebook’s launch event for its new Home software “was remarkably similar to the launch event we did for Windows Phone two years ago.” Shaw’s criticisms of Facebook Home largely revolve around its supposedly novel conception as a “people-centric” overlay that places less emphasis on apps and more on your friends and family.
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No Assembly Required: This “Smart Chair” Assembles Itself
Over the years, furniture hasn’t really evolved The tools we use to make furniture have evolved, but the furniture itself has remained largely the same.
Well, that’s not the case anymore as Belgian designer and engineer Carl de Smet has created a smart foam technology that can be packed down to a small size, and then expanded to a set shape when heated. It’s like a shrinky dink in reverse. Check it out:
Interestingly enough, the foam would allow consumers to shape the furniture into whatever shape they would want. An example from the video above is a lounging chair that can be reshaped into a short stool.
De Smet hopes to have his expanding foam furniture on the market by next year. It seems that he also wants to bring some competition to Ikea, the current champion of cheap, easy-to-assemble furniture. He may do just that if his full-sized foam furniture behaves like current, smaller prototypes.
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President Obama Marks the End of Easter Season at Prayer Breakfast
Today, the President and Vice President marked the end of the Easter season with a prayer breakfast at the White House.
President Obama said that this year was particularly special for him because he visited the Holy Land just before Easter, including the Church of Nativity in Bethlehem.
There, I had a chance to pray and reflect on Christ’s birth, and His life, His sacrifice, His Resurrection, the President said. “And I was reminded that while our time on Earth is fleeting, He is eternal. His life, His lessons live on in our hearts and, most importantly, in our actions. When we tend to the sick, when we console those in pain, when we sacrifice for those in need, wherever and whenever we are there to give comfort and to guide and to love, then Christ is with us.
So this morning, let us pray that we’re worthy of His many blessings, that this nation is worthy of His many blessings. Let us promise to keep in our hearts, in our souls, in our minds, on this day and on every day, the life and lessons of Christ, our Lord.
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Google Web Fonts Now Helps You Find Alternatives
Google doesn’t pretend to have every font you might want available in Google Web Fonts. Now, they’re pointing you to alternative sources when they don’t have what you’re looking for.
In a brief post the the Web Font Blog, Google software engineer writes:
We know that finding the right font for your website or blog is a personal choice, and there are many great fonts available to choose from on the web. Now when you search for a font that isn’t available on Google Web Fonts, we show you additional fonts available from Monotype. Each result is shown in the actual font so you can easily preview your options. To get more information on a font, simply click the link under it’s name.

Google says it is working to add results from more web font providers in the future.
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Halle Berry Pregnant, According to Rumors
The past few months have been big for celebrity pregnancies. Duchess of Cambridge Kate Middleton became the tabloids’ dream princess last December when it was revealed she is pregnant. Around the same time, reality TV actress and amateur porn star Kim Kardashian also announced she was pregnant with R&B star Kanye West’s child.
Since the announcements, celebrity gawkers in the U.S. have kept a close eye on both women’s “baby bump.” Now, another celebrity will be added to the “baby bump” watch list.
TMZ is reporting that actress Halle Berry is pregnant with her second child. The publication cites “sources connected with the actress” as stating Berry is around three months pregnant with a boy. The father is reportedly Berry’s fiance, actor Oliver Martinez.
Berry and Martinez became engaged in 2012. The 46-year-old Berry has been married twice before, to Major League Baseball player David Justice and R&B singer Eric Benét. She has one daughter, named Nahla, with Canadian model Gabriel Aubry.
Berry is currently set to reprise her role as Storm in the upcoming X-Men: Days of Future Past.
(Image courtesy Tom Sorensen/Wikimedia Commons)
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Galaxy Axiom on US Cellular receiving OTA Jelly Bean update
The Galaxy Axiom, US Cellular’s branded version of the Galaxy S III Mini, is beginning to see an OTA update to Android 4.1, complete with Project Butter enhancements and Google Now. You’ll need to be connected to WiFi for the update, and then check for updates in your phone’s About Device settings menu.
This is the second Jelly Bean update we’ve seen to Samsung devices today, so Samsung’s starting off April on a high note. Any Axiom owners that have gotten the update? Let us know in the comments.
source: US Cellular
Come comment on this article: Galaxy Axiom on US Cellular receiving OTA Jelly Bean update
Visit TalkAndroid for Android news, Android guides, and much more! -
Austrian Galaxy Tab 7.0 Plus beginning to receive Android 4.1.2 update
If you’re the owner of a Samsung Galaxy Tab 7.0 Plus in Austria, you should be receiving a notification shortly to update your tablet to Android 4.1.2. Hopefully that also means that the update is pretty close to being released in other countries, as well. The tablet has already been updated from Android 3.2 to 4.0, so this is definitely a good example of Samsung keeping their older devices relevant through software updates.
source: SamMobile
Come comment on this article: Austrian Galaxy Tab 7.0 Plus beginning to receive Android 4.1.2 update
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Incentivizing Employers to Hire Veterans through Permanent Tax Credits
With the Iraq War over and the war in Afghanistan drawing to a close, the Administration has undertaken an unprecedented effort to help our veterans and military spouses find employment and build their careers. Today, the overall unemployment rate for veterans remains below the national rate at 7.1 percent. But for veterans of the post-9/11 generation, many returning to the civilian workforce at a time when our economy, while making progress, is still healing from the Great Recession, too many American heroes are struggling to find work. This is a critical economic challenge that requires our long-term focus, especially as in the coming years over one million service members will be hanging up their uniforms and transitioning back to civilian life.
In August 2011, President Obama visited the Washington Navy Yard to outline his comprehensive plan to ensure that all of America’s veterans have the support they need and deserve when they leave the military, look for a job, and enter the civilian workforce. This plan included a total redesign of the military’s transition program to ensure every service member is “career-ready”; a challenge to the private sector to hire and train veterans; increased access for veterans to intensive reemployment services; and new online tools to boost veteran employment.
A signature component of his plan was a series of significant, new tax credits aimed at getting veterans back to work. In the American Jobs Act the President proposed three new veterans hiring tax credits that greatly expanded the number of veterans eligible to be hired with tax credits. Recognizing the specific imperative of helping veterans dealing with long-term employment, the President proposed in the American Jobs Act tax credits that for the first time offered tax relief at least two times larger than current veterans tax relief for those veterans that have been pounding the streets for over six months looking for work. This includes the Returning Heroes Tax Credit, which provides an incentive of up to $5,600 for firms to hire long-term unemployed veterans, and the Wounded Warrior Tax Credit, which provides firms with up to $9,600 for hiring long-term unemployed veterans with service-connected disabilities.
The President’s tax credits were passed with full bi-partisan support by Congress and signed into law by the President in November 2011 as part of the VOW to Hire Heroes Act, and were extended through the end of 2013 by the American Taxpayer Relief Act of 2012.
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HTC to include “Live Experience Tour” in 11 cities for HTC One marketing campaign
HTC has already been pretty clear that they’re going to put their best marketing foot forward with the HTC One to help boost sales. We’ve seen some commercials for the One, but now we’re hearing that HTC’s marketing campaign will include “Live Experience Tours” in several cities in the US. These stops will include pop up shops to demonstrate the key features of the HTC One, like BlinkFeed, Zoe, and BoomSound. HTC wants to show you that the One is “everything your phone isn’t.” Very
arrogantconfident marketing slogan.In addition to the showrooms for the One, BoomSound lounges will begin popping up in locations starting today. The showrooms won’t hit until April 11th, but they’ll be up for around three months, so you’ll have plenty of time to check it out. HTC is also planning a few tie-in shows to their BoomSound lounges and showrooms with some performances by popular artists in certain locations; Pharrell in New York, Grouplove in Chicago and Manchester Orchestra in Los Angeles. HTC is definitely pulling out all the stops to try to kick this phone off right.
Hopefully HTC will see some significant returns from a marketing blitz of this scale, because I’m sure it’s not cheap. Hit the break for the full press release.
HTC CHALLENGES CONSUMER EXPECTATIONS WITH NEW HTC ONE® LIVE EXPERIENCE TOUR
Tour Launches Across the Country to Show Consumers the New HTC One Is “Everything Your Phone Isn’t”
BELLEVUE, Wash. – April 5, 2013 — HTC, a global leader in mobile innovation and design, today introduced the company’s integrated U.S. marketing campaign launching its new flagship smartphone, the new HTC One. The campaign challenges the current mobile phone experience with a bold and playful execution, and offers consumers the opportunity to see, hear and hold the new smartphone before nationwide availability in traditional retail channels. The campaign comes to life as pre-order begins today, following unprecedented demand and the strongest pre-registration interest for any smartphone designed by HTC. The new HTC One will be available nationwide at retail stores through AT&T, Sprint and Best Buy on April 19, and through T-Mobile later this spring.
“We’re establishing the U.S. brand identity for the new HTC One as an innovative, stunning product with a full-metal design and a clear difference in experiences from any previous, or recently announced smartphone” said Erin McGee, vice president, marketing, North America, HTC Corporation. “The new HTC One has already won numerous prestigious awards and accolades, but consumers have yet to see it for themselves. We are changing that, starting today, by delivering unique and highly relevant experiences on city streets, in suburban malls, and at hundreds of movie theaters that brings the product to life through an authentic connection with the consumer.”
Everything Your Phone Isn’t™
Crafted with a distinct zero-gap aluminum unibody, the new HTC One introduces HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones. HTC is taking the breakthrough product directly to consumers with the HTC One Live Experience Tour, bringing each unique innovation to life and prompting consumers to compare the new HTC One to their current phone experience.
The advertising features a similarly evocative theme positioning the new smartphone to consumers as “Everything Your Phone Isn’t”, with several deep integrations that highlight the dynamic experiences of the device. The new advertising campaign will run across a variety of media, including heavy rotation in relevant national TV programming, print, digital media and mobile advertising to include Pandora, Spotify, YouTube and Vevo. In-market geo-targeted advertising will also be incorporated into the HTC One Live Experience Tour.
The HTC One Live Experience Tour will appear in 11 major markets across the U.S. and consists of three distinct executions: the HTC BoomSound Lounge, HTC One Showrooms and HTC One Cinema Experiences.
HTC BoomSound Lounge
The new HTC One introduces — for the first time on a phone — front-facing stereo speakers with a dedicated amplifier, as well as Beats Audio™ integration for rich, authentic sound whether listening to music, watching a video or playing a game.
Opening today, the HTC BoomSound Lounges bring the extraordinary on-device audio experience to life at pop-up listening booths in prominent locations in six major cities across the U.S.: Columbus Circle in New York, Embarcadero Plaza in San Francisco, Hollywood and Highland in Los Angeles, Wrigleyville in Chicago, Franklin Square in Philadelphia, and Perimeter Mall in Atlanta.
In addition to product experiences, the BoomSound Lounges serve as the connection for consumers to exclusive HTC concerts produced by Live Nation. Performances by Pharrell in New York, Grouplove in Chicago and Manchester Orchestra in Los Angeles will be limited to an audience of 1,000 fans, creating an intimate, once-in-a-lifetime experience for attendees. Consumers in those three markets can visit the HTC BoomSound Lounges for the opportunity to receive tickets to the concerts happening in their city. On April 19, all of the BoomSound Lounges across the country will transform into listening and viewing locations for the broadcast of one of the exclusive live concerts.
HTC One Showroom
Starting on April 11, HTC One Showrooms will begin appearing in high-traffic malls across the U.S. where they will live for a minimum of three months to create a playful, dynamic, digital space for consumer interaction and entertainment. The HTC Showrooms are built solely on the experiences of the new HTC One, placed where people spend time shopping, dining and hanging out, and allow engagement at their leisure. HTC Showrooms are popping up in eight U.S. markets featuring interactive experiences and a plethora of new HTC One smartphones for hands-on experiences: Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, San Francisco, and Washington, D.C.
“HTC One Showrooms are taking the concept of a pop-up store to different place by creating a large, playful, interactive exhibit where we expect people to be entertained and have a new experience with the HTC One at each visit. It gives them the chance to truly immerse themselves in everything the phone offers at their own pace – and delivers a different experience than a traditional retail setting. We’ve created a mobility-powered playground that is good for our consumers, and for our retail partners as we send informed customers to their doors,” said McGee.
- HTC BlinkFeed: The new experience that transforms the home screen on the new HTC One into a single live stream of personally relevant information is re-created in the HTC Showroom as a larger-than-life interactive phone display that will provide news updates to shoppers.
- HTC Zoe: The ability to shoot high-res photos that come to life and transform the photo gallery into a living gallery will be brought to the HTC Showroom as interactive touch screens representing the on-device photo experience.
- HTC Sense TV™: HTC experts demonstrate how the new HTC One transforms into an interactive program guide and remote control to easily sort through and check all content on TV by selectable categories.
- HTC Live Cinema Experience
- HTC is treating moviegoers to hands-on opportunities with the new HTC One through live product demonstrations in the lobby of select theaters and showing the latest commercial for the new HTC One on the big screen. In the near future, HTC will add entertainment content to the on-screen viewing experience in theaters and also across key online and TV channels.
Availability
The highly anticipated new HTC One will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries. In the United States, the new HTC One is available today for pre-order online through AT&T, Sprint, HTC and Best Buy in silver. Nationwide retail availability is as follows:
- AT&T: Available on April 19th in silver and black with 32GB of memory for $199.99, and in sliver with 64 GB of memory for $299.99 with a two-year commitment.
- Sprint: Available on April 19th in silver and black with 32GB of memory for $199.99 with a two-year commitment.
- T-Mobile: Available later this spring in silver with 32GB of memory.
- Best Buy: Available with service from AT&T and Sprint in conjunction with wireless operator availability.
For more information about the new HTC One, visit www.htc.com.
About HTC
Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.
Come comment on this article: HTC to include “Live Experience Tour” in 11 cities for HTC One marketing campaign
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PETMAN Is A Humanoid Robot That Could Probably Walk Big Dog
PETMAN is a humanoid robot made by Boston Dynamics. BD also created Big Dog, the quadrupedal, brick-throwing robot that haunts our dreams.
This robot, shown here gussied up in a hazmat suit and gas mask, however, is far scarier. While I doubt he can do much right now without those cable support, just imagine PETMAN bopping up to you on a mission to keep you from entered a contaminated zone. First, he looks surprisingly life-like in this outfit and, second, he would be completely deaf to your entreaties. As they say, we’re living in the future. It’s just not evenly distributed yet.
Plus, PETMAN can dance.












