Google wants to provide users with the most relevant results, it goes without saying and it’s obvious why. Better results means satisfied users, but also that the ads served with the search are more likely to be of interest to them. But in order to provide better results, Google needs to know more about them, sometimes more than people would like it to know. And it’s about to know even more, as Google has introduced Personalized Search to signed-out users as well.
“Today we’re helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible,” Bryan Horling, software engineer, and Matthew Kulick, product manager, wrote.
“Previously, we only offered Personalized Search for signed-in users, and only when they had Web History enabled on their Google Accounts. What we’re doing today is expanding Personalized Search so that we can provide it to signed-out users as well,” they added.
So, how exactly does it work? When a user is signed in and has enabled Web History, Google will keep track of their previous searches and the results that were more relevant to them. This way, it ca… (read more)


It shouldn’t really surprise anyone at this point, but there are now rumors that MySpace will be rolling out Facebook Connect Integration sometime in the first part of 2010. Yes, the arch-enemies of just a couple of years ago are now making “friend requests.” But 2009 is not 2007, Facebook has clearly won the social-networking wars and MySpace has shifted strategy and is now looking to become an entertainment hub. And what any media outlet needs most is audience, and Facebook, with 350 million users, can certainly deliver on that. 

Researchers in the United Kingdom used records of 947,454 middle aged women from the Million Women Study to check for admissions for surgery, how many developed a DVT and/or a pulmonary embolus after surgery, and how many died as a result. They found that of 239,614 surgeries (90,259 as inpatients), 5,419 had a blood clot and 270 died. This was compared to the average one clot in 6,200 women who didn’t have surgery.They also found that although the risk of DVT and PE differed depending on the type of surgery, overall, it increased within the first 12 weeks after surgery:

with the phrase: “my cure for everything.” At two inches square, it’s perfect for pursing. It comes with a patina, so no need to worry over scratches.



