Category: News

  • Hermit Nation: Does Tech Boost Social Isolation?

    hermit1We’re all familiar with the stereotype of the tech cave dweller, perusing a list of arcane Linux commands on a lonely Saturday night, no friends in sight. In the age of ubiquitous — and social — technology, though, can we conclude that the Internet, smartphones and new technologies isolate us and encourage cocooning, or the opposite?

    The Pew Internet & American Life Project sought answers to such questions through phone interviews with 2,512 adults in the U.S., and there are surprises in the survey results. I  do wonder, though, how the results might skew differently if people under 18 had been included. Here are just some of the findings, with more results below the fold:

    hermit2

    “We find that the extent of social isolation has hardly changed since 1985, contrary to concerns that the prevalence of severe isolation has tripled since then,” Pew researchers report. The survey, released yesterday, also found that the overall diversity of the average person’s social network — including close family and friends as well as acquaintances — is greater through usage of social networks such as Facebook: “For instance, frequent Internet users and those who maintain a blog are much more likely to confide in someone who is of another race.”

    Internet use does not pull people away from places such as parks, cafes and restaurants, Pew researchers conclude: “Internet access has become a common component of people’s experiences within many public spaces.” Also, in opposition to the conclusion that Internet usage primarily bridges gaps between people who are geographically far from each other, the survey found that there is little difference between local social usage of technology and distant communication. The following graphic based on the survey results shows that people who belong to a neighborhood online forum are much likely than the average person to have diverse interactions with neighbors:

    hermit3

    Does mobile phone usage outpace face-to-face contact as a primary way for people to stay in touch with their closest family and friends? No, according to the survey results: “On average in a typical year, people have in-person contact with their core network ties on about 210 days; they have mobile phone contact on 195 days of the year.” The following graphic breaks out days of contact per year via various communication mediums, according to how far away others are:

    hermit4

    Younger people are overwhelmingly more likely to belong to social networks than older people are, the Pew survey also finds, and it’s worth noting that all the people surveyed were over 18. Results could be different for teenagers and children. There are many more findings and graphics from the survey, found here.  For the most part, although your smartphone still doesn’t make you the life of the party, the results argue against the long-standing presumption that technology usage is social poison.

  • White Knight Chronicles gets voice chat and Home items

    Another update for White Knight Chronicles coming up, but no, Level 5 Games isn’t finished with the North American release. They did, however, finis…

  • Canadian Gov’t Issues Takedown To Newspaper For Posting Section Auditor General Report

    We’ve discussed in the past how silly it is for countries to have “crown copyright” (basically granting the government copyright over government documents). Luckily, the US has no such thing, but it makes no sense elsewhere. The government doesn’t need copyright incentives to create works. The only purpose crown copyright can serve is for the sake of censorship. Canada has a perfect example of that, as the Auditor General issued a takedown to both The Globe and Mail and Scribd, for posting one section of the Auditor General’s report on immigration. The Auditor General claims that to post parts of her report, newspapers (and others) need to ask permission on a case-by-case basis, due to the copyright. Of course, The Globe and Mail is a newspaper, and posted it as part of its reporting — which should be clear fair use/fair dealing (even if there was copyright over this material — which there shouldn’t be). And yet, we keep being told that Canada’s copyright laws are too lenient?

    Permalink | Comments | Email This Story





  • Book Review: An Introduction to Dream Interpretation

    iStock_000004257988Small

    The audiobook reviewed here is ‘The Beginner’s Guide to Dream Interpretation’ by Clarissa Pinkola Estes who also narrates the audiob0ok. Firstly turning to the narration, I thought this was exceptionally good. Compared to the narration in the previous audiobooks I have reviewed here, which have also been of an exceptional quality, Estes brings a unique approach.  She uses a style which gave the impression of listening in to her having an informal conversation interspersed with relevant anecdotes and always in a very light-hearted manner. She is able to do this while covering the introductory material to dream interpretation. There was some overlap with material covered by John Betts in his excellent podcast series on Jungian Analytic Psychology (e.g. see reviews here, here, here and here which link to relevant episodes). Thus we see familiar themes such as the benefits of keeping a sleep diary and Estes refers in the work to Jung’s approach to dream analysis. As this is a relatively short introductory guide to dream interpretation it serves the purpose of informing those new to the field as the title suggests and Estes attains this goal succinctly by explaining the central concepts while holding the listener’s attention. What I found particularly interesting in this book was the description of the common types of dreams that occur across many cultures including falling, flying and animals amongst others. Indeed listening to this list triggered one of my recent ‘forgotten’ dreams and perhaps reinforced that many of my dreams would fit into these common themes (although it could of course be coincidence!). However another fascinating resource reviewed earlier on the blog – the Dream Journal (see review here and site here) consists of dream narratives entered by members of the forum. A look at this at the time of writing revealed common themes or content in dreams including friends, relatives, searching, ‘peaceful’, fear, water and driving! While this is not a formal research area and members are self-selected (meaning it might not be representative of the general population) there are sufficiently large numbers of dreams to be able to ask some interesting questions. This site also shows that inquiry into the subject of dreams can follow both a qualitative and quantitative approach and while it is inherently difficult due to the nature of dreams it is not unreasonable to expect that such study will (and has) produced useful results. It is interesting to note that dream analysis has preceded the psychoanalytic movement and indeed the more formal analysis dates back many centuries. Nevertheless the Swiss psychiatrist Carl Jung contributed many valuable insights into this field and as Estes is a Jungian analyst she is able to communicate many of these insights to the reader. I found this to be a very useful resource for those new to the field of dream analysis.

    Twitter

    You can follow ‘The Amazing World of Psychiatry’ Twitter by clicking on this link

    Podcast

    You can listen to this post on Odiogo by clicking on this link (there may be a small delay between publishing of the blog article and the availability of the podcast).

    Responses

    If you have any comments, you can leave them below or alternatively e-mail [email protected]

    Disclaimer

    The comments made here represent the opinions of the author and do not represent the profession or any body/organisation. The comments made here are not meant as a source of medical advice and those seeking medical advice are advised to consult with their own doctor. The author is not responsible for the contents of any external sites that are linked to in this blog.

  • Atlus announces North American release for Shin Megami Tensei: Strange Journey

    In the near future, a mysterious, growing, black void dubbed the Schwarzwelt appears at the Earth’s southern pole. So begins the story in Atlus’ first…

  • Streaming at 3:30pm EST: Your GreenGov Ideas

    More than 14,000 federal and military personnel participated in the GreenGov Challenge – submitting over 5,300 ideas and casting more than 165,000 votes.  Today at 3:30pm EST, some of the top ideas are being presented to the Steering Meeting on Federal Sustainability, a group comprised of a senior official from each agency who is responsible for delivering their agency’s sustainability plan.

    Tune-in at Whitehouse.gov/GreenGov to learn how we’re turning your GreenGov ideas into action.

    [UPDATE: This event has now concluded. You can watch the video below.]

  • Deezer: Another Startup That Will Face the Music on Premium Streaming

    deezerFrench startup Deezer, a venture-backed streaming music provider that competes directly with much-discussed Spotify in Europe, today announced a two-tiered premium service model intended to extract revenue from power users. The site claims 16 million visitors and 11 million registered users, some of whom will now be expected to pay €4.99 ($7.42) each month to remove advertising and hear higher-quality streams, or €9.99 monthly to add a desktop app and mobile streaming to phones including iPhones, BlackBerrys and Android devices.

    As we’ve seen with Spotify’s still-too-low paid-user conversion rate, the vast majority of users are loath to shell out monthly fees to improve on the free-streaming experience. Drawing subscription revenue from a low percentage of power users to cover streaming costs that aren’t offset by advertising income isn’t yet proven as a business model, and Deezer is going to have a difficult time showing that it’s different from its rivals in that respect. Paid subscriptions for music have always been a tough nut to crack, and mobile apps aren’t yet bringing in new customers. And as free desktop streaming services continue to improve, largely due to better user interfaces and shorter loading times, premium offerings from stream providers actually become less attractive rather than more appealing.

    Unlike Spotify’s, Deezer’s service is already available in the U.S., though its Stateside catalog is severely limited at present. (Want one of Green Day’s hits? You’ll have to settle for a cover band.) The company reportedly has agreements with all four majors, but its licenses obviously vary from country to country. The premium services will be rolled out first in France, then elsewhere in Europe.

    Deezer revealed a €6.5 million round of funding from AGF Private Equity and CM-CIC Capital Prive last month, bringing its total funding to €12.2 million over two years. But with a far-better-funded rival in Spotify, Deezer still has an uphill climb to win consumers’ attention.

  • Indiscreet tweet trips awareness of Web SSL vulnerability

    By Scott M. Fulton, III, Betanews

    Internet security engineers who had been meeting secretly to discuss a possible extension to Transport Layer Security (TLS) to thwart a possible low-level exploit, were compelled yesterday to reveal the existence of their meetings after another security engineer unconnected to their project went public with a conceptual framework of the very type of exploit they were working to pre-emptively patch.

    The problem is essentially a repeat of what developers of TLS and its parent protocol, Secure Sockets Layer (SSL), have dealt with a handful of times in the past: the potential of man-in-the-middle attacks by malicious servers that can pass themselves off as security authenticators. As the team from wireless security service provider PhoneFactor discovered last August, it was possible using both Microsoft IIS 7.0 and Apache httpd Web servers to demonstrate a situation where a false TLS server authenticates itself to a genuine Web client, then authenticates itself to a genuine TLS server, effectively setting itself up as a go-between that’s privy to the complete contents of what appears to the innocent client to be a fully encrypted SSL session.

    With online bank transactions worldwide currently covered just with SSL, the potential for global exploit now that the technique behind the attack is widely known, has just become enormous.

    As PhoneFactor engineer Marsh Ray blogged this morning, he first suspected the possibility of a vulnerability while doing code testing of a product that a PhoneFactor partner was developing to support its software. “We realized this situation needed to be handled with a good measure of care,” Ray wrote. “Over the first part of September 2009, we began disclosing the initial group of independent security consultants for independent verification and advice on how to proceed.”

    With the cooperation of groups such as the Internet Engineering Task Force, a working group was formed with the objective of developing an extension to TLS. Security vendors with representatives to the IETF, Ray implied, are aware of his and supervisor Steve Dispensa’s work, so it’s likely that remedial code for the problem has already been developed, and is being tested now.

    Without divulging the technical details, here is the basic theory of Ray’s and Dispensa’s discovery: During a typical TLS (SSL) session, a handshaking process initiated by a client results in the legitimate server validating the client’s certificate, and the client validating the one passed by the server. From there, an exchange takes place whose result is the production of an exclusive session key. Methods exist for one or the other party to request a change in the parameters of their transactions, perhaps to switch to a different, stronger cipher suite. However, because of the “post-only” nature of HTTP — the transaction protocol around which the TLS session is based — moving the session over to the stronger suite cannot mean suspending transactions in progress and picking them back up again later after the move. Instead, the old session is effectively ended and a new one begins.

    At least, that’s what’s supposed to be enabled to happen, and there’s where the trouble starts. The old session is ended, but in order to renegotiate the session, the client and server have to start all over again. In a situation similar to someone’s e-mail application replying to your e-mail with a message whose subject line begins, RE:, the conversation between client and server over what to change to, contains a reference to the request for renegotiation — the request that had, when sent earlier, been encrypted.

    Now it’s not, and that’s the problem. The certificate chain that had been encrypted is now revealed in clear text; and it becomes possible for a malicious middleman to inject code into that chain. Ray was able to demonstrate the methods to security vendors, and that’s where we’ll stop before we get too detailed.

    On a different IETF mailing list yesterday afternoon, a security researcher with SAP, who was running tests on Microsoft IIS, effectively discovered the same concept, and disclosed his discovery in a responsible manner as well. The problem: Someone reading that mailing list effectively broadcast the news “TLS is cracked,” or something to that effect, to all his friends on Twitter.

    Apparently last night — maybe in the middle of the night — is when Ray and Dispensa began getting phone calls from partners. The news was out, and now the need to keep “Project Mogul” secret had evaporated. Though a solution has already been in the works since at least early September, the race to secure the principal protocol governing the Web’s monetary transactions has just kicked into overdrive.

    Copyright Betanews, Inc. 2009



    Add to digg
    Add to Google
    Add to Slashdot
    Add to Twitter
    Add to del.icio.us
    Add to Facebook
    Add to Technorati



  • Changes for Apax in Asia

    Max Burger-Calderon has retired as chairman of Apax Partners‘ Asia operations, according to Dow Jones. He will now serve as part-time nonexecutive chairman, and will not be succeeded in his fulltime role. Dow Jones also reports that Michael Prahl has left Apax, where he focused on retail and consumer investing out of the firm’s Hong Kong office. www.apax.com

    ShareThis


  • Nintendo Game Boy inducted into the National Toy Hall of Fame

    Before the days of the PSP and the DS, only one name came to mind when it came to portable gaming – the Nintendo Game Boy. Since its launch in 1989,…

  • Google Dashboard launched

    google-dashboard

    Ever wonder how much of your personal information you’ve willingly donated to Google over the past 11 years? Today, Google announced the launch of a new product to help you find out, and it’s titled Google Dashboard. The Dashboard allows you to view all facets of your Google life: Gmail, Google Calendar, web history, what mobile phones are syncing with your account, YouTube, and more. You can view your purchase history in Google Checkout, see that you have an Orkut account that you didn’t know about, and see how many people have called your Google Voice number. It’s a nice gesture but this is all the stuff we’ve voluntarily leaked to Google, we’re curious about the dirt the big G has managed to collect on its own! 

    Read

  • Gopher: Content > Presentation

    gopher-overbite
    If you spend any amount of time using the Internet as we know it today, chances are you have suffered some inconvenience from the variety of interpretations of the various “standards” used to create the web. Every web browser renders web pages slightly differently; some Flash content isn’t compatible with older versions of Flash (and some versions of Flash aren’t supported on some operating systems at all!), etc. If you make your living creating web content, all of those problems may be amplified several times. Doesn’t it make you long for a real standard, where content is king, and presentation of said content is the same, regardless of whether you’re shopping for shoes or looking for an academic journal? The Gopher protocol, created in the early 1990s, had all that, and it ain’t dead yet!

    Ars Technica has a nice retrospective of the Gopher protocol. It’s a no-nonsense information presentation mechanism that places content squarely at the forefront. No pictures-of-text or confusing and inconsistent navigation elements to slow you down: navigating one Gopher site is the same as navigating any other Gopher site.

    Firefox provides native support for the Gopher protocol, and the Overbite project provides an enhanced add-on for Firefox, as well as an Adobe AIR standalone Gopher client. Old protocols die hard, I guess. There’s even a Twitter-over-Gopher solution (although everyone knows that Twitter-over-IRC earns more geek points).

    I used Gopher at my university’s library, where the entire card catalog was indexed in a Gopher space. It was, at the time, remarkably obtuse and hard to use; but then again I was still fighting SLIP connections on my home dial-up to access the “Internet”. Everything was a little kludgey back then.

    Given Gopher’s limited resurgence in popularity, what kind of Gopher site would you create today?


  • CNN.com Launches News Trivia Quiz

    CNN.com said Thursday it is introducing a new interactive online news trivia quiz called the CNN Challenge.

    CNN Challenge will focus on both historical news events and the top stories of the week. New quizzes about historical events will be available every Tuesday and Wednesday, and a new current news quiz will be available every Thursday.

    The CNN Challenge features three rounds of five question, focused on the who, what, when, where and why of certain news events. In the final stage of the quiz dubbed the "Lighting Round" users will have 90 seconds to answer five questions. Users receive points based on their response time and value of the question, which varies by the stage of the quiz.

    After taking the quiz, users can check the "Newsbin" for answers to and additional context on each of the questions, as well as links to more information related to the questions.

    CNN-Challenge

    There is also a social aspect allowing users to share the quiz on Facebook, Twitter and Mixx. Users can also see where they rank on a "Leaderboard" for the quiz or challenge other members of the community.

    CNN has signed on in-car communications system, Ford Sync to sponsor the quiz. Fifteen-second Sync video ads will run between some rounds starting later this month.

    "The CNN Challenge offers CNN.com’s users the ability to expand their knowledge of the news and current events in a fun and engaging way," said KC Estenson, senior vice president and general manager of CNN.com.

    "At its core, the CNN Challenge is another example of how we are leveraging interactivity and the social nature of the web to create a unique online experience."

     

    Related Articles:

    > CNN Launche App For The iPhone

    > CBS Trying Hand At Citizen Journalism

    >NBC Launches Video Trivia Game On Facebook

     

  • Lime Rock Raises $410 Million Fund

    Lime Rock, an energy-focused private equity firm, has closed its second Lime Rock Resources fund with $410 million in capital commitments. It will seek to acquire, directly operate and improve lower-risk oil and gas properties in the United States.

    PRESS RELEASE

    Lime Rock, a private equity firm focusing on the global energy sector, today announces the closing of Lime Rock Resources II with $410 million in total capital commitments. Like the first Lime Rock Resources fund, Lime Rock Resources II will seek to acquire, directly operate, and improve lower-risk oil and gas properties in the United States. Together with the Lime Rock Partners funds, which invest growth capital in energy companies worldwide, Lime Rock now manages private equity funds with $3.9 billion in total capital commitments.

    35 institutional investors, including leading endowments, foundations, and pension funds, made capital commitments to Lime Rock Resources II. 68% of capital commitments came from existing Lime Rock investors, with the remainder from new investors. Lime Rock began marketing the fund in August 2008.

    Eric Mullins, co-CEO of the Lime Rock Resources team, said, “When we launched the fundraising for Lime Rock Resources II, we had no idea of the economic turmoil that was to come only a month after the launch. To be able to count on the continued support of so many of our existing investors and to be able to win the trust of quite a few new investors during this challenging period has been a gratifying, and humbling, experience. We are excited to be able to begin our efforts to reward the trust of all the investors in Fund II.”

    Lime Rock closed the first Lime Rock Resources fund in 2005 with $456 million in total capital commitments. Based in Houston, the Lime Rock Resources team has completed eight major transactions. It has acquired oil and gas properties in New Mexico, Texas, and Oklahoma and is seeking to acquire other mature properties nationwide. The Lime Rock Resources team’s first fund has already returned over one-third of capital to investors through quarterly distributions of operating cash flow and property sales. Including the $600 million of acquisitions already completed, the two Lime Rock Resources funds have acquisition capacity of over $1.5 billion and investor equity capital of $866 million.

    Charlie Adcock, co-CEO of the Lime Rock Resources team, added, “Both our investors and our team recognize the irony that the most difficult time to raise private equity capital is usually the most opportune time to deploy it. We are thankful to our investors for their extraordinary support over the last year. We now have significant equity capital to implement our strategy in an exciting time. We believe that, over the next few years, stress at many property holders as well as the continued rationalization of oil and gas portfolios will present opportunities for our team to acquire lower-risk properties and apply our intensive cost, efficiency, and operations focus to generate good long-term returns for our investors.”

    Thompson & Knight acted as counsel for Lime Rock during the fundraising.

    For more information, please visit www.limerockresources.com.

    ShareThis


  • BlackBerry shipments grew five times faster than iPhone in Q3

    By Joe Wilcox, Betanews

    Despite last week’s blog and news assertions that iPhone market share had reached 30 percent or even 40 percent, today IDC put Apple’s smartphone smack in its place: No. 3, with 17.1 percent worldwide smartphone market share during third quarter. A year earlier, Apple ranked ahead of Research in Motion, which has reclaimed second spot, behind Nokia.

    Manufacturers shipped 43.3 million smartphones during third quarter, up 3.2 percent from 41.9 million units in second quarter and up 4.2 percent from 41.5 million units in third quarter 2008. More broadly, manufacturers shipped 287.1 million handsets, up 5.6 percent year over year, according to IDC.

    Nokia’s overall handset and smartphone markets shares were almost identical, 37.8 percent and 37.9 percent, respectively. For smartphones, second-ranked RIM posted year-over-year shipment growth of 35.7 percent growth, compared to 7.1 percent for Apple. While iPhone is doing quite well, BlackBerry is doing much better. RIM shipments increased from 6 million to 8.2 million units year over year, while Apple shipments grew much less — from 6.9 million to 7.4 million units.

    Last week, I blogged that “iPhone cannot win the smartphone wars” and about a month ago that “iPhone’s global success is more myth than marketing reality.” Same day as my post from last week, ChangeWave released survey results asserting that BlackBerry smartphone market share was 40 percent, while Apple had reached 30 percent.

    On October 27th, an Apple 2.0 blog post about the ChangeWave data set off a series of follow-up/copycat reports claiming that iPhone was in “striking distance” of BlackBerry, including All Things Digital, CNET, National Post, Technologizer and The Unofficial Apple Weblog, among, many, many, many others. Reports of iPhone soon overtaking BlackBerry were seemingly everywhere late last week.

    Q3 09 Smartphone Shipments

    But in keeping with reservations I expressed on Twitter last week: Apple’s smartphone market share is nowhere near 30 percent. It’s still quite aways from 20 percent. I tweeted: “Busy street. Do you see 3 iPhones or 4 BlackBerries for every 10 smartphones? No? Why then believe ChangeWave’s 30% iPhone share claim?”

    Several people responded that they in fact did see numbers that high. Michael Gartenberg, Interpret’s vice president of strategy and analysis, tweeted: “it’s all anecdotal which means nothing. That’s why we do surveys ;)” To which I responded: “Right, but you also publish methodology with those surveys. This one has only number of people. Demographics unclear.”

    ChangeWave’s presentation of the data reflects larger problems with how online news is degenerating into a mass grab for traffic and page views. ChangeWave was highly selective, presenting only market share data on Apple, Palm and RIM smartphones. The data polarized around BlackBerry and iPhone, conflict sure to make great blog titles and news headlines, particularly with Apple an endlessly hot topic. Meanwhile, ChangeWave’s online report offered scant methodology — other than number of people surveyed — to support its findings.

    ChangWave’s methodology is much different than IDC’s. The survey method gives a snapshot of what people are using now, which can be a very useful metric. But typically surveys are online, with people self-selecting to participate (I can only assume that’s how ChangeWave collected the data). Self-selected surveys can skew the data, particularly for devices like BlackBerry and iPhone, which might have higher connected audience — among other factors.

    Q3 09 Mobile Phone Shipments

    By comparison, IDC’s data is more exact by counting the number of smartphones actually shipped during a three-month time period. While the data is more precise, it’s less likely to reveal overall usage share — something a well-done survey can do.

    Gartner also counts number of units, but differently than IDC. Gartner counts sales to end users, while IDC tracks total units shipped, which doesn’t necessarily mean sold. That’s why Gartner unit shipments for iPhone are typically lower than Apple’s shipment data, which corresponds with IDC data. Both Apple and IDC count shipments into the channel. The difference also explains why Gartner has consistently put BlackBerry ahead of iPhone, based on actual smartphone sales.

    All three methodologies are useful for measuring a product’s success, but in different ways. Gartner’s data will contrast against IDC’s, both offering necessary views on number of smartphones shipped and those actually sold. Gartner hasn’t yet publicly released third-quarter smartphone shipment data.

    As for iPhone, I predict the smartphone will remain in third place as long as US distribution is locked to a single carrier. Gartner predicts that by fourth quarter 2012, Android phones will be second to Symbian-based handsets (mostly from Nokia), with BlackBerry and iPhone neck-and-neck but RIM’s device ahead.

    Copyright Betanews, Inc. 2009



    Add to digg
    Add to Google
    Add to Slashdot
    Add to Twitter
    Add to del.icio.us
    Add to Facebook
    Add to Technorati



  • IER: Special Interests, Foreign Competitors Win Under Senate Global Warming Bill

    American families, U.S. competitiveness shortchanged by shortsighted proposal

    Washington, DC – Today, the U.S. Senate Environment and Public Works Committee passed a global warming bill. Following the panel’s vote, Thomas J. Pyle, president of the non-partisan, pro-market Institute for Energy Research (IER), issued this statement:

    “The winners today are rent-seeking corporations, Washington special interests and our global competitors, especially China. The timing of this vote – which will weaken America’s ability to compete in the global economy – is particularly ironic, given that just yesterday a U.S. global warming envoy official told Congress that ‘No country holds the fate of the Earth in its hands more than China.’

    “Enacting burdensome policies – such as cap-and-trade – will drive energy prices up and make it more difficult to create jobs, wealth and prosperity here in the U.S. China’s hand, however, will only grow stronger, as they continue to aggressively access and develop all forms of energy in their country and across the world. This, in large part, is what has enabled their enormous economic growth and expansion.

    “While the members of this committee who voted to advance this legislation may attempt to downplay their vote to increase energy costs for American families, seniors and small businesses as an inside-the-beltway procedural motion, the fact remains that job-killing, carbon regulating legislation has cleared a major hurtle and is a major step closer to becoming law.”

    For additional information, please contact Patrick Creighton, 202-621-2947, or Laura Henderson, 202-621-2951.

    #####

  • “It is now abundantly clear that we have at our fingertips all of the tools we need to solve three or four climate crises” 2009

    753px-Solar_eclipse_2005-crowds_Madrid

    2009Nov5: “It is now abundantly clear that we have at our fingertips all of the tools we need to solve three or four climate crises,” writes U.S. Vice-President Al Gore in Our Choice, A Plan to Solve the Climate Crisis. “The only missing ingredient is collective will.”

    Reference: USA Today http://www.usatoday.com/weather/climate/2009-11-05-algore_N.htm

    Image Description: Solar eclipse, Madrid. Photo by MGR!, 2005Oct3. Image Location: Wikimedia Commons http://commons.wikimedia.org/wiki/File:Solar_eclipse_2005-crowds_Madrid.jpg Image Permission: This file is licensed under the Creative Commons Attribution 2.0 License.

  • Content Is Advertising: Free Local Commercials, Sponsored By Another Company

    Via Adam Savage, I heard about a fun project that highlights the advertising is content, content is advertising concept in multiple ways. It’s a site called ILoveLocalCommercials.com, which features two filmmakers going around the country making (free — and awesome) TV commercials for local businesses that are nominated on the site. As mentioned, the commercials are really quite impressive, such as the “brutally honest” commercial for Cullman Liquidation (“get yourself a home, or don’t, I don’t care”) or for Ray’s Midbell Music that involves a rap about how being in the school band is cool:




    The commercials are really entertaining in their own way, and have garnered hundreds of thousands of views — again, demonstrating how good advertising is content. The guys making the videos also put up a short “behind the scenes” version of each video as well, to explain the backstory a bit more. The backstory on Cullman Liquidation is pretty entertaining as well.

    But why are these guys doing this? Well, the whole thing is actually part of a promotion from another company, MicroBilt, that’s trying to promote its own line of small business services. So it’s paying for the whole thing — showing how content is advertising. None of the videos are actually about MicroBilt, but in sponsoring the entire site and the whole process, it’s helping to get its name out there in a fun (non-intrusive, non-annoying, non-sneaky) manner. It’s not about product placement or trying to “sneak” a brand into something. Everything’s totally upfront. But it’s a fun project, with highly entertaining content that shows both how advertising is content and how content is advertising.

    Oh yeah, and it appears that Cullman Liquidation has also picked up on the whole “looooooooooots of t-shirts” concept. On the Cullman Liquidation website, the company is selling t-shirts based on the commercial…

    Permalink | Comments | Email This Story





  • Apple welcomes Windows pirates with open arms

    pirates
    Apple seems to have bought some keywords on Google including, most interestingly, “download windows 7.” That’s right: every hax0r out to download Win7 will see a little ad from Apple saying “Upgrading to Windows 7? There’s never been a better time to switch to a Mac. Find out why.”

    Computerworld tested a few other keywords, including “buy Windows 7″ and “Windows 7″ itself and the ads didn’t appear. Clearly they are looking for a “different” type of customer.

    Why are the targeting pirates? It doesn’t make a lot of sense but it does make sense for Apple to target folks who are on the fence about Windows 7 and could be looking to download the OS for free rather than making the total jump. Those same swing-users could be swayed to roll over to OS X given enough prodding.