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Nimbuzz is a free cross-platform mobile messaging and entertainment app that features unlimited messages, video sharing and data transfers. They also offer discounted international calls to any phone number. Nimbuzz is currently available in BlackBerry World.

Nimbuzz also supports Twitter, Facebook chat, Yahoo Messanger, Gtalk, and more. Use Nimbuzz avatars over any of these systems or hit the Nimbuzz chatrooms to make new friends. Nimbuzz boasts over 100 million users with their cross-platform strategy that 1st party services seem to shy away from.

Click here to download Nimbuzz Messenger free for BlackBerry 10.

Juan Sandoval is one of the brightest talents to take the field at training camp for the Tampa Bay Rays, but his arm isn’t the only thing the other guys are curious about; behind the sunglasses he usually wears is a right eye rendered completely blind by a tragic act of violence.

When Rays starter Matt Moore asked whether Sandoval could be accurate with only partial vision, Jake McGee–Sandoval’s throwing partner during training–assured him he is.

“You can’t even tell when you’re playing catch. He’s got a really good arm. Comes out strong. And it jumps.”

Sandoval says that despite overcoming the physical pain and heartbreak from losing the eye–and retraining himself on how to pitch and catch–he doesn’t want to be looked at any differently on the field. He’s there to do one thing, and according to those who have seen him on the field, he does it awesomely.

“What happened is not something I’m carrying all the time, wearing on my chest so people can know,” Sandoval said. “I don’t think about it. I’m just a normal player here. I don’t know how many – 50 players here? I’m one of 50 in the clubhouse. I’m a normal person, a normal player. I don’t like coaches or nobody giving me credit – or limits.”

Sandoval’s story is incredible, though, which makes it difficult for anyone who meets him to not be completely impressed by how far he’s come. In 2006, Sandoval was at a restaurant with his wife when a man who had been kicked out of the establishment returned with a shotgun to get revenge. The blast hit Sandoval, who was just 25 years old at the time, in the right eye with three buckshot pellets. The next year would be spent in a slow recovery, and the doctors gave him the difficult news: he would never see out of the eye again despite a 7-hour long surgery.

He began slowly retraining himself, getting his bearings in order to throw and catch accurately with only half his eyesight, and later spent time in the Mexican League after being rejected by multiple organizations. But eventually, his talent would catch up to him, and it got him noticed.

“I’m betting this: The fact that he has limited vision is why he hasn’t been signed,” Rays manager Joe Maddon said. “Because when you look at body, arm stroke, results the last couple years, he should’ve been signed now. Somebody would’ve given him a chance if he had two fine eyes.”

It looks like that chance could very well be on its way, as things are looking great for Sandoval as he trains with the team.

The award for best use of a bunch of stock footage goes to NYC indie band Darwin Deez and their frontman Darwin Smith, who has created a mini-masterpiece by implanting himself in various stock scenes. Darwin holding a horse with a bride on it? You got it. Darwin standing in the background as woman smiles with earmuffs on? Yep.

Check out the video for “You Can’t Be My Girl” below:

[via reddit]

Yesterday Apple rolled out iOS 6.1.2 for compatible iPads, iPhones and iPod Touch devices, touting the fix of an Exchange calendar bug that might boost network activity and decrease battery life. And, as customary with a new iteration of iOS 6, there’s also a new version of the popular evasi0n jailbreak tool. Evad3rs, the team responsible for the first iOS 6 jailbreak tool, released evasi0n 1.4 shortly after iOS 6.1.2 rolled out.

The latest version, according to the “evasi0n 6.0-6.1 Unthether” package in Cydia, touts the same bug fixes as two weeks ago when I reported on the first evasi0n update. It appears that the fruit company did not put the lid on modding attempts just yet. First-time jailbreakers running iOS 6.1.2 simply have to connect their iPads, iPhones or iPod Touch devices to a compatible PC running Windows, MacOS X or Linux and run evasi0n to unleash the modding gates on their smartphone or tablet.

Since evasi0n disables OTA (Over The Air) updates, those that have already used evasi0n are advised to factory restore their fruit logo-branded devices and manually update to iOS 6.1.2 using iTunes. Afterwards, the jailbreak tool can be used in similar fashion as before.

Evasi0n 1.4 is available to download from evad3rs’ website.

Photo Credit: Lim Yong Hian/Shutterstock

Over the past year, NASA’s Kepler mission has found hundreds of possible planets outside of our solar system, and even a few candidates for Earth-like planets.

This week, astronomers revealed that a new system has been found that contains planets smaller than Earth. The new data has been presented in a paper published recently in the journal Nature.

The planets orbit around a star called Kepler-37, located around 210 light-years from our solar system. The smallest of the planest found, known as Kepler-37b, is only one-third the size of Earth – smaller than the planet Mercury and just slightly larger than Earth’s moon. The planet is not presumed to have an atmosphere, and scientists predict that life on the planet isn’t likely.

“Even Kepler can only detect such a tiny world around the brightest stars it observes,” said Jack Lissauer, planetary scientist at NASA‘s Ames Research Center. “The fact we’ve discovered tiny Kepler-37b suggests such little planets are common, and more planetary wonders await as we continue to gather and analyze additional data.”

Two other planets were found in the Kepler-37 system. Kepler-37c orbits further out and is slightly smaller than Venus, or around three-quarters the size of Earth. Kepler-37d is the furthest planet out, and is around twice the size of Earth. Kepler-37 itself is slightly smaller and cooler than the sun.

All three of the planets orbit Kepler-37 at less than than the distance between the sun and Mercury. They each also orbit their star in 40 days or less. The surface temperature of Kepler-37b is estimated to be higher than 800 degrees Fahrenheit.

“We uncovered a planet smaller than any in our solar system orbiting one of the few stars that is both bright and quiet, where signal detection was possible,” said Thomas Barclay, lead author of the paper and a Kepler scientist at the Bay Area Environmental Research Institute. “This discovery shows close-in planets can be smaller, as well as much larger, than planets orbiting our sun.”

(Image courtesy NASA/Ames/JPL-Caltech

The New York Times Company has been slimming down rapidly in the last year, shedding non-core assets and amassing a cash hoard to take it through a trying time of low ad sales.

Now, the Times is putting its last remaining outside asset on the block. In a release issued on Wednesday afternoon, the company announced it is selling the Boston Globe and its sister paper, the Worcester Telegram & Gazette.

“Our plan to sell the New England Media Group demonstrates our commitment to concentrate our strategic focus and investment on The New York Times brand and its journalism,” said Times CEO Mark Thompson. Politico has an internal memo to Times staff which says “this was not an easy decision.”

As reported by Boston.com, the Times acquired the Globe for $1.1 billion in 1993 and tried unsuccessfully to sell it in 2009.

In recent years, the Globe has incurred the same struggles as other metropolitan newspapers; its ad revenue is falling fast and its digital prospects are limited by its regional coverage. As we reported this morning, the paper has only 28,000 digital only subscribers after putting in a digital paywall almost a year and a half ago.

In light of all this, the sale isn’t surprising. The Times’ brand power has allowed it to tap into national and international markets where it competes with the Wall Street Journal and the Financial Times. Selling the Globe will permit the Times to focus on its global strategy and also to amass more cash to weather a current rough patch in which circulation revenue is not coming in fast enough to offset declining ad sales.

In coming months, New York Times watchers will scrutinize what the Grey Lady does with its cash hoard which is likely to top $1 billion after the Globe sale. On its last earnings call, Thompson said it will use the cash for debt reduction and investment rather than reissuing the dividends which are an important source of income for the family members who control the company.

Related research and analysis from GigaOM Pro:
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• How consumer media will change in 2013
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• Social media in Q1: commerce and discovery dominated

Bloggers the globe over report today — and you can hear the snickering — that Apple’s flagship handset outsold Samsung’s during fourth quarter. That’s because Strategy Analytics director Neil Mawston told them so and they didn’t really look carefully at the data: “Apple’s iPhone 5 overtook Samsung’s Galaxy S3 to become the world’s best-selling smartphone model for the first time ever in the fourth quarter of 2012”.

Tsk. Tsk. Strategy Analytics mixes “bestselling” with “shipments”. They are not the same thing. Shipments refer to units going into the channel (carriers and dealers), while sales refer to product purchased by users (businesses and consumers). Only Gartner measures actual phone sales, so why does Mawston use bestselling in one sentence referring to shipments in another?

Heavy iPhone 5 shipments during the launch quarter makes loads of sense. Apple needs to stock the channel in anticipation of new sales. Samsung shipped fewer S3s, given earlier channel build up for the holidays and anticipating Apple competition.

Third quarter tells part of the story, when Galaxy S III shipments exceeded iPhone 4S. Apple shipments declined ahead of the new release — clearing old stock for the new. Consider this: When Samsung needed to stock the channel for S3’s global rollout, shipments tripled in just one quarter.

“Apple’s iPhone 5 smartphone model shipped an estimated 27.4 million units worldwide during the fourth quarter of 2012”, Mawston says. Emphasis: shipped. “The iPhone 5 captured an impressive 13 percent share of all smartphones shipped globally and it has become the world’s best-selling smartphone model for the first time ever”.

Two things: The aforementioned mixing of “shipped” and “best-selling smartphone” and use of “first time ever” as exclamation, which the Apple Fanclub burst-blogged today. This isn’t the first time for iPhone to be tops, just the new model and during the global launch quarter.

“In addition to the iPhone 5, Apple shipped an estimated 17.4 million iPhone 4S units for 8 percent smartphone share globally in Q4 2012. Apple’s iPhone 5 and iPhone 4S are currently the world’s two most popular smartphone models”, Mawston says.

No. 1 and No. 2 is impressive, I agree, except Apple also had to restock iPhone 4S, in anticipation of increased demand, because of price cut to $99 from $199 for the 16GB model.

“Apple’s iPhone 5 and iPhone 4S together accounted for 1 in 5 of all smartphones shipped worldwide in Q4 2012”, Mawston says. “We estimate Samsung’s Galaxy S3 was the world’s third best-selling smartphone model and it shipped 15.4 million units globally, capturing 7 percent share in the fourth quarter of 2012”. He rightly observes: “Global demand for the Galaxy S3 appears to have peaked”.

Right. Peaked. Which is another reason for Samsung to cut back shipments rather than overstock the channel.

During third quarter, with iPhone 4S falling off with rumors roaring about its successor, Samsung shipped 18 million S3s, claiming the top spot. Apple shipped just 22.2 million smartphones — 16.2 million of the 4S and 6 million of the 5 (seeding the channel for limited September launch). Repeating Q4 numbers: Samsung reduced shipments, for the aforementioned reasons to 15.4 million, while Apple increased them to a staggering 44.8 million iPhones 4S and 5 combined. Right, nearly three times more than S3.

I would reasonably assume, based on Apple’s stated inventory numbers during last month’s earnings call, that both iPhones together outsold Galaxy S3 during Q4. To say either one did is a stretch without data showing how much inventory Samsung carried forward from Q3 or how much stock remained at the end of the year.

The numbers misrepresent sales for another reason. Apple sells three base iPhone models — 4, 4S and 5. Just in the United States, Samsung offers more than a half-dozen smartphones, including Galaxy Note II. Globally, Samsung sold, not shipped, 64.5 million smartphones during fourth quarter, according to Gartner. By comparison, Apple: 43.5 million.

I don’t believe Mawston tries to mislead anyone. Bad choice of words is the problem. Greater fault lies with bloggers and others regurgitating the data without examining the contents.

Photo Credit: Joe Wilcox

Copied from Twitter @egyptologynews.

Via HistoryoftheAncient ‏@historyancient: Article: Karnak: Where the digital age meets ancient Egypt http://ow.ly/hRYnP

Remains of a mud-brick pyramid-shaped tomb cover belonging to vizier Khay (reign of Ramesses II) found. Ahram Online http://bit.ly/XpfNVe

Creating a pointcloud for a 3D model of houses in E13, Amara West, using a process called ‘Structure from Motion’. http://bit.ly/XpiM00

Via @chrisnaunton. New book in German – the personal memories of the former Director General of the Egyptian Museum http://bit.ly/Wan9f7

Durham Univ. 3–4 March 2013 2-day international conference, The Construction of Time in Antiquity. lutz.doering [at] http://durham.ac.uk

Missed this a couple of wks ago: Campbell Price’s Texts in translation #10: The Stela of Hesysunebef (Acc. No. 4588) http://bit.ly/WfXftd

Penn Artefact Lab: A step a-“head”: improving storage for our mummified heads http://bit.ly/YArZCt

Curator’s Choice: Sue Giles on a toy from a child’s grave at Bristol’s King of Egypt show. Culture24 http://bit.ly/Y6J22a

Discovery of Luxor tomb of Vizier Khay, “the First Royal Herald of the Lord of the two lands” announced. Luxor Times http://bit.ly/15uCVYY

Avenue of the Sphinxes in Luxor, fully illuminated at night for the first time. Lots of photos. Luxor Times http://bit.ly/11UOj1m

Amara West 2013: scarabs – for life and death. http://bit.ly/ZdA8Pw

Via Alice Williams ‏@alicewilliams86:
Fab new book on World Archaeology at the Pitt-Rivers, with fascinating chapters on the Egypt & Sudan collections: http://www.prm.ox.ac.uk/world.html

Book Review – Americans in Egypt, 1770-1915 http://collectingegypt.blogspot.com/2013/02/book-review-americans-in-egypt-1770-1915.html …

Upstairs, Dowstairs: contrasting palace life and village life at excavations in Malqata http://bit.ly/Y6rumN

New Book: Leatherwork from Qasr Ibrim (Egypt). Part I: Footwear from the Ottoman Period. André J. Veldmeijer 2013 http://bit.ly/WPfWmR

NTT Communications’ Singapore Serangoon Data Center is one of three facilities in which the company is adding its enterprise cloud computing service offering. (Photo: NTT Communications)

NTT Communications launched its Enterprise Cloud last year, and is hoping its initial successes translate globally. New locations were announced today, as the company made its cloud available worldwide through data centers in Asia, the United States, and Europe.

NTT Communications’ Software-Defined Networking (SDN)-based Enterprise Cloud was initially launched via data centers in Japan and Hong Kong in June 2012. Today’s expansion adds Enterprise Cloud locations in Singapore, Virginia and California in the US, and England. NTT anticipates opening three more data centers in Australia, Malaysia and Thailand in March 2013.

“NTT Communications’ Enterprise Cloud is a full-layer, self-manageable virtual private cloud that is now global, and growing to incorporate virtualized networks in eight countries and nine locations by March 2013,” said Motoo Tanaka, Senior Vice President of Cloud Services at NTT Communications.

NTT noted it is seeing strong interest from global enterprises who view Enterprise Cloud as a flexible extension of their own data centers, enabling them to connect existing private networks to the cloud and gain additional cost-optimized and secure compute capacity.

“NTT Com understands the enterprise client, their struggles, goals and needs,” said Tanaka. “Being truly enterprise class is what makes NTT Com the leading partner of choice for client cloud transformation through comprehensive cloud lifecycle services, and is what has led us to develop this real-world cloud, built on a foundation of advisory, migration, operational and management services.”

First off, nobody is here to bash porn. Like plenty of drugs, everything in moderation, right?

And that’s the simple fact about porn. It is a drug. Well, at least it acts like a drug on your brain. AsapSCIENCE‘s newest three-minute video tackles the very real problem of pornography addiction. If you find yourself in a vicious porn-watching cycle where real life never seems to measure up to what you’re imagining in your head, well, this is the reason.

Whether or not you’ve gotten your hands on the BlackBerry Z10, you’ve no doubt seen the video of Vivek showing off the predictive keyboard feature of the device. When I showed a few friends how it worked, they were impressed by its functionality. I do have one friend who’s both tech-savvy and sometimes hard to impress, and he challenged my demonstration by saying, “Most people expect typos in texts; I don’t see how that can help me”. Challenge accepted.

I explained a scenario to him in which he and I were going to meet at a coffee shop, and I have a smartphone without predictive text. While I’m walking to meet him, I remember I need something from the grocery store and begin to text him that I’ll be late. In my hurry, I accidentally type: “Quick stop to shop, I’ll be latte”. Confused, he orders me a latte and assumes I’ll still be on time. I end up with a cold latte and an upset friend who thinks I’ve ditched him.

Now let’s consider this scenario with a predictive keyboard on the BlackBerry Z10. As soon as I begin to type the letters “L-A-T“ I see the word “late” appear within the keyboard. A quick swipe, and the word “late” is populated into the text. No angry friend, no cold latte.

Has the predictive text feature on the BlackBerry Z10 helped make your texting easier and more accurate? Tell us about it in the comments!

Mark your calendars, please: TED Radio Hour returns to the NPR airwaves on Friday, March 1. After a popular first season — named the Best New Audio Podcast of 2012 by iTunes — NPR and TED have expanded the series into a weekly program. And for its second season, TED Radio Hour also has a new host — Guy Raz, who you probably know as the host of Weekend All Things Considered and the creator of Three-Minute Fiction.

Each episode of TED Radio Hour will turn an extraordinary idea inside out, using incredible speakers from the TED stage as a jumping off point. With music and lush soundscapes, each episode takes you on a journey that may well flip your perspective. (Listen to the preview below.) The first two episodes of the 30-part season will be “The Unquiet Mind,” premiering on NPR on March 1, and “Peering Into Space,” debuting on March 8. Podcasts of the show will also be available through iTunes.

Download: 60-sec-2-0.wav

Stay tuned to the TED Blog next week for an interview with Guy Raz, where we’ll share which episodes he’s most excited for this season … and his secret skill.

American Capital, and its affiliated funds, have received $129 million in debt and equity proceeds, subject to post-closing adjustments, from the sale of portfolio company Paradigm Precision Holdings. Dynamic Precision Group, which is backed by the Carlyle Group, acquired Paradigm Precision on Jan. 31. American Capital said it received $127 million. American Capital invested in Paradigm Precision in 2007.

PRESS RELEASE

American Capital, Ltd. (Nasdaq: ACAS) (“American Capital”) announced today that its portfolio company Paradigm Precision Holdings, LLC (“Paradigm Precision”) was sold to Dynamic Precision Group, a portfolio company of The Carlyle Group (NASDAQ: CG), on January 31, 2013. American Capital and its affiliated funds have received $129 million in debt and equity proceeds, subject to post-closing adjustments, of which $127 million was received by American Capital. American Capital’s compounded annual rate of return earned on its senior debt, subordinated debt and equity investments since the first quarter of 2007 was 11%, including interest, dividends and fees earned over the life of its investment.
“American Capital is proud of its role in building Paradigm Precision into a leader of precision machined aerospace engine parts,” said Myung Yi , Senior Vice President and Managing Director, American Capital Special Situations Group. “American Capital has been fortunate to partner with an outstanding management team, which has driven Paradigm Precision’s growth and successful expansion into global markets.”
“Over the course of our investment, Paradigm built a strong position in all key and next-generation engine platforms,” said Yaniv Zief , Vice President, American Capital Special Situations Group. “We believe that Paradigm Precision is a great addition to Dynamic Precision Group’s business.”
Paradigm Precision is a leading and premier global supplier of precision aerospace components for jet engine manufacturers. Based in Peabody, Massachusetts with additional facilities in Malden, Massachusetts; East Berlin, Connecticut; Tempe, Arizona; Guaymas, Mexico, and; Tunis, Tunisia; Paradigm Precision is a manufacturer of highly complex, close tolerance parts and assemblies used mainly in aircraft engine and industrial gas turbines. In addition to working with all of the major turbine engine original equipment manufacturers, the company also supplies parts used in land-based power generation and other specialty applications.
During the first half of 2007, American Capital and an affiliate invested in Paradigm Precision for the One Stop Buyouts® of Smith West Inc. (“Smith West”), Palmer Manufacturing Co. Inc. (“Palmer”) and Eurocast S.A. (“Eurocast”), leading manufacturers of precision machined aerospace engine components. In addition, in September 2008, American Capital invested in Paradigm Precision to support the acquisition of TM Industries, Inc., a high-precision machining company that specializes in machining large size, highly technical parts for customers in the aerospace, power generation, oil and gas and defense markets. For more information on American Capital’s investment in Paradigm Precision, please go to www.americancapital.com/Pages/our_portfolio/companies/paradigm_precision_holdings.aspx.
Since American Capital’s 1997 IPO through the fourth quarter of 2012, the company has earned a 10% compounded annual return, including interest, dividends, fees and net gains, on over 340 realizations of senior debt, subordinated debt, equity and structured products investments, totaling $18 billion of committed capital. American Capital earned a 27% compounded annual return on the exit of its equity investments, including dividends, fees and net gains.
For a chart showing a partial listing of American Capital’s exited portfolio companies, please go to http://www.americancapital.com/Pages/our_portfolio/exited.aspx.

ABOUT AMERICAN CAPITAL
American Capital is a publicly traded private equity firm and global asset manager. American Capital, both directly and through its asset management business, originates, underwrites and manages investments in middle market private equity, leveraged finance, real estate and structured products. American Capital manages $18.6 billion of assets, including assets on its balance sheet and fee earning assets under management by affiliated managers, with $117 billion of total assets under management (including levered assets). American Capital, through a wholly-owned portfolio company, manages publicly traded American Capital Agency Corp. (Nasdaq: AGNC) with approximately $10 billion market capitalization and American Capital Mortgage Investment Corp. (Nasdaq: MTGE) with approximately $850 million market capitalization. From its eight offices in the U.S. and Europe, American Capital and its affiliate, European Capital, will consider investment opportunities from $10 million to $750 million. For further information, please refer to www.AmericanCapital.com.
This press release contains forward-looking statements. The statements regarding expected results of American Capital are subject to various factors and uncertainties, including the uncertainties associated with the timing of transaction closings, changes in interest rates, availability of transactions, changes in regional, national or international economic conditions, or changes in the conditions of the industries in which American Capital has made investments.

PR Newswire (http://s.tt/1A0iS)

The post American Capital Gets $127 Mln from Paradigm Precision Sale appeared first on peHUB.

The new Boston startup accelerator Bolt has raised financing from Autodesk, Logitech and Grishin Robotics, according to a press release. Other partners include Mick Mountz, founder of Kiva Systems and Brad Feld of Foundry Group. The accelerator plans to work with startups developing hardware, including robotics and consumer devices. It will accept 25 startups into its program over the next two years . Applications for batch one are now available.

According to a filing with Securities and Exchange Commission, it has raised $3.5 million.

PRESS RELEASE

Grishin Robotics invests in hardware incubator Bolt

February 20, 2013.  Grishin Robotics (http://grishinrobotics.com), the first venture capital firm in the world that is focused on consumer robotics, announces its investment into the Boston-based hardware incubator Bolt (http://www.bolt.io/), which helps hardware startups (including robotics and connected devices) with seed capital and an extensive mentorship program.

Along with Grishin Robotics,  there are another two strategic partners – Logitech and Autodesk – that also agreed to support Bolt’s startups with capital and parts/services. Among the prominent angel investors, partnered with Bolt, are Mick Mountz (Kiva Systems, acquired by Amazon) and Brad Feld (Foundry Group, investor in companies such as MakerBot and FitBit).

Over the course of the next two years, Bolt will accept 25 hardware startups into its program. The application process for the first batch opens today at www.bolt.io and will last for 2 months – 10-15 companies are going to be accepted for the 6-month program. Projects’ founders will receive seed capital, access to office and prototyping facilities, and extensive support from a full-time engineering/design staff and a wide array of hardware-centric mentors. Bolt’s program is focused on key aspects of ideation and development of any successful mass-market hardware products, including manufacturing and commercialization.

“The key to the upcoming consumer robotics revolution, I believe, is in the startup ecosystem. Talented hardware entrepreneurs, dreaming about a new generation of smart devices, do not have today a supporting community around, that is as developed as software developers do. That’s why we have decided to invest in Bolt – this is an investment into the market’s future”, said Dmitry Grishin, founder of Grishin Robotics and co-founder of the Mail.Ru Group.

«Hardware startups are typically at a major disadvantage compared to their software counterparts», said Bolt’s Managing Director Ben Einstein. “But this disadvantage means it’s ripe for disruption. We’ve built a model that changes the equation and enables startups to get capital – efficient hardware to market at unprecedented speed».

About Grishin Robotics

Grishin Robotics is a global investment company with a mission of advancing innovation in robotics for the mass consumer market. Grishin Robotics is focused on investing in personal robotics technologies. The firm is led by Dmitry Grishin, co-founder & CEO of Mail.Ru Group.

For more information, or to submit your company for investment consideration, visit http://www.grishinrobotics.com.

The post Boston Accelerator Bolt Gets Support From Autodesk, Logitech, Grishin Robotics appeared first on peHUB.

Looking to manage more than a few promoted tweets for your company? The arrival of the Twitter advertising API could spell changes for how you go about that. The company announced the API’s arrival on Wednesday, a product that will allow brands to manage tweets across multiple platforms and on a larger scale than was previously available. The company has initially launched with a select few partners, including Adobe, Hootsuite, Salesforce, SHIFT and TBG Digital.

Twitter explained the release and what it means for brands in a blog post:

“What this means is that as marketers, you’ll soon have the ability to work with our initial set of Ads API partners to manage Twitter Ad campaigns — and integrate them into your existing cross-channel advertising strategies. Equally important, users will continue to see the most relevant Promoted Tweets from advertisers. With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale.”

The companies will use Twitter’s API to let brands manage Twitter advertising on a larger scale through existing analytics products from companies like Adobe or Salesforce, letting the brands manage promoted tweets and target them at specific audiences. Some of the companies that Twitter is launching with have already been experimenting with the product, and unsurprisingly appear to be satisfied so far, like Adobe, which wrote a blog post pointing to improvements in advertising coming from the API integration:

“Our work has inte­grated Twitter’s Pro­moted Prod­uct Ads APIs into Adobe Media Opti­mizer, the only cross-channel dig­i­tal adver­tis­ing plat­form in the indus­try that manages, optimizes and accurately fore­casts the per­for­mance of ad cam­paigns across social, search and display.

By using gran­u­lar tar­get­ing, test­ing dif­fer­ent bid lev­els and seg­ment­ing cam­paigns by regions, Media Opti­mizer was able to increase our fol­lower base by 63%. At the same time, we saw the total Cost Per Fol­low (CPF) decrease by close to 60%, or approx­i­mately $2.00. Two key com­po­nents of our CPF improve­ment were access­ing less expen­sive impres­sions as well as achiev­ing bet­ter con­ver­sion rates from those impressions.”

Twitter has previously let companies manage promoted Tweets, but giving them the ability to target specific audiences and locations makes sense as Twitter makes it easier to advertise on its platform generating revenue as it aims for an expected IPO later this year or next year.

Related research and analysis from GigaOM Pro:
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• Social media in Q1: commerce and discovery dominated
• How publishers must adapt to multiple content discovery options
• Players and Strategies for Real-Time In-Stream Advertising

Apple co-founder Steve Wozniak is still an evangelist for Apple products. But he thinks that Apple needs to keep its place on the cutting edge of tech in order to stay at the top of the food chain.

In recent interview with Bloomberg, Wozniak said that Apple is “kind of losing” that “cool” factor.

“We used to have these ads, I’m a Mac and I’m a PC, and the Mac was always the cool guy,” he said. “And ouch, it’s painful, because we kind of are losing that.”

He does think that Apple still has a devoted user base who will jump at the chance to snatch up a new product – and Apple is good at setting standards with new devices.

“[Other companies like Google and Amazon] have great ideas, but sometimes you need a critical mass of loyal users that will instantly buy and go this direction,” he told Bloomberg “Apple is really good at setting a standard with a new device. Apple still has its halo in that regard.”

One thing that could help would be an Apple smartwatch, or “iWatch.” Earlier this month, report emerged that Apple has a team of over 100 designers working on such a device. It would presumably work seamlessly with other Apple iDevices, and could possibly “fill a gaping hole in the Apple ecosystem,” according to one former Apple employee.

He also has a suggestion for Apple: Open up the ecosystem.

Apple should consider opening up its ecosystem, for instance by allowing buyers of mobile devices running Microsoft Corp. or Google Android to use the iTunes media-management software, Wozniak said. Without features to outclass competing devices, Cupertino, California-based Apple is having to rely more on its appeal as a premium brand, he said.

Do you think Apple is still cool? Would an standard-setting new product like an iWatch help?

Castle Harlan has promoted Tariq Osman to Managing Director. Osman has been with Castle Harlan since 2008 and previously was a Vice President.

PRESS RELEASE

Castle Harlan, Inc., the New York private equity investment firm, announced today that it has promoted Tariq Osman to Managing Director.
Osman’s promotion reflects his multiple contributions to CHI over the last five years, as well as his prior five years of experience at CHI’s Australian affiliate, CHAMP. Recently, Osman has been particularly active in CHI’s investment activities in energy services and equipment businesses.
Osman has been with Castle Harlan since 2008 and previously was a Vice President. Before joining Castle Harlan, Osman spent five years with Castle Harlan’s Australian affiliate, CHAMP Private Equity, where he focused on private equity transactions across a wide range of industries. Previously, he worked at McKinsey & Co. in Sydney as a management consultant. In this role, he advised clients in the oil and gas, mining, construction and telecommunications sectors on strategy and operational improvements. Osman began his career in Australia as an engineer at Gutteridge, Haskins & Davey, working on oil and gas, mining and government infrastructure projects.
Osman holds an M.B.A. from the Wharton Graduate School of Business, a Masters of Engineering from the University of Adelaide and a Masters of Applied Finance from Macquarie University. He is a former director of International Energy Services and of the Blue Star Group. He currently is a director of Shelf Drilling and Caribbean Restaurants.
About Castle Harlan
Castle Harlan, founded in 1987, invests in controlling interests in the buyout and development of middle-market companies in North America and Europe. Its team of 19 investment professionals has completed 53 acquisitions since its inception with a total transaction value in excess of $11 billion. Castle Harlan, along with its affiliates, has managed investment funds with equity commitments of over $6 billion. The firm traces its roots to the start of the institutionalized private-equity business in the late 1960s.
Castle Harlan’s current portfolio of companies includes Shelf Drilling Holdings Ltd., a leading provider of shallow-water drilling services in Asia, Africa, India and the Middle East; Pretium Packaging LLC, one of the country’s leading manufacturers of custom-designed specialty plastic containers for the food, pharmaceutical, personal-care and household markets; Baker & Taylor, the world’s largest distributor of books and entertainment products to libraries and retailers; and Securus Technologies, a leading provider of secure inmate telecommunications for the corrections industry.

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