Author: Serkadis

  • Google Exec: Docs Can Supplant Office In One Year

    Dave Girouard, the president of Google’s enterprise division, made an interesting admission earlier today, acknowledging that Google Docs isn’t right for the average person.  But Girouard also made an interesting prediction, putting Google Docs about a year away from seriously challenging Microsoft Office.

    Let’s look at the current state of things first.  According to Victoria Ho, Girouard said that Google Docs is "much less mature" than other Google products, and he later continued, "We wouldn’t ask people to get rid of Microsoft Office and use Google Docs because it is not mature yet."

    You can almost imagine a marketing team trying to tackle Girouard right then; such honesty probably won’t do Google Docs much good in the short term.

    Still, the fact that Girouard (who’s spent almost six years with Google) was willing to face reality makes his forecast more noteworthy.  And Girouard indicated that a number of Google Docs updates will land next year, at which point businesses should be able to "get rid of Office if they chose to."

    That’s more the sort of message Google’s marketing team could (and quite possibly will) get behind.

    Related Articles:

    > Google Adds Google Docs Previews To Gmail

    > Google Docs Gets New And Old Features

    > Google To Start Crawling Google Docs Documents

  • Study of 3,000 Women: Exercise Affects Fertility

    Jill Blakeway, M.Sc, L.Ac.–

    Whilst moderate exercise helps relieve stress and prepare a body for a healthy pregnancy, spending too much time in the gym can impair a woman’s fertility, according to a new study of 3,000 women published in last month’s edition of Human Reproduction.

    In our book, Making Babies, we suggest that women who are trying to conceive do enough exercise to maintain a normal level of fitness and but that they do it in a way that makes them feel good physically and mentally, not drained or exhausted.  This advice is seconded by Sigridur Lara Gudmundsdottir, who led the study, ”We found two groups who experienced an increased risk of infertility. There were those who trained almost every day, and there were those who trained until they were completely exhausted. Those who did both had the highest risk of infertility.”

    The researchers believe that high levels of physical activity consume so much energy that the body experiences short periods of time where there simply is not enough energy to maintain all the necessary hormonal mechanisms that make fertilization possible.

    This correlates with the way traditional Chinese medicine sees the effects of too much exercise on qi. Qi is the word used to describe the body’s ability to warm, move and make transformations. For thousands of years Chinese doctors have cautioned their patients not to deplete their qi, if they are trying to conceive, because weak qi can lead to failure to ovulate or affect the embryo’s ability to implant.

    The key is moderation. Too much exercise depletes qi whilst moderate exercise can help build qi. This is supported by previous research which has shown that moderate physical activity gives women better insulin function and an improved hormonal profile. In this recent study there is no evidence of impaired fertility through moderate amounts of exercise. Gudmundsdottir advises that women who want to conceive should still maintain their fitness but avoid extremes.

    “We believe it is likely that physical activity at a very high or very low level has a negative effect on fertility, while moderate activity is beneficial.” she said.

    Jill Blakeway is a Licensed Acupuncturist and Board Certified Herbalist. A former Professor of Traditional Asian Medicine she is the coauthor of Making Babies: A Proven Three Month Program for Maximum Fertility and The Fertility Plan. She is the Clinic Director at the YinOva Center in New York City, which is a complementary medical center for women and children. www.yinovacenter.com

    Book Review: Making Babies: A Proven 3-Month Program for Maximum Fertility

    Chinese Medicine Brings Back The Libido

    1 In 5 Women Suffer Pelvic Pain In Pregnancy: Ear Acupuncture Safe Therapy

    Copyright © 2006-2010, Basil & Spice. All rights reserved

     

  • Google Sites Gets a Brand-New Template Gallery

    Google is going all-out in the enterprise front, constantly updating and adding new features to the Google Apps suite it offers businesses. Now it’s launching a new template gallery for Google Sites, the service which allows users to easily create and maintain a website. Anyone can install and use themes available in the public gallery, but businesses can also set up a private section to share templates at the workplace.

    “The rate that businesses are adopting Google Sites has surpassed our expectations, and templates will make Sites even more useful by dramatically reducing the time it takes to set up collaborative workspaces like employee intranets, project tracking sites, team sites and employee profile pages. Templates let you quickly start a new site with pre-built content, embedded gadgets, page layouts, navigation links, theming and more,” Scott Johnston, Google Sites product manager, wrote.

    The company launched Google Sites a couple of years ago to enable users with no technical know-how to build their own websites. Anyone can use the stand-alone service, but the real target here is businesses that get it as part of the Google Apps suite. This allows them to deploy internal website or wiki for various tasks and also allows individual employees to create their own sites if they need to…. (read more)

  • Twitter Gets MMS Photo Sharing in the UK

    Twitter may be slowing down in the US, but it’s showing no signs of stopping elsewhere. One feature, which seems to drive growth as much as anything else, is its mobility. Since its inception, users have been able to send tweets via SMS, but Twitter is now taking it to the next level with the announcement of a brand new feature, tweets, and photosharing via MMS in partnership with Orange UK.

    “Today, not only has Orange UK turned on Twitter SMS, but it has added a first-of-its-kind special enhancement. Orange UK users can also send picture messages (MMS) to 86444 in addition to text messages because of a site that Orange UK has created called Snapshot,” Kevin Thau, the head of Twitter’s mobile department, writes. “Twitter does not charge for this service. It’s just like sending and receiving messages with your friends — your carrier’s standard messaging rates apply.”

    Although, at one point, it looked like Twitter was ditching the SMS feature for good, texting tweets is making a comeback thanks to a number of new deals with carriers around the world. In the UK, users could already send tweets via SMS with Vodafone and O2, by sending a text message to 86444. Now, Twitter has also added Orange to the list and the feature is available through the same shortcode.

    But the second part of the new partnership is a world first,… (read more)

  • What Are The Most Controversial Books Ever To Be Written?

    There are many books or series that have caused a stir due to the themes contained within them. Here are a selection of the most controversial:

    The Chocolate War


    “The Chocolate War” was written by Robert Cormier and was published in the 1970s. It is aimed at young adults. The novel explores protagonist Jerry Renault’s life at Trinity High School. Certain elements of the book’s plot, such as sexual content and violence have resulted in it being banned in a number of libraries.

    Despite the book’s controversial themes, it is said to be one of the best young adult novels ever to be written. A film adaptation was released in 1988, with several scenes from the book being changed.

    A sequel to the book was released in 1985, eleven years after the release of the original novel.

    Lord of the Flies


    “Lord of the Flies” is a highly controversial novel by William Golding. It was published in 1954. The book tells the story of a group of British schoolboys who end up stranded on an island after their plane crashes. There are no adults present, which forces them to work together in order to survive. Their struggles and experiences on the island cause them to realise how dark human nature can be, which emphases the book’s allegorical meaning. The book is extremely violent in places, which has resulted in it being highly controversial.

    The boys originally work together in an attempt to survive on the island, but their relationships are tested when the boys begin to form their own tribes. The metaphorical title, “The Lord of the Flies”, is another name for the demon “Beelzebub” and is presented in the form of a pig’s head surrounded by flies in the novel. Throughout the story, it is thought that the pig’s head is “The Beast”, but it later becomes clear that the boy’s actions have caused them to create “The Beast” themselves and it lies within them.

    The book has been adapted to film twice. The first adaptation was released in 1963 and many changes were made from the novel, with some scenes being less violent in the film. The second adaptation was released in 1990 and again was less violent than the book, though more profanity was used in this adaptation.

    The Harry Potter series


    The “Harry Potter” series is one of the most popular children’s book series of all time. The first instalment, “Harry Potter and the Philosopher’s Stone” was released in 1997. As the other instalments followed, the series quickly became a phenomenon and by the time the fourth book “Goblet of Fire” was released in 2000, the series had become one of the most successful children’s series of all time.

    The series is loved by millions of people all over the world, both adults and children alike. A successful film franchise has followed as well as merchandise and even a theme park,. The series, which consists of seven book sin total, has won dozens of awards and has had a huge impact on the public. Midnight launch events were held for the release of the novels, during which fans would queue for hours to receive their copy. The success of the series has made its creator JK Rowling one of the richest authors of all time.

    Despite the millions of fans though, the series has also caused much controversy, mainly due to the fact that it contains witchcraft. Many religious groups believe that the series promotes witchcraft and many people, most notably Laura Mallory have attempted to have the books banned. Mallory made several attempts for the books to be banned in the children’s school library as she believed that the series promoted taught and promoted witchcraft. Despite all her opinions on the series, Mallory has not read any of the books, stating that they are “too long”. After she failed to get the books banned, she made several appeals, but was rejected.

    Rowling has also be accused of plagiarism several times, the most famous being the Nancy Stouffer case, in which Rowling was accused of stealing ideas from Stouffer’s “The Legend of Rah and the Muggles”.

    The inclusion of Rowling’s fictional band “The Weird Sisters” in the film adaptation of “Harry Potter and the Goblet of Fire” also caused a stir when a band with the same named filed a lawsuit for not being credited in the film. The case caused many Harry Potter fans to react angrily and Jarvis Cocker, who appeared in the film as a member of the band and wrote several of the songs used in the film, was forced to drop a planned “Weird Sisters” album due to the lawsuit.

    The Catcher in the Rye


    “The Catcher in the Rye” is a popular novel originally aimed at adults. Written by J.D. Salinger and published in 1951, the book has now become popular amongst young adults. The book follows the life of fictional protagonist Holden Caulfield, who is expelled from preparatory school.

    Sexual references, profanity and drug and alcohol use have made the novel one of the most controversial books of all time. The novel was famously linked to the murder of John Lennon due to his killer, Mark Chapman, idolising the fictional Holden Caulfield. The character has also said to have influenced other murderers.

    No film adaptation has been yet been made as a result of J.D. Salinger not wishing to have his novel made into a film. However, the book has been referenced in a wide variety of films and the popularity of Holden Caulfield has caused many characters in films to be loosely based on him. One of the most obvious references is “Chasing Holden”, a 2001 film where the protagonist, who compares his life to Holden’s, seeks out J.D. Salinger in an attempt to murder him. The book’s huge cultural impact has also led to it being mentioned in a wide variety of television programs and even in other novels and in various songs.

    American Psycho


    “American Psycho” was written by Bret Eastern Ellis and was published in 1991. The story focuses on Patrick Bateman, who is a serial killer. Patrick is the brother of Sean Bateman, who was the protagonist in Ellis’s earlier novel “The Rules of Attraction”. Patrick is a serial killer and the book explores his life, which consists of torturing and brutally killing a string of women, as well as drug and alcohol abuse.

    The novel became highly controversial as a result of the sadistic acts carried out by the protagonist, which included cannibalism, sexual abuse and necrophilia. . The murders are described in graphic detail and the book is banned in some countries. In some countries, the book is only allowed to be sold to those aged 18 or over. The book was also criticised for the amount of violence inflicted on females.

    A film adaptation was released in 2000 and has since become a cult classic. Ellis’s earlier novel, “The Rules of Attraction” was also adapted to film in 2002. Patrick Bateman’s role in “The Rules of Attraction” was less pronounced and the story instead focused on his brother Sean, who although is not as sadistic as Patrick, struggles to show his emotions and is a very cynical character. “The Rules of Attraction” film adaptation was more satirical than “American Psycho”, though the film often contained very dark scenes, including the famous suicide scene.

    Of Mice and Men


    “Of Mice and Men” is a very popular story that was written by John Steinbeck and published in 1937. This novella tells the story of two men, George and Lenny who are ranch workers. The men are best friends but are complete opposites. George is intelligent whilst Lennie has difficulties mentally. Lennie has incredible strength, which often causes problems and eventually leads to him accidentally killing a woman, resulting in a tragic end for the two men.

    The story has become extremely popular and there have been several film and theatre adaptations. The story was banned from a number of libraries due to the use of profanity and racism, as well as the subject of euthanasia.

    Lady Chatterly’s Lover


    “Lady Chatterly’s Lover” is a popular novel written by D.H. Lawrence. It was originally published in 1928. The story focuses on Constance Chatterly, who begins an affair with Oliver Mellors as a result of marriage difficulties.

    The book caused much controversy due to its explicit sexual content, as well as the use of profanity and it was banned in several countries, including Australia. When the book was published in 1961 in Britain, a trial was held as a result of the obscene words used. The publishers of the book were put on trial under the Obscene Publications Act 1959. The book eventually became available to the British public in a second edition, which was published in 1961.

    There have been several adaptations of the novel, including films and television movies.

    The Adventures of Huckleberry Finn


    “The Adventures of Huckleberry Finn” is a highly controversial novel written by Mark Twain. It was published in 1884. It is a sequel to “The Adventures of Tom Sawyer”.  “The Adventures of Huckleberry Finn” focuses on the continued adventures of two young boys, Huckleberry Finn and Tom Sawyer. The book caused controversy due to the amount racism used. It has been banned in several libraries.

    Despite the controversy, the book has been adapted to film many times, including a 1974 musical and a 1976 Japanese anime series.

    Other sequels in the series include “Tom Sawyer Abroad” and “Tom Sawyer, Detective”.

  • Ramsey County – St. Paul Community Broadband Summit

    Just a quick note on an upcoming event…

    Ramsey County – St. Paul Community Broadband Summit

    Investing in broadband is critical to the future of our region and your organization has an important role in designing that future. The Knight Center of Digital Excellence, in partnership with Ramsey County and the City of St. Paul, invite you to participate in the Community Broadband Summit with other local leaders from business, government, health care, education, social services and arts & culture organizations to share your ideas about maximizing the impact broadband can have across our community.

    Thursday, December 3, 2009
    8:30 am to 2:30 pm
    James J. Hill Reference Library, St. Paul

    For questions or additional information please contact Rich Weiss at 216.923.2234 or [email protected].

  • Google Translate Adds Real-Time Translations, Text-to-Speech

    With the web reaching more people in more countries everyday translations are becoming even more important. There are a number of translation services online and one of the best just got a big update. Google Translate was already impressive with support for 51 languages and some interesting features, but Google took it to the next level with a completely overhauled interface. The biggest feature and the most useful one is the new real-time translation, allowing you to get the results instantly.

    “Today, we’ve launched three new features as well as a new look and feel for Google Translate — a service that helps people access information throughout the world by enabling them to automatically translate text and and web pages into their own language. Google Translate offers 51 languages, representing over 98% of Internet users today,” Awaneesh Verma, product manager for Google Translate, wrote. “Along with our shiny new layout, these new features should make it faster and easier for you to translate text between our 2550 language pairs.”

    The new interface is simplicity at its best, typical Google, with all of the features you need and almost nothing else. There’s a text box, drop-down menus to choose the languages and a somewhat redundant “Translate” butto… (read more)

  • Ratchet & Clank Future: A Crack in Time

    Ratchet & Clank Future: A Crack in Time is a fitting end (if it is really the end, hard to know when it comes to such a long running and interesting series) to the adventures of the very unusual duo of a Lombax and a sentient robot.

    The first installment in the series arrived in November 2002 and just seven years later, there are five games in the original series, including a ground breaking one on the PlayStation Portable, three videogames in the Future series, featuring the one reviewed here and another spinoff on the PSP, which puts Clank in the spotlight. It’s been a good few years of Ratchet and his partner, and Sony platforms have benefited from the exclusive nature of the franchise.

    Right from the onset, it must be said that Ratchet & Clank Future: A Crack in Time is a refinement of the gameplay elements found in Tools of Destruction and Quest for Booty and not a leap from the designs used there. There’s nothing mind-blowing innovative here but the people at Insomniac do not need to inject anything new into the series at this point, as almost all aspects are solid and coherent, providing challenges while not inducing frustration.

    This is not Halo where each new release needs to introduce fresh tactics and shooting mechanics in order to allow for enjoyment on the part of gamers. This is Ratchet… (read more)

  • Adobe Flash Player 10.1 Prerelease and AIR 2.0 Beta Now Available

    Adobe is making a big push today with new versions of its popular media platforms Adobe Flash and Adobe AIR. With Flash Player 10.1 prerelease (a cross between a beta and a release candidate), Adobe actually brings a lot more features than the small .1 update in the version number would have you believe, including support for multi-touch and other media capabilities. More exciting though is the new AIR 2.0 beta, a hefty release with a bunch of new features and updates.

    The biggest new feature in Adobe Flash Player 10.1 pre-release is multi-touch and gesture support. Obviously, you need a device with a touch screen, but the technology is becoming increasingly popular, especially in mobile devices and also in desktops and laptops, now that Windows 7 has shipped with full multi-touch support. Moreover, the runtime can take advantage of the hardware decoding capabilities, available in most of today’s devices, to render H.264 encoded videos. Adobe says this saves energy, improving battery life, and also uses up less resources.

    The latest Flash Player is the first step towards realizing the goals of the Open Screen Project, with which Adobe aims to enable developers create a single app that would work on any device, mobile or desktop, without the need to be specially designed for smaller scr… (read more)

  • Brazilian Hacking Attempts Fail To Break Brazilian E-Voting, But Do Improve The Process

    We pointed out recently that Brazil was allowing groups of hackers and security experts to hack their e-voting machines, something that the e-voting industry has always resisted angrily. The e-voting companies have never been able to adequately explain why experts shouldn’t be able to try to hack the machines, and all it did was lead to more distrust over the machines. However, the Brazil test has been concluded, and there’s some good news: no one was able to crack the machines. However, with all the hack attacks, officials did learn a few things that are helping them to improve the overall process with the machines. It’s really amazing that we still don’t have something similar happening in the US.

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  • Tokyo versus Cairo: Comparing Obama’s Foreign Policy Speeches

    cairo_versus_tokyo.jpg
    Tokio | Cairo [blprnt.com] is a novel visual text comparison tool, which enables the discovery the similarities and differences between Obama’s famous open address to the Muslim world, given in July at the University of Cairo, and his recent speech delivered at the Suntory Hall in Tokyo.

    Several keywords were shared, such as ‘America‘, ‘world‘, ‘common‘, ‘human‘, ‘responsibility‘. At the far extremes, the speech in Cairo was about ‘Islam‘, about ‘Palestinians‘, about ‘peace‘, ‘faith‘, and ‘communities‘. The Tokyo address was about ‘China‘, ‘North Korea‘, ‘security‘, ‘agreement‘ and ‘growth‘. In addition, Obama makes many more mentions about ‘peace‘ in Cairo (in Japan, this word seems to have been replaced by ‘security‘), and far more mentions of ‘prosperity‘ in Tokyo. Interestingly, “Though one of the five occurrences of ‘rights’ is in reference to China, it appears from this analysis that there may have been a deliberate plan to keep the ‘human rights part’ of the speech separated from the ‘China part’“.

    Note that this visualization tool was previously also applied to compare two very similar articles published on head injuries in the NFL.


  • Apple’s house rules won’t be the death of app development

    By Chris Maxcer, MacNewsWorld

    So Facebook developer Joe Hewitt tweets that he’s ditching the super-popular Facebook iPhone app, and TechCrunch, clearly sensing there’s more to the story here, reaches out to learn why.

    “My decision to stop iPhone development has had everything to do with Apple’s policies,” Hewitt told TechCrunch. “I respect their right to manage their platform however they want; however, I am philosophically opposed to the existence of their review process. I am very concerned that they are setting a horrible precedent for other software platforms, and soon gatekeepers will start infesting the lives of every software developer.”

    Hewitt’s decision, of course, has sparked a mini firestorm over the so-called tyrannical Apple, with critics asserting it has a terrible App Store approval process, despite the approval of more than 100,000 apps so far. Hundreds of comments later, there’s the notion that Android is a better, more open platform, and if key developers move to Android from Apple, then “it’s over” — this last bit from none other than Robert Scoble on the TechCrunch comment board.

    Really?

    I know a nurse with a jailbroken iPhone that can play a game where a monkey urinates into a moving toilet. I know a grandmother who uses her iPhone to check the price of wheat. Both owners can easily get what they want from their iPhone. I have a hard time imagining any set of applications so compelling and only available on an Android-based phone — but not on an iPhone — that would get them to switch over to an Android phone. What if the nurse lost the ability to jailbreak the iPhone and play the monkey bathroom game? Based on what I know about the nurse, I doubt there’d be too many tears shed.

    Still, there will be a few million people willing to switch and try new things, no doubt about it. But there’ll be millions more quite happy with the 100,000 apps they have available.

    Moving on to the real noise

    I’ve run into more than a few developers in my life, and two traits stand out: First, the best have a sort of focused brilliance. They are indubitably intelligent and capable of looking at foreign languages (a.k.a., “code”) and understanding how funky characters and spacing relates to hardware, software and user-generated events. Let’s not dismiss this lightly. It’s one thing to learn to speak a foreign language like Spanish, and it’s an entirely other thing to write a novel in Spanish.

    Developers are pretty much doing the equivalent of writing novels in foreign languages. It’s hard work, takes time, and often enough they become emotionally invested in their efforts. In 2007, TechCrunch, by the way, called Joe Hewitt an “iPhone God,” and he seems to be pretty well-respected and talented.

    And the second trait?

    They tend to like things their way, and they tend to get irritated when people with power over them expect something that’s not congruent with what they want.
    Kind of Like You and Me

    So the developers I’ve run into — which is an infinitesimally small percentage of all developers in the world, mind you — are a lot like you and me when it comes to their second trait. We’re just not nearly as smart.

    Let’s break down the two sentences from Hewitt above. He is “philosophically opposed” to the existence of Apple’s review process. Sounds like a guy who doesn’t like anyone peeking over his shoulder and ultimately deciding what gets to fly. Fair enough. Writers have editors. Sometimes the editors get it wrong. Most often, they get it right, and sometimes their criticism makes the product much better. If they get it wrong too often, writers can walk away. And sometimes they outright reject the work of a writer.

    Being opposed to a review process is a personal thing. Let’s not confuse this with a so-called “failed” Apple App Store policy.

    As reported, Hewitt then added that “gatekeepers will start infesting the lives of every software developer.” Ouch. No one on the outside likes a gatekeeper, but “infesting the lives”? Right on — I don’t like it when anyone screws up my brilliance. I once built a fence in my back yard, and before I could even begin building it, I had to go to my city, draft some specs, and get a permit. There’s a retaining wall near one portion of the fence. Because there’s a tiny possibility that some idiot might trespass through my backyard and climb my fence and leap without looking, I had to build a much shorter-than-planned, see-through fence.

    My point? This stuff is part of the cost of living with other people.

    Stupid? You bet — until some guy is chased by police through my backyard, leaps the big fence I originally wanted, and breaks his back on the other side. Lawsuit ensues, and I lose my house. Look, there’s money on the table for Apple, but I guarantee that Apple, which lives in the lawsuit-happy state of California, isn’t interested in losing its house at 1 Infinite Loop.

    Here there be monsters

    What about when there is no walled garden? (Sure, Facebook is a walled Web garden, but let’s not get petty here.) Anyone with a jailbroken iPhone get Rickrolled recently? I wouldn’t wish that on my worst enemy. (OK, I’ll admit it, I Rickroll myself at least once a year just to remind myself how to jump into a chain link fence and bounce back looking cool. I might need that someday.)

    But for jailbroken iPhones, there are real problems for those who haven’t changed their default root passwords. A new hacker tool identified as “iPhone/Privacy.A” by Intego can compromise an iPhone by letting a hacker silently copy user data, including e-mail, contacts, SMSes, calendars, photos, music files, videos, as well as any data recorded by any iPhone app.

    But that’s just for open jailbroken iPhones.

    For regular iPhones, how about the class action lawsuit filed by Michael Turner against Storm8 (PDF available here) over the alleged “practice of accessing, collecting and transmitting without notice or consent the wireless telephone numbers of iPhone users who download Storm8’s games to their iPhones via Apple’s App Store.”

    If true, well, ouch. This is a fairly benign violation, but an app could easily act as the gateway to identity theft and real monetary damage for consumers. Apple missed this one, but as a consumer, I like the idea of Apple vetting some apps.

    Let me say that again: I like that Apple is vetting the apps.

    I don’t believe that Apple always makes good decisions. I think Apple makes mistakes. But I also think that great, fantastic apps will find a home, if not with Apple, then elsewhere. This is how it is with great novels. If the writer is persistent and the work is truly fantastic, it’ll find a publisher. Same goes for some movies. And what about monetary success Download Free eBook – The Edge of Success: 9 Building Blocks to Double Your Sales and acclaim? There’s a bit of cosmic luck involved. Sorry — it’s the way the world works, and I don’t see it changing any time soon. Cosmic luck.

    Meanwhile, Apple is a distributor

    If you’re a distributor, you get to the make the rules.

    Every day around the world, distributors and retail stores — which are just like the App Store — are rejecting products. Someone is making choices at the distribution level every single day. Those decisions are made behind closed doors, and they involve money as well as esoteric on-the-spot choices.

    Here’s an example: A guy creates a new hammer. He takes the hammer to Home Depot because he wants Home Depot to sell the hammer for him. Home Depot looks at the hammer. It’s got good balance. They whack a few nails with it, but on the last whack, a shard of metal flies off the hammer and strikes the tester in the eye. Oops. Poor quality metal. Hammer is rejected. Is the process open and clear? Probably not. Am I glad that Home Depot rejected the hammer? You bet. I trust the Home Depot brand to do these sorts of things, and I expect them to sell quality hammers. Just one example.

    But the hammer guy doesn’t give up. Maybe he upgrades the quality of metal in the hammer, then goes to Lowe’s. The gatekeepers at Lowe’s look at the hammer, see that it’s a nice hammer, but hey, it’s essentially the same as an existing hammer that Lowe’s already sells. Sure, it has a hole at the end of the handle where a person could string a lanyard, but everything else, the size, weight, ergonomics — basically the same as the Lowe’s signature hammer. Sorry, hammer dude, Lowe’s is going to reject your hammer.

    You see how this goes in the real world? The Apple App Store isn’t any different.

    The only difference is that the people working through, avoiding, or using the App Store — developers, hackers, and consumers — all live in a Web world where it’s easy to complain about it.

    Speaking of complaints, I’ve got one: How come Wal-Mart sells the “low-end” Hanes underwear while Target sells the “high-end” Hanes underwear? Oxymorons aside, the low-end Hanes has a thinner rubbery waistband, while the high-end Hanes underwear has a wider, more cloth-covered waistband with a sharper Hanes logo graphic and better thread density. Same manufacturer, but Wal-Mart only sells the lesser quality version.

    What gives?

    Obviously, someone at Wal-Mart thinks that all Wal-Mart shoppers want the cheap Hanes underwear. I shop at Wal-mart, but I want the better Hanes underwear — can’t get it at Wal-Nart! So I go to Target to get my underwear. Should I be angry that Wal-Nart is selling the crappy underwear? Am I claiming there’s a fundamental problem with the Wal-Mart decision process?

    Is Wal-Mart going to fail because their gatekeepers are choosing to sell lower-quality underwear?

    Nah. I still spend plenty of money at Wal-Mart. I go to Wal-Mart for what Wal-Mart is good for. I go elsewhere to get what others do well. None of this is going to make or break the iPhone. If anything, a flawed iPhone App Store approval process will ultimately result in more choice and better apps — for everyone, on the iPhone and on Android or Windows Mobile or RIM, Palm, and even Samsung’s new mobile operating system.

    Apple is looking to protect itself, and Apple is looking to maximize profit. Those are clear and clean efforts. I might not like them, but I trust them. Steve Jobs wants to sell us quality products at a price. Steve Jobs sells. There’s nothing underhanded about this. It’s not even evil.

    At least it’s clear.

    There’s really only one way it’s going to change. Developers need to create astounding applications that don’t run on the iPhone. A lot of them. Of course, how many developers with astounding applications really want to avoid the iPhone App Store marketplace? Right. How many successful novelists won’t allow their books to be sold by Amazon.com or Barnes & Noble?

    Hewitt might be one of these guys who can succeed on his own. He told TechCrunch he wants to focus on open Web applications to “make the Web the best mobile platform available” rather than support a system that requires middlemen. It’s a noble cause. I like the idea.

    I just think we’re a long long way from anything iPhone App Store being “over.”

    Originally published on MacNewsWorld

    © 2009 ECT News Network. All rights reserved.

    © 2009 BetaNews.com. All rights reserved.

    Copyright Betanews, Inc. 2009



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  • After the Psystar verdict: Send in the clones

    By Carmi Levy, Betanews

    I feel a little sorry for Psystar. But only a little, because the Mac clone maker should have realized it couldn’t rewrite history.

    Its latest courtroom loss — where a US District Court judge last week sided with Apple and said Psystar can no longer sell hardware based on hacked versions of Mac OS X — will in all likelihood bring the whole concept of clones to an inglorious close. And none too soon.

    Another case of history repeating itself

    We’ve been down this road before. In 1982, when a fully tricked out Apple II Plus cost an order of magnitude more than a modern-day low-end PC or netbook, there was ample room in the market for knockoff hardware that offered the same user experience for less. If your choice was a relatively inexpensive clone or nothing at all because the name brand offerings were simply too rich for your budget, the choice almost made itself.

    Carmi Levy: Wide Angle Zoom (200 px)Franklin Computer, which introduced machines based on Apple’s motherboard design, reverse-engineered ROMs and openly copied operating system, was an early and perhaps the best known example of the breed. Unfortunately, it also learned rather quickly just how aggressively Apple would protect its turf. Barely two months after Franklin’s first machines hit the market, Apple sued the upstart clone maker. After a six-year, often-nasty legal battle, Apple forced Franklin out of the clone business for good.

    Of course, Apple wasn’t completely averse to the idea…except when it wasn’t on its own terms. The company licensed Apple II ROMs to Bell & Howell and Tiger Electronics, and by the mid-90s had launched an official Mac clone program as well. This short-lived dalliance ended abruptly, however, when Steve Jobs returned to the fold in 1997. System 7-based machines from such companies as Power Computing, Motorola, and UMAX died a quick death after Jobs terminated the licensing deals forged during his absence. The company’s message, then and since, has been clear: The only hardware that runs any Mac OS will be a Mac box designed and sold by Apple.

    You’d think that Psystar would have gotten the message.

    The not-so-hidden cost of cloning

    Twenty-seven years after Apple first went postal on third party clone vendors, it’s a safe bet that Mac clones are finally a dead business. While there will always be hackers perfectly willing to reverse-engineer any combination of hardware and software to allow anyone to run some flavor of Mac on non-Apple hardware, it’s equally safe to assume that solutions like these will live on the fringe of the market. So-called “hackintoshes” make for fun conversation, of course, and there’s doubtless a visceral thrill associated with running an Apple-sourced, partially modified OS on something as cheaply mundane as a netbook. But would you stake your business on such a solution? Probably not, and there’s the rub.

    Clones introduce a level of unpredictability into the user experience that makes them a ridiculous proposition for any kind of business use. When a vendor-forced system update, patch, or bug fix can easily break a hacked solution, it’s difficult to understand the value proposition of saving a couple of hundred bucks on hardware. If you’re building a spare machine in your basement on the weekend, by all means have at it. If you’re buying a fleet of machines for your company, however, the risks of not going with something more mainstream will almost certainly result in your spending more time than normal keeping things functional.

    And as you try to calculate the TCO of a clone-based solution, don’t forget to attach a dollar figure to all those hours you and your IT folks will spend on your cheap-yet-unsanctioned hardware/software. That extra IT time quickly negates any up-front savings. The equation doesn’t change much if your business is too small to justify a full-on IT department. Even if you’re a company of one working from home, can you really afford to lose your system when the vendor of record decides to break the clones once and for all? Can you trust that every court proceeding from here on out will be decided in the clone vendor’s favor? Platform stability, never a strong suit for clone makers, is a crucial component of proper IT-business strategy.

    Living with Apple’s choice

    We can argue ad infinitum over how Microsoft’s embrace of open availability of its OS on commodity hardware allowed it to build a much larger ecosystem than Apple’s closed strategy that inextricably and permanently tied its hardware to its OS. Could Apple have sold more copies of its OS had it opened it up to a larger number of hardware vendors? Certainly. Would it have been as capable of defining and controlling the end-user experience? No.

    And given how the end-user experience has always been at the very core of Apple’s value proposition — indeed the very basis of its ability to command the prices that it does — it’s easy to see why Apple would consistently protect its rights and move to shut down wannabe-clone vendors at every turn. It’s a mindset that doesn’t just stop with Macs: This culture continues to serve it well as it oversees the growth of the iPhone/iPod touch platform, and has almost certainly helped fuel Apple’s brand value.

    As we examine Apple’s mobile experience, we can whine all we want about how tightly it controls how its devices run, how apps are submitted and approved, and even how they’re installed and used. But like the Mac before it, the mobile landscape is Apple’s to control.

    As much as clone vendors like Psystar have banked on the Robin Hood-esque notion of allowing those who could not otherwise afford a Mac to have some sort of access to the Apple experience, the apparently permanent truth is that Apple, whatever it’s selling, has no intention of ever giving up its overarching control of the combined hardware and software environment that it created. And whether we like it or not, this is the business model that the company has chosen in its pursuit of profit. Don’t like it? Buy something else, because the era of pretending to be something we’re not is finally drawing to a close.

    Carmi Levy is a Canadian-based independent technology analyst and journalist still trying to live down his past life leading help desks and managing projects for large financial services organizations. He comments extensively in a wide range of media, and works closely with clients to help them leverage technology and social media tools and processes to drive their business.

    Copyright Betanews, Inc. 2009



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  • Rumor smashed: No online co-op for God of War III

     For those of you wishing to have an online co-op mode for God of War III, sorry folks, the news is all false. Over the weekend, we reported abou…

  • PDC 2009: Scuttling huge chunks of Vista architecture for a faster Windows 7

    By Scott M. Fulton, III, Betanews

    PDC 2009 story bannerThe reason Windows Vista seemed slow, and somehow, strangely seemed even slower over time, is now abundantly clear to Microsoft’s architects: The evolution of computer hardware, particularly the CPU, exceeded anyone’s expectations at the time of Vista’s premiere in early 2007. But the surge in virtualization, coupled with the rise of the multicore era, produced a new reality where suddenly Vista found itself managing systems with more than 64 total cores.

    Architects had simply not anticipated that the operating system would be managing this many cores, this soon — at least, that appears to be the underlying message we’re receiving here at PDC 2009 in Los Angeles. As independent scientists were speculating about possible performance drop-offs after 8 cores, server administrators were already seeing it. There were design tradeoffs for Windows Vista — tradeoffs in efficiencies that could have been obtained through complex methods, for simplicity.

    Those tradeoffs were fair enough for the dual-core era, but that only lasted a short while. Quad-core processors are quickly becoming commonplace, even in laptops. So with Vista’s architecture, users could actually feel the lack of scalability. In fact, they were making investments in quad-core systems earlier in Vista’s lifecycle than originally anticipated, and they when they didn’t see four cores as right around double the performance of two cores…and later when they saw Vista’s lag times slow down their computers over time, some critical elements of Vista’s architecture became not an advantage but a burden.

    Microsoft performance expert Mark Russinovich is one of the more popular presenters every year at PDC, mainly because he demonstrates from the very beginning of his talks that he absolutely understands what they’re going through. It’s difficult for a performance expert to put a good face on Vista…and Russinovich, to his credit, didn’t even try.

    After having quizzed the audience as to how many used Windows 7 on a daily basis (virtually all of the crowd of about 400 people), Russinovich quizzed them, “How many people are sticking with Windows Vista because that’s so awesome?” He pretended to wait for an answer, and just before everyone’s hands had descended, he answered his own question: “Yea, that’s what I thought.

    “One of the things we had decided to do with Windows 7 was, we got a message loud and clear, especially with the trend of netbooks, on top of [other] things,” he went on. “People wanted small, efficient, fast, battery-efficient operating systems. So we made a tremendous effort from the start to the finish, from the design to the implementation, measurements, tuning, all the way through the process to make sure that Windows 7 was fast and nimble, even though it provided more features. So this is actually the first release of Windows that has a smaller memory footprint than a previous release of Windows, and that’s despite adding all [these] features.”

    To overcome the Vista burden, Windows 7 had to present scalability that everyday users could see and appreciate.

    As kernel engineer Arun Kishan explained, “When we initially decided to be able to support 256 logical processors, we set the scalability goal to be about 1.3 – 1.4x, up at the high end. And our preliminary TPCC number was about 1.4x scalability on 128 LPs [logical processors], when compared to a 64 LP system. So that’s not bad; but when we dug into that, we saw that about 15% of the CPU time was spent waiting for a contended kernel spinlock.” What Kishan means by that term is, while one thread is executing a portion of the kernel, other threads have to wait their turn. About the only way they can do that and remain non-idle is by spinning their wheels, quite literally — a kind of “running in place” called spinlock.

    “If you think about it, 15% of the time on a 128-processor system is, more than 15 of these CPUs are pretty much full-time just waiting to acquire contended locks. So we’re not getting the most out of this hardware.”

    The part of the older Windows kernel that had responsibility for managing scheduling was the dispatcher, and it was protected by a global lock. “The dispatcher database lock originally protected the integrity of all the scheduler-related data structures,” said Kishan. “This includes things like thread priorities, ready queues, any object that you might be able to wait on, like an event, semaphore, mutex, I/O completion port timers, asynchronous procedure calls — all of it was protected by the scheduler, which protected everything by the dispatcher lock.

    Microsoft Windows core engineer Arun Kishan speaks to a Windows 7 workshop during Day 0 of PDC 2009.“Over time, we moved some paths out of the dispatcher lock by introducing additional locks, such as thread locks, timer table locks, processor control block locks, etc.,” Kishan continued. “But still, the key thing that the dispatcher lock was used for was to synchronize thread state transitions. So if a thread’s running, and it waits on a set of objects and goes into a wait state, that transition was synchronized by the dispatcher lock. The reason that needed a global lock was because the OS provides pretty rich semantics on what applications can do, and an application can wait on a single object, it can wait on a single object with a timeout, it can wait on multiple objects and say, ‘I just want to wait on any of these,’ or it can say, ‘I just want to wait on all of these. It can mix and match types of objects that it’s using in any given wait call. So in order to provide this kind of flexibility, the back end had to employ this global dispatcher lock to manage the complexity. But the downside of that, of course, was that it ended up being the most contended lock in most of our workloads, by an order of magnitude or more as you went to these high-end systems.”

    In the new kernel for Win7 and Windows Server 2008 R2, the dispatcher lock is completely gone — a critical element of Windows architecture up until Vista, absolutely erased. Its replacement is something called fine-grained locking, with eleven types of locks for the new scheduler — for threads, processors, timers, objects — and rules for how locks may be obtained to avoid what engineers still call, and rightly so, deadlock. Synchronization at a global level is no longer observed, Kishan explained, so many operations are now lock-free. In its place is a kind of parallel wait path made possible by transactional semantics — a complex way for threads, and the LPs that execute them, to be negotiated symbolically.

    But the threads themselves won’t really “know” about the change. “Everything works exactly as it did before,” Kishan said, and this is a totally under-the-covers transparent change to applications, except for the fact that things scale better now.”

    Next: Speeding processes up by putting processors to sleep…

    Speeding processes up by putting processors to sleep

    Some of the design changes Windows 7 architects made may seem counter-intuitive on the surface — explained too simply, you might think they went the wrong direction.

    For example, Mark Russinovich told the audience this morning, the new system is designed to increase the idle time for processors (both logical and physical), to make them latent for longer stretches. Sending processors fewer clock ticks is one way to bring this about. Why? “Timer coalescing means we minimize the number of timer interrupts that come into the system,” Russinovich explained, “so that the processors stay idle for longer, and then go into sleep states. And then tick skipping means that we don’t send timer interrupts to processors that are sleeping, so we don’t wake them up needlessly.”

    In other words, keeping processors busy to reduce latency — one of the methodologies that we were told years ago would help Vista — actually reduces overall efficiency. Multicore processors work better when their logical processors (LPs) can be put to sleep, or “parked,” and their active threads shipped to another LP. Keeping LPs awake put more of a load on the scheduler, and all that scheduling chatter was a burden on Core 0, where all the scheduling activity used to take place — serially, one call at a time.

    Here’s another counter-intuitive notion: It’s more efficient for a system to use as much memory as possible — not to fill it with data, necessarily, but to populate memory pages with something. In an illustration for his part of this morning’s workshop, Microsoft Distinguished Engineer Landy Wang showed a Windows 7 Task Manager panel where a machine with 8 GB of DRAM, running just a handful of regular processes, ended up with 97 MB free, or completely “zeroed.” And that was a good thing.

    Microsoft Distinguished Engineer Landy Wang during a Windows 7 workshop at PDC 2009.“A lot of people might think, ‘Wow, 97 megabytes doesn’t seem like a lot of free memory on a machine of that size,’ said Wang. “And we like to see this row actually be very small, 97 MB, because we figure that free and zero pages won’t generally have a lot of use in this system. What we would rather do, if we have free and zero pages, is populate them with speculated disk or network reads, such that if you need the data later, you won’t have to wait for a very slow disk or a very slow network to respond. So we will typically take these free and zero pages as we come across them, and pre-populate them with any files you might have read before, or executables we think you might run in the future — we will get that in advance, so you don’t have to wait when you click on something. It’s already in memory, but you shouldn’t take this low counter as implying that we’re using a lot of memory.”

    Then Wang paused before adding, “We really are using a lot of memory, but we think we’re using it in a smart way that you really want us to be using it in.”

    Microsoft’s Arun Kishan explained the page dispatcher lock, and its abolition in Windows 7, replaced by a more complex symbolic system of semantics that lets threads execute in a more parallel, efficient fashion in the end. Locks that never seemed to be a problem in the Windows XP era ended up being a serious obstacle for Vista in more than one respect, as Landy Wang explained: “As we go into higher and higher numbers of cores, the page frame number [PFN] lock was something that we had historically used for nearly 20 years to manage the page frame database array — a virtually contiguous, although it can be physically sparse, array.”

    A page frame number entry describes the physical state of the page of memory, Wang reminded attendees — Is it zeroed out or free, is it on standby, is it active, is it shared, how many processes are communicating with it concurrently? “Basically all the data that we need about the page, such that we can manipulate it into a state transition into any other state that’s needed at any point in time. The size of this array is critical, as well as how to best manage the information.”

    On a 32-bit system with 64 MB, at 4K per page, that’s about 16 million pages. Each PFN database is 28 bytes each, fitting into a 32-byte segment, for a total database size of 450 MB of virtual address space. “You would think that’s a fairly cheap price, a cheap tax to pay. It’s definitely below 1% of the physical memory in your machine, so you would think this is pretty good. But for us it wasn’t enough, because we realized that while the physical cost is cheap, the virtual cost is high.”

    As was the case with the page dispatcher lock, Windows 7 architects had to do away with certain other methodologies that were implemented for simplicity in Vista, but which failed as workloads increased and cores multiplied.

    “The problem with the PFN lock is that the huge majority of all virtual memory operations were synchronized by a single, system-wide PFN lock,” remarked Microsoft’s Landy Wang. “We had one lock that covered this entire array, and this worked…okay 20 years ago, where a four-processor system was a big system, 64 MB was almost unheard of in a single machine, and so your PFN database was fairly small — several thousand entries at most — and you didn’t have very many cores contending for it.”

    But more operations and data structures were tacked onto the PFN lock; at the same time, the number of cores and memory in systems ballooned to proportions that engineers had originally planned for something closer to 2016. That increased the pressure on global locks…and it was in Vista where these old architectures began to fail. It was here where Wang presented an astounding statistic that surprised no one in the room who dealt with this subject personally — it confirmed what they already knew:

    While spinlocks comprised 15% of CPU time on systems with about 16 cores, that number rose terribly, especially with SQL Server. “As you went to 128 processors, SQL Server itself had an 88% PFN lock contention rate. Meaning, nearly one out of every two times it tried to get a lock, it had to spin to wait for it…which is pretty high, and would only get worse as time went on.”

    So this global lock, too, is gone in Windows 7, replaced with a more complex, fine-grained system where each page is given its own lock. As a result, Wang reported, 32-processor configurations running some operations in SQL Server and other applications, ended up running them 15 times faster on Windows Server 2008 R2 than in its WS2K8 predecessor — all by means of a new lock methodology that is binary-compatible with the old system. The applications’ code does not have to change.

    We’ve said before that, for the end user’s intents and purposes, Windows 7 “is ‘Vista Service Pack 3.’” But in these critical departments of architectural change, where concepts dating back as much as two decades ended up faltering in Vista were scuttled for seemingly complex but more efficient replacements — ideas that two years ago may have been considered for 2015 — make the new operating system more like Windows 9.

    However, we know that processor power and virtualization will only continue to explode, and to magnify each other’s magnitude. So the huge changes under the hood for Win7 may actually end up being stopgap measures, before the onset of a time when more drastic sacrifices will be considered.

    Copyright Betanews, Inc. 2009



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  • BOOK REVIEW Buckley’s Story: Lessons from a Feline Master Teacher PLUS BONUS GIVEAWAY!

    Buckley's Story by Ingrid King

    Guest book review by Peter J. Wolf

    There’s little doubt that we Americans love our pets. According to the American Pet Products Association, we’ll spend an estimated $45.4 billion on our non-human dependents this year alone. And what do we get in return? Well, that’s not so easily put into dollars-and-cents terms. The value our pets bring to our lives is, of course—both literally and figuratively—immeasurable. Thankfully, we have authors like Ingrid King to remind us of this fact.

    In Buckley’s Story: Lessons from a Feline Master Teacher, King introduces us to Buckley, a tortoiseshell cat rescued from a farm in southwest Virginia who’d become the office cat in the veterinary hospital King managed. Despite her rough and tumble past—or perhaps because of it—Buckley took to her new life with great enthusiasm (though not without some of the expected “tortitude”). “Buckley loved everyone,” writes King. “She checked out anyone who came into the office and, with rare exceptions, she would end up in a visitor’s lap.”

    When King left to start her own business (using Reiki on pets), she was astonished by how much she missed her office buddy. “While there had been animals I had come across in my years of working at veterinary hospitals who had tugged at my heart strings,” King writes, “there had not been one that I fell for as hard and as fast as I fell for Buckley.” And so, despite her misgivings about integrating a new cat into the quiet home she shared with her cat Amber, King adopted Buckley.

    Amber and Buckley, it seems, knew all along that it was the right move. “I was the only obstacle,” recalls King, a self-proclaimed worrier, “in making the process go smoothly.” While King was getting settled into her new career, the cats were getting settled into their new lives together. But their easy existence was interrupted when, during a routine visit, Buckley’s vet discovered a heart murmur.

    Such diagnoses—however unsettling for us humans—seldom mean much to our cats. Indeed, Buckley was thriving with her new family. “The word that probably defined Buckley more than any other,” writes King, “was ‘joy.’”

    “She was a joyful being and she brought joy to everyone who came into contact with her… Her entire being was an expression of joy, and her every activity was infused with the essence of joy. She played, ate and loved with abundance… Buckley demonstrated to me how to find joy in every day. By living in the present without worrying about the future or letting thoughts of the past drag her down, this little cat showed me how to find the small joys in each moment.”

    Finding those small joys proved increasingly difficult as Buckley’s health took a turn for the worse, and King began devoting more and more time to caring for her. The last few chapters of the book, in which King chronicles Buckley’s decline, are to be savored—though not without a fresh box of tissues at the ready.

    •     •     •

    There’s something rather magical about certain pets, the ones with which we form an immediate, intense connection. Regardless of how much time we spend with them, they leave an indelible impression. Buckley had been with King for only three years, but, writes King, “I was not prepared for the depth of my grief… it was as deep as if she had been with me my whole life. When these special animals come into our lives and then leave us much too soon, they leave us forever changed.”

    Buckley’s Story is sure to resonate with animal lovers, whether they’ve suffered the loss of a beloved pet or not. King’s memoir illustrates the powerful nature of the human-animal bond, and—in sharing Buckley with the rest of us—reminds us of what we love in each of our own cats.

    For more from Ingrid King, check out her website and her blog, The Conscious Cat.

    Buckley's Story

    BONUS GIVEAWAY: Enter to win a copy of Buckley’s Story!

    Ingrid is offering a copy of Buckley’s Story to one lucky Moderncat reader! To enter, please leave a comment on this post. The winner will be chosen in a random drawing on November 24. One entry per person. This giveaway is open to US addresses only.


  • Your Looks and Your Inbox

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    This week we will be confronting a fact that, by definition, haunts the average online dater: no matter how much time you spend polishing your profile, honing your IM banter, and perfecting your message introductions, it’s your picture that matters most.

    We’re going to look at how your […]

  • New Gift Items from CZM, Plus Check Out My Custom Cat Portrait!

    CZM Custom Cat Portrait

    Check this out! It’s my custom cat portrait from CZM! Left to right, we have Flora, Mackenzie, Ando, Sophie, Simba, and Dazzler. I absolutely love it!

    CZM Art Shirts on Zazzle

    And now you can get some of CZM’s fabulous cat art on all sorts of cool products through her online store at Zazzle. There are tons of shirts to choose from (both long- and short-sleeve), plus hoodies, baby apparel, aprons, mugs, neck ties, mouse pads, greeting cards and lots more! So many great holiday gifts for the Moderncat lover!

    CZM Art at Zazzle

  • Nasty Old People, Give It Away And Pray And Releasing Movies For File Sharing

    We were just talking about some indie filmmakers who were happy with the extra attention they’ve been getting from having their movie “leaked” on BitTorrent, and ChurchHatesTucker alerts us to another story of filmmakers embracing file sharing. This one is actually from a few weeks ago, but a Swedish filmmaker made a low budget indie film called Nasty Old People and released it under a Creative Commons license, along with a request for donations. The link is to Metafilter where there’s an interesting discussion about whether or not the experiment is a “success” or a “failure.” It’s a bit of a mixed bag, as at the time of the discussion, the filmmaker had made back 20% of the film’s budget and there were questions if it would get much higher. Thus, it was easy for some to quickly call it a clear failure.

    Of course, it’s not really that simple. First, I’ve said for years that I’m no fan of “give it away and pray” business models, which really aren’t business models at all. While it works sometimes, it’s pretty much a crapshoot, and never strikes me as a real business model. So, on the whole, I’m not too surprised that it didn’t bring in much more than 20% of its budget in 2 weeks (though some compare it to blockbuster movies that can often make about the same % of their budgets in the early going.

    However, if we compare this situation to what would have happened otherwise (i.e., if the movie were not released this way) the situation becomes a little more interesting. This was a very low budget indie film that likely would not have received any distribution at all. At best, the filmmaker perhaps could have self-printed DVDs, and would have been lucky to have sold a dozen or two. She could have tried to enter it into various film festivals, but that’s quite difficult, and even then there’s a pretty good chance that the movie doesn’t end up actually making any money. Yet, in this case, she not only made money from donations, but the film is getting picked up and shown in theaters around the world. So, compared to that situation, things actually look better than the alternative.

    On top of that, while this particular movie may have been a net loss, she could use it for marketing herself. She can go around and show the movie to others, and perhaps use that to get funding for a larger scale project or another film that’s released with a bit more of a complete business model. Nasty Old People becomes marketing and a promotion for Hanna Skold. It has to be better resume filler for a filmmaker to talk about tens of thousands of people downloading and watching your film than just going in cold saying you want to make a film. And, in fact, she’s already hard at work on a new film script, with many people who became fans of Nasty Old People following along and interested in seeing what the new script is like. So, as a marketing tool, it sure seems like giving this movie away has been quite useful.

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