Author: Serkadis

  • If Google Honored Slayer With A Homepage Doodle

    To my knowledge Google never has, and probably never will honor Slayer with a doodle, unfortunately. That doesn’t mean Google doesn’t appreciate Slayer, as we’ve seen.

    Luckily, someone has imagined what a Slayer-inspired Google doodle might look like. The image was made to honor “Slayer Day,” which has been proclaimed by some to be June 6th. You know, 6/6. It made more sense in 2006.

    Google Doodle for Slayer Day

    I’m not sure if he created it or not, but Dan Bond posted this to Geeks of Doom back in 2011. We used the image in an article about Google’s Halloween Chromebook commercial, which used Slayer’s “Raining Blood” back in October, a commercial we revisited today in light of guitarist and songwriter Jeff Hanneman’s death.

  • Google Toys With Removing URLs From Results Pages

    Google tests different things with its search interface all the time. Sometimes we cover the tests, and sometimes we don’t. Frankly there are just too many to keep track of. Matt Cutts has said that Google runs 20,000 search experiments a year.

    This one is kind of interesting though, as it completely removes URLs from search results pages (apparently unless there is authorship involved).

    Tecno-Net tipped Search Engine Roundtable with a couple screen caps like the one below:

    Google SERP without URLs

    SER’s Schwartz posted about it on Search Engine Land here.

    I don’t see Google actually making this change overall. It makes results less informative. What do you think? Should Google get rid of URLs on results pages?

  • Google’s X Phone revealed in new photos

    X Phone Photos Specs
    Google is done with boring old cell phones — the future is all about “phones-plus.” The company’s $12.4 billion Motorola acquisition has yet to bear much fruit, but all that may begin to change as Google starts to phase out Motorola’s solo efforts and launch devices that it had a hand in developing. The first such handset is the highly anticipated “X Phone,” which was pictured for the first time on Thursday evening. Following that initial leak, a second set of photos has been published along with some new purported details about the X Phone, which may debut later this month.

    Continue reading…

  • Intel Appoints Brian Krzanich As CEO

    Intel (INTC) announced that the board of directors has unanimously elected Brian Krzanich as its next chief executive officer, succeeding Paul Otellini. Intel announced last November that Otellini would retire. Krzanich will become the sixth CEO in Intel’s history beginning May 16. Krzanich has been Intel’s chief operating officer since January 2012, and has progressed through a series of technical and leadership roles since joining Intel in 1982.

    “Brian is a strong leader with a passion for technology and deep understanding of the business,” said Andy Bryant, chairman of Intel. “His track record of execution and strategic leadership, combined with his open-minded approach to problem solving has earned him the respect of employees, customers and partners worldwide. He has the right combination of knowledge, depth and experience to lead the company during this period of rapid technology and industry change.”

    As chief operating officer, Krzanich led an organization of more than 50,000 employees spanning Intel’s Technology and Manufacturing Group, Intel Custom Foundry, NAND Solutions group, Human Resources, Information Technology and Intel’s China strategy. The board of directors also elected Renée James, 48, to be president of Intel. ”I look forward to partnering with Renée as we begin a new chapter in Intel’s history,” said Krzanich. “Her deep understanding and vision for the future of computing architecture, combined with her broad experience running product R&D and one of the world’s largest software organizations, are extraordinary assets for Intel.”

    Intel Invests in FeedHenry

    This week Irish cloud-based mobile enterprise application provider FeedHenry announced that it has secured $9 million in funding in a round led by Intel Capital. Existing investors include VMware, Enterprise Ireland, and other private investors. The new funding will provide FeedHenry with the capital to accelerate the international roll out of its mobile application platform that draws on critical cloud-based technology. FeedHenry provides a next generation mobile application platform that helps businesses build mobile app solutions that integrate securely to their business through the cloud.

    “ Increasingly, enterprises are viewing mobile apps as transformative to their business operations” commented Cathal McGloin, CEO, FeedHenry “As organizations evolve towards more complex apps with connections to multiple backend systems, the need for a cloud-based mobile application platform is compelling. This new investment will give us the means to continue to innovate and expand the capabilities of our platform to better serve our growing customer base.”

  • Eador – Masters of the Broken World Review (PC)

    I love turn-based strategy because it gives players time to ponder their decisions and because almost all choices open up new avenues of action, new ways to interact with the game world and progress towards a goal.

    Eador – Masters of the Broken World is an example of the potential of the genre, but also of how hard it is to create a… (read more)

  • Micron Unveils PCIe I/O Accelerator

    micron-p420

    The Micron P420m is a new PCIe all-flash I/O accelerator to improve overall performance in enterprise servers. (Photo: Micron)

    Micron Technology (MU) announced a new PCIe all-flash I/O accelerator to improve overall performance in enterprise servers, appliances and storage platforms. The new Micron P420m combines consistent performance with the inherent power efficiency of an all-flash system to deliver improved economics for enterprise data centers.

    The P420M is a fast and consistent performer, delivering more than 3,200 web server requests per second. It features ultra-low latency performance that enables fast and predictable response times to information frequently used in data center environments. The low-profile accelerator card comes in a half-height, half-length form factor and will be available in 350GB, 700GB and 1.4TB capacities. The P420m will be showcased at EMC World, May 6-9 in Las Vegas.

    “The P420m is a true workhorse – it delivers where performance matters most,” said Ed Doller, VP and general manager of Micron’s Enterprise SSD division. “Introduction of the P420m is a testament to our commitment to storage innovation for all levels of integration. We’ve expanded our portfolio to address the changing storage needs of today’s data centers, regardless the workload.”

    The P420m uses Micron’s Extended Performance and Enhanced Reliability Technology (XPERT) architecture, which closely incorporates the storage and controller through highly optimized firmware algorithms and hardware enhancements.  It’s ASIC controller was custom-designed, and has advanced 25-nanometer (nm) multilevel cell (MLC) NAND flash technology, DRAM, firmware and drivers to create a truly vertically integrated solution. The vertical integration begins with intimate knowledge of the NAND media and extends all the way to the end-system design, manufacture and drivers. This end-to-end involvement ensures delivering the ultimate level of storage quality and efficiency.

  • Staples Is Now Selling 3D Printers

    Screen Shot 2013-05-03 at 9.42.55 AM

    Do you guys have any Green Day? Really? Yeah, like the early Knitting Factory stuff. Not this Dookie garbage. Yeah, I liked them before they sold out. What about Neutral Milk Hotel? Is the new album any good? Yeah, I know, dude. What’s the Avery Island junk? Serious bummer after Aeroplane.

    What else you got? Staples is selling Cube 3D Printers for $1,299? Seriously? That is total bull. I remember when I used to see 3D printers in like hackerspaces down in Alphabet City and now they sold out like that? Damn. People do anything for money.

    I mean that’s totally stupid. Real fans are all totally into 3D printing but when you get it all corporate you lose so much cred, you know? Like how the Pixies sold out and like imploded. I know. Makerbot would never sell their stuff at Best Buy. Who’s going to buy one? Some stockbroker jerk in a suit? Those dudes are legit punk.

    But man, I’m telling you: 3D printing is totally over. I saw the first Shapeways stuff come off the line back in 2007 when they played the Netherlands and I was totally there when the guys at Form Labs launched the Form:One on stage at CBGB. For these guys to totally sell out is absolute garbage. Man, what’s next? Is Oasis going to write a song about PLA? Is Staples going to sell 3D printers next to those big jugs of pretzels? So dumb.

    Whatever. Put on “Dry the Rain.” Maybe we can move some of these CDs out of here to make room for our corporate shill BS 3D printer. Jeeze.

  • In Honor Of Jeff Hanneman, Here’s Google’s Slayer Commercial

    Slayer guitarist Jeff Hanneman passed away on Thursday at the age of 49. Fans around the web are expressing their grief, sharing memories, and of course, listening to Slayer.

    With that, it seemed like a fine time to reflect on this ad Google released last October for Chromebooks, which makes use of Slayer’s “Raining Blood”.

    The ad was obviously Halloween-themed, and says: “For little devils. For scaring off viruses. For spooky-fast startup. For undead battery. For horror movie marathons. For no fear of crashes. For no phantom files. For no software nightmares. For a fun size. For no haunting hassles. The $249 laptop from Google. For everyone.”

    Probably not what the band had in mind when they wrote the song, but it shows just how far Slayer’s influence really does go.

  • Salesforce.com Selects NTT for UK Data Center

    Here’s a roundup of recent headlines from the data center industry around the world:

    Salesforce.com announces UK Data Center.  Salesforce.com (CRM) announced that  it has signed an agreement with NTT Europe to establish a European data centre in the U.K. The facility is scheduled for completion in 2014. As demand for cloud computing rises in Europe, Salesforce.com will support the company’s cloud computing services across its growing customer base in Europe, Middle East and Africa. ”Europe was salesforce.com’s fastest growing region in our fiscal year 2013, delivering constant currency revenue growth of 38 percent,” said Marc Benioff, Chairman and CEO, salesforce.com. “We are doubling down on Europe with the announcement of our new data centre in the U.K., which will support continued customer success in EMEA.” Robin Balen, Managing Director of NTT Europe’s Wholesale Data Centre Business, said ths SAlesforce.com facility will be ”powered 100% by renewable energy sources.”

    Telecom New Zealand acquires data centers.  Telecom New Zealand announced that it has  signed a conditional agreement to acquire privately-owned New Zealand IT infrastructure and data centre company Revera Limited for NZ$96.5 million. The Revera brand will be retained and Revera will continue to run as a standalone business.  ”We’re pleased to have a computing infrastructure company with the track-record and reputation of Revera joining our team and strengthening our group,” said Simon Moutter, Telecom Chief Executive. “Telecom is refining its business strategy to become a future-oriented, competitive provider of communication, entertainment and IT services delivered over its networks and the Cloud. This acquisition adds a respected brand that deepens our IT services portfolio for business customers, particularly with regards to Cloud services. Both Gen-i and Revera will be better positioned to respond to evolving customer needs in the areas of big data and cloud computing.”

    Allstream Offers Cisco UCS Service.  Cisco (CSCO) announced that Canadian communications provider Allstream has launched a Hosted Collaboration Solution (HCS) as a hosted and fully managed unified communications and collaboration solution. Allstream HCS brings the Cisco Unified Communications and Collaboration suite of applications to Canadian businesses through a new, cost-effective, cloud-based delivery model. The new offering allows Allstream customers to operate Unified Communications as a Service (UCaaS) including integrated voice, video, presence and mobility applications for compatible desktop and mobile devices. ”Businesses are looking for ways to improve and simplify their communications and allow their people to collaborate easily and with a high degree of mobility,” said Dean Prevost, President, Allstream. “Allstream Hosted Collaboration Solution is backed by the security and reliability of our national 30,000 kilometre IP fibre network and, being a cloud-based service, offers the benefit of being an operating vs. capital expense, allowing customers simpler budgeting and greater flexibility in their IT services.”

  • Slayer Guitarist Jeff Hanneman Dies Of Liver Failure

    Jeff Hanneman, one of two guitarists for the legendary heavy metal band Slayer, has died of liver failure. He was 49. The above image currently appears on the band’s official site, where they shared the following statement:

    Slayer is devastated to inform that their bandmate and brother, Jeff Hanneman, passed away at about 11AM this morning near his Southern California home. Hanneman was in an area hospital when he suffered liver failure. He is survived by his wife Kathy, his sister Kathy and his brothers Michael and Larry, and will be sorely missed.

    A couple years back, Hanneman began suffering from a skin disease called necrotizing fasciitis (which ironically sounds like it could have been the name of a Slayer song). This was believed to have stemmed from a spider bite. Guitar World shares a statement that band made in 2011:

    “As you know, Jeff was bitten by a spider more than a year ago, but what you may not have known was that for a couple of days after he went to the ER, things were touch-and-go. There was talk that he might have to have his arm amputated, and we didn’t know if he was going to pull through at all. He was in a medically-induced coma for a few days and had several operations to remove the dead and dying tissue from his arm. So, understand, he was in really, really bad shape. It’s been about a year since he got out of the hospital, and since then, he had to learn to walk again, he’s had several painful skin grafts, he’s been in rehab doing exercises to regain the strength in his arm; but best of all, he’s been playing guitar.”

    In February, bandmate Kerry King had reportedly indicated that Hanneman’s health was still an issue, though it’s not entirely clear at this point whether the liver failure is directly related to the illness described.

    Hanneman was a founding member of Slayer. In fact, the band was formed in 1981 when Hanneman and King met while trying out for another band, and ultimately just decided to start their own. Slayer would go on to become one of the most influential bands in the history of the heavy metal genre. I think it’s safe to say that no other band, apart from possibly Metallica has had as much influence on modern day metal.

    Slayer may not have achieved the mainstream success that Metallica has, but in the metal world, they’re just as big. Slayer did not produce songs that catered to radio play as Metallica did. This is about as close as they came to radio-friendly (keep in mind, they came up in the era before the Internet and satellite radio):

    Slayer’s songs almost always took on life’s darker realities (and occasionally non-realities). Their “softer” songs tended to be about real-life serial killers. They didn’t have “Whiskey in the Jar” covers or sports arena anthems like “Enter Sandman” to propel them up the charts.

    Still, Slayer’s influence has been heavily felt in the genre, without question, but also across other genres. The band’s song “Angel of Death” was used as the basis for a Public Enemy song, for example:

    King played on the Beastie Boys’ classic Licensed to Ill album. The band has also collaborated with Ice-T and Atari Teenage Riot (who also sampled the band’s “Dead Skin Mask” for another song).

    Even Tori Amos took on “Raining Blood”:

    Search “Slayer cover” on YouTube, and you’ll find an endless plethora of bands and individuals trying to emulate what the band and Hanneman have given the world.

    I had the pleasure of meeting Hanneman (and the rest of the band) one time after a show about thirteen of fourteen years ago. They were all incredibly cool and friendly, ready to chit chat with complete strangers, as they must have been doing night after night on tour. I won’t pretend that my brief encounter with Hanneman was anything more than that, but it always struck me how a band like that who has such massive fame (at least among its target audience) was that friendly to its fans. Plenty of others (including those with much less fame) are not like that. I returned to the same venue to see them again a few years later.

    There are no doubt countless others with similar, and probably more interesting tales to tell of meeting Hanneman at shows, but many of his peers in the music world also have fond memories of him. Here are a few tweets from fans and friends:

    There’s plenty more where that came from.

  • Apple is ‘bleeding market share’

    Apple Smartphone Market Share 2013
    According to recent estimates, Apple’s share of the smartphone market took a big hit in the first quarter this year. Market research firm Strategy Analytics estimates that the 37.4 million iPhones Apple sold last quarter were good for 17.9% of the global smartphone market, down from the 22.8% of the market Apple controlled in the same quarter last year. With no savior expected until September at the earliest — CEO Tim Cook recently said Apple is working on new products that will launch beginning this fall — Apple stands to continue losing market share until the iPhone 5S, and perhaps a new low-end iPhone as well, launch later this year.

    Continue reading…

  • Good enough for government work: BlackBerry 10, Samsung Knox get DoD blessing

    BlackBerry 10 Samsung Knox DoD Approval
    BlackBerry 10 handsets and Samsung Android devices that carry the company’s Knox security software have been approved for use by the United States Department of Defense. A report from earlier this week suggested that certain devices from Samsung and Apple would soon be granted approval by DISA for use at the Pentagon, posing a serious problem for BlackBerry. While the company’s own next-generation BlackBerry 10 smartphones have been given the nod by DISA, the vendor now has a fierce competitor in Samsung as its Knox-enabled devices have indeed been approved for DoD use as well. Samsung noted in a press release that this marks the first time Android devices have been approved for use by the U.S. government and military. Apple’s iPhone and iPad have not yet been approved by DISA, though they are currently being reviewed. BlackBerry and Samsung’s respective press releases follow below.

    Continue reading…

  • Weekly Wrapup: Apple eschews skeumorphism? And the problems with Path

    Taking a cue from Apple, we mixed it up this week on the GigaOM Weekly News Wrapup show by taking over a small conference room and recording the podcast at GigaOM HQ. A good time was had by all as we talked Apple’s possible new mobile design direction, the billion dollar slap fight between Microsoft and Amazon, and a lively discussion over a Path way less taken (bonus: Caddyshack!).

    (Download this episode)

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    SHOW NOTES:
    Hosts: Chris Albrecht, Tom Krazit
    Guests: Erica Ogg, Barb Darrow, Eliza Kern

    Design changes for iOS 7

    Say what? Microsoft Azure’s a $1 billion dollar business?

    Path doesn’t have a registered user problem, it has a trust problem

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  • Scenes from Data Center World 2013

    ironmountain-robot

    “Can I recycle your data center equipment?” asks Rita the Robot, who drew the attention of passers-by at the Iron Mountain booth at the Data Center World Spring 2013 Conference in Las Vegas. (Photo: Rich Miller)

    More than 1,000 data center professionals from 26 countries around the world gathered this week in Las Vegas for Data Center World Spring 2013 at the Mandalay Bay conference center. The event featured more than 60 educational sessions, panels, and interactive presentations addressing IT to facilities topics. For highlights of this eek’s conference, check out our photo galleries of the keynote presentations and expo hall.

  • Many plastic surgeons view social media as important tool for promoting their practice

    Social media has revolutionized the way in which people and businesses interact, and it is taking on a growing role in the health care industry. A new UCLA study looking at the use of social media among plastic surgeons found that roughly half of these specialists use social media tools.
     
    Plastic surgeons have been leaders among medical specialists in the development of interactive websites to promote their practices and educate patients, said the study’s principal investigator and senior author, Dr. Reza Jarrahy, an associate clinical professor of plastic and reconstructive surgery at Ronald Reagan UCLA Medical Center. But until now, there there had been surprisingly little information on whether and how they are using social media.
     
    In the study, published in the May issue of Plastic and Reconstructive Surgery, the official medical journal of the American Society of Plastic Surgeons (ASPS), approximately 50 percent of plastic surgeons polled said they use Facebook, Twitter and other social media platforms to help market their professional practice.
     
    “Social media platforms represent a dynamic and powerful tool to educate, engage, market to and directly communicate with patients and professional colleagues,” said Jarrahy, who is a member of ASPS and vice president of communications for the American Society of Maxillofacial Surgeons. “However, for plastic surgeons, the potential benefits associated with using this tool must be balanced against its potential pitfalls.”
     
    The researchers sent an anonymous survey to more than 5,000 ASPS member surgeons. Responses from 500 of them provided information on their use of social media in their plastic surgery practice, their reasons for using it and the perceived benefits and risks.
     
    Just more than half said they regularly use social media for their professional practice. Facebook was by far the most popular platform, followed by LinkedIn, Twitter and YouTube. The poll also showed that surgeons who primarily perform cosmetic plastic surgery and who are in private practice were more likely to use social media.
     
    When asked their reasons for using these tools, most responded that incorporating social media into medical practice was inevitable. About half said that social media was an effective marketing tool and a useful forum for patient education.
     
    About one-third of plastic surgeons saw positive effects from using social media, saying they felt it provided an effective, low-cost means of advertising and increased the exposure of their practice. Roughly half believed that engaging in social media led to increased patient referrals and positive feedback.
     
    A small proportion of plastic surgeons (1.5 percent) reported that using social media had a negative effect on their practice. Yet while some surgeons had received criticism or negative commentary from patients via social media, most thought these criticisms had not harmed their practice.
     
    Those plastic surgeons who didn’t use social media cited a number of reasons why, including a desire to maintain a sense of professionalism, protecting patient confidentiality and concerns about becoming too accessible.
     
    Approximately one-fourth of respondents felt that ASPS and other governing bodies should provide some oversight and monitoring of plastic surgeons’ use of social medial to ensure ethical online behavior.
     
    The new study shows that many plastic surgeons have joined the social media revolution and believe it has benefited their practice in various ways. However, they also perceive a need for standards of practice and oversight to ensure appropriate and ethical use.
     
    “Because of our current level of engagement with existing online content, plastic surgeons are uniquely poised to become leaders in developing the future of social media architecture to the maximum benefit of practitioners and patients alike,” Jarrahy said.
     
    Additional study authors, all from UCLA, included Dr. Andrew J. Vardanian, Nicholas Kusnezov, Dr. Daniel D. Im and James C. Lee.
     
    The study was funded in part by the Annenberg Fund for Craniofacial Surgery and Research at UCLA.
     
    The authors have no financial ties to disclose. Jarrahy participates in oversight of the ASMS website and social media development.
     
    For more information on the American Society of Plastic Surgeons, visit at www.plasticsurgery.org.
     
    For more information on the division of plastic and reconstructive surgery at Ronald Reagan UCLA Medical Center, visit www.plasticsurgery.ucla.edu.
     
    For more news, visit the UCLA Newsroom and follow us on Twitter.

  • Here’s how smartphones, tablets and huge databases will upend market research

    If you’re tired of those annoying 8 p.m. phone calls asking questions about where you shop, or of carrying an Arbitron sensor to provide radio ratings, your omnipresent smartphone or tablet might well turn out to be your savior. And all you have to do is give up a little privacy.

    Our mobile devices are amazing at capturing real-world data — location, temperature, movement, sound — that just goes to waste if we don’t put it to use. It’s easy enough to get a personalized experience on the web, but these types of data might make it possible to get one in traditionally more-static places such as retail and radio as well. At the least, perhaps we can expect content, price tags and experiences that cater more to our actual tastes than those of station programmers and a fashion designer’s idea of what people should be willing to pay.

    Location is the key to everything

    Retailers already have a pretty good sense of what people are buying and even how they’re moving through stores, but they don’t really know where customers are going once they leave. This knowledge could be very useful, however: If you want to improve your store or figure out how to market your company, knowing what else your customers are up to could go a long way. This type of data is starting to become available thanks in part to a Seattle-based startup called Placed.

    We’ve been covering Placed for about a year, since it launched its first product targeting developers interested in learning where users were accessing their applications and mobile sites. The company has since expanded its operations to include a Panels service that lets the company track around the clock, on behalf of paying businesses, the physical location of customers who have downloaded the app (usually in exchange for a small monetary reward). It also has its own Panels app, unaffiliated with commercial customers, that allows Placed to provide market data on the physical movements of some 70,000 consumers.

    This week, the company released a report highlighting some national findings from the first quarter, including, for example, what departments stores are most popular with what demographics, what business categories experienced the most increases in traffic, and what businesses have the highest and lowest affinities (i.e., people who visit one also visit, or don’t visit, the other). If you’re willing to pay, Placed will tell you pretty much anything you want to know, founder and CEO David Shim told me, broken down by geographic region, business type, demographic, you name it.

    affinity

    Shim noted a couple of actual users and potential users that I think highlight why this type of data is so valuable. One is a high-end retail business that found out that while female millenials enter its stores a lot, they don’t buy a lot. Rather, the stores they visit next are usually discount retailers such as Burlington Coat Factory and Ross. The suggestion is clear: These shoppers want to see what’s hot and then buy a reasonable facsimile at a lower price.

    He also noted that some Las Vegas casinos are interested in running their own Placed panels to figure out what restaurants their guests are eating at once they leave the casino grounds. Now, if casinos can figure out where else on the Strip people are spending their money, they can make better choices when it comes time to swap out their own restaurants and shops.

    In both cases, it’s possible the answer to the question of how to get more of these customers’ money is to drop prices. If a 10 percent price reduction leads to a 14 percent increase in sales, that’s a win-win situation.

    Rethinking radio

    Location data becomes even more valuable when combined with other data, though, such as sound. Consider the implications of knowing not just what radio stations people are hearing — which is essentially how the Arbitron ratings work — but what songs they’re actually listening to. Just because you hear the Latino station for an hour at the taco shop during lunchtime or the top 40 station at the gym, that doesn’t mean you’re listening to them or like listening to them.

    But the songs you choose to listen to in your car, for example, probably tell a lot about what you actually like. And the technology exists to determine that. Last month, I wrote about how Gracenote is able to use the internal microphones on tablets and smartphones to recognize the songs playing on people’s televisions or stereos. It can also detect reactions such as cheering or booing, and likely whether someone turns up the volume.

    Arbitron's Portable People Meter

    Arbitron’s Portable People Meter

    Now, all of a sudden, one can envision a world in which programming managers at radio stations can figure out on a song-by-song (or artist-by-artist) basis what people are actually listening to, and when and where they’re listening. If all it involves is someone downloading an app, they can presumably do it at a larger scale than requiring people to wear special additional sensors or fill out a diary. Broadcast radio can never be as personalized as something like Pandora, but it could start sounding a lot more like what listeners would choose if left to their own devices.

    Digital radio could get downright great, even better than what Pandora can currently offer. I might never add Disney theme songs or the Sesame Street favorites to my preferences list, but if that’s all I listen to when I’m in my car between 4:30 p.m. and 5 p.m. — and it is — maybe a service could hook me up with some new songs every day. If I’ve turned up the volume on a Taylor Swift song three times this week while I was at home, maybe I actually like it and want to hear more even if I won’t admit it.

    Not just data, but good data

    As great as all this might sound (it does to me), it’s the advent of big data that makes it all possible. Placed’s analytics are so accurate because it has special algorithms to determine where a person actually is — even if there are numerous options within a small area — and its models are constantly being trained. Shim said his company gets 15,000 responses a day to surveys asking Panels users whether it had them at the right location, and it has already validated 3.5 million of the the 13 billion locations in its database.

    Gracenote, for its part, has audio and metadata for millions of songs that it keeps in memory so it can access them in a hurry for the sake of real-time recognition. It can group music into dozens of categories based on genre, artist, geography or even just how the songs sound. It wants to build an in-car system that can change songs based on driving conditions fed to the stereo from the car itself.

    I acknowledge this all sounds a little creepy, but, ironically, it also sounds like the beginning of the end for some concerns over privacy. Heck, Shim said, about 500,000 people have already downloaded the Placed Panels app.

    aws recReally, it all comes down to value. If handing over a little bit of data actually provides value in return — in the form something better than just targeted ads — it appears people will be willing to do so. People tell Amazon about their purchases, let Google Now access their email and tell Placed which store they’re at out of five possibilities because they think they’re getting a worthwhile service in exchange.

    The data-collection genie is already out of the bottle. Now it’s just a matter of making it work for us instead of at our expense.

    Feature image courtesy of Shutterstock user Vadim Georgiev.

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  • UCLA study shows that individual brain cells track where we are and how we move

    Leaving the house in the morning may seem simple, but with every move we make, our brains are working feverishly to create maps of the outside world that allow us to navigate and to remember where we are.
     
    Take one step out the front door, and an individual brain cell fires. Pass by your rose bush on the way to the car, another specific neuron fires. And so it goes. Ultimately, the brain constructs its own pinpoint geographical chart that is far more precise than anything you’d find on Google Maps.
     
    But just how neurons make these maps of space has fascinated scientists for decades. It is known that several types of stimuli influence the creation of neuronal maps, including visual cues in the physical environment — that rose bush, for instance — the body’s innate knowledge of how fast it is moving, and other inputs, like smell. Yet the mechanisms by which groups of neurons combine these various stimuli to make precise maps are unknown.
     
    To solve this puzzle, UCLA neurophysicists built a virtual-reality environment that allowed them to manipulate these cues while measuring the activity of map-making neurons in rats. Surprisingly, they found that when certain cues were removed, the neurons that typically fire each time a rat passes a fixed point or landmark in the real world instead began to compute the rat’s relative position, firing, for example, each time the rodent walked five paces forward, then five paces back, regardless of landmarks. And many other mapping cells shut down altogether, suggesting that different sensory cues strongly influence these neurons.
     
    Finally, the researchers found that in this virtual world, the rhythmic firing of neurons that normally speeds up or slows down depending on the rate at which an animal moves, was profoundly altered. The rats’ brains maintained a single, steady rhythmic pattern.
     
    The findings, reported in the May 2 online edition of the journal Science, provide further clues to how the brain learns and makes memories.
     
    The mystery of how cells determine place
     
    “Place cells” are individual neurons located in the brain’s hippocampus that create maps by registering specific places in the outside environment. These cells are crucial for learning and memory. They are also known to play a role in such conditions as post-traumatic stress disorder and Alzheimer’s disease when damaged.
     
    For some 40 years, the thinking had been that the maps made by place cells were based primarily on visual landmarks in the environment, known as distal cues — a tall tree, a building — as well on motion, or gait, cues. But, as UCLA neurophysicist and senior study author Mayank Mehta points out, other cues are present in the real world: the smell of the local pizzeria, the sound of a nearby subway tunnel, the tactile feel of one’s feet on a surface. These other cues, which Mehta likes to refer to as “stuff,” were believed to have only a small influence on place cells.
     
    Could it be that these different sensory modalities led place cells to create individual maps, wondered Mehta, a professor with joint appointments in the departments of neurology, physics and astronomy. And if so, do these individual maps cooperate with each other, or do they compete? No one really knew for sure.
     
    Virtual reality reveals new clues
     
    To investigate, Mehta and his colleagues needed to separate the distal and gait cues from all the other “stuff.” They did this by crafting a virtual-reality maze for rats in which odors, sounds and all stimuli, except distal and gait cues, were removed. As video of a physical environment was projected around them, the rats, held by a harness, were placed on a ball that rotated as they moved. When they ran, the video would move along with them, giving the animals the illusion that they were navigating their way through an actual physical environment.
     
    As a comparison, the researchers had the rats — six altogether — run a real-world maze that was visually identical to the virtual-reality version but that included the additional “stuff” cues. Using micro-electrodes 10 times thinner than a human hair, the team measured the activity of some 3,000 space-mapping neurons in the rats’ brains as they completed both mazes.
     
    What they found intrigued them. The elimination of the “stuff” cues in the virtual-reality maze had a huge effect: Fully half of the neurons being recorded became inactive, despite the fact that the distal and gate cues were similar in the virtual and real worlds. The results, Mehta said, show that these other sensory cues, once thought to play only a minor role in activating the brain, actually have a major influence on place cells.
     
    And while in the real world, place cells responded to fixed, absolute positions, spiking at those same positions each time rats passed them, regardless of the direction they were moving — a finding consistent with previous experiments — this was not the case in the virtual-reality maze.
     
    “In the virtual world,” Mehta said, “we found that the neurons almost never did that. Instead, the neurons spiked at the same relative distance in the two directions as the rat moved back and forth. In other words, going back to the front door-to-car analogy, in a virtual world, the cell that fires five steps away from the door when leaving your home would not fire five steps away from the door upon your return. Instead, it would fire five steps away from the car when leaving the car. Thus, these cells are keeping track of the relative distance traveled rather than absolute position. This gives us evidence for the individual place cell’s ability to represent relative distances.”
     
    Mehta thinks this is because neuronal maps are generated by three different categories of stimuli — distal cues, gait and “stuff” — and that all are competing for control of neural activity. This competition is what ultimately generates the “full” map of space.
     
    “All the external stuff is fixed at the same absolute position and hence generates a representation of absolute space,” he said. “But when all the stuff is removed, the profound contribution of gait is revealed, which enables neurons to compute relative distances traveled.”
     
    The researchers also made a new discovery about the brain’s theta rhythm. It is known that place cells use the rhythmic firing of neurons to keep track of “brain time,” the brain’s internal clock. Normally, Mehta said, the theta rhythm becomes faster as subjects run faster, and slower as running speed decreases. This speed-dependent change in brain rhythm was thought to be crucial for generating the ‘brain time’ for place cells. But the team found that in the virtual world, the theta rhythm was uninfluenced by running speed.
     
    “That was a surprising and fascinating discovery, because the ‘brain time’ of place cells was as precise in the virtual world as in the real world, even though the speed-dependence of the theta rhythm was abolished,” Mehta said. “This gives us a new insight about how the brain keeps track of space-time.”
     
    The researchers found that the firing of place cells was very precise, down to one-hundredth of a second, “so fast that we humans cannot perceive it but neurons can,” Mehta said. “We have found that this very precise spiking of neurons with respect to ‘brain-time’ is crucial for learning and making new memories.”
     
    Mehta said the results, taken together, provide insight into how distinct sensory cues both cooperate and compete to influence the intricate network of neuronal activity. Understanding how these cells function is key to understanding how the brain makes and retains memories, which are vulnerable to such disorders as Alzheimer’s and PTSD.
     
    “Ultimately, understanding how these intricate neuronal networks function is a key to developing therapies to prevent such disorders,” he said.
     
    In May, Mehta joined 100 other scientists in Washington, D.C., to help shape President Obama’s BRAIN Initiative (Brain Research through Advancing Innovative Neurotechnologies), with the goal of trying to tease out how this most complicated of organs works.
     
    Other authors of the study included Pascal Ravassard, Ashley Kees and Bernard Willers, all lead authors, and David Ho, Daniel A. Aharoni, Jesse Cushman and Zahra M. Aghajan of UCLA. Funding was provided by the W.M. Keck foundation, a National Science Foundation career award grant and a National Institutes of Health grant (5R01MH092925-02).
     
    The UCLA Department of Neurology, with over 100 faculty members, encompasses more than 20 disease-related research programs, along with large clinical and teaching programs. These programs cover brain mapping and neuroimaging, movement disorders, Alzheimer’s disease, multiple sclerosis, neurogenetics, nerve and muscle disorders, epilepsy, neuro-oncology, neurotology, neuropsychology, headaches and migraines, neurorehabilitation, and neurovascular disorders. The department ranks in the top two among its peers nationwide in National Institutes of Health funding.
     
    For more news, visit the UCLA Newsroom and follow us on Twitter.

  • Time Warner Cable CEO’s response on Aereo: Yeah, we could do that

    Time Warner Cable CEO Glenn Britt is thinking about delivering over the air television to consumers via the internet. The CEO of the nation’s second largest cable provider told the Washington Post in an interview Thursday that he found Aereo’s actions “interesting,” and something his company might consider.

    From the Washington Post article:

    “What Aereo is doing to bring broadcast signals to its customers is interesting,” Time Warner Cable chief executive Glenn Britt said in an interview with The Washington Post. “If it is found legal, we could conceivably use similar technology.”

    That’s a big admission from Britt, and illustrates both how rapidly the internet is changing the television industry. But what would be an even bigger admission would be if Britt would consider delivering that public broadcast package beyond its existing subscriber base.

    A modest proposal

    In short, would Britt be willing to break the unspoken agreement that has kept the telcos and cable providers from infringing on each other’s turfs even as IP technology has made it possible for them to deliver their TV packages over the top?

    If Time Warner Cable were to implement an Aereo-like business model and offer it to anyone, it might hurt Aereo but it would set off a war between the telcos and cable companies to deliver their services over the top. In many cases, the technology isn’t stopping this revolution, but the business implications would give them pause.

    If Comcast’s Xfinity service were available everywhere and so were Verizon’s FiOS packages, then pay TV will have been decoupled from the entwork. All you would be left with are dumb pipes and whole lot of companies offering to provide the same channels of television. Would we need 20 “premium cable offerings?”

    My hunch is no, which would have trickle down effects on the money the networks make as well as hasten the rise of a la carte pay TV packages, or even simply paying for a show. However, all of this speculation is premature as Britt cushioned his statements by telling the Washington Post that his company is only watching Aereo’s legal battle and that it doesn’t have concrete plans.

    Taking action on this sort of talk would hugely piss off the broadcasters that own some of the channels that Time Warner Cable depends on to keep its subscribers happy, and may just be a feint in the ongoing fight between cable providers and content companies about retransmission fees.

    Back in the real world

    But Britt is clearly a fan of shaking things up. Unlike many ISPs that view Netflix as a threat to their triple play bundle, Time Warner Cable sends out advertisements touting Netflix as a reason to upgrade broadband speeds. He’s also letting consumers stream live TV to their Roku boxes with a Time Warner Subscription (that might come in handy should it elect to make an Aereo-style over the top offering). And he’s also been more vocal about the need for more flexible packages of channels for consumers.

    He reiterated that to the Washington Post:

    “The structure needs more flexibility,” Britt said. A customer shouldn’t have to pay for less popular channels like VH1 Honors in order to get Nick Jr. and MTV. “There are fellow citizens who are struggling financially and can’t afford large programming packages. We want the ability to offer those customers smaller, more affordable packages.”

    It’s better to keep a customer paying you something, rather than decamping because they don’t want to pay for a $150 cable bill. Britt seems to get that, and wants to find a middle ground before the internet and over the top TV offerings take that ground out from under his feet. I wonder if he’s willing to take it even further.

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  • These might be the first photos of Google’s ‘X Phone’

    Google X Phone Photos

    Google and Motorola are working on a top-secret “X Phone” that hasn’t really been top-secret for quite some time. While we’ve heard rumblings and rumors here and there, we have yet to see any leaked photos of the mysterious smartphone. Until now — perhaps. Evleaks, who often leaks photos and accurate specs of unreleased smartphones, published four photos of an unknown Motorola handset wrapped in a protective black box to keep its design a secret. While evleaks has not been able to confirm if this is indeed the unbreakable X Phone, a model number on the back reads “XFON ATT,” which certainly suggests that it may be AT&T’s version of the upcoming handset that may revitalize Motorola. There are conflicting reports regarding when Google might unveil the new handset, but there will be plenty of time at the three-hour keynote at this year’s Google I/O conference if it’s ready in time. The leaked photos of the phone follow below.

    Continue reading…

  • New MN Broadband Task Force Members: Andrea Casselton & Fred Underwood

    An abbreviated press release; I’m just pulling out the broadband related appointees…

    Notice of Appointments by Governor Dayton

    Today Governor Mark Dayton announced the following appointments to the Board of Psychology, the Governor’s Task Force on Broadband, and the Minnesota Higher Education Facilities Authority.

    Andrea Casselton – St. Paul, MN
    Governor’s Task Force on Broadband
    Member
    Effective: May 7, 2013
    Term Expires: January 5, 2015
    Replacing: Steve Peterson

    Fred Underwood – Cloquet, MN
    Governor’s Task Force on Broadband
    Member
    Effective: May 7, 2013
    Term Expires: January 5, 2015
    Replacing: Keith Modglin

    Fred Underwood is Director of  Technology at the Fond Du Lac Reservation.

    Andrea Casselton is the Director of the Office of Technology & Communications in St Paul.