If you are a woman and all your husband does is talk about a girl named Danica Patrick, then here’s yet another reason for you to get pi**ed: your little boy will now start talking Danica as well. Why? Well, Hot Wheels became a sponsor for JR Motorsports and Danica Patrick and made the female driver design a Hot Wheel… And trust us, your husband will buy one for his son.
According to Autoblog, what will become known as the Danicar is the first celebrity-designed car from Hot Wheels, even if… (read more)
McLaren Mercedes announced a new partnership with Processia Solutions for the upcoming season of Formula One. According to a press release issued by the Woking based team’s official website, the product lifecycle management company will work alongside the team to improve the software associated with the design, build and integration of its Formula 1 cars.
Braking systems specialist Brembo partnered with Yamaha Parts and Accessories Division to sell its products for Yamaha YZF-R6 and YZF-R1 applications, through the Authorized Yamaha Dealership Network. 
Ford has announced that its European RS and American SVT performance divisions will be joined and led by a single person in an effort to develop a stronger international identity, as Detroit News reports.
Two years ago Rinspeed presented at the Geneva Auto Show a Lotus Elise based amphibious which could only have appealed to scuba enthusiasts. On a more realistic note, this year the Swiss design studio will present a battery-powered urban commuter called UC?.
The Suzuki Alstare team announced they signed an agreement with a new sponsor, Viru, for the 2010 World Superbike Championship season. Ironically, though drinking and riding are not a very pleasant mixture, Viru is an Estonian beer manufacturer. However, Alstare has already worked with Viru on several SBK operations in recent years.
Formula One may have brought British broadcaster BBC a 6% rise in its audience last year – when the broadcasting of the series has switched from ITV to the aforementioned company – but the Great Circus did exactly the opposite in terms of global viewing.
Starting this April, UK roads will see a new version of the Civic Type R, the Mugen 200, a car built with unique body parts, wheels and badging. The name of the limited edition contains the number in which the car will be built (200), all available for order starting March. 
The Chrysler 300C vehicle donated by Olivier Francois, Chrysler brand CEO, and signed by more than 300 A-list celebrities at the Golden Globe awards, was recently featured on a live episode of The Oprah Winfrey Show. Oprah personally signed the vehicle and applied a bumper sticker declaring it a No Phone Zone.
Good news for Suzuki fans from Down Under, as the Japanese car manufacturer just launched its SX4 facelift. The crossover which was first launched back in 2007 now has a more powerful, fuel efficient engine, a new six-speed manual transmission, new Continuously Variable Transmission (CVT) and ESP stability control across the range.
After it unveiled the 911 GT3 R hybrid, the appeal of German manufacturer Porsche for being more efficient, less harmful keeps on growing with the announcement of a photovoltaic system to be mounted on the spare parts warehouse in Sachsenheim (Baden- Wuerttemberg). 
Auction house Bonhams announced it is preparing a variety of large and small motorcycles to go under the hammer at the RAF Museum on February 27, 2010. The unusual collection features all sorts of motorcycles ranging from a three seater Bohmerland to a penny farthing.
Sebastien Loeb vowed to take revenge over his Finnish rival for the world title Mikko Hirvonen in the upcoming Rally Mexico next month, after failing to provide a true competition for the Ford driver during last weekend’s Rally Sweden.
Audi has put a little collar with a bow tie around its monstrous RS6’s neck, as the company has released two exquisite equipment packages for the 580 HP beast.
The new Chevrolet Spark went on sale in dealerships across Europe, with the rest of the markets to receive the car in the upcoming months. Pricing in most countries begins at around $11,000 and is offered with a choice of two engines, as follows: a 1.0-liter configuration that develops 67 horsepower plus a 1.2-liter unit that releases 80 hp. A five-speed manual transmission is offered as standard, contributing to an average fuel consumption rating of 46 mpg (5.1 l/100km).
Believe it or not, getting a "pet friendly" title or award is a pretty big deal for… those who have and love pets, so Chrysler’s gloating after it received the 2010 Pet Safe Choice from Bark Buckle UP is fully understandable. 
South korean manufacturer Hyundai is hard at work into redefining the way in which its cars are built and the latest development is the i-flow concept, a vehicle which will bring to the 2010 Geneva Auto Show "Hyundai’s evolution". 
Car dealers have an easier way of keeping control of their Facebook page, as Dealer Services Group of Automatic Data Processing, Inc. announced the launch of new Social Media / Reputation Management solutions. The new software might just be a hit, as social media became an important part of any marketing campaign, whether we’re talking about dealers or car manufacturers.
The Formula One teams completed their second test of the off-season on Saturday, but that isn’t to mean the Jerez de la Frontera track will get any days of rest prior to the 3rd meeting of the winter, due to commence on Wednesday. Another 4 days of testing are scheduled at Jerez this week, with the group of teams to proceed to the action being supplemented by an additional entry – Lotus F1.
GM has just announced the signing of a Memorandum of Understanding in Seoul, Korea that will enable the GM Uzbekistan joint venture, formed of the local division of the US-based manufacturer and UzAvtoSanoat, to start building a new Chevrolet small model. The car is especially addressed to emerging markets, the company said in a statement. Details regarding the car have not been disclosed.