Author: Laura Hazard Owen

  • PBS MediaShift starts publishing ebooks; first topics: cord cutting and self-publishing

    PBS’s digital media initiative MediaShift is launching a line of ebooks. The launch is part of a larger experiment with PBS, which is also planning to publish its own ebooks this year.

    MediaShift’s first two titles are How to Self-Publish Your Book (80 pages, $3.99) and Your Guide to Cutting the Cord to Cable TV (50 pages, $2.99). (I have to point out here that GigaOM’s also got a cord-cutting ebook, written by our own Janko Roettgers.) The titles are available through Kindle and the iBookstore for now and will eventually be available through Nook; print-on-demand editions will also be released, priced at $4.99 to $6.99.

    Mark Glaser, the executive editor of MediaShift, says he’s planning on releasing 10 to 20 ebooks this year, depending on how well the first titles sell. “This is a test for us and PBS,” he said, “so we will learn as we go and adjust prices, length, subject matter and more.”

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  • Struggling Google Wallet reportedly abandons the idea of plastic cards

    It’s been two years since Google launched its mobile payments platform, Google Wallet, but the initiative has been slow to take off. The company had reportedly planned to launch a plastic card that could be used at merchants who don’t accept tap-and-go NFC payments. On Friday, though, AllThingsD reported that Google has abandoned the idea.

    AllThingsD said the change of plan was included in a memo that also announced the departure of Google Wallet head Osama Bedier. The report cited sources who said that “Google CEO Larry Page abruptly killed the card launch plan after he was displeased with a glitchy run-through last week. He had long been skeptical of a physical card solution, with several sources saying he felt it did not press forward innovation as payments startups like Square have done.”

    Google Wallet has also been hampered by its lack of partnerships with mobile carriers and platforms. It is available through Sprint, Virgin Mobile and some other carriers on select Samsung and LG phones but is not supported by Verizon, AT&T or T-Mobile, and does not work on the iPhone.

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  • Ping.it: Not a Google Reader replacement, but a tool to discover emerging viral content

    Want to know which YouTube videos were most popular on Reddit? Or what the top stories are across 10 different news sites? Ping.it aims to help with a new web tool that lets users create custom “probes” to surface specific content across the web.

    Ping.it, an Oslo, Norway-based startup, has been around since 2009 and has experimented with a number of business models, but it launched in public beta this week as a content discovery service. Ping.it’s main feature is “probes,” which it describes on its blog as “small apps which go out and retrieve information from across the Web on behalf of the user. They can be created, edited, shared and subscribed to – all by Ping.it users.”

    “I see Ping.it as a new step forward in content discovery using elements from traditional RSS Readers and social media,” founder Marcus Lian told me. “Google Reader was discontinued for a reason – time to move on.”

    Here are a few of the probes that users have created already:

    Users can subscribe to existing probes or create their own. There are a number of limitations, however:

    • Right now, there’s a very slim choice of metrics you can use to filter a probe. You can filter based on keyword, Facebook likes and YouTube likes, but there’s not an option yet to, for example, filter based on how many times a story has been tweeted, or how many times it’s been shared on Facebook. Those features are coming, though: Lian tells me that Ping.it is already internally testing “number of tweets, Facebook shares and Facebook rating, our own invention: just divide likes by shares, and the more likes per share, the better).
      Ping.it
    • Creating a probe is not intuitive: It’s not obvious how to filter for popularity on YouTube, until you actually look at an example of an already created probe that does this. Luckily, each public probe can be “copied” and then modified. Lian says it will be easier soon.
    • Ping.it is a web application only. Once you create a probe, it is added to a “collection” that you can only access through Ping.it’s website. And while Ping.it relies on RSS to create probes, you can’t actually create a probe and then subscribe to it through an RSS reader — again, it can only be accessed through Ping.it. Mobile access is coming soon, Lian said.

    Overall, it’s still clunky, Ping.it is worth checking out — particularly as a way to stay on top of emerging viral content.

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  • Politico will test a metered paywall in 6 states and abroad, but DC gets a break

    Political news site Politico will begin testing a metered paywall this week, the company announced Thursday — but readers in the site’s core region, Washington, D.C., won’t feel the pain. Instead, Politico is testing the paywall in Iowa, North Dakota, Vermont, Mississippi, New Mexico and Wyoming, as well as internationally. Coincidentally, the company has also started experimenting with sponsored content on its homepage.

    In a memo to staff that was also posted on Politico’s website, the site’s editors explain, “We chose smaller states, spread across the country, so our experiment captures any regional trends and also limits any potential loss of traffic to the site. This will last at least six months, so we have a large enough sample to appraise the results.” They’ll experiment with different price points and with the number of stories that a reader can access for free before the meter kicks in. (I’ve asked Politico about the range of prices and will update the post when I hear back.)

    The memo also explains why Washington, D.C. is exempt from a paywall:

    “Unlike other media companies, we often sell out our ad inventory in the Washington, D.C., market because demand for our ad space is so high. This means it’s highly unlikely we would ever institute a metered system in the D.C. area. The economics wouldn’t work because every company that has put a subscription system in place has seen some decrease in traffic, as you might expect. We want and need that traffic in D.C. because the desire of advertisers to reach our elite audience here is exceptionally strong. For you non-business folks, that is a very good problem to face.”

    The editors acknowledge that it’s unclear whether “the metered system, while dominant today, is the best model for subscriptions in the long run.” But they say it’s “increasingly clear that readers are more willing than we once thought to pay for content they value and enjoy.”

    In addition to advertising revenue and the paywall, Politico has a revenue stream coming from its professional product, Politico Pro. Over 1,000 organizations are now subscribing to Pro, the company announced in March, with a yearly subscription starting in the thousands of dollars.

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  • What’s the best price for a self-published ebook? $3.99, Smashwords research suggests

    One of the biggest decisions that self-published authors have to make is how to price their ebook. What’s the sweet spot? Self-publishing platform and digital bookstore Smashwords analyzed 11 months’ worth of sales — $12 million, 120,000 ebooks sold — to discern some best practices for self-published authors. The full report is here. Among the findings:

    Most authors price at $2.99…

    Smashwords founder and CEO Mark Coker found that authors chose to price at $2.99 ”more frequently than any other price point. In last year’s survey, $.99 was a more common price point than $2.99. In this year’s survey, $2.99 was [chosen] about 60 percent more often.”

    …but $3.99 sells the most copies.

    Smashwords’ findings suggest that those $2.99 authors should price up by a dollar: “One surprising finding is that, on average, $3.99 books sold more units than $2.99 books, and more units than any other price except FREE. I didn’t expect this. Although the general pattern holds that lower priced books tend to sell more units than higher priced books, $3.99 was the rule-breaker. According to our Yield Graph, $3.99 earned authors total income that was 55% above the average compared to all price points.”

    smashwords price points

    Coker also noted that “Books priced between $.99 and $1.99 continue to underperform when we look at the book’s total earnings. $1.99 performs especially poorly. It’s a black hole. I’d avoid that price point if you can.”

    Coker acknowledged that if everyone starts pricing their ebooks at $3.99, the enhanced sales effect may be lost: “Today, [the] $3.99 price point appears to be an underutilized opportunity because there are fewer titles than $2.99 and readers respond favorably to $3.99. However, if thousands of authors shift their pricing to $3.99 tomorrow, would the edge diminish? I don’t know the answer to that.”

    The full survey, which also includes findings on book length and title length, is here.

    Photo courtesy of Shutterstock / Borys Shevchk

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  • In Nook, Microsoft sees a chance to compete against Amazon and Apple

    Microsoft, which already has a stake in Barnes & Noble’s Nook and college bookstore businesses, is offering to buy them outright for $1 billion, according to a report in TechCrunch, based on leaked internal documents. The documents also reportedly say that Barnes & Noble plans to discontinue its line of Nook tablets by the end of fiscal year 2014, while letting the e-readers stick around for awhile longer.

    Publishers Lunch points out that much of the financial analysis in the report of the proposed buyout is inaccurate: Among other things, while the report says a $1 billion purchase price is “well below the price it had originally bought in at,” Publishers Lunch notes that because of the way the original investment was structured, this price would actually represent a small premium. Nonetheless, if the documents are legit (the NYT says they are, but appear to be a few weeks old), it’s worth thinking about what Microsoft wants with the Nook business. Barnes & Noble shares were up 23 percent in pre-market trading this morning.

    A reading ecosystem for Windows 8

    It’s not surprising that Microsoft reportedly has no interest in Barnes & Noble’s tablets, which have never taken off. In fact, as of last week, the Nook HD and HD+ incorporate a full host of Google services, including Google Play, Gmail and the Chrome browser. While B&N has claimed it is committed to the Android platform and to the tablet business overall, Microsoft obviously has no incentive to keep a line of poorly performing Android tablets up and running.

    What Microsoft does need is a reading ecosystem for its Surface tablets and other Windows 8 devices. That’s why the company bought a stake in Nook in the first place, but so far it hasn’t resulted in much more than a Nook app for Windows 8 (released after Amazon launched its own Kindle for Windows 8 app). With full control over the Nook ecosystem, Microsoft can take advantage of some of the technology — including book discovery and “scrapbooking” features — that Barnes & Noble has built for these devices without being dragged down by the devices themselves. It would also presumably get access to Nook’s ebook publisher relationships, which lie with Nook Media, not with Barnes & Noble.

    A pre-existing customer base to compete against Amazon and Apple

    The buyout could also help Microsoft compete against Amazon and Apple. Kindle is still the leading e-reading platform, and Apple’s share of the e-reading market is small, but growing, especially when it comes to heavily illustrated and interactive titles. While there is no guarantee that Microsoft can become a leader in e-reading, it has a better chance of doing so if it harnesses an existing platform and customer base and then extends it to Windows users worldwide, rather than attempting to build a system from scratch.

    A caveat is that Nook hasn’t managed to grow its market share against Kindle. It’s been stuck around 25 percent since 2011. But that’s better than the zero that Microsoft has now. “They can afford it as a bet, even if it is a long shot,” Peter McCarthy, the founder of book publishing consultancy McCarthy Digital, told me. “Microsoft is awful with content and know it. They’re  always looking for another Xbox, though.”

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  • Fox sees “healthy growth” of home video market, thanks to digital downloads

    Digital rentals and downloads through sites like iTunes and Amazon are the main factor in the healthy growth of News Corp’s home video business, News Corp president and COO Chase Carey said in the company’s Q3 earnings call Wednesday afternoon.

    Fox’s cable TV business made up the vast majority of News Corp’s profits for the quarter ending March 31, contributing $993 million of the $1.36 billion in operating income for the period. Total revenues were $9.54 billion, up 14 percent over the previous year.

    The overall home video market is up five percent and “we’re up a bit more than that,” Carey said. “The driving force is digital…the overall marketplace continues to grow really well, and digital is becoming a growing part of what we do.” He also said that the DVD business has stabilized, “with Blu-Ray offsetting the decline in the older formats,” and that “really low-priced rentals” through services like Redbox  are “becoming less of a force.”

    In response to an analyst’s question about the future of Hulu, Carey said that the service has “great momentum,” and “we’re particularly excited about subscriptions” through Hulu Plus. “There’s an important role for Hulu Classic in the marketplace,” he said, but “we need to develop the dual-revenue side of it.” In a few years, he said, “Hulu will look a bit different than it does today,” partly in response to changes in Netflix’s business: “Netflix talks about evolving their business to somewhat different business models” (he didn’t elaborate on what those are).

    When asked to offer general advice to the broadcast networks, Carey said they are still the “viewership leaders,” but acknowledged the networks might need to “be a bit more targeted in the types of series [they] invest in…networks have been more about the volume game, stuck in historical practices…Do you need to break some of those rules? The answer is clearly yes.”

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  • Andrew Sullivan says it’s “unlikely” The Dish will reach its $900,000 goal

    When Andrew Sullivan, founder of the popular politics blog The Dish, announced in January that he was leaving the Daily Beast and taking the blog independent, the goal was to raise $900,000 to keep business up and running in the first year. After an early influx of reader subscriptions, though, the money has been flowing in much more slowly, and Sullivan said in a blog post Tuesday that it’s “unlikely” the Dish will reach its goal.

    “We’re still chugging along steadily in revenue, and we are brainstorming about new sources of income (stay tuned),” Sullivan wrote. The site had raised $680,000 as of Tuesday, up from $653,000 as of March 25.

    “The most passionate readers have already joined. It gets harder after that,” Sullivan wrote. As he noted at the paidContent Live conference in New York last month (see video below), he is not taking a salary for the first year.

    The Dish has already tweaked its payment model a few times. Initially, the site charged a minimum of $19.99 per year for unlimited access to premium content; in March, it lowered the meter and added a monthly payment option.


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  • Kobo Aura HD Review: A “luxury” e-reader that’s not worth the price

    Kobo bills its new e-reader, the Aura HD, as the “Porsche of e-readers” — an e-ink touchscreen Wi-Fi device that justifies its $169.99 price tag with a large, high-resolution front-lit screen. I tested the Aura HD and found the screen lovely, but the overall device not worth the price.

    kobo aura hdLook and feel: Plasticky

    Out of the box, the Aura HD is ugly to my eye: White (it also comes in black and brown) and plasticky-looking. The Aura’s back is indented to make it easier to hold, and it’s nice to have the grooves there; I found it about as comfortable to hold as a hardcover book.

    Because the Aura HD is larger and slightly heavier than most e-readers, though, it’s less comfortable to hold than a smaller e-reader, meaning that any benefit from the indented back is effectively canceled out. It has a 6.8-inch screen, compared to the standard six inches, and weighs 8.5 ounces (the Kobo Glo weighs 6.5 ounces; the Kindle Paperwhite weighs 7.8 ounces).

    There are only two buttons on the Aura buttons: An ugly red power switch (why can’t it be metallic?) and a white button that turns on the light.

    kobo aura hdThe screen: Great light, crisp text

    The screen is the best part of the Aura HD. Kobo says that the screen’s resolution, 265 dpi, is the highest on the market, and text is indeed crisp.

    To turn on the light, you press the button on the top of the Aura and it turns on at 100 percent brightness. You can’t adjust the light’s brightness through the button, though; rather, you have to tap a lightbulb icon on the Aura’s screen to adjust the brightness.

    The light itself is great. It spreads evenly across the screen and is noticeably better than the light on the Kobo Glo when the two devices are compared side by side — the light on the Aura is a little softer, and less fluorescent-looking.

    The reading interface: I want my home button

    Tap the center of the screen, at the bottom, to pull up the menu — including the home icon, light adjustment icon, font options, etc. It’s the trend now for e-readers to have no physical home button, and I miss them; once you’ve used an iPad or iPhone, you’re in the habit of tapping something below the screen and you notice when it’s not there.

    Page turns and refreshes are perfectly speedy. Kobo says the Aura’s 1 GHz processor is 20 percent faster than others on the market, but I didn’t find the page turns noticeably faster when compared to other new e-readers.

    kobo auraBottom line: Nice screen, but not worth the cost

    Yep, the Aura HD’s screen is great. While I was testing the Aura, I compared it to the Kobo Glo, and there is no doubt, when the devices are side by side, that the Aura’s screen is superior.

    In real life, though, most users don’t have two e-readers open at the same time, and when it’s just you and the Aura, the device’s deficiencies detract from its great screen. I simply don’t like the Aura’s larger form factor and the extra bulk that it adds. And apart from the screen, the device feels cheap — from the buttons to the plasticky design to the fact that the Aura includes a USB cable for charging but no AC adapter (since it’s supposed to be high-end, why not include that little extra?)

    Kobo says the Aura is aimed at avid readers who aren’t particularly price-sensitive, but even those who don’t care that this device is $40 more than the Glo (and $50 more than the ad-supported Kindle Paperwhite or the Nook with Glow Light) shouldn’t automatically trade up: The Aura’s added bulk is not a luxury feature.

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  • Evan Williams on Medium: “The magazine is the analog for what we’re doing”

    When Twitter cofounders Evan Williams and Biz Stone launched Medium last year, their goal was for it to be a collaborative publishing tool that connected writers to a larger network. But that vision also hinges on quality, curation and, in some ways, a higher barrier to entry than platforms like Twitter.

    “We’re going to be a great place for professional writers to write,” Williams told Wired senior writer Steven Levy at the Wired Business Conference in New York on Tuesday. “The magazine is the analog for what we’re doing.”

    Williams noted that he doesn’t think professional writers will be the majority of Medium’s users — “we’re going to be a great place for everyone” — and that he wants to be “careful” about using the word “quality,” since “Medium is actually easier than blogging if you want to write something short.” Nonetheless, Medium is still not open to everybody. The site has five editors who are working to “get great content on the system and help curate what’s there,” and Medium is paying some writers.

    Medium recently acquired the Kickstarter-backed journalism startup Matter (cofounded by former GigaOM writer Bobbie Johnson), which publishes long-form science and technology stories, and Williams said that Matter will be a home to other long-form stories as well. “We’re not focused on news,” he said. “We’re focused on ideas and stories that have a longer shelf life, [whether it’s] short opinion pieces or long-form investigative journalism. We want that to thrive.”

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  • In its first Asian launch, Huffington Post expands to Japan

    The Huffington Post rolled out its Japanese site Tuesday, in partnership with the Japanese newspaper company Asahi Shimbun. This is the Huffington Post’s first launch in Asia. It also has editions in the U.K., Canada, France, Spain and Italy, and plans to launch in Germany this fall.

    In a post announcing the launch, editor-in-chief Arianna Huffington noted that “when it comes to media, Japan presents unique challenges and opportunities.” Mobile permeates the market, and “the Japanese are voracious users of social media and social-networking sites — not only Facebook and Twitter, but smartphone [social messaging] services like Line, Comm and Gree.”

    Along with topics like zen meditation, tea ceremonies and crying baby contests, Huffington notes that HuffPost Japan will be covering “one of my favorite subjects, sleep — from capsule hotels to the abundant photoblogs of people sleeping on trains.”

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    • New York Times launches web-only documentaries with Retro Report

      The New York Times is launching a series of short, web-only documentaries with Retro Report, a nonprofit news organization that aims to investigate “the most perplexing news stories of our past with the goal of encouraging the public to think more critically about current events and the media.”

      The videos will air each Monday at the NYT’s baby boomer blog, “Booming,” and on Retro Report’s website. Each will be 10 to 15 minutes long and accompanied by a story by NYT reporter Michael Winerip. The first one, “The Voyage of the Mobro 4000,” looks at the garbage barge of 1987.

      The NYT lifted the paywall from all of its video content a couple of weeks ago.

      Winerip notes some of the upcoming topics that the documentaries will cover:

      “In a coming Retro Report on crack babies — infants born to addicted mothers — we learn that warnings in the 1980s about these children being damaged for life were not supported by the research of the time or by more recent studies. We meet a former crack baby who is now a successful college graduate, with a family of her own. Another video examines the story of Tawana Brawley and her chief supporter, Al Sharpton, who put forth a story of racial violence that turned out to be false and hurt many innocent people. There are video reports on the Tailhook military sexual abuse scandal and the Y2K panic.”

      Retro Report was founded earlier this year by Christopher Buck, a former TV editor and heir to the Subway sandwich chain. Kyra Darnton, a former 60 Minutes producer, is managing editor.

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    • Sourcebooks, Overdrive launch pilot to demonstrate the impact of ebook library lending on sales

      Publisher Sourcebooks and digital library distributor Overdrive believe that ebook lending through libraries increases an author’s overall book sales and name recognition. Now they are setting out to try to prove it.

      Sourcebooks and Overdrive are running a two-week pilot program called “Big Library Read.” From May 15 to June 1, Overdrive’s 35,000 library clients worldwide have the option to feature a Sourcebooks title, Michael Malone’s The Four Corners of the Sky, on their ebook lending homepage (at no charge to the library). As Library Journal reports:

      “Sourcebooks, which has worldwide rights to the book, will chronicle the impact on sales not only for this particular title but also the effect on the other seven books that Malone has published with Sourcebooks. The Amazon rankings will also be monitored (as of today, Four Corners of the Sky had an Amazon Best Sellers Rank of 149,512).”

      OverDrive will also track “how many patrons sampled the book, how many checked it out, how many pages were read, and will invite patrons to follow Malone on Facebook and Twitter in order to see how the pilot impacts the author’s social media presence.”

      “It has always been an assumed ‘given’ that library support helped drive author success, both short- and long-term,” Sourcebooks CEO Dominique Raccah tells Library Journal. “Seeing if we can provide data around that assumption is fascinating.” Many publishers fear that making ebooks available to libraries will cut into paid book sales, so if the experiment shows increased sales for Malone, publishers could find the result reassuring.

      Sourcebooks and Overdrive will present their findings from the program at Book Expo America in June.

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    • Barnes & Noble integrating Google Play into Nook HD and Nook HD+ tablets

      Barnes & Noble is adding Google Play’s full complement of videos, music and apps (and ebooks) to its Nook HD and HD+ tablets. The tablets will also include Google services like Gmail, Google Maps, YouTube and the Chrome browser.

      The end result is that Nook HD users will have access to a broader media ecosystem, but the move seems a bit odd for a company that has a strategic partnership with Microsoft. However, Jim Hilt, B&N’s VP of ebooks, said the move only shows that Barnes & Noble remains committed to the Android platform. The company has done a “tremendous amount of work with Windows 8,” he said, and the decision to further integrate with Google is “consistent with our business, which has always been to bring the Nook reading or content service to all the platforms available.”

      Google Play also sells ebooks and digital magazines, but Hilt said that B&N isn’t worried about that: “We’re incredibly confident that when people pick up a Nook device, they’re going to use the Nook shopping experience.”

      Nook Video, which sells movies and TV shows à la carte, will continue, the company said.

      Current Nook HD owners will receive an over-the-air update to their devices.

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    • Former Federated Media CEO Deanna Brown joins Byliner as president

      Deanna Brown, who was the CEO of Federated Media, has joined e-singles startup Byliner as president, the company announced Thursday.

      Brown has a long history in the digital media industry. Before her time at Federated Media, she held executive roles at Scripps Networks Interactive, Yahoo and AOL. She was the CEO and cofounder of Inside.com, the founder of Gaming Industry News, and the cofounder of Condé Nast’s digital division, CondéNet, in 1995.

      Byliner, which is based in San Francisco and was founded in 2011 by former Outside Magazine editor John Tayman, sells fiction and nonfiction e-singles individually and also offers subscriptions. The site also hosts a large library of content posted elsewhere and lets users follow their favorite writers.

      “I really wanted to work with a startup again, using my experience in building and scaling promising new ventures, but I also wanted to be part of something I’m personally very passionate about,” Brown said in a statement. “I love the content business, and I hold great writers and their work in the highest esteem. I’m a huge reader and own five different digital readers. Byliner is a perfect fit — for both head and heart — and makes great sense at this point in my career.”

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    • The Atlantic launches a new ebook division; will sell e-singles and curated collections

      The Atlantic is launching a new line of ebooks, “The Atlantic Books,” which will include both “original long-form pieces between 10,000 and 30,000 words, and curated archival collections that span the magazine’s 155-year history and feature some of the best-loved voices in American letters.”

      The Atlantic Books is the first in a number of planned paid initiatives, the company said, and “details about the next product will be announced in coming weeks.”

      The Atlantic Books’ focus on nonfiction e-singles puts it in competition with companies like Byliner and The Atavist, which publish similar works. The Atlantic’s first ebook, a memoir called Denial by Jonathan Rauch, is available today for $1.99 exclusively through Amazon’s Kindle Singles store, though The Atlantic says it will “soon” also be sold by Nook, the iBookstore and Kobo.

      “The launch of The Atlantic Books reflects our commitment to innovation in publishing in the service of great journalism and storytelling,” The Atlantic president M. Scott Havens said in a statement. The Atlantic senior editor Geoffrey Gagnon is overseeing the initiative.

      In other evidence of The Atlantic’s focus on long-form journalism, the company recently partnered with Longreads to feature Longreads content across its sites.

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    • Following pilot, Hachette will make all of its ebooks available to libraries nationwide

      A year after it launched a pilot program making new ebooks available to some libraries, Big 6 publisher Hachette announced Wednesday that it will make its entire catalog of over 5,000 ebooks available to libraries nationwide as of May 8.

      New ebooks will be available to libraries at the same time as the print edition. For new ebooks, Hachette is charging libraries three times the price of the “primary” print book. One year after publication, the price of an ebook will drop to 1.5 times the price of the print book. Hachette defines “primary” book price as “the highest-price edition then in print. The ebooks can be checked out an unlimited number of times (with each ebook only available to one patron at a time), and the library does not have to buy a new copy after a year. The publisher says it will review its pricing policy annually.

      Hachette is working with all three major library distributors: Overdrive, Baker & Taylor and 3M. Because Hachette is working with Overdrive, this means that the ebooks will be available for Kindle.

      The last couple of months have brought many changes to Big 6 publishers’ ebook lending policies, with Penguin and Simon & Schuster both announcing changes to their programs. Penguin announced in March that it would begin making new ebooks available to libraries again, a year after it had pulled them, though it is still only working with a limited number of libraries in a pilot program. Simon & Schuster is making its ebooks available to New York City public libraries in a trial.Random House makes all of its ebooks available to libraries, but at prices as much as three times higher than the retail price. HarperCollins allows its ebooks to be checked out 26 times before the library has to buy a new copy. Macmillan is running a two-year trial that makes 1,200 older ebooks available to libraries.

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    • How do RSS users want to share content? Digg and Feedly try to find out

      With time ticking down until Google Reader’s demise, competing RSS services are trying to perfect products that will lure in former Reader users. Digg, which is working on a Google Reader replacement, and Feedly, whose product is already up, running and gaining popularity, both posted the results of surveys this week in which they asked current Google Reader users how they share content.

      A theme that comes through in both surveys is that RSS users still often rely on email to share content. Of the 8,600 Google Reader users who responded to Digg’s most recent survey, nearly 80 percent say they share news via email.

      digg email sharing

      That’s not particularly surprising since Google Reader got rid of many of its social features in 2011 and no longer allows for easy posting to Facebook or Twitter, while there is still a Google Reader keyboard shortcut to email an RSS post. Still, email as a method of sharing also pops up in Feedly’s survey, which got responses from over 7,000 current Feedly users (many of whom likely once used Google Reader). That’s not to say, though, that email sharing is ideal: Feedly says a common refrain in its survey results is that users want to “remove friction from the type of sharing which is currently implemented using email.”

      Respondents also told Feedly that they want to “be able to target smaller groups of people (wife, family, team, subset of friends with similar interest) and not pollute their Twitter, Facebook or LinkedIn timelines.” This is actually the logic behind Google+ Circles, but it would seem Google+ isn’t cutting it here: Feedly says “people requesting this feature are savvy sharers who [already heavily use] Twitter, Facebook, Google+ and email – almost evenly.” In other words, the results suggest Google+ isn’t fulfilling users’ desire to target small groups. And 78 percent of respondents to Feedly’s survey said they “want support for threaded conversations (i.e., this is more about triggering interesting private conversations than simply sharing information).”

      Feedly says that it is working on a beta with some of these features and will roll them out in a few weeks. Digg, meanwhile, says its beta RSS reader will be released in June. And it seems likely that that product will be paid. Digg notes that “We’re not sure how pricing might work, but we do know that we’d like our users to be our customers, not our product. So when we asked survey participants whether or not they would be willing to pay, we were pleased to see that over 40 percent said yes.”

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    • HarperCollins to launch digital-first mystery imprint, with monthly royalty payments

      HarperCollins’ William Morrow division will launch Witness, a digital-first imprint for mysteries and thrillers, this October, the company announced Tuesday. Witness is part of HarperCollins’ “Impulse” line of books, which also includes digital-first romance, sci-fi/fantasy and young adult books.

      The idea behind digital-first lines is that they let publishers take a chance on unknown or new authors, they allow for a faster publishing process and they let authors release more types and lengths of books throughout the year. In many cases, the books are eventually released in print; HarperCollins says that “to date, more than 60 percent of Impulse titles have a print format, with thousands of printed copies sold for each of those books” (though in many cases this means print-on-demand books that don’t make it into bookstores).

      Ten books will be released in October, and the company says it’s already acquired over 100 full-length titles for Witness. The imprint will also sell digital editions of Agatha Christie’s short stories, starting with the Hercule Poirot stories, which will be available both as e-singles and as a collection.

      HarperCollins also announced that as of August 1, authors who sign with Impulse will receive monthly royalties. “There is a true financial benefit to signing with our Impulse imprints,” said Liate Stehlik, SVP and publisher of William Morrow. With the monthly royalty payments, HarperCollins aims to compete with Amazon Publishing, which recently started offering monthly royalty payments to its authors.

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    • Nielsen will roll out tool to track online TV viewing

      Nielsen is planning to announce a tool on Tuesday that will track online TV viewing, according to a report in the Wall Street Journal. The tool, called “Nielsen Digital Program Ratings,” will primarily allow networks track viewing of the shows that they stream on their own websites.

      Pilot partners include Fox, NBC, ABC, Univision, Discovery and A+E. AOL is the only digital video company participating in the pilot; Hulu and YouTube aren’t participating yet. The tool will open up to others this fall.

      The tool can’t be used yet to track viewing on mobile devices, though Nielsen said that capability is coming, and because it does not include many online sites, it can’t give advertisers and networks a full view of how viewers are watching TV online.

      Nielsen also announced in February that it plans to add cord cutters to the households whose TV watching habits it tracks.

      Photo courtesy of Shutterstock / Mehmet Dilsiz

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