Author: Laura Hazard Owen

  • Starting today, new episodes of All My Children and One Life to Live are airing online

    Soap opera fans can rejoice as new episodes of One Life to Live and All My Children start airing online Monday. Two years after ABC canceled them, the soaps are coming back to life — but only in digital format, via Hulu and iTunes.

    Production company Prospect Park, which licensed the shows from ABC, will run new, 30-minute episodes of each show Monday through Thursday. (Previously, each episode was an hour long and a new one ran each weekday.) On Fridays, there will be a recap of the week. Episodes are available for free streaming on Hulu and Hulu Plus, or can be downloaded from iTunes for $0.99 apiece or $9.99 per month (20 episodes). The free version of Hulu will only make the most recent episodes available, while Hulu Plus will have all of them.

    The New York Times calculated that, because production costs are lower (due in part to having shorter and fewer episodes) and because ads on Hulu can be targeted, Prospect Park needs 500,000 streaming viewers to break even on the soaps. By contrast, the shows attracted three million viewers on TV. In addition, Variety noted that Prospect Park has the rights to sell the the shows to U.S. cable and broadcast networks starting in September (where, in an interesting twist, they’d be available a week after they air online) and is also distributing them to international television networks.

    Even so, some longtime fans of the shows who are not accustomed to online viewing may be confused about how to find new episodes online. (That theory is borne out by many of the user comments on this paidContent post from January.) “We would hope that all [fans of the shows] would call their friends to make sure they watch them,” Prospect Park cofounder Rich Frank told Soap Opera Digest recently. “The way to ensure that this is going to work, because we’re really totally advertiser-supported, [is] that we’ve got to get the eyeballs to be watching this. They’ve done it before; it’s just a matter of rallying the troops and getting them to watch.”

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  • Target to promote products endorsed by Wired, including Fitbit and Belkin WeMo

    Target is launching a new campaign to promote electronics endorsed by Wired editors in its stores and online. It’s not the first time the retailer has partnered with an editorial brand: Target recently started including CNET reviews alongside certain electronics products in its stores, and CNET reviews appear alongside hundreds of products on Target’s website.

    In the partnership with Wired, Target will offer “a custom-curated assortment of consumer electronics and gadgets” endorsed by Wired editors. The selections fall into four categories: Digital music, digital photos, productivity and body. Eleven of the products — including the Square credit card reader and Belkin WeMo switch — will appear in Wired-branded displays in Target’s 1,800 stores, and an expanded selection, including Fitbit products, is online at target.com/wired.

    Wired gets a small percentage of sales revenue from the products, according to AdWeek, and the promotion will last for 12 weeks. ”We’re trying to push Wired out and beyond the four conventional walls of how it’s been defined its first twenty years,” Howard Mittman, VP and publisher of Wired, told AdWeek. “The ability to cross-pollinate opens [Target] up to affluent young men, and we get the opportunity to tap into their scale.”

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  • Huffington Post to launch in Germany with digital media group Tomorrow Focus

    The Huffington Post is continuing its international expansion with the launch of a German edition, the company announced Monday. It is partnering with Tomorrow Focus, a publicly traded German digital media company, to roll out in Germany, Austria and Switzerland. The German Huffington Post will launch sometime this fall.

    The Huffington Post already has international editions for Canada, the U.K., France, Spain, and most recently, Italy. A Japanese edition will launch May 7.

    “More than any other German Publishing House, Tomorrow Focus has mastered its online transition and built a brand portfolio that is not only wide and deep, but reflects and complements The Huffington Post’s goals and core values,” Huffington Post CEO Jimmy Maymann said in a statement.

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  • Dear Diary: What’s the role of a personal journal in the digital age?

    On July 8, 1997, a few days after my thirteenth birthday, I sat down at the big old desktop PC in my family’s basement, opened a new Word document and started my first diary. 15 years later, I am still writing in the diary I began back in 1997.

    Of course, a few things have changed. 15 years ago, I had a dial-up AOL account, an email address, and Instant Messenger. Throughout high school, although the internet got faster and more of my friends got their own email addresses, the tools I used stayed pretty much the same. I copy-and-pasted some emails, and transcripts of AIM chats with crushes and friends into my diary, but the volume of this content was fairly light: My diary could still serve as an accurate representation of my life (at least, an accurate representation of the way I perceived my life to be at the time — which is, of course, the point of a diary), both offline and off.

    Today, it doesn’t quite fulfill that role. With the advent of Twitter, Facebook, digital photos, texting, personal blogs, message boards and apps — and the sheer volume of email that I receive — my diary today can’t come close to fully representing the content I create, because nearly all of that content is created outside Microsoft Word. But does that make a diary any less important? I tapped my contacts — people I know in real life and people on Twitter — to find a group of people who keep diaries and asked them how their diary-keeping practices have changed over the years.

    Jack Perry, the owner of book publishing consultancy 38Enso, has been keeping a personal journal for nearly 20 years. He handwrites everything (“I prefer markers and rollerballs”) and said he’s “slowed down his writing in physical journals because of Facebook, Twitter, Tumblr, etc., I find I can document events better online.” He also spends less time writing than he used to: “I probably have 100 journals that I have written in over the years. I used to use one up every two to three months. Now it’s every nine to ten months.”

    Day One appChronicle of a life, with the help of a few apps

    Many of the people I spoke with have incorporated digital tools into their diary-keeping — or are actually keeping their diaries through an app. Several people used Day One, a journaling app for Mac, iPhone and iPad that syncs with Dropbox for backup. (The Mac version is $9.99; the iOS version is $4.99.) Cameron Brister, owner of SquarePlan IT, called Day One “hands-down the best journaling app out there,” and said that because it’s installed on all his devices, “there’s no excuse not to write when an idea hits or it’s time to write.”

    Paul Capewell, another Day One user, said he’d “always loved keeping a diary digitally for the ability to search text easily.” He imported his entire diary into Day One, which means “I can open the app on my iPhone, type a keyword, like ‘London’ or ‘depressed’ or ‘amazing,’ and instantly see any posts containing that keyword, whether it’s from yesterday, or nine years ago.”

    Caroline Niziol, the digital marketing coordinator at Collinson Media & Events, also uses Day One to write most of her entries, backs them up through Dropbox and sends “important” or longer entries as PDFs to her Evernote account. And out of everybody I talked to, she had the most elaborate system for keeping track of not just her personal thoughts but also her online activity:

    “I now send my online activity into a Journal notebook in Evernote — my Facebook status entries, tweets, pictures I’m tagged in on Facebook, and Foursquare check-ins are all automatically saved via a few IFTTT recipes. It’s seamless and just another way to keep track of my days. I will also send images right into Evernote sometimes and bypass Day One entirely. I wish it had direct Evernote integration. When I scan ticket stubs or theatre programs, I’ll edit the date created so it lines up in my timeline. I’m currently expecting my first baby so I’m also saving things like ultrasounds printouts, which I wouldn’t share on Facebook or other social media.”

    And one diary writer who chose to remain anonymous told me that her diary-keeping has changed, perhaps, for the better: “I find that my entries now are much less event-focused and more emotional or analytical. There’s no longer any need to record my events, because they’re captured in my Google Calendar, and now also on social media, to a smaller extent.”

    Ultimately, private forums still matter

    Hearing about other people’s experiences keeping a diary reminded me that the practice is worth it. In 2013, a diary still fulfills the role that diaries have for hundreds of years: It’s a private account of one’s life. In my diary, I don’t have to be nice, funny or interesting; in fact, one thing that strikes me repeatedly as I read past diary entries — including those from this year — is how boring they often are. Most of the entries would make for terribly dull and self-obsessed blog posts, or would make me sound like the bitchiest person on Facebook (and thank god that wasn’t around when I was 13).

    In 2013, that completely privacy (assuming that my Dropbox doesn’t get hacked) ranges from rare to nonexistent. While I often cringe at the stuff I’ve written in my diary, it’s still a place where the only person I have to answer to is myself. And I, like others, see my diary as a reassuring reminder: I was here.

    “I doubt anyone will ever read my diaries, but I feel as if I have some ‘proof’ that I lived the life I am living,” Perry said. And the novelist John Sundman told me, “The benefit of keeping a diary is that it helps me figure out what the hell I’m doing with my time on earth.”

    “Whether anyone other than me ever reads my diaries is immaterial,” Capewell said. “They’re kept for my purposes and sanity alone. If they provide value to my offspring or academics in decades and centuries to come, that would just be a bonus.”

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  • iOS reading platform Readmill partners with digital marketplace Gumroad

    Readmill, a Berlin-based startup that offers e-reading apps for iOS, has partnered with digital marketplace Gumroad to let authors sell ebooks directly through the site. The company also announced partnerships with Faber Factory and Firsty Group, which provide services for independent publishers.

    Gumroad was founded by former Pinterest designer Sahil Lavingia in 2012 and aims to let anybody sell anything — whether it’s a song, a PDF, a video or a T-shirt — without having to set up their own store. The company has raised $8.1 million from Kleiner Perkins and Crunchfund, among others.

    Readmill offers a clean, easy-to-use e-reading interface through its iPhone and iPad apps. Gumroad will let users selling ebooks on its platform add a “Send to Readmill” button that lets buyers send the ebook directly to their iOS device. (32 independent digital bookstores have also enabled “Send to Readmill.”)

    “Reading should be an open and shared experience, for both authors and readers,” Gumroad’s Lavingia said in a statement. “Readmill and Gumroad will help authors make money doing what they love — writing — selling directly to their readership — so they can continue doing what they love: writing more.”

    Separately, Readmill has partnered with Faber Factory, a U.K. based platform for independent publishers that is a joint venture between U.K. publisher Faber and Faber and U.S. publisher Perseus Books Group; and Firsty Group, a U.K. company that helps publishers and authors sell ebooks directly. Readmill said these partnerships are part of its effort to “help independent publishers and retailers gain further traction and sell more books,” and says it is hoping to offer authors and publishers statistics on users’ reading data later this year.

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  • Marco Arment on Instapaper’s sale and the “big” market for read-it-later apps

    Marco Arment, Instapaper founder and the former CTO of Tumblr, announced Thursday evening that Betaworks is acquiring his popular read-it-later app. We caught up with Arment to ask him a few questions about the sale and what’s next. Here’s a slightly edited transcript of our conversation.

    Q. Why is now the right time to sell Instapaper?

    A. “The biggest reason I did it is because I just haven’t been able to keep up. It’s not that I’m having trouble keeping up with competitors or Apple or anything like that. The service has gotten so big now that I’m having trouble just keeping it functioning, fresh and up to date. I knew probably six months ago that I should be starting down this road and it took me awhile to admit to myself… The product has seen incredible growth and has a very loyal dedicated customer base, and I couldn’t address their needs fast enough. It needs a staff, no question.”

    Q. What types of features do you hope that Betaworks will add?

    A. “I have a lot of half-done major features that Betaworks is going to take to completion. I want to have a fresh new design on the app, new sidebars…so many things I got partially through or didn’t have the time to start. The service has always been about doing the basics really well, not about having a million different features. That’s what I’m looking forward to, going forward — a staff that can keep up with a lot of that stuff.”

    Q. What’s next for you? How is The Magazine [the iPad-only magazine that Arment founded in 2012] doing?

    A. “I’ve been working on Instapaper for five years so far. I would love the chance to try new stuff out. This has been the only major app I’ve done in the entire iOS App Store…Now I will have time to explore more things beyond just that.

    The Magazine is still kind of finding its way. We do experiment a lot with it, and it has a healthy number of subscribers. [But] that’s really not much of a technical project. The app is effectively done. That’s an editorial challenge, so most of the work on that is actually not on me.

    [As for my next project], I have nothing to share at this time. I’m going to try a few things, but haven’t quite finalized which of those things will become a product.”

    Q. A lot of read-it-later services have popped up in the years since you launched Instapaper. What do you think about the future of the space?

    A. ”There’s a new one every few months. The fact is, it really isn’t that hard to make the basics of something that saves links and serves links back to you. It took me one night to be the first person who did that. The challenge with these tools is in all the other features that go along with that — the level of detail and the level of quality that goes with that.

    Pocket is one. Readability was on the way, but it doesn’t seem like they’ve been very busy recently. Evernote is making a big entry in this market with almost every feature it adds these days.

    Having competition is nothing new, really. What I see hapening in this market is that there are going to be three or four players that make it big, and the rest are just going to be little, lesser-used tools. I don’t really care. Instapaper’s customers choose to use Instapaper because they like it better. The potential for this market is so big, almost everybody who reads on the web can use these tools. You don’t really need to capture a majority of [the market], or even a plurality of it, to succeed.”

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    • Betaworks acquires Marco Arment’s read-it-later platform Instapaper

      New media incubator and venture firm Betaworks has acquired Marco Arment’s read-it-later platform Instapaper, the companies announced Thursday evening. Other Betaworks companies and projects include bit.ly, Chartbeat and Done Not Done. The firm acquired Digg for a reported $500,000 last year.

      Unlike Digg at the time it was acquired, however, Instapaper has a business model: It’s a paid product. The iPhone and iPad apps are $3.99, and the Android app is $2.99. Users can also install a bookmarklet to save articles.

      Betaworks’ acquisition of Instapaper fits with the firm’s strategy of investing in both short and long-form content. Betaworks CEO John Borthwick said at the paidContent conference last week that companies shouldn’t favor one over the other: They need to invest in both. Digg is planning to launch a Google Reader replacement, and Instapaper’s technology could possibly be put to work on that project.

      Here’s a video of Borthwick talking to Om Malik at paidContent Live:

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    • Amazon earnings beat the Street, turns focus on original TV programming

      Amazon beat analysts’ forecasts Thursday afternoon with its Q1 earnings report. Earnings were $0.18 per share, or $82 million, on revenue of $16.07 billion, compared to earnings of $0.28 per share, or $130 million, on revenue of $13.18 billion this time last year.

      Analysts had expected earnings of $0.07 per share on revenue of $16.1 billion.

      Operating income, considered by investors to be a key measure of the company’s financial health, was $181 million, down 6 percent from the previous year. Still, that figure beat the range of -$285 million to $65 million that the company had provided in the previous quarter.

      Amazon is reportedly working on a set-top box, and in the release, CEO Jeff Bezos highlighted Amazon’s expansion into original television, focusing on the company’s recent release of 14 original pilots. “Our customers will determine what goes into full-season production,” he said. “We hope Amazon Originals can become yet another way for us to create value for Prime members.”

      North American media revenues totaled $2.51 billion for the quarter, up 14.4 percent over last year. International media revenues were $2.54 billion, up just 1.27 percent.

      For the second quarter of 2013, Amazon advises investors to inspect revenues between $14.5 billion and $16.2 billion, with broad guidance on operating income ranging from -$340 million to $10 million.

      Amazon is holding an investor call at 2:00 PM PT, and we will be on the call.

      This post was updated several times on Thursday afternoon.

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    • Snoop’s new “Reincarnated” app shows off Citia’s expansion of its iOS publishing platform

      Rapper Snoop — formerly known as Snoop Dogg, and now going by the name Snoop Lion — has a new iOS app to promote his latest album, Reincarnated. The app, “Snoop Lion’s Reincarnated: Track Notes,” was developed by creative marketing agency Cashmere and Citia, a New York-based startup that formerly focused on book apps and is now expanding to other forms of media.

      The release of Snoop’s new app also marks Citia’s expansion of its offerings from iPad apps only to iPhone and web. The “Reincarnated” app works on Chrome and Safari, as well as on iOS. A free version of the app is available in the iOS App Store today, and Citia plans to release a premium version of the app that includes interviews with Snoop and other exclusive content this summer.

      Citia sees the “Reincarnated” app as a demonstration of the capabilities of its platform. Each app — whether it’s for a book or an album — includes a set of virtual “cards” that users can navigate through quickly. A user can also flip a card with a flick of her finger to see a number of buy links. In the case of the “Reincarnated” app, a user can buy Snoop’s DVD, download the Reincarnated album, or buy Snoop’s “house shoes” or “grindtainers.” (See a video preview below.)

      In March, Citia CEO Linda Halliday told me that the company now thinks of its clients as the “new content creators,” whether they’re publishers, artists or something else. “We define them either by their audience or by their point of view, and those two things are flip sides of the same coin,” she said. A book is just “a container,” and “I don’t confuse the container and the contents. We can’t hold the book up as some kind of requirement.”

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    • Startup BookShout raises $6M; no longer lets users import their Kindle and Nook books

      Dallas-based startup BookShout, which aims to promote social reading and aid book discovery, has raised $6 million in a Series B funding round, the company announced Thursday. But the company is, at least temporarily, no longer permitting users to import their Kindle and Nook books onto the platform — the feature that it showed off as the main perk of its platform at the Frankfurt Book Fair last fall.

      That hasn’t stopped Ambassador Enterprises, a Fort Wayne, Ind.-based venture firm, from investing again. “By serving authors and publishers in a process-oriented, measurable way, BookShout is eliminating the guesswork and building tools that let content creators take control of their audience,” Ambassador CEO Daryle Doden said in a statement.

      BookShout, which is available on the web and for Android and iOS, recently rolled out tools for digital bulk sales and promotions. It offers gift cards and promo codes and added an “author circles” feature that lets authors communicate with their fans. The company says it is working with 250 publishers and sells over 100,000 ebooks on its platform. But it would not reveal how many users it has.

      As for the Kindle and Nook importation — which seemed suspect at the time it was launched, even though CEO Jason Illian said the company wasn’t breaking Amazon or Barnes & Noble’s terms of service — the feature is turned off for now but could return, Illian told me. “We’ll see if we do [turn it back on] or not based on our relationships and partnerships with publishers,” he said. “We are here to serve them.”

      BookShout was founded in 2010 and has gone through a number of incarnations before its current model. It has also received backing from Ingram Content Group CEO John Ingram. Including the newest round of funding, the company has raised $8.75 million in total.

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    • Tumblr turns toward user-driven discovery with improved sharing, Pocket and Instapaper support

      Tumblr is making it easier to save content to read for later, with updates to its iOS app released Wednesday. The updated version of the app now lets users save Tumblr posts to Pocket and Instapaper and share them via Facebook, Twitter and other services. Users can also email the full text of a post to someone else.

      The iOS app’s improved sharing features are likely intended to help users drive discovery. Tumblr shut down its Storyboard project, which was designed to surface interesting editorial content, earlier this month. Tumblr CEO David Karp said at the paidContent Live conference last week that the company wants to help users discover this content themselves, but “we don’t want to say what great content is, or these are our favorite blogs.” And the integration with Pocket and Instapaper suggests that Tumblr sees itself not just as a platform for short, image-heavy posts and videos but also as a home to longer text-based content that people will want to stick around and read for awhile.

      Separately, Pocket rolled out its own send-to-friend feature last week. The feature lets users email content directly from Pocket’s apps, and if the recipients are also Pocket users, the shared articles will show up within their app.

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    • Txtr’s e-reader now on sale in Europe for €59; company says it’s close to a subsidized deal

      When Berlin-based Txtr announced its tiny e-reader, the Beagle, at the Frankfurt Book Fair last fall, the plan was that it would cost under €10 (USD $13) because it would be subsidized by mobile carriers. “We believe e-reading is a great tool for mobile operators to strengthen their relationship with consumers,” Txtr CEO Christopher Maire said at the time.

      So far, though, those deals with mobile providers haven’t been made public. Txtr announced Wednesday that it is selling the Beagle directly online in Europe for €59 (USD $76). “We are in talks with mobile operators and will announce details of the packages offered soon,” the company says on its website (via Google Translate). “For those who do not want to wait any longer, we offer an exclusive and unique opportunity to acquire the txtr beagle.” The Beagle will also eventually be sold in the United States for $69.

      However, deals with mobile providers appear to be on the way. Txtr’s COO, Thomas Leliveld, told me that Txtr is “in contract phase with a leading EU operator” that will offer a subsidized device under €20. “We are also in closing stage with five more major EU operators,” he said. “I hope to be able to announce the lead customer in the next few weeks.”

      At €59, the Beagle isn’t a great deal: It’s a barebones, Wi-Fi-less e-reader that runs on two AAA batteries. Users transfer ebooks to it from their Android smartphones via Bluetooth; iOS is not yet supported. The €59 purchase price includes a €10 credit for ebooks. By comparison, Amazon sells its cheapest Kindle (which includes Wi-Fi) in Europe for €79 (USD $102).

      Via The Digital Reader

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    • Is this plagiarism? A new web extension can help answer that question

      Suspicious about the origins of an article you’re reading online? A new browser extension and website, Churnalism U.S., claims to help detect plagiarism by comparing web content to Wikipedia and a database of press releases.

      Churnalism was built by the Sunlight Foundation, a Washington, DC-based nonprofit that aims to make government more transparent and accountable, and Media Standards Trust, a U.K.-based nonprofit that advocates for transparency in news. The organizations previously created a U.K. version of Churnalism that compares web content to articles from the U.K. national press and the BBC.

      “Here at Sunlight, we’re increasingly interested in tracking not just the flow of money in politics, but the flow of ideas, whether in legislation or floor speeches or news articles,” Sunlight Labs director Tom Lee said in a statement. “When we learned of what Media Standards Trust developed, it seemed natural for us to help them bring it to the U.S. news consumer.”

      Churnalism U.S. is available as a web extension for Chrome, Mozilla Firefox and Internet Explorer browsers, or users can simply paste a URL into a website. The service then highlights possible similarities between the article and source material from Wikipedia and press releases. On its blog, Churnalism explains a little more about how the technology works to detect plagiarism. The database of press releases includes PRNewsWire, PR NewsWeb, MarketWire, EurekaAlert, Congressional Leadership and press releases from the White House, trade organizations, Fortune 500 companies and nonprofit research institutes and think tanks.

      Because Churnalism U.S. is only searching Wikipedia and press releases, it doesn’t detect “classic” forms of plagiarism — an author copying another author’s original content from somewhere else on the web or in a printed work. Churnalism doesn’t pick up (yes, I checked) Atlantic writer Nate Thayer’s failure to credit his sources, for example, or Jonah Lehrer’s self-borrowing. For that, you’ll have to use a paid tool like Turn It In. But Churnalism plans to open up its API soon so that users can add more sources.

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      • Tumblr rolls out mobile ads, which will appear alongside posts in user streams

        Users of Tumblr’s mobile apps are noticing something new in their streams today: Ads. The company rolled out mobile ads for the first time Monday, after announcing that it would do so in March.

        The first participating advertisers are ABC, GE, Pepsi and Warner Brothers. AdAge described how the ads will work:

        “Users of Tumblr’s iOS and Android apps will see up to four ads per day, and they’ll be differentiated with a dollar-sign icon with beams shooting out of it, just as they are in the two existing placements. A Tumblr spokesperson said these ads will ultimately migrate to desktop computers but offered no timetable.”

        Tumblr tiptoed into ads last year with Radar, an ad unit that appears on a user’s dashboard. Tumblr founder David Karp said at the paidContent Live conference last week that the Radar initiative focused on “the type of advertising that creates intent. It gives room for the most creative advertisers to create their best work.” Tumblr is not yet profitable, but head of sales Lee Brown told Bloomberg last month, “We expect that the monetization will lead us to profitability this year.”

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        • Canada clears Random House-Penguin merger

          Canada’s Competition Bureau and the Department of Canadian Heritage approved the proposed merger between Random House and Penguin on Friday. Penguin parent company Pearson and Random House parent company Bertelsmann expect the merger to take place in the second half of 2013.

          Random House and Penguin announced their merger last October. The U.S. Department of Justice approved it in February, followed by AustraliaNew Zealand and the European Union. Bertelsmann would own 53 percent of the combined company, and Pearson would hold 47 percent. Random House Penguin aims to enter emerging markets and expand its digital businesses.

          The merger awaits approval in China.

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        • Twitter rolls out #Music app for iPhone and web, with iTunes, Spotify and Rdio integration

          twitter music appTwitter plans to launch its music discovery app, #Music, Thursday after a few weeks of rumors. The free app, which Twitter announced Thursday morning on ABC’s Good Morning America, will be available starting later today on the web and in Apple’s iTunes store as an iPhone app. It was built by the team behind We Are Hunted, which Twitter acquired last year.

          In a post on its blog, Twitter explained how the app works:

          “It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app.

          The songs on Twitter #music currently come from three sources: iTunes, Spotify or Rdio. By default, you will hear previews from iTunes when exploring music in the app. Subscribers to Rdio and Spotify can log in to their accounts to enjoy full tracks that are available in those respective catalogs. We will continue to explore and add other music service providers.”

          #Music will be available today in the U.S., Canada, U.K., Australia and New Zealand. Twitter says that “over time” it will expand to Android and to other countries.

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        • One-third of the Guardian’s readers are American, with US traffic growing 37% last year

          The Guardian’s expansion into the United States is on track, editor-in-chief Alan Rusbridger (see disclosure) said at the paidContent Live conference Wednesday. Rusbridger said that the Guardian’s global audience is about 40 million readers, according to comScore data, with one-third of them in the U.S., one-third in the U.K. and one-third in the rest of the world.

          “It wasn’t us waking up one morning saying, ‘let’s impose The Guardian on these Americans,’” Rusbridger told GigaOM/paidContent senior writer Mathew Ingram. The Guardian’s U.S. traffic grew at around 37 percent last year, Rusbridger noted, while the site’s traffic as a whole grew by 25 percent. But before the decision to expand to the U.S., “we spent no money marketing to America at all.”

          Now the monetization has begun, but Rusbridger says that probably won’t include a paywall, though the paper is “open-minded” on the idea. “I think it’s great that people are trying,” he said. “It would be even greater if people would share all the data so we could tell whether they’re working or not…it would be a big statement, in the U.K., to go and charge for what the BBC is giving away for free.”

          Check out the rest of our paidContent Live 2013 coverage here, and a video embed of the session follows below.

          Disclosure: Guardian News & Media is an investor in the parent company of GigaOM/paidContent.

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        • Evan Williams’ Medium acquires long-form journalism site Matter

          Matter, the Kickstarter-backed, science and technology journalism startup cofounded by former GigaOM European correspondent Bobbie Johnson, has only been up and running for five months — but it’s already found a new home. Medium, the publishing platform founded by Twitter cofounder Evan Williams, has acquired Matter for an undisclosed sum, the companies plan to announce Wednesday.

          Matter raised over $140,000 through Kickstarter, and Williams was one of its 2,566 backers. Matter, which publishes one story of at least 5,000 words every month and sells them for $0.99 apiece, will remain a standalone company following the acquisition. Johnson and his cofounder, Jim Giles, will work as part of Medium’s editorial team, which also includes former literary agent Kate Lee and former Wired.com editor-in-chief Evan Hansen.

          In a blog post scheduled to be released Wednesday, Johnson and his Matter cofounder Jim Giles explained what will and won’t change:

          “If you already know what we do, don’t expect big changes yet. Our service is an ongoing experiment, but we have no immediate plans to alter the team, the places we publish (our website and the Kindle store), or how much we charge for each article. More importantly, we have no plans — at any time — to stop crafting hard-hitting narratives about big ideas. One of the things that made it easy to join Medium was the knowledge that the company believes in great storytelling as much as we do, and is prepared to support what we do.

          But we will be rolling out some changes in the coming months. We’ve already started using Medium to expand on the ideas we cover — see, for example, Amputees & Wannabes, the recent series of commentaries around Do No Harm, our story about people who desire to amputate a healthy limb. We’ll also be introducing some exciting changes at the Matter website — changes that will make the site better for readers, and improve our mechanism for supporting long-form writing.”

          Medium, which Williams and Biz Stone launched in 2012, is a collaborative publishing platform that aims to let users write, annotate, read and recommend content in a clutter-free interface. The platform isn’t open to everyone yet; for now, a select group of authors are contributing. Matter is Medium’s first acquisition.

          Williams spoke about the importance of long-form content at GigaOM’s Roadmap conference last year. Watch the video here:

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        • Study shows newspaper readers are engaged, but local papers need to do more on mobile

          Newspapers are still better at engaging audiences than any other form of media, according to a new Newspaper Association of America (NAA) survey conducted by Nielsen, and print newspaper advertising remains effective. With newspaper ad revenue plunging, though, the picture isn’t as rosy as this survey makes it appear — and newspapers can do more, especially when it comes to social networking and mobile.

          The NAA-Nielsen study surveyed 5,000 adults on “11 different metrics for engagement, including trust and ethics, how connected media makes people feel, the value or inspiration it adds to life, and the effectiveness of advertising.” On that measure, print and online newspapers came out on top:

          NAA Nielsen Cross-Media Engagement Study 1

          Advertising in print newspapers and on their websites is also effective. The survey asked respondents about different metrics of advertising effectiveness, like “usually notice ads,” “likely to purchase” and “best place for Black Friday shopping.” The average score across all media was 35 percent, with newspapers a bit higher:

          NAA Nielsen Cross-Media Study

          The NAA study, however, doesn’t address the fact that newspapers’ ad revenues are plunging. As my colleague Mathew Ingram reported recently, a different NAA survey showed that the U.S. newspaper industry has lost over $40 billion in print ad revenue over the last decade, and while papers’ digital ad sales rose slightly, it wasn’t nearly enough to compensate for the lost ad revenue. By that measure, the fact that audiences find newspaper advertising effective is only a small consolation.

          It’s time to do more on mobile

          The study suggests that “content publishers of all sorts should move as quickly as possible to connecting with users on mobile devices.” National newspapers are already doing this, with 43 percent of respondents checking a national newspaper on a mobile phone daily. Local papers, however, have a lot to make up in that area:

          Screen Shot 2013-04-16 at 1.44.31 PM

          Tablets performed better: “Fully 44 percent of tablet owners said they accessed content from a national newspaper in the last week and 41 percent from a local newspaper, though here, too, social media ranked first (57 percent).”

          Luckily, this appears to be an area where newspapers know they have to improve: A December 2012 survey from the Alliance of Audited Media found that 63 percent of newspaper and magazine publishers agree that “tablets are the most important digital channel for their publication’s future.”

          Photo courtesy of Shutterstock / Ruggiero Scardigno

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        • Evernote announces accelerator program to begin this fall

          Evernote is launching an accelerator program for companies that want to build products using the Evernote platform. Beginning in October, teams that are accepted for Evernote Accelerator will participate in a month-long mentorship program at Evernote’s headquarters.

          The program’s first class members will be selected from among the participants in Evernote Devcup 2013, which started March 10 and runs through June 29 in San Francisco. Rafe Needleman, Evernote’s platform advocate and a former tech journalist, is leading Evernote Accelerator.

          Honda Silicon Valley Lab and DOCOMO Innovation Ventures are partnering with Evernote on the Devcup and accelerator programs. Honda Silicon Valley Lab is sponsoring a “transportation-focused prize… for the best enhancements to the in-vehicle experience,” while DOCOMO is sponsoring a “Mobile Magic Award.”

          Evernote Trunk contains dozens of Evernote-related products, including those developed for Evernote Devcup 2012. The winner last year was an iOS app called EverClip, which lets users save items from their iPhones and iPads to Evernote.

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