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After taking baby steps for the past year, Instagram has finally realized its potential as a real website. The company has just launched web feeds for all users, which means that interacting with Instagram on the web produces nearly the same experience as interacting with Instagram on the mobile app.

Almost. But we’ll get back to that.

The Facebook-owned photo-sharing social network has been around for over two years and amassed over 90 million monthly active users. And today marks the first time that users can browse their feeds on the web.

Instagram, who has admittedly thrown all of their focus into mobile, took the first step into building a passable web presence last June when they launched comments and likes on individual photo pages on the web. Before that, viewing an Instagram photo via a link on a Twitter or Facebook post was simply that – viewing the photo. That was the only web presence that Instagram maintained. Adding comments and likes to the web photo pages allowed users to interact with the network on a very basic level.

Then, in November, Instagram launched profiles on the web, giving users the ability to browse individual users’ photos. Once again, a baby step toward a true web presence.

Today, Instagram on the web gets a news feed – one that mimics the mobile experience.

“Your Instagram Feed on the web functions much like it does on your mobile phone. You can browse through the latest photos of people whom you follow with updates as people post new photos. Like photos by double clicking on them or pressing the like button. Or, engage in a conversation around a photo with inline commenting. Browse through pages of the most recent images to keep up on what’s happening with the people you follow in realtime. And shrink your browser down to a single column for your feed to look more like your mobile feed. Simply put, we’ve brought a simple, powerful, and beautiful Instagram browsing experience to the web,” says Instagram co-founder Kevin Systrom.

You can click on @users to view their profiles. It doesn’t look like hashtags are clickable yet – but other than that everything else feels like the mobile app.

As it stands, the web experience is 75% or so of the mobile experience. The only thing still missing is the ability to upload and tool photos from the web. As much as you may want that ability, you shouldn’t hold your breath. According to Instagram, that wouldn’t really fit the company’s overall mission:

“We do not offer the ability to upload from the web as Instagram is about producing photos on the go, in the real world, in realtime. On the other hand, Instagram for the web is focused on making the browsing experience a fast, simple and enjoyable one,” says Systrom.

Even so, Instagram has finally grown up and they have an actual website to prove it.

Mobile phone bills and beer consumption patterns are used by investors to assess how fast bank accounts are likely to grow in Africa, but what did investors count to gauge trends before there were mobile phones?

The answer? Cattle, bicycles, radios, founder of Zimbabwean telecoms company Econet Wireless Strive Masiyiwa told an Economist conference on Africa this afternoon. Masiyiwa said he researched ownership of these status items to assess the five-year demand for mobile phones in Botswana when he successfully bid for a mobile phone contract from Botswana’s government.

His forecasts, more optimistic than the other bidding operators’, still turned out to undershoot by hundreds of thousands, Masiyiwa said, adding that official data from organisations such as the World Bank also tend to underestimate Africa’s growth potential.

 We need to have the confidence to review some of this (official) data ourselves, particularly when it doesn’t make much sense.

Nick Blazquez, President for Africa for drinks company Diageo, told Reuters that Africans were drinking everything from  cheap keg beer to Johnnie Walker King George V whisky at $400 a bottle.

“We are seeing premiumisation at all price points,” Blazquez said, as consumers move from illicit concoctions to the well-known brands at one end of the market, and are trying the top-brand spirits at the other end.

Blazquez said 10 countries in Africa accounted for 80 percent of the profitable market in both beer and spirits and Diageo has a presence in most of them.

So where is there room for growth? Blazquez said Angola and the Democratic Republic of Congo were countries where “we would like to get more participation”.

Apparently the guy in that GoDaddy Super Bowl ad is now a “sex symbol“. I’m not sure exactly what qualifies one for that title, but I suppose making out with a supermodel in front of an audience of millions helps.

The man’s name is Jesse Heiman and the esteemed CNET points to his IMDB page and his Facebook profile:

Based on his various public Facebook photos, he does seem to be somewhat popular with the ladies:

Then, of course there’s his claim to fame:

Heiman has also appeared as “Computer Guy” in Noobz, “Water Fountain Drinker” in an episode of Parks And Recreation, “Stumbling Student” on Suburgatory, “Nerd” on Awkward, “Nerd” in Detention, “Hotdog Buying Guy” on How I Met Your Mother, “Member of Wil Wheaton’s Entourage,” and even “Student” in The Social Network.Other roles include: “3rd UFL Enthusiast,” “Member of the Highschool Video Club,” “Mondo Gelato Customer,” “Chemistry Class Student,” “Prey,” and “Nerdy Guhy”. He once played “Party Guy” in Privileged.

The Go Daddy ad was created by the Deutsch NY agency, which was also responsible for some other Super Bowl spots, like the controversial VW ad.

Walt Sweeney, a former offensive lineman for the San Diego Chargers, has died of pancreatic cancer. He was 71 years old.

Sweeney was known as a standout player in the ’60s and ’70s and had nine AFL All-Star Games and Pro Bowl Games to his credit. He spent a whopping eleven seasons with the Chargers and two with the Redskins, and played 181 consecutive games in his career.

But the talented athlete had a dark side to his life which was perhaps brought on by overdoing it on the field; in the mid-’90s, Sweeney claimed he was hooked on pain medication that the NFL forced upon him and sued. A judge ruled that he be paid $1.8 million, but the ruling was later overturned on appeal.

In the past few years, more and more people are taking a look at the practices of the NFL regarding how the players are treated for injuries, particularly wounds to the head. Last year, after Junior Seau died of a self-inflicted gunshot wound, his brain was autopsied for injuries and it was discovered that he suffered from something called CTE, which is caused by multiple blows to the head. CTE causes dementia and depression, which his family believes led to his suicide. They are currently involved in a lawsuit with the NFL.

In our last post, we talked about how impact investing is where the venture capital industry was 35 years ago. One of the things that characterized the early days of that industry was experimentation. Through an iterative process, the contracts between investors and venture capital firms and between those firms and the underlying venture eventually came to a standardized form. Now, almost all venture capital firms are limited-life partnerships and almost all investments are staged over time and take the form of convertible preferred stock.

So, if impact investing is still within this early stage of experimentation and iteration, what lessons learned from the formation of the venture capital industry might we apply?

If we think about what venture capitalists do well it boils down to this: Identifying the right opportunities, backing the right people, and finding ways to help entrepreneurs succeed. Venture capitalists finance structured experiments — with relatively modest amounts of money and time — intended to produce valuable outcomes. An entrepreneur earns the right to more time and more money based on the results.

While we frequently hail the success stories where an entrepreneur achieves a valuable breakthrough, it is important to take note of what underlies those successes: some probability of total loss. The discovery process is the only way to find out which way the coin will fall. If we look at the past 15 years of venture capital, about 50% of the ventures have failed. When you do the math, it reveals that companies with really big payoffs disproportionately account for the total value created by venture capital.

This is one of the core competencies of the industry: An ability to tolerate non-moral failure. The entrepreneurial team does everything in its power to succeed on behalf of investors and employees; team members do not lie, cheat, steal or give up easily. The industry accepts that if an experiment fails, the process and the learning that accompanies it can eventually lead to success. Without the 50% failure rate and the ability to re-deploy human and financial capital, we would never get Google. We would never get Intel, Apple, or Amazon. We would never get Federal Express, which came perilously close to failing twice before it gained traction.

Throughout private industry — from H. J. Heinz to Steve Jobs — enterprising individuals have launched businesses that failed or have been fired only to rebound to great success. The U.S. has led the way in tolerating of risk and applauding enterprising individuals who undertakes something new or hard that has potential for big impact. Failure or poor economic outcomes do not have to ruin careers.

The opposite is true in the social sector today.

Across the sector, there is a grave fear of failure and a low appetite for risk. We see social entrepreneurs that refuse to take even small risks as they start their ventures. We see it in the philanthropic institutions that fund them and expect predictability and nothing less.

For social impact organizations to scale in the same way entrepreneurial tech companies do, investors need to increase their tolerance for non-moral failure. They need to foster a culture of innovation and risk-taking. The social sector needs to embark on an era of experimentation and innovation if it is to identify better ways of addressing social issues. We need to fund lots of creative high potential social ventures even if they carry the risk of failure. Most importantly we have to stop pumping support into struggling ventures because we are afraid to see them fail and be prepared to back again those who have learned from their failures. Smart people are more willing to attempt disruptive change when they know their value will not be destroyed if it doesn’t pan out.

Venture capital is active, staged commitment of capital to multiple high-potential, high-uncertainty investments with great potential. Failure is inevitable and healthy. Impact investing needs to become the same. This is the only way foundations and other funders can maximize the social benefit from their assets, and move the needle on solving persistent social issues.

Follow the Scaling Social Impact insight center on Twitter @ScalingSocial and register to stay informed and give us feedback.

Scaling Social Impact
Insights from HBR and the Bridgespan Group

• Business Needs to Do What Government Can’t
• Nonprofits: State the Goal, Set a Deadline, Get It Done
• Should Your Business Be Nonprofit or For-Profit?
• Accelerating Customer Adoption at the Bottom of the Pyramid

In today’s TED Talk, Tyler DeWitt makes a fantastic case for a simple idea: make science fun. Educators and writers get caught up in the idea that science needs to be taken seriously, and forget that the best way to get kids interested is to… make it interesting. Too much emphasis on being accurate can lead to lessons that are incomprehensible, or just flat-out boring. The money quote from DeWitt:

“If a young learner thinks that all viruses have DNA, that’s not going to ruin their chances of success in science. But if a young learner can’t understand anything in science and learns to hate it because it all sounds like this, that will ruin their chances of success.”

Now to the good news. There are a lot of people doing very fun, very engaging, very non-stuffy science work. If you’re a teacher looking for ways to engage your students, or if you just want to see some science yourself, take a look at these great resources:

Minute Physics. Short videos explaining a physics concept. Sounds simple? It is, and that’s why it’s great. They’re clean, easy to understand, and discuss some of the most fascinating ideas in physics.

Vi Hart. Another series of videos, this time about math. She uses hand drawings and her own amazing way of talking to make math incredibly fun and relevant.

It’s OK to be Smart. A Tumblr with a great idea: post interesting science, and be excited about it. Joe Hanson figured that he could make use of the powerful sharing tools on Tumblr to get fascinating science content out there. And he was right.

Comics! There are a surprising number of amazing web-comics about science. Of course there are the well-loved XKCD and Saturday Morning Breakfast Cereal, which frequently explain, dissect, and have fun with science. There are many, many others, such as sci-ence, where top-notch comic artist Maki Naro illustrates science comics, with a more in-depth explanation below.

I F***ing love science. One of the most successful Facebook fan pages in existence — it has 3 million likes! Curator Elise Andrew finds funny, awe-inspiring, or otherwise amazing pictures. It’s like LOLcats, but with science.

There are lots of wonderful places to find science news. Two of our favorites that consistently post high-quality ideas in a playful way are io9, and the inimitable BoingBoing.

Of course, there is our very own TED-Ed. Short, beautifully animated lessons for high school students.

There’s also The Story Collider, the story-telling event dedicated to how science makes a difference in lives and changes people. I highly recommend it, but I’m biased because I happen to run it. We have a podcast full of alternately funny and touching science stories.

Now that the Super Bowl is over and we know who won the game, everyone’s asking who won the marketing battle that surrounds it. There’s so much discussion every year about who got what spot, what they paid for it, and whether or not they should have released their commercial early. But the biggest storyline out of this year’s Super Bowl had less to do with the commercials themselves and more to do with the way that brands engaged with events and consumers in real-time.

While there will always be debate about which TV spots deliver the most ROI, one thing is certain: no matter how much you’ve planned ahead, and no matter how deeply integrated your campaign may be, there’s no better (or cheaper) way to cut through the clutter than to improvise. The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. Even the slightest misstep or off-color remark can go viral and forever damage a brand within minutes. But responding to events in real-time, as they unfold, and weaving your brand into the conversation in a way that entertains and supports your brand proposition, can be the most powerful marketing of all.

Sunday’s power outage provided the perfect surprise for brands to pounce on creatively. Tide shrewdly tweeted, “We can’t get your #blackout. But we can get your stains out.” In a dig at their luxury car rival, Audi tweeted, “Sending some LEDs to the @MBUSA Superdome right now…” At Mondelēz International, our Oreo brand team and their agency partners sat together in a war room and came up with this gem, which has since been re-tweeted more than 15,000 times:

Power out? No problem. twitter.com/Oreo/status/29…

— Oreo Cookie (@Oreo) February 4, 2013

This was a big, albeit unplanned moment, but the beauty of real-time content is that there’s always something interesting happening in the world, and always an audience who cares about it. The ubiquity of digital technology and mobile devices enables people at far corners of the globe to share moments together, regardless of where they’re located, their economic status, or how old they are. By focusing content development around these shared cultural moments, marketers can transcend the demographics-driven targeting that has for so long defined the industry, reaching more people in a more relevant way.

We saw firsthand the power of tapping into big cultural moments when we celebrated Oreo’s 100th birthday in 2012. We produced 100 consecutive “Daily Twists,” spotlighting global cultural developments, as they happened, through an Oreo lens. Covering everything from LGBT Pride Month to the Mars Rover landing, we were able to join the global conversation with fresh content, and this timeliness nearly tripled the level of consumer engagement compared to the three months prior to the campaign.

The biggest challenge for brands that want to engage their consumers in real-time is that consumer conversations move at incredible speed due to social and mobile technologies. For large brands, making sense of that conversation requires rapidly sifting through vast amounts of data, but also making that data available across functions within the organization in a way that empowers brands to translate social insights into actions.

Only by gathering, analyzing, and broadcasting these data in real-time do organizations position themselves to deliver on a wide variety of organizational challenges. By empowering brands to make strategic decisions on the fly, companies and their agencies can execute on smarter media plays that have small windows of opportunity, such as observing earned media trends and adjusting their paid media strategies to amplify them. Just as important is that there’s a cross-functional process in place, best achieved by getting everyone in the same room, so that multiple departments can see, evaluate, and act on data and conversation they wouldn’t otherwise see.

Beyond process and proximity, the most critical point is that visualizing data tells a story and changes culture in a way that numbers themselves cannot. By giving everyone access to the same data-driven picture, you put the onus on the group to understand and act on the trends, challenges, and opportunities that emerge. This culture of listening, accountability, and collaboration is what brands need behind them to succeed in a real-time world.

On Tuesday, February 12th, President Obama will deliver his fourth State of the Union Address from the Capitol. Over at the White House, we’ll be hosting our second State of the Union Social event. The White House Social program invites people that engage with us online to attend in-person events, and then share their experience with their own online networks in real time.

We’re excited to announce that the first White House Social of the second term will be a unique opportunity for our followers on social media to watch President Obama’s State of the Union Address live from the White House, and then participate in a panel discussion with Administration officials about the vision and policies presented during the speech. 

Interested in joining? Apply for the White House social today! Registration closes at 6:00 p.m. ET on Wednesday, February 6th at http://www.wh.gov/social. After you sign up, spread the word. Let your followers know that you signed up for a #WHSocial.

If you plan on watching from home, we will be streaming an enhanced version of the speech on WhiteHouse.gov that features graphics, data and charts that help explain policies and the issues. You can also tune in live on Facebook, YouTube, Google+ and through our mobile apps. 

After the speech, stay tuned for a chance to ask White House officials your questions about the issues that were highlighted in President’s address. Before, during and after the speech, you can submit your questions for the panel here, or on Twitter using the hashtags (#WHChat & #SOTU).

Take a look back at the 2012 State of the Union:

• Watch the enhanced version of the 2012 State of the Union
• Go behind the scenes as the President prepared his 2012 State of the Union speech
• View scenes from the 2012 State of the Union

One of the stranger announcements at CES this year was Nvidia’s Project SHIELD. In essence, it’s a handheld gaming device powered by the company’s new Tegra 4 mobile processor. Nvidia has stated that it will play all the latest and greatest Android titles, but the company has been primarily pushing its secondary function of streaming PC titles to its 5-inch screen.

In what Nvidia is dubbing PC Mondays, the company will be showing a PC game running on Project SHIELD every week for the foreseeable future. This week’s game is Borderlands 2 – one of the best PC ports of last year. The title looks absolutely glorious on my 1680×1050 monitor, but how does the game perform on a tiny 5-inch screen? Check out Nvidia’s demo to find out:

Borderlands 2 seems to perform just fine on Project SHIELD. Nvidia notes that games will stream at 60 FPS with no noticeable degradation in quality. The only caveat is that the game is on a smaller screen which means that some less pronounced details may not be as readily apparent as they are on a larger screen.

Alongside PC Mondays, Nvidia will also be putting up a new video every Thursday showing an Android game running on Project SHIELD. It will be interesting to see if any developers take advantage of the increased power available to them on Project SHIELD for their Android titles.

Dead Space 3 was released in the U.S. today, and already extra content for the title is being announced.

EA and Visceral Games today announced the “Awakened” DLC add-on will be available sometime in March. The announcement states that the content will allow players to “experience the franchise’s darkest chapters as the Necromorph battles become even more gruesome and terrifying than ever before. The add-on will cost $10 via the PlayStation Network or Origin, and 800 Microsoft Points via Xbox LIVE.

“With Dead Space 3 our goal was to evolve the franchise bringing in innovative new features like drop-in/drop-out co-op, weapon crafting, and an engaging atmosphere while still retaining the incredible suspense, horror, action and sound that the series is known for,” said Steve Papoutsis, general manager of Visceral and executive producer of Dead Space 3. “Gamers are going to be thrown in and out of space, taken to a violent new ice planet and allowed to explore several different abandoned spaceships and caves. But we’re not stopping there. In Dead Space 3 Awakened, gamers will experience some of the most disturbing content they have ever seen in a Dead Space game – they are going to love it.”

In addition to new content for fans already deep into Dead Space lore, EA today began a YouTube mini series designed to acclimate gamers new to the Dead Space franchise. Dead Space: A Journey Through Terror will highlight all the important plot points from the first two Dead Space games, and are filled with spoilers. The first episode, titled “Isaac Clarke’s Journey,” details the protagonist’s former battles with the necromorphs.

Face tattoos are not as common in some parts of the world as others, but it’s probably safe to say that no matter where you live, you’re going to get a few stares when you walk down the street if you have giant letters inked on your cheeks.

But one Russian girl didn’t care about any potential repercussions when she did just that and allowed her boyfriend of one day to tattoo her face with his name. Lesya Toumaniantz says it’s a show of devotion and, even though they had only just met in person, they’d been involved online for a while.

“It’s a symbol of our eternal devotion. I’d like him to tattoo every inch of my body,” she said.

Rouslan Toumaniantz, her beau, is an experienced tattoo artist and dealt with some controversy a few years back when a female client claimed he botched her ink, giving her way more stars than she’d asked for. She later recanted her story and said she’d lied because her family was upset over the tattoo.

The couple have reportedly made their love official by getting married; Lesya has already changed her last name. And while some think she’s made a huge, painful mistake, a friend says she was only doing what felt right.

“I know that there are people who are terrified that Lesya has made a rash decision that she’ll regret horribly, but sometimes the best decisions are the ones you make in an instant with your heart rather than the ones long-debated in your mind,” the friend says.

Image: CEN

At TED2012, Susan Cain asked us to stop the madness. That is: the group work madness. At offices and schools around the globe, the desire for collaboration has led to an onslaught of open floor plans and group projects where individuals aren’t given much space to think on their own. And this is a big problem, Cain explained, because a third to half of people in the world are introverts. They thrive on their own and feel at their best in quiet moments, without over-stimulation.

While our culture tends to laud extroverts — people who are outgoing, social and high on charisma — Cain stood up for the introverts of the world in her talk.

Susan Cain: The power of introverts

“Our most important institutions, our schools and our workplaces, they are designed mostly for extroverts and for extroverts’ need for lots of stimulation,” says Cain. “This is our loss for sure, but it is also our colleagues’ loss and our communities’ loss. And at the risk of sounding grandiose, it is the world’s loss. Because when it comes to creativity and to leadership, we need introverts doing what they do best.”

In the past year, Cain’s talk has been viewed nearly 4 million times. Meanwhile, her book Quiet: The Power of Introverts in a World that Can’t Stop Talking became a New York Times bestseller. With the paperback of the book now on bookstore shelves, the TED Blog spoke — softly — to Cain about the experience of the past year.

Do you feel like Quiet has made a dent in the cultural bias toward extroversion?

Yes, and it started within minutes of giving my TED talk! One member of the audience was Jim Hackett, the CEO of Steelcase — a self-identified introvert and just a lovely fellow. He told me he’d been thinking for years about ways to encourage employee privacy at work. His company has spent the last year working on this question. And Herman Miller, the office furniture manufacturer, is following the same path.

Since then, I’ve heard from other businesses who are using the ideas in Quiet to rethink their corporate culture, and from schools asking their teachers to read the book and question practices like grading children on class participation.

I’ve also heard many stories of individuals empowered by the message of the book. Just last night, I met a lovely young woman who said she’d always wanted to be an entrepreneur but was afraid she was too quiet to pull it off. But after she saw my TED talk, she started her own company.

What are some of the most basic things we can do in schools and offices to make sure introverts are in their element and that their voices get heard?


In workplaces, we need to dramatically rethink open office design. These spaces are so economical that I don’t expect them to disappear, but they desperately need to be balanced with private nooks and crannies. Also, it’s fine to organize people into teams, but that doesn’t mean the actual work has to get done collectively. Most people think better when they’re on their own and not subject to constant interruption and scrutiny.

In schools, I am just going to repeat what I said in my TED talk, almost a year ago now: stop the madness for constant groupwork. Constant groupwork is even bad for extroverted kids. According to psychologist Anders Ericsson’s research on how people become stars, excellence depends not on talent but on sustained, deliberate practice that is often conducted in solitude.

Now that you’ve been speaking about this book for a year, do you feel any more extroverted?

No way! Yes, I’m more comfortable giving speeches than I used to be. Yes, I feel lucky and grateful to connect with so many great audiences. But I will always feel most at peace when I’m home with my family, or lounging around a café with my laptop and a latte in hand.

If you were starting over in writing this book today, what would you include that wasn’t in the original text?


I wouldn’t change much about the book. But I wish I’d had reader resources ready and waiting to go, at publication date. Every day, teachers and businesspeople ask me for tools they can use to harness the talents of the introverts in their lives. And regular people ask me for help with dating, schmoozing, public speaking and career choices.

Right now I’m developing an online course in public speaking for introverts. And I’m planning a young-adult version of Quiet. But there’s so much more to do.

The truth is, this is a job not for one person but for hundreds, thousands, maybe millions. Luckily, many other people have started to write about and work on these issues, too. (I’ve listed some of them in the “Resources” area of my website.) There truly is a Quiet Revolution afoot. I really hope that people reading this will think about the places in your own world that you’re in a position to influence.

Is there anything new that readers will find in the paperback?


Yes, lots of stuff. The paperback now opens with my 10-point manifesto for introverts. And in the back of the book, there’s a new reader’s guide, list of introverts in literature, and other resources — tips on public speaking for introverts, tips for parenting an introverted child. Also, tips for educators.

Want more? You can find Cain on Facebook. Or head to her very comprehensive website »

Microsoft has been ramping up its retail presence in the past year, and has today announced that it will introduce five new stores to the U.S. over the course of 2013.

The exact dates of the store openings have not been disclosed, but the company promises they’ll be ready to go by summer.

Here are the new locations where Microsoft will have a retail presence:

• Natick Mall, Natick, Massachusetts
• Ala Moana Center, Honolulu, Hawaii
• Pioneer Place, Portland, Oregon
• The Somerset Collection, Troy, Michigan
• Woodfield Mall, Schaumburg, Illinois

This comes on the heels of a recent announcement of six new U.S. stores, in San Antonio, Miami, Beachwood, San Francisco, Salt Lake City and St. Louis. That’s a total of 11 new stores in 2013, to go along with the 29 already-operational Microsoft stores in North America.

The company said in 2011 that it has plans to open 75 new retail stores over a two- to three-year period. 2013 has only just begun, so unless Microsoft plans on launching nearly half of its goal in 2014, I would expect to hear a few more announcements like this one in the coming months.

Here’s what Redmond had to say about it:

Our customers continue to tell us that they value our stores for connecting them to the best of Microsoft. This delights us to no end. From the newest touchscreen laptops, desktops, and tablets running Windows 8, to Windows Phones, to Xbox and Kinect consoles and accessories, to a wide array of first and third-party software titles, our goal is to introduce you to the best choice, value and service we have to offer.

Microsoft is clearly making a big push in the retail segment, but in terms of the competition, they’ll have a ways to go before the have the same retail presence as Apple. In fact, Apple has retail stores in every one of the five new locations.

If you’re a beer-lover who thinks that it’s important to drink certain styles of beer in certain styles of glasses, this new product from two major American breweries may interest you.

Purveyors of tasty brews Dogfish Head Brewery and Sierra Nevada Brewing Co. have teamed up with Spiegelau glassware to create the ultimate glass for India Pale Ale lovers. They call it the “new standard for IPA glassware.”

“I’ve been a longtime believer in the importance of using quality glassware to enhance the enjoyment of quality craft beer,” says Dogfish Head Founder and President Sam Calagione. “The process of collaborating on the design of this hop-centric glass takes this concept to the next level.”

Why does this glass make the IPA-drinking experience better? According to its designers, a whole bunch of things. For instance the glass’ walls are thin and rounded, allowing proper temperature regulation. The shape also helps to “amplify hop aromas,” something that any IPA drinker will know is important.

The glass also has “wave-like ridges to aerate beer on its way in and out of the glass” and “a laser-etched logo on the bottom of the bowl to sustain carbonation and head.”

Spiegelau VP Matthew Rutkowski believes that If pilsners, saisons, and other styles of beer have universally-recognized glasses that maximize flavor and regulate consistency, why not the IPA?

“The goal of this initiative was to develop a glass that would serve as the new global standard for the American IPA style of beer, just as the world recognizes wheat, pilsner and other beer glass styles,” Rutkowski says. “We are thrilled to have collaborated with two of America’s pre-eminent IPA brewers on this project, as this further validates that we are offering beer drinkers a glass that will maximize their tasting experience to its fullest potential.”

You can order one of the new IPA glasses from the Dogfish Head store. It’ll run you $9. Even if you think the whole “glass matters” thing is bullsh*t, it’s still a pretty cool glass.

Man, I’m thirsty.

[Dogfish Head Brewery]

Ouya – the little game console that could – is almost upon us. Those who helped make it the most successful gaming Kickstarter ever only have one more month before its delivered to them. What about those who didn’t preorder one last year though? They’ll have to wait a bit longer.

Speaking to the Wall Street Journal, Ouya CEO Julie Uhrman said that the Ouya would be hitting retail in June of this year. The company has struck deals with various retailers, like Target, Amazon, GameStop and Best Buy, to carry the mini-console. Before that though, the company will be shipping out Kickstarter backer units in March and early preorders in April.

GameStop and Amazon already have preorder pages up for the Ouya with the console retailing for $99.99. The base console comes with one console and a controller. Extra controllers will retail for $49.99 each.

As for game support, Uhrman told the WSJ that about 200 titles are being prepared for Ouya at the moment. The titles range from indie efforts to games from big name studios. An example of each would be Minecraft from Mojang and Final Fantasy III from Square Enix.

Ouya has the games and right price, but can it compete with the new consoles coming from Sony and Microsoft this year? Uhrman says that it’s not their intention to compete with the other consoles, but instead “carve out own niche.”

Retailers seem to have faith in Ouya, and it’s Kickstarter campaign still impresses. It still remains to be seen, however, how consumers will respond once it officially launches. I find it hard to imagine people playing sloppy controller-based ports of smartphone titles on their televisions, but wholly original content may just Ouya the kickstart it needs to succeed where others have failed.

Google updates toolbar PageRank about four times a year. They updated it in November, and August before that. Now they’ve updated it again – the first update of 2013.

People started noticing the update on Monday. As usual, webmasters are taking to Twitter to express their comments on the ups and downs.

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Firda Beka
@firda

I’m a little surprised that my rarely updated blog still maintains a Google PageRank of 5, above some regularly updated blogs. Mind boggled.

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Sumesh P.
@sumesh

+100! RT @pxy: Oops.. my website pagerank has gone down to 2. Missing those good old 6/7 PR days. I’ll blame it all on Twitter & G+.

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1 hour ago via Polly · powered by @socialditto

Follow @Fiona_JMD

Fiona Barron
@Fiona_JMD

I just had a check on my Google Pagerank and my site scores a 1/10. I would love to get this higher – if you want… http://t.co/NuZmmHMI

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2 hours ago via Facebook · powered by @socialditto

Follow @PCGamingWiki

PCGamingWiki
@PCGamingWiki

Google Pagerank has gone from 3/10 to 4/10, nice! Also, our Alexa ranking keep rising, currently: 187766

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8 hours ago via TweetDeck · powered by @socialditto

It’s become pretty well known in the industry that toolbar PageRank is not the most helpful indication of how Google views a page, though actual PageRank is certainly still an important signal (Matt Cutts even referenced it in the latest Webmaster Help video).

As usual, here’s the obligatory Matt Cutts video discussing toolbar PageRank:

[via Search Engine Roundtable]

With less than two months before OUYA’s launch, it’s time to tell the truth — its future doesn’t look promising. The OUYA is starting to feel like a gaming console without the games. Publishers and developers aren’t promoting OUYA games because there’s nothing to promote — nothing that was specifically developed for the launch line-up. Even worse, Final Fantasy III will be the flagship launch title, a game that has been available on countless gaming systems for years. OUYA isn’t the gaming revolution that backers expected.

Earlier today, Darrell Etherington reported that the Android-based gaming console would launch in-store in June. The more than 68,000 backers to its Kickstarter campaign will get their consoles in March. While the company is still planning to ship on time, that was only half of the launch challenge.

Gamers buy a new gaming system based on two key elements: launch games and who is making the console. As the OUYA is not coming from an established company, the team is facing an even harder task — selling enough good games to make the console interesting.

You may say that the OUYA is an Android-based console and that many titles will be ported to a TV screen and OUYA’s gaming controller in minutes. Yet, there is no way you could compare an Android game with what gamers expect from a traditional gaming console. Even the Nintendo Wii U with its pretty weak launch line-up could count on ZombiU, Assassin’s Creed 3 or New Super Mario Bros. U. Angry Birds (or an equivalent game) and Final Fantasy III won’t convince an experienced gamer. You don’t need a dedicated device to play Canabalt.

Moreover, Best Buy or Target customers don’t care about Android. When they’ll walk into a store and see the Android logo, it won’t mean anything to them. Normal people, those who don’t usually back projects on Kickstarter, they buy a Samsung phone, not an Android phone made by Samsung. That’s why average consumers do not line up to buy Nexus phones. Without its Kickstarter video, the OUYA is uninteresting.

When it comes to games, even though OUYA claims to launch with 200 games, most of them are just Android ports or come from inexperienced developers. There is no big system-seller that may convince undecided gamers. And if you backed the console for its emulating capacity, you’ll be part of a very tiny minority.

Vevo, XBMC or TuneIn are nice additions, but are already available on most TV boxes or support equivalent apps. The Roku, the Apple TV or even the Xbox 360 and the PlayStation 3 have long been hooked up to everyone’s TV, ready to stream content. The OUYA will not sell en masse for these apps alone.

Before the end of the year, OUYAs will gather dust on store shelves, next to Boxee devices and other products that promised to revolutionize TV or gaming without actually achieving this status. The OUYA won’t be the first to disappoint, and there will certainly be other gaming consoles in the future that will end up in the attic in no time.

Whether you liked it or not, Dodge’s Super Bowl ad “So God Made a Farmer” made a big splash. Whether it will help the company sell more Ram pickup trucks is still left to be seen.

This parody ad, though funny, will probably not do much to further popularize FarmVille. That’s probably a good thing.

If there is a God, I can’t imagine that he would have made FarmVille.

[Whatstrending via Fark]