- Under age 50: 12 to 24 cases for both genders
- Ages 50–59: 80 women and 36 men
- Ages 70–79: 196 women and 95 men
Google announced in November that it was rolling out the new Google Shopping experience to the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Today, the company says the transition in these countries just began on February 13.
“If you’re a merchant in one of these countries and you’re currently promoting your products on Google Shopping for free, you’ll need to create a Product Listing Ad campaign to maintain your traffic and presence,” Google notes. “To ensure that your products remain eligible for promotion on Google Shopping, we’ve built an easy way for you to create Product Listing Ads.”
This consists of setting up a basica PLA campaign, customizing it, and providing your billing information. A more detailed guide is available here.
“With the recent launch of AdWords enhanced campaigns, it’s now easier than ever to promote your products across devices,” says Google Shopping VP of Product Management, Sameer Samat. “This is crucial in a world where people are constantly connected and moving from one device to another. We encourage you to upgrade existing product listing ad campaigns to an enhanced campaign with appropriate bid adjustments.”
More on Enhanced Campaigns here.
Google’s PLA-based Google Shopping initiative has been working pretty well, based on a handful of recent reports. In fact, Bing is even going to be launching PLAs of its own this year.

As 3D printing and modeling moves into the mainstream, it’s interesting to see the rise of small players in the market and the capital raised. Take, for example, CGTrader. Originally designed as a marketplace for 3D designers and artists, it’s just raised nearly 200,000 euro from Practica Capital, a fund in Lithuania. Founded by Marius Kalytis, the company is based in Vilnius.
Most of the models are highly detailed objects aimed at video game creators and other 3D wonks. However, because a 3D model is a 3D model is a 3D model, CGTrader is able to sell almost any virtual object.
A major problem in the 3D model industry is notoriously low royalty rates for designers and artists – the creator of the model frequently receives only 40-60% of sale proceeds, or, in order to earn more, is often bound by exclusivity requirements. This makes selling 3D models online not a very attractive activity for designers, and therefore limits the potential of industry growth,” said Kalytis. He said the CGTrader is “a fair, author-friendly marketplace”
The company takes 6% of any sale and they can use the platform to support their customers when they have issues or queries.
“The funding will be used for developing the marketplace from the technical perspective, building the community further, and, most importantly, expanding distribution channels for our designers – including 3D printing,” said Kalytis. It’s one small step for 3D models of horses, one giant leap for the monetization of the 3D-printing as a holistic market.
Search Engine Roundtable reports that it has confirmed with Google that it has not launched a data refresh for the Penguin update since the last reported refresh in October.
Barry Schwartz writes, “Google has told us that Penguin is rarely refreshed, unlike Panda and we didn’t miss any Penguin refreshes since.”
Apparently some people thought there may have been unreported refreshes, and misconstrued something Google’s John Mueller said in this Hangout:
The Panda is updated regularly, and much more frequently. The last one of those came last month, as Google announced on Twitter.
We’re still waiting for Google to release its (what used to be) monthly lists of algorithm changes (or “Search Quality Highlights”) for the past several months. They haven’t done that since October either.
So far, Google hasn’t really pushed out any earth shattering updates in 2013.
The mobile device management market continues to heat up, as VMware and Citrix expand product offerings to help manage personal laptops used in the workplace and Bring Your Own Device (BYOD) initiatives.
VMware Horizon Suite
VMware (VMW) unveiled the VMware Horizon Suite, a comprehensive platform for workforce mobility that will connect end users to their data, applications and desktops on any device without sacrificing IT security and control. In addition to updates to Horizon View and Horizon Mirage products, VMware introduced VMware Horizon Suite, which will enable IT organizations to empower users with a secure, easy-to-manage virtual workspace that delivers a consistent, compelling experience across devices.
“Our customers are looking for a comprehensive, enterprise-class solution to empower workers in a world where the proliferation of devices and consumer cloud services have changed user expectations, while putting IT security and governance at risk,” said Boaz Chalamish, senior vice president and general manager, End-User Computing, VMware. “VMware virtualization has helped hundreds of thousands of customers change what is possible in the datacenter, and we believe it can have the same transformative impact in end-user computing. The VMware Horizon™ Suite will help our customers accelerate their journeys from the PC Era to the Multi-Device Era.”
As a unified solution the Horizon suite will combine a desktop virtualization solution with technologies that VMware has built from the ground up to support a mobile, collaborative workforce. Horizon Workspace was also introduced, as a new product that will combine data, applications and desktops into a single aggregated workspace, that can be securely delivered on any device.
Citrix launches XenMobile MDM
Citrix (CTXS) announced XenMobile MDM, an enterprise mobile device management solution that gives users device choice while also enabling IT to meet its management and compliance requirements. XenMobile MDM provides the foundation to address these needs through role-based management, configuration and security of corporate and employee-owned devices. The product is directly integrated with Microsoft Active Directory and public key infrastructure systems, as well as security information and event management tool.
“In today’s complex enterprise mobility environment that includes a mix of corporate and employee-liable devices, companies need solutions that allow them to manage devices, data and apps,” said Stephen Drake, Program VP, Mobile Enterprise at IDC. ”The addition of an MDM solution to the Citrix MAM and data management capabilities create a complete solution. By offering a platform for mobile enterprise management that gives options, Citrix can help give customers the peace of mind that, if their needs change, the platform can adjust.”
In addition to XenMobile MDM, Citrix now also offers a Mobile Solutions Bundle for Enterprise Mobility Management (EMM). The Mobile Solutions Bundle is comprised of XenMobile MDM and CloudGateway and eliminates the need for multiple point solutions from other vendors.
Bill Guttentag, director of the political comedy/drama “Knife Fight” recently participated in an “@Google Talk,” which the company has now uploaded for viewing.
In addition to directing the Rob Lowe film, he has helmed a number of documentaries, including: Soundtrack for a Revolution, Nanking, and Hate.com: Extremists on the Internet.
More recent @Google Talks here.
IBM launched its mobile first strategy this morning with several media stories and more fanfare than facts. At the core of the strategy is that IBM (and its customers) have realized that mobile is changing the game in terms of how customers expect to interact with businesses, but also that in putting mobile first they need to change their entire IT to take advantage of it.
As James Governor, an analyst at Redmonk, puts it in his very astute take on IBM’s news:
MobileFirst is a really big deal, because it doesn’t come alone. Mobile first means Cloud First. It also means Social First. It also means Big Data First. API-first. You get the picture. When a customer has a problem they think is a mobile problem, it turns out its a Cloud-hosting problem, and so on. Every mobile engagement IBM does with a client is going to have significant pull through in other areas. In that respect IBM’s mobile commitment is somewhat like its Linux commitment back in the day. IBM won’t make money directly selling a mobile operating system (it will leave that space to the likes of Google), but in associated revenue streams and product lines.
That right there is a point I tried to bring up with Paul Bloom, the Research CTO of IBM Telecom last week when we chatted about the announcement. I was excited about how IBM could pull all of those things together — after all, this is the company that makes billions on middleware — but Bloom was more focused on the telecommunications side of things. And IBM does have an impressive telecom heritage with a history of developing everything from the technologies used on the chips inside some networks to the software pulling the networks together. That doesn’t even count the IBM gear inside telco data centers.
Bloom said that IBM has pulled together roughly 10 acquisitions since 2006 that will help with this effort with a special emphasis on WorkLight, a mobile application development platform, and BigFix, which manages distributed endpoints (like thousands of mobile phones!). Building the underlying infrastructure to support the mobile first world is tough.
Connecting federated apps via APIs and across different platforms is a problem CIOs and developers are just now trying to solve. And making sure those pieces are then delivered in a beautiful and timely fashion to a massive number of different devices with different operating systems and capabilities is like asking a chef to make a meal that will appeal to every human on earth. That IBM is going after this is not unexpected, but it is a tough order.
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Google has launched a new Change History feature in Google Analytics, aimed at helping users understand updates to their accounts.
“Have you ever wanted to learn more about changes made to your Google Analytics account, wanted to refresh your memory as to when a particular profile setting was changed, or wondered who on the team made a goal change? Now, all of that is possible with the launch of Change History,” Google’s Scott Ellsworth and Matt Matyas say in a joint blog post.
“Change History presents a summary of many important changes to your account over the last 180 days. Users will find records of changes made to users, accounts, properties, profiles, goals, and filters. This feature is available only to Analytics account administrators.,” they explain.
Here’s what it looks like:

Google is in the process of rolling out Change History. It might be several weeks before you see it. It will appear when you click the “Admin” button, and select the account. You’ll see a “Change History” tab.

Yahoo Japan and BrightTag have expanded upon their strategic partnership , making Yahoo Japan the exclusive Japan market distributor of the BrightTag One platform.
BrightTag says that through the partnership, Yahoo Japan’s dominant market position and its own patent-pending Server-Direct technology will create “a new standard for data collection and distribution across the entire Japan online media market.” That market, according to projections from eMarketer.com/comScoreDataMine.com, is expected to grow to $8.91 billion (¥835 billion) this year, making the country the second largest online media market in the world (behind the US and ahead of the UK, Germany, and China).
“Managing tag code and the data associated with tags has become dramatically more complex for ourselves and our clients in recent years,” said Masatsugu Shidachi, Corporate Officer, Head of Marketing Solutions Company, Yahoo! JAPAN. “BrightTag’s versatile technology solves a wide range of integration challenges for both Yahoo! JAPAN and our clients, helping to position us for faster growth and more rapid innovation.”
“The BrightTag ONE platform is more than just a tag management system,” Shidachi added. “It leverages data instantly and effectively through the cloud and provides all parties with a unified data integration layer making the linkage easy and seamless between website owners, publishers, and the growing number of digital marketing services available in the Japan market.”
Yahoo Japan will offer its new Tag Manager, powered by BrightTag, to its direct, agency and medium-sized business clients.
Earlier this week, Yahoo Japan entered into a joint venture with Free to invest in social gaming.
Bing announced the launch of a public beta program for the Bing Sitemap Plugin, an open source server-side offering, which generates XML Sitemaps (compliant with sitemaps.org) for sites running on IIS and Apache.
The plugin can generate both comprehensive sitemaps of all URLs seen in server traffic and sitemaps dedicated to store URLs that have changed recently.
“Having both comprehensive and delta Sitemaps provides you with significant benefits, as you will always have a full, up-to-date list of all URLs on your website that search engines can use for deep crawl, as well as a concise Sitemap of URLs that were modified recently, which search engine crawlers can prioritize,” says Bing’s Duane Forrester. “This can help in keeping bot traffic bandwidth down. In addition, the Sitemap Plugin automatically adds <lastmod> values to your Sitemap, and generates <priority> values to the Sitemap based on how popular your URLs are.”
“SEO is a complex and ever changing area but there are some key elements that are still as relevant now as they were a few years ago,” he says. “One of them is building high-quality XML Sitemaps, a comprehensive and accurate representation of your website. That way, you keep control of what you want search engines to index in order of priority and you inform them of new or updated content on your website.”
More on the plugin here. It can be downloaded here.

Bing announced that it has made a change to its Autosuggest feature, which it says makes the search experience faster by completing your query when they’re “confident” they “really know” what you’re looking for.
Bing refers to its latest development as “Autosuggest Ghosting”.
“Autosuggest algorithms are able to determine just how likely it is that you want the #1 suggestion with various degrees of confidence,” explains Dan Marantz, Senior Program Manager Lead, Bing Experiences and Query Formulation Team. “This confidence is highest in the two major patterns: Navigation and Search History. Ghosting is a way to pre-populate the query most likely to be used in the search box (blue selected-text style below) in an effort to speed up the time it takes to express your intent and get to your destination. This has seen to help users speed up by over 16%.”
“The design challenge was to focus on simplicity and intuitiveness. The interaction should feel natural and instinctive when you need it, and easy to work around when you don’t want it,” he says. “The simplest solution is to grey-in (or “ghost”) the high-confidence suggestive text and hope you notice. The problem then becomes – how do you accept the suggestion vs ignore it?”
Naturally, he takes a dig at Google.
“Google’s model complicates this by not being clear about what happens when you hit <enter> to submit the query,” he says. “Will the search be for ‘bed’ or ‘bed bath and beyond’? Turns out the query is only ‘bed’ and you need to press <tab> or <down> to select the full query.”
The Bing philosophy, he says, is not grounded in applying already-learned interaction models.
Users can press Enter to accept a suggestion, continue to type through it with something else, or press Delete/Backspace to remove the suggested text.
Google Drive is getting a new file preview feature. It works with over 30 file types, and lets you quickly browse through previews visually.
“You’ll see the new preview automatically if you open a photo, video, or PDF,” explains Google Drive engineer Ian Kilpatrick. “To see a preview of a Google document, right-click on the file name and select “preview.” Once the preview window is open, you can click on the arrows on either side to flip to other files. And right from within the preview, you can watch video files or scroll through multi-page documents.”
“You can select and copy text from the preview — even for a PDF or Microsoft Word document — or use the zoom buttons to see a file in more detail,” he adds. “Each file preview also gives you one-click access to share, download, print or open a file for editing.”


The feature is in the process of rolling out to Rapid Release users.
In a new update to the Google Drive Android app, users can now stream video files.
Teradata (TDC) introduced Teradata Aster Discovery Platform 5.10, a comprehensive discovery solution with more than 20 new big data analytic capabilities, including purpose-built visualizations.
Teradata is a leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications that provide actionable business intelligence.
Insights from the discovery platform analytics can empower organizations to be more profitable by enhancing customer engagement and improving sales.
“The Teradata Aster Discovery Platform is full of new capabilities that can empower them to accelerate their innovation and supply new options to their business users,” said Scott Gnau, president, Teradata Labs. “It is Teradata’s goal to be our customers’ trusted partner in building a Unified Data Architecture, which includes a powerful set of big data solutions. The result is effective deployment of transformational technology that drives tangible results.”
New technical enhancements to the Aster Disaster Recovery Platform include Visual SQL-MapReduce functions, that generate sophisticated purpose-built data visualizations coupled with other Aster SQL-MapReduce analytical functions generated inside the database. It also features in-database ‘R’ execution capability, support for in-database PMML execution via Zementis, in-database integration of Attensity capabilities and manufacturing and financial services industry analytics.
“With newly added analytics and visualization functionality, the Teradata Aster Discovery Platform offers the convenience of a ‘data scientist in a box,’” said Dan Vesset, program vice president of business analytics and big data, IDC. “Much of the market attention has been on vendors trying to build SQL engines on Hadoop. Teradata Aster Discovery Platform already provides an ANSI SQL-compliant method with its SQL-MapReduce framework to acquire, prepare, analyze, and visualize data from any data source including Hadoop. Without the need to integrate multiple point solutions, customers using this Teradata technology are able to accelerate the discovery process and visualize information in new and exciting ways, and to focus the scarce expertise of data scientists on highest value- added tasks.”
Earlier this week, Microsoft launched Outlook.com to all users. This is a webmail offering that launched in in preview last year, but now all Hotmail users are being transitioned to the new experience.
We took a closer look at the new offering here. David Law, the director of product management had to say about the transition from Hotmail:
The upgrade is seamless and instant for people who use Hotmail. Everything from their @hotmail.com email address, password, messages, folders, contacts, rules, vacation replies, etc. will stay the same, with no disruption in service. When upgraded, they’ll also get all the benefits from the redesigned Outlook.com experience–a fresh and intuitive user interface, lots of new features and better performance. And we won’t ever make you switch your email address to an @outlook.com address if you don’t want to.
We expect all people using Hotmail to be upgraded by this summer. And for those that are excited to get the new benefits of the Outlook.com experience, there’s no need to wait. You can upgrade today by simply signing in at Outlook.com and we’ll take care of the rest.
Reactions to Microsoft’s move have been mixed – far more mixed than reactions to the new Yahoo homepage.
Some have wondered what the branding change will mean for Microsoft’s webmail user base.
A representative from brand insights provider Kontera tells WebProNews, “Heading into the month, Outlook.com is trending 22.63% higher than Gmail. Additionally, Gmail is trending 69.85% higher than Hotmail, which further validates Microsoft’s choice in choosing to focus their branding efforts on Outlook instead of rebranding Hotmail. And since their new campaign started, trending for Outlook.com has gone up 10.26% while Gmail went up 2.31%.”
Do you like the new experience better than Hotmail?

A favorable feature article in Barron’s can lift some stocks with a “Barron’s Bounce,” while a tough critique will also be felt in the markets. Last Saturday Barron’s followed up on a slide in Rackspace shares by taking a critical look at the methods used to value data center companies on Wall Street. That kicked off a series of articles in the financial press and blogosphere debating the merit of data center investments. Here’s a review of this week’s action:
Adjusted for Reality, Neither Rackspace nor Equinix Shine – Barron’s Tiernan Ray focused on the use of adjusted EBITDA: “Investors have cooled a bit on some of the best-known data-center REITs, such as Digital Realty Trust (DLR) and Dupont Fabros Technology (DFT). Their stocks are down 6% and 4%, respectively, this year, on results that failed to sustain the magic. And that makes one wonder about the data-center names that aren’t REITs, but that investors like to think of as if they were. Cases in point: Rackspace Hosting (RAX) and Equinix (EQIX), both of which are way overvalued on the basis of reported earnings and that, given their massive investment costs, make little to no actual cash profit.”
Will The Sun Keep Shining On The Cloud Storage REITs? – Seeking Alpha’s top-rated REIT blogger, Brad Thomas, follows up on the Barron’s critique, and sees value: “In all likelihood two new data storage companies will convert to REITs soon and the massive ‘brick and mortar’ data-lords will almost triple the size of the sector. Rackspace Hosting (RAX) and Equinix (EQIX), with markets caps of $8.09 billion and $10.93 billion respectively, will likely enter the REIT-dom as both companies look to exploit the favorable tax friendly structure. It’s plain to see the benefits for converting to a REIT structure as Mr. Market has rewarded both data companies for the mere suggestion of being a REIT. The same has been true for other REIT wannabes. I suppose that’s great for yield-hungry investors who are looking for added diversification in the form of sustainable rental income that is paid out in the form of dividends. But let’s take a closer look at the two new players in data-dom and see if there’s a reason to reserve a seat, in advance, for the flight to REIT-dom.”
Data Centers Vs. Hosting Providers: Why The Distinction Is Critical For Investors – At Minyanville, Fil Zucchi says the distinctions between business models is getting lost in the valuation debate. “As pointed out in a research note by Stifel Nicolaus, Barron’s makes no distinction between ‘data centers’ and ‘hosting companies.’ But understanding the difference is critical accurately valuing the stocks. The former lease ‘physical space’ where customers can place their servers, and the data center supplies power, cooling systems, and storage facilities. In the case of ‘hosting companies’ such as Rackspace, it may or may not own the real estate in which the servers reside, but in any event its primary business is to ‘lease’ its servers to clients who want to host their websites without having to manage the IT infrastructure. From a valuation standpoint, the distinction is critical.”
What has the market had to say since the Barron’s article? Shares of Rackspace closed at $54.98 Wednesday, down from $58.96 at Friday’s close, a decline of 6.7 percent. Equinix ended yesterday’s session at $215.62, down 3.9 percent from Friday’s close of $224.48.
A nifty little update to one of my favorite free task management smartphone apps makes it even better. Both the latest iPhone and Android versions of Any.DO help bring focus to daily tasks with a fun feature called Any.DO Moment. Instead of manually waiting for — and possibly putting off — a time to review your tasks, Any.DO Moment helps plan your day every morning.
The new feature is configurable to run at a specific time on any day of the week. When that time hits, the application opens and quickly walks through all of your open tasks.
For each of these, you simply tap the appropriate planning option: Today, Later, Done, Delete. Choosing Today or Later provides additional options for specific times or future dates. Any.DO will then juggle the tasks around to the days of your choice, or remove any tasks you mark as complete. The end result? You’ve done a daily task review and have a better handle on what needs to be done today:
Not only does the Any.DO Moment feature help bring focus to the day; it does so in way that’s fast, intuitive and somewhat fun. And this approach can help improve productivity, based on Any.DO’s own internal data. Says Any.DO CEO Omer Perchik:
“We’ve been testing the feature secretly in the past month and we’re seeing over 30 percent increase in engagement and over 20 percent improvement in retention. The feedback is simply remarkable. We keep receiving emails from people who say they feel far more organized and relaxed since they started using the Any.DO Moment. “
More organized and relaxed? Yup, I can see that after using Any.DO Moment on my mobile phones.
I’m no longer looking at my task list as an annoyance, but more as a tool to get things done. Instead of being overwhelmed with an ever-growing list of activities, I feel like I’m in better control of my activities. A scheduled daily review of tasks — good practice regardless of the tool involved — combined with a fast, simple mobile interface definitely make it easier to get things done.
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“The food industry is broken,” says Josh Tetrick, a 32-year-old entrepreneur who’s creating plant-based egg replacement products that could one day disrupt the global egg industry. His 11-month-old company, Hampton Creek Foods, is working of a food lab in the South of Market area of San Francisco, just a few blocks from Internet startups like Twitter, Zynga and Airbnb. During a tour of the lab this week, Tetrick’s lovable golden retriever, and unofficial company mascot, Jake, was parked good-naturedly on a bright red couch in the lobby, underneath a photo of Bill Gates eating a muffin made with Hampton Creek’s egg-free baking product. It’s a feel good sort of place.
Photo of Bill Gates taste testing Beyond Eggs muffin on the wall of Hampton Creek’s food lab. Hampton Creek CEO on the left.
In the culinary lab
In Hampton Creek’s lab, Tetrick’s staff of 19 — armed with a combo of science degrees, chef experience and food industry chops — are obsessing over eggs. What gives an egg — the result of a chicken menstrual cycle (eeww) — its unusual characteristics and how can those characteristics be replaced with a combination of plants? The team has worked on over 344 prototypes for their egg-yolk product, and have studied 287 types of plants that range from peas and canola.
The lab is filled with industrial food measurement equipment like the “texture analyzer,” which basically pokes baked goods to see how much they bounce back. Before the company moved into the lab, Tetrick was doing these types of tests with his finger in his studio apartment in L.A. He discovered that switching the recipe to include a new type of pea, delivered the fluffy, elastic muffins that people really craved. Who knew?
Earlier this month Hampton Creek Foods, started offering samples to customers of its baking product, called Beyond Eggs, which can be used in goodies like cookies, muffins, and cakes. The team is also developing egg-free mayonnaises, sauces, and dressings, which Hampton will likely first sell to food manufacturers, instead of straight to consumers. Tetrick says they’re close to a deal with a large food company, which they hope to close next month. They’re also working on a scrambled egg product, too.
The real reason that Beyond Eggs could eventually catch on is because it’s not striving to be an eco or vegan product. It will be about 19 percent cheaper than using eggs, will last longer on the shelf than eggs, is safer to use than eggs, and is better for you than eggs. Then there’s all of the feel good aspects — the poor environmental and inhumane conditions of the egg industry, and the reduced carbon emissions by decreasing the amount of feed (mostly corn and soy) that goes to chickens. But all of those won’t matter if the products don’t pass Tetrick’s “Dad Twinkie” test: in theory deliver a twinkie that’s cheaper and better for you, but that tastes exactly the same.
A new eco-food innovation movement
Hampton Creek Foods is just one of a new type of eco-food innovator that is being incubated in Silicon Valley. The company is backed by Sand Hill Road heavy weight Vinod Khosla’s firm, which is why Bill Gates — whose an investor in Khosla’s fund — gave Hampton’s muffins a taste test last year (and by the way, couldn’t tell the difference between a muffin with eggs and a muffin with Beyond Eggs). Khosla partner Tony Blair also did the taste test.
Khosla is backing other sustainable food startups, like organic and healthier candy company (Unreal Candy), a salt replacement product (Nu-Tek Salt), plant-based meat replacement startup Sand Hill Foods, and a fake cheese company. During Khosla’s LP meeting last Summer, Bill Gates called the budding food innovation movement — which is making food more sustainable and also cheaper — a “huge thing” that “will confound the pessimists.” Gates’ team also recently created and will soon release a documentary about four food innovation startups, one of which is Hampton Creek Foods.
Other investors beyond Khosla and Gates also see promise in sustainable food tech innovation. Valley investor Kleiner Perkins and Obvious Corp — the company behind Twitter — have invested in Beyond Meat, a startup making plant-based faux-chicken products. NGEN Partners has backed sustainable lettuce grower Bright Farms, a vegan restaurant company Native Foods Cafe, and stevia zero calorie soda company Zevia.
In addition to plant-based proteins and healthier foods, other startups are working on “cultured meats” or lab-grown meats. Modern Meadow is the most well-known of those, and it’s backed by investor Peter Thiel. Modern Meadow is looking to basically print out synthetic lab-grown meats, and somehow overcome the ick factor that goes along with the process.
Josh Balk, the Director of Corporate Policy for the Human Society calls the emergence of new eco-food entrepreneurs as a “tremendous movement.” We see innovation in plant-based foods, as the next way that technology can help animals, says Balk. The first was in transportation — shifting from horses to cars — and the second was replacing animals in movies and TV with CGI, says Balk.
This isn’t to say that plant-based proteins isn’t already a big business. Kellogg’s owns veggie food giant MorningStar Farms, Kraft has its Boca brand, and ConAgra has Lightlife. But these startups think that their technology innovation can create products that are far better — without compromise — than the current ones on the market.
Is Cleanfood next?
Is eco-food tech the next big thing for innovators and investors? Well, a lot of the investors that backed clean power and “cleantech” companies over the years, are now turning to this movement. That’s because the thesis behind cleantech and “clean food” are the same: the population will hit 9 billion by 2050, and the planet will need to better manage food for this massive population and in particular find more efficient ways to make proteins and meats.
The meat, agriculture, dairy and egg industries are highly inefficient ways to produce edible proteins. Many of these new startups are looking at plant-based proteins not as a way to sell eco-food, but as a way to produce protein more efficiently, more cheaply and with less energy. In particular developing nations that have growing appetites for meat consumption, like China, India and Brazil, could be strong markets for a lower-cost type of meat.
Looking past economics and efficiency, the next-generation — the so-called Millenials — are becoming a lot more health and environmentally conscience. Sustainable brands that can also create better products will win out with this demographic. DBL Investor’s Nancy Pfund, who backed both Tesla and SolarCity, told me last year that she thinks eco consumer products will be a hot area for entrepreneurs in 2013.
Finally, cleantech and clean power startups haven’t exactly produced great returns for most investors. So it makes sense that some of these investors are looking at similar, but different, trends that piggyback their former thesis but add a new twist. Khosla, Kleiner and NGEN all made significant bets on cleantech.
Still, food technology — unless it’s IT-based — hasn’t traditionally been the fodder of venture capitalists. When I ask Tetrick why his company is “venture backable,” he says because they are creating a powerhouse of innovative thinkers that can come together across disciplines, and traditional food companies just aren’t as nimble. Tesla used that same argument for why as a startup it can revolutionize the car industry, and out innovate against the large automakers.
But Tesla is a sort of outlier on a lot of levels. It’ll be harder to disrupt more traditional industries without Moore’s Law in your corner. But in the meantime, as these startups sink or swim, at least they’ll be putting the spotlight on a crucial problem: the food industry is broken and it needs technology and innovation to be fixed.
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The Internet of things is both a real opportunity and incredibly over-hyped. But because I love all things connected and anything having to do with chips and data I decided to start talking to people who hope to make the internet of things, not only a reality, but also an opportunity to offer innovative services and create new businesses.
In the inaugural podcast I interview Mike Soucie, the VP of sales for Mobiplug, a startup that’s building a connected gateway. But first, my colleague Chris Albrecht and I give you a little preview on why the internet of things matters.
(download)
SHOW NOTES:
Host: Stacey Higginbotham
SELECT PREVIOUS EPISODES:
iWatch, Dr. Big Data and the surprising social media etiquette for House of Cards
Call-in show: BB 10 Data, digital ink on Surface, and consoles v. phone games
Podcast: Ballmer’s in the Dell, do tweets ruin TV? And how ISPs are not like gas pumps
Podcast Q&A: MotoACTV smartwatch now or wait? Lumia 822 in India? Best running apps?
Podcast: Kabam founder on scaling globally and designing for different platforms
Podcast: RoadMap Re-Run: Kickstarter’s Perry Chen on creativity and crowdsourcing
Podcast: The Sporkful’s Dan Pashman on web and food culture (and how bacon is over)
Disclosure: Fitbit, which is mentioned in this podcast, is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.
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