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</p>Richard and Helen DeVos, two shining examples of American philanthropy and entrepreneurship, are being recognized today with Heritages highest honor, the Clare Boothe Luce Award, for their outstanding contributions to the conservative movement.
The DeVoses are the guests of honor at a luncheon in Naples, Fla., as part of our annual Leadership Conference and Board Meeting. Heritage President Edwin J. Feulner and Board Chairman Thomas A. Saunders III were scheduled to present the Luce Award on behalf of the think tanks trustees and over 625,000 members.
Rich and Helen made it their purpose, through a generous endowment of the <ahref="http://www.heritage.org/About/Staff/Departments/DeVos-Center-for-Religion-and-Civil-Society">DeVos Center for Religion & Civil Society here at Heritage, to keep fighting for family, faith and civic virtue to remain at the heart of American life — and of effective solutions to poverty, crime and family breakdown, Feulner said before leaving Washington for Naples.<spanid="more-30985"></span>
DeVos is best known as co-founder of Amway, the pioneering direct sales company he launched over 50 years ago with a high school pal, and as a <ahref="http://www.amazon.com/How-Like-Rich-DeVos-Succeeding/dp/0757301584">popular motivational speaker and author. He also owns the NBAs Orlando Magic.
Stalwarts of the movement know and admire the DeVoses, whove been married 57 years, as passionate contributors to candidates and causes, among them the <ahref="http://www.isi.org/homepage.aspx">Intercollegiate Studies Institute. They have given generously*for the betterment of *health care, higher education, the arts and a range of Christian ministries, especially in their hometown of Grand Rapids, Mich., and in central Florida.
Feulner credits Rich DeVos with inspiring Heritage to painstakingly draft and adopt its own shared vision statement. Today, the resulting 17 words are emblazoned above the main entrance of our headquarters on Capitol Hill: The Heritage Foundation is committed to building an America where freedom, opportunity, prosperity and civil society flourish.
Weve got more <ahref="http://www.heritage.org/research/reports/2010/04/Vision-of-Richard-Helen-DeVos-Honored-with-Luce-Award">here on the DeVoses, including Ed Feulners account of adopting a vision statement.
</p>President Obamas push to enact a massive tax increase in the form of a new value-added tax (VAT) is now clearly underway. Earlier this week, Obama economic adviser and former Chairman of the Federal Reserve, <ahref="http://online.wsj.com/article/SB10001424052702303720604575170320672253834.html?m od=WSJ_Opinion_AboveLEFTTop">Paul Volker said a VAT should be on the table.
</p>Anyone who doubts the value of money spent on competition in the world of ideas a key aspect of public diplomacy needs to take a look at what the Chinese are doing in this field. Aspiring to promote their own model of governance, in opposition to that of the United States and the West, the Chinese are investing heavily in making friends overseas. Indeed, there is a real danger of the United States being out-done, for reasons of limited resources and a lack of strategy. The Chinese have both in spades.









