One would think — i.e. me — that attempting to cure one’s sadness with shopping isn’t the best strategy. Dog sick? Buy a Snickers. Rough day at work? Buy a watch. Just doesn’t seem right, does it? Well, according to new research by Scott Rick and Katherine Burson of Michigan’s b-school, I may be wrong — in fact, it looks like retail therapy is the real deal.
Here’s the rub. In one study, the researchers showed a sad video to participants, and then offered them a snack to buy. The snack buyers reported lower sadness scores — after the video — than those who chose not to buy a snack. In a second experiment, the researchers tested the effects of buying versus browsing: the buyers, it turns out, reported lower sadness scores than browsers. So why the changes in sadness? Buying things, the researchers suggest, can help to restore our sense of control. “Shopping is a natural, easy vehicle for choice,” Rick says. There are other situations that afford opportunities to choose and restore personal control, but they may be less tempting and harder to find than the mall.”
Microsoft is Getting Its Groove Back (Reuters)
Microsoft, when compared to, say, Apple, may not be hippest brand in the world, but things are looking up for the software giant. According to a new Reuters/Ipsos poll, 50% of respondents — young adults between the ages of 18-29 — said Microsoft was a cooler brand than it was a year or two ago. For comparison, 60% said Apple had increased its cool, 47% Twitter, 42% Facebook. One reason for Microsoft’s rise in the cool poll is their recent marketing push (blitz?) around its new Surface tablets, suggests Gerry Shih. But will “coolness” actually translate into sales? Hard to say, but Microsoft has a tough hill to climb: iPads outsell Surfaces by tens of millions, and Google owns about 70% of global smartphone market. Yet, Microsoft, or at least its marketing department, has a lot to look forward to. The increase in coolness shows their marketing efforts are working.
Why Our Fear of Unhappiness Hold Us Back (Psychology Today)
Our brains are ill-suited to entrepreneurism. We’re programmed to choose safety, even at the expense of joy. That means we’re far more likely to focus on the potential perils of failing than we are the happiness and financial freedom that might accrue to us if we were to take the plunge and start a new business, writes psychologist Ryan T. Howell. Unless we can learn to train our brains to evaluate risk and reward more realistically, we’ll remain trapped in a life of risk-aversion that keeps us from taking the steps that might make us happy. For more, check out this HBR article from the March issue.
— Andy O’Connell
Stop Saying “I’m Passionate and Hard-Working”
How To Fix A Personal Brand That’s A Total Cliché (Fast Company)
Breaking Through a Growth Stall (HBS Working Knowledge)
Sexy Celebrity Ads Aren’t Good for Sales (Business Insider)

Alexander Beug has released
A new option to define the program’s buffer size may help improve performance, which could be important if you’ll now be using USB Image Tool to back up large USB drives.
Let us get a bit geeky. This was not my original intention, but it is how things turned out in the end. First, I believe I misspoke twice in
However, the 32-bit server architecture did not support 2012, meaning I moved on to Home Server — that required 512 MB of RAM, and the server, woefully older than I had thought, only had 256 — an easy upgrade, but expenses and wife-acceptance-factor for this project were mounting up.
There are also some plugins that may interest you. Those can be found on the FreeNAS website. In fact, you can even hook up a network printer to the box, but it gets a bit complicated. Once volumes are configured and working then you are ready to start backing up and sharing files.

If you’re looking for a free video converter then there are now plenty of great free programs around, which is plainly very good news for the end user.
A “Tools” menu provides some useful processing options, allowing you to trim videos, join them, rip and burn video DVDs, and more.
The BBC’s iPlayer app is available for both iOS and Android, but owners of Apple devices definitely get the better deal with additional features, such as the ability to download shows to their iPhones or iPads for offline viewing.
Google has announced the release of
Elsewhere, Chrome 25 adds support for speech recognition via the Web Speech API, which means you could be talking to websites very soon. Once you’ve installed the new build then you can get a feel for how this could work at Google’s 






