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Gartner defines software defined networks (SDN), Pica8 and NTT partner for SDN solutions, and IBM enhances its SDN approach for virtual environments.

Gartner defines a SDN taxonomy.  In a new complimentary Gartner report the research and advisory company dives into software defined networking and creates a taxonomy of the topic in order to end the confusion about it. Gartner’s definition of SDN is that it is “a new approach to designing, building and operating networks that supports business agility. SDN brings a similar degree of agility to networks that abstraction, virtualization and orchestration have brought to server infrastructure.” The report covers SDN deployment models based on the associated environment, and where SDN can be leveraged, as a component of the policy driven data center. The report, “Ending the Confusion About Software-Defined Networking: A Taxonomy,” can be found here.

Pica8 partners with NTT for SDN solutions.  Networking company Pica8 announced that it has partnered with NCLC and NTT Data to offer system integration services for end-to-end SDN solutions. Late last year the company published an open SDN reference architecture, designed as a network development platform for cloud providers. The NTT partnership combines Pica8’s implementation of Open vSwitch (OVS) in its switching operating system with NTT Data’s SDN Framework to create end-to-end solutions.  Together the two companies will provide planning, design, and development of SDN applications along with system integration services. “By developing an application that provides SDN network traffic control and other services, we enable customers to implement SDN quickly and reliably,” said Steve Garrison, vice president of product marketing at Pica8. “Customers can use white box networking products to build out a highly dynamic and programmable network with our solutions.”

IBM enhances SDN approach. IBM announced the launch of the  IBM Software Defined Network for Virtual Environments (SDN VE) as new software to make it easier for organizations to set up, manage and scale virtual networks for faster delivery of cloud, analytics, mobile and social business services. Setup as a virtual overlay network solution SDN VE automates and speeds the process of setting up SDN networks. Additionally, it enables network administrators to speed up traditionally time-consuming tasks such as network provisioning from days to hours. “Our vision of the Software Defined Environment is one of an intelligent data-driven ecosystem that is easily managed and scaled to meet ever-changing market demands,” said Dr. Inder Gopal, IBM vice president of System Networking Development. “The SDN VE is a solid, necessary step toward that future.” In addition to management and provisioning, the IBM SDN VE, which is based on IBM’s DOVE (Distributed Overlay Virtual Ethernet) architecture, automates network virtualization.

Those of us who believe that managers make better decisions when key data are presented visually tend to get very excited about all the innovation going on in the graphical display of information. (For a sampling of some new and cool tools, see the popular Hans Rosling TED talk.) However, if you work in a large organization and want it to make better use of data visualization, I’d argue that commonality is more important than creativity. If you can establish a common visual language for data, you can radically upgrade the use of the data to drive decision-making and action.

The best case I can cite for this argument is Procter & Gamble, which has institutionalized data visualization as a primary tool of management. Working with visual analytics software vendor Tibco Spotfire, P&G has put visual displays of key information on desktops — over 50,000 P&G employees now have access to a “Decision Cockpit” (shown below).

In addition to the desktop displays, P&G has built meeting spaces that it calls “Business Spheres” in over 50 locations where management information is displayed for review and decision-making by groups. Some of these rooms, like the one at P&G’s Cincinnati headquarters shown below, actually are spherical in shape, though most are conventional rectangular meeting rooms freshly outfitted with large screens on the walls.

Around the world, P&G managers are conferring in such rooms, with embedded analysts from P&G’s Information and Decision Solutions group aiding their deliberations with Spotfire-enabled visuals.

Some of the displays are quite cool — I particularly like, for example, the “heatmap” showing where P&G’s products stand in their respective markets. (See below.) But their purpose is not, of course, to dazzle managers with coolness and creativity. The real goal is to help them understand quickly what’s going on in the business, and to decide what to do about it. P&G’s CIO Filippo Passerini calls it “getting beyond the what to the why and the how.” If decision-makers have to spend too much time with the data figuring out what has happened in an important area of operations, they may never get to why it happened, or how to address the issue. Good visual displays keep the focus on managing the business by exception, and direct management attention to where it is most needed.

Take the heatmap shown here (click to see a larger version), for example, which is a typical one for P&G in Europe. Simultaneously it shows all the markets in which P&G products compete and their relative share (red indicating low market share and green indicating high market share), and also puts in clear perspective the importance of growing the share of any one of those markets. Guy Peri, an IT Director at P&G who until recently was in charge of business analytics, explained why that perspective is useful:

Historically, we used to celebrate businesses or initiatives being “green” or spend time on businesses/initiatives that were red — when in comparison to the broader portfolio, those businesses/initiatives were relatively immaterial to the overall performance. With visual analytics, we are able to quickly focus business decision makers on the businesses issues that are material.

Having such displays in common use is especially important to P&G because it is an extremely global company, and prefers to develop managers by moving them regularly from one brand and geographical market to another. Consistent data visualization across the corporation reflects and supports that strategy. Step into a Business Sphere in Cincinnati, Singapore, or Geneva and you’ll see the same charts and graphs projected. Sit down at a desk in any P&G location, and the Decision Cockpit works the same way. P&G tries to make its graphics and colors “Apple simple” to ensure that managers can focus on the important business issues wherever they are in the world.

It’s also important, of course, that not only the displays but the information itself is common across the organization. At P&G, there are a set of seven “business sufficiency models” that specify what information is used to address a particular problem domain. If you’re focused on supply chain issues, for example, the sufficiency models specify the key variables, how they should be displayed visually, and (in some cases) the relationships between the variables and forecasts based on the relationships.

P&G’s dedication to common and well-understood data displays shows what is possible when senior managers are able to stop spending so much time discussing whose data is correct, what data should really be used, and how it should best be displayed. They can spend that much more time devising ways to address the problems and opportunities. It’s the creativity that is exercised on those fronts that really drives the success of businesses.

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As expected, Facebook CEO Mark Zuckerberg announced the HTC First Facebook phone today, but he also introduced a complete home replacement for many popular Android phones (and eventually tablets). It’s called Facebook Home, and according to Zuckerberg, “It sets the tone for your whole experience.”

Although the new launcher will work with all the apps that are installed on your phone, it changes the focal point to people as opposed to apps. The Coverfeed allows you to scroll through updates with large photos. You will be able to quickly see all the comments and respond inline. You will also find a notification pane that includes SMS messages and other important posts.

Chat Heads allows you to utilize Facebook Messenger or SMS while using any other app. You can simply carry on a conversation without closing the app. Floating pictures of your friends appears on the screen, and you can move them wherever you want. If you want to converse with any of your friends, just tap their picture to start chatting via SMS or Facebook Messenger.

You will also find a major change when it comes to notifications. They are now sorted by friend instead of apps. It’s all about telling you what your friend is doing rather than if an app has something to tell you. In a sense, your phone becomes one huge newsfeed. Check out more in this video…

Click here to view the embedded video.

The rumors leading up to today were that Facebook would fork Android, but Zuckerberg praised the openness of Android and said, “You don’t need to fork Android or modify the OS to do this.” 

Facebook is offering Facebook Home to all manufacturers as far as making their phones compatible to it or by releasing phones that have it pre-installed. Some partners already signed up include HTC, Samsung, Sony, Huawei, and chipmaker Qualcomm.

Since it was announced that some phones already on the market would be compatible, it’s unclear whether an over-the-air update is necessary to enable this compatibility. These phones include the Samsung Galaxy S III, Galaxy Note II, the upcoming Galaxy S 4, the HTC One, and the One X+. If you have one of these phones, you can simply download the app from the Play Store when it becomes available on April 12, which is the same day the HTC First will become available. Tablet support is on the way, but no timeframe was given.

Come comment on this article: Facebook announces ‘Faceook Home’ replacement launcher for Android [Video]

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Speakers include:

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At a press event on Thursday, Facebook introduced a custom launcher for Android called Facebook Home. The software will be pre-installed on certain handsets with the initial one being the HTC First, a device for AT&T’s LTE network that arrives in stores on April 12. As expected, it’s a mid-range handset with a price to match: $99.99 on contract.

What does that $100 and two-year commitment get you? AT&T isn’t providing many details on the handset, but says it has a 4.3-inch display, runs Android 4.1 and uses a dual-core Qualcomm Snapdragon 400 processor, which is the third most powerful of the four newest Qualcomm chips. I did a little sleuthing on HTC’s site and also found the following hardware information, which sounds about right for $99.

• 16 GB of internal storage
• 1 GB of RAM
• Internal GPS antenna + GLONASS, Digital compass
• 802.11 a/b/g/n Wi-Fi, Bluetooth 4.0, NFC
• 5 megapixel rear camera, 1.6 megapixel front camera
• Non-removable 2000 mAh battery
• 1.4 GHz processor

I still see little-to-no reason why anyone should buy this device though. For the same price, you can get a better Android phone — say Samsung’s Galaxy S III — and simply install Facebook Home if you want it. It will be interesting to see how other Facebook Home handset partners handle that scenario.

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On Wednesday, Buffalo Bills (and former Kentucky Wildcats) receiver Stevie Johnson tweeted this:

Then this:

As you might imagine, some people (particularly Patriots fans) did not take too kindly to this, and Johnson did not follow this guy’s advice:

The tweet is still there.

Later, he followed up with:

Then:

I’m sure that will be the end of it. Right?

[via Shutdown Corner]

When Macmillan, the lone publisher holdout in the Department of Justice’s ebook pricing antitrust lawsuit, settled with the DOJ in February, ebook retailers were supposed to be allowed to discount Macmillan titles within three days of the settlement. It ended up taking nearly two months: Publishers Lunch noted Thursday (paywall) that retailers have finally begun discounting select Macmillan titles.

Here are a few examples of ebooks and the discounts they are receiving at various retailers. Note that Kindle, Nook and the iBookstore are matching each other’s discounts, while in most cases Kobo and Google hadn’t begun discounting as of Thursday afternoon.

According to the terms of the settlement, Macmillan — like the other settling publishers — can’t restrict retailers like Amazon from setting, changing, or lowering ebook prices for two years. Though Macmillan only settled in February, its settlement gave it a back-dated head start on the two-year period, running from December 18, 2012 — the same date that Penguin agreed to settle.

Speaking of Penguin: Retailers still have not begun discounting its ebooks, Publishers Lunch notes, even though it settled nearly four months ago. Amazon still lists Penguin’s ebook prices as being set by the publisher.

Discounts on ebooks from Hachette, Simon & Schuster and HarperCollins — who settled with the DOJ back in April 2012 — have been in effect for several months. In most cases, retailers haven’t offered steep discounts on any of the settling publishers’ titles, and to my knowledge, we haven’t yet seen any of the bundling promotions or ebook giveaways that are largely allowed by the settlement.

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Emma Watson has denied rumors that she has been case in the role of Anastasia Steele in the upcoming Fifty Shades of Grey movie adaptation, but that doesn’t mean she’s shying away from racy roles.

This week, the star graces the cover of British GQ in a Pretty Woman-inspired dress that shows off a large portion of Watson’s bare skin. The photo portrays Watson as her character from the upcoming movie The Bling Ring. In the movie she plays Nicki, a fame-chasing, despicable character that Watson told the magazine she “hated.”

“The character is everything that I felt strongly against – she’s superficial, materialistic, vain, amoral,” said Watson. “She’s all of these things and I realised that I hated her. How do you play someone you hate? But I found it really interesting and it gave me a whole new insight into what my job, or my role as an actress, could be.”

As much skin as Watson shows in the new GQ, it turns out that the GQ photo shoot isn’t even the most racy one the actress has participated in. A new book by photographer James Houston titled Natural Beauty will soon be released, which features photos Watson posed for while topless. Though the photos don’t appear to actually show the actress’ bare breasts, Watson previewed them recently on Twitter:

Follow @EmWatson

Emma Watson
@EmWatson

My friend is supporting GlobalGreenUSA with his book Natural Beauty. It’s out now. : ) X http://t.co/zVP3rWJHWM

 Reply  ·  Retweet  ·  Favorite
14 days ago via Twitter for iPhone · powered by @socialditto

(Photo Courtesy GQ)

Facebook held its official event today announcing Facebook Home and revealed the HTC First, the first smartphone to run Facebook’s new UI. As mentioned previously, Facebook Home runs on top of Android and users will still have access to Google Play. The HTC First will be available exclusively on AT&T starting April 12 for $99 under a new two-year contract. Here are the official specs:

• 4.3-inch 720p display at 1280 x 720
• 1.5GHz Qualcomm Snapdragon S4 dual-core processor
• 1GB RAM
• 16GB internal storage
• 5 megapixel rear-facing camera
• 1.6 megapixel front-facing camera
• WiFi, LTE, Bluetooth 4.0
• Facebook Home UI on top of Android 4.1.2 Jelly Bean

Ahead of the HTC First release, AT&T uploaded several videos showing how to use different Facebook Home features. You can watch them below and let us know in the comments if you’re interested in buying the First.

Click here to view the embedded video.

Click here to view the embedded video.

Click here to view the embedded video.

Come comment on this article: The HTC First Is Real, Launches April 12 Running Facebook Home

If you listen to security companies then you may come to believe that the Internet is one big dark alley. Of course the industry has a vested interest in having you believe that you are in more or less perpetual danger. Now Dr. Web, the antivirus company, has released its monthly threat report, and the danger is almost as bad as the industry wants you to think.

The most “popular” threat during the month of March was Trojan.hosts programs: “Hosts file containing DNS server IP addresses has been compromised 186,496 times, which constitutes over 10 percent of the detected threat total”. The threat is commonly spread through malicious or compromised web sites. In early 2013 the files were being detected at a rate of over 9,500 infections per day.

The security firm also reports that the botnet known as “Win32.Rmnet.12” is growing at a rather alarming rate. “As of December 2012, the total number of infected machines was 6.5 million, and by March 27, 2013, it reached 8,593,330, an increase of two million over the first three months of 2013”, the company says. The news of this growth is bad enough, but the explantation of what it is is even worse.

The file infector Win32.Rmnet.12 can perform backdoor tasks at the command of a remote server and also steal passwords stored by popular FTP clients. That stolen information can then be used to mount network attacks or infect sites. The virus can also embed content into loaded web pages, redirect a browser to a site specified by criminals and send user information to remote hosts. Oh, and it can also self-replicate.

And then there is the malware that has been awarded the “threat of the month” medal. This, Dr. Web’s report claims, goes to Trojan.ArchiveLock.20. This little beauty can place all of your important files in password-protected WinRAR archives. Then all you have to do is pay the hacker for the privilege of getting back your own documents.

This one is also spreading according to the report: “Earlier the Trojan targeted only Russian users, but in March multiple incidents involving the program were registered in European countries such as France and Spain. In the short period from March 23 to 26, 150 Italian users whose systems were compromised by the malware contacted Doctor Web’s technical support and that number is rising”.

The company also touched on Trojan.Yontoo.1, the Mac virus we previously covered and names a new piece of Android malware that goes by the moniker of “Android.BiggBoss”.

In short, despite most platforms and users gaining better security in recent times, the attackers continue to innovate just as fast as any software maker, and sometimes much more quickly. Add that to the number of innocent users who remain clueless about much of this and you have the perfect recipe for a thriving malware market.

Photo Credit: Oxlock/Shutterstock

Facebook has put out a new video/commercial for Facebook Home, its new Android-takeover experience. During a press event today, Facebook played a different, more humorous video with a tuba playing something vaguely sounding like this Eminem song (which is interesting given the Eminem references on Mark Zuckerberg’s alleged old Angelfire page).

Anyway, here’s the other one:

Here’s more on what Facebook actually announced, and of course that “Facebook phone”.

Facebook introduced its Facebook Home launcher on Thursday and its generally what was leaked and predicted. It essentially takes over your lock screen and your Home screen on an Android device, but it’s just a launcher like any other.

Some partners have agreed to pre-install it: Samsung, Sony, Huawei and HTC were noted. That means Facebook has to convince you that the experience is worth it for you to hit Google Play and install it once it becomes available on April 12. The simple question is: After seeing what that experience is like, will you install it?

Vote in our poll and be sure to comment if you have more to say. The Facebook Home launcher does support shortcuts for any Android app, so you can essentially use it as your only home screen. And if you’re big into Facebook, you might want to.

Of course, this is really a play for Facebook to keep you engaged with its services over those from competitors: A smart strategy from Facebook but only if people buy into it and install Facebook Home.

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Continue reading…

Today we heard the long-anticipated announcement of a Facebook phone. It’s not actually a phone, though. Instead it is a custom home screen for Android. Again, the beauty of Android’s open architecture is on display here. Companies of any stripe can, if they are so inclined, create a custom Android skin that changes the way the operating system functions in certain ways. That’s exactly what we saw from Facebook today.

Despite the anticipation of the announcement and some generally positive remarks from the live bloggers, one important question remains. Yes, people use Facebook on their mobile phone, which is a positive for the social network. But just because people use Facebook on their phones does not mean they want Facebook integrating with every facet of their smartphone experience.

In his opening pitch, CEO Mark Zuckerberg said, “Our phones are designed around apps and not people. So we want to flip that around.” While the idea of a phone designed around people sounds like a noble cause, it is not what Facebook is aiming for here. They want a phone built around Facebook, plain and simple. You can quite easily build your phone around people, especially your Android phone with its robust and customizable contacts list. Facebook would rather you view people through them.

One neat feature of the app is called Chat Heads, which allows you to message someone when you’re viewing them. “In today’s app centric world, messaging is treated just like another app,” said Zuckerberg. This is true, with even SMS acting as another app. Yet other companies that have tried to create custom skins have fallen short. Just look at HTC. We haven’t yet seen their revamped Sense UI, but the initial screenshots make it look horrible. There’s something to be said for a custom navigation experience, but no company has nailed it yet. It appears doubtful that Facebook will be the first.

Speaking of HTC, they’ll be the first company to produce a phone with Facebook Home. That phone, the HTC First, will launch later this month — probably around the same time as the HTC One. Despite the One’s probable superiority, it is almost a given that the First will sell better, given the power of Facebook’s brand. But that doesn’t guarantee consumers will like it once they have it.

As is pretty clear, I have no interest in this phone whatsoever. Consider the number of people my age (~30) who got in on the ground floor of Facebook and now only retain accounts because of others, I’m not sure that Facebook has the bright future that many in the social media industry believe. Facebook does love to tout its mobile engagement, and Facebook Home will absolutely test those claims. I don’t expect them to be particularly positive, though.

One interesting note is that Microsoft could be the big loser here. As Search Engine Land’s Danny Sullivan notes, Bing is Facebook’s desktop search provider. Yet Facebook Home is built on Android, a Google property. Zuckerberg said that you can “use whatever you want” for search, but Sullivan believes that Google will provide the default search function. That hurts Microsoft in the growing mobile search wars.

You can read more about Facebook Home at Facebook’s newsroom. Again, the Chat Heads feature actually looks cool. It’s a little disruptive, but that’s fine for messaging. The problem, at least for me, is turning my mobile experience into a Facebook-driven experience. Does anyone really want that?

For posterity’s sake, USA Today was my go-to live blog.

The post Facebook Has Strong Mobile Usage, but Is It Primary? appeared first on MobileMoo.

If you had told me, when I was attending college during the height of the Vietnam War, and the heyday of the counterculture, that several of the most inspiring days of my life would someday be spent with a group of CEOs of large companies, I would have said you were nuts. But that’s exactly what I experienced last week, at a small gathering sponsored by an organization called Conscious Capitalism Inc. and held at the Esalen Institute in Big Sur, California.

Even today, “conscious” and “capitalism” remain unlikely bedfellows. Both are freighted words that have come to stand for fundamentally different worldviews. Capitalism is associated with individualism, personal ambition, the accumulation of wealth and power, and an identity grounded in external accomplishment. The word conscious, or more specifically consciousness, is associated with self-awareness, personal development, the greater good, and a worldview that eschews competition, hierarchy, and materialism.

The thesis of conscious capitalism — outlined in a new book of the same title by John Mackey, founder and co-CEO of Whole Foods, and his thought partner, Raj Sisodia, a business professor — is that capitalism can be a force both for economic and social good. Or as Bill George, former CEO of Medtronics, puts it in the book’s introduction: “Well run, values-centered businesses can contribute to humankind in more tangible ways than any other organization in society.”

I don’t kid myself about the unenlightened and even cruel ways capitalism has been practiced by many companies: accumulating wealth for a few while paying most employees subsistence wages; fighting regulation while blithely degrading the environment; avoiding taxes and ignoring responsibilities for the communities in which they’re based. The truth is I meet few CEOs or senior executives at large companies who seem to have a vision much beyond the next quarter’s earnings, or a sense of responsibility and commitment to their employees, customers, suppliers, and communities that equals their focus on their shareholders.

But I did last week. Even more than anything the eight CEOs I met had to say — and much of it was inspiring — I felt moved by them as people. They made no demands to be treated as “special” during the conference. We all stayed in simple quarters, with no access to cell phone service. They listened when others spoke. And they invested three days with one another for no other reason I could discern than to learn, and build a community of like-minded colleagues.

At the most basic level, consciousness simply means being conscious of more. That begins with self-awareness — the willingness to look inside, to acknowledge our limitations, uncertainties and fears, and to take responsibility for our actions. Mackey has drawn some critical attention for his libertarian views, and I found myself debating with him frequently over the three days. But I also found him to be open, real, vulnerable, and deeply committed to growing and becoming more conscious. How many leaders would be willing to say, as Mackey does: “The company was unable to grow until I was able to evolve — in other words I was holding the company back. My personal growth enabled the company also to evolve.”

I also admire leaders who put their money where their mouths are. The Container Store’s CEO Kip Tindell explained why he pays full-time sales employees a minimum of nearly $50,000 a year — approximately double the average for retail stores. Put simply, Tindell believes the best and most motivated employees, which he says the store is consistently able to attract, are three times as productive as an average worker. One of the payoffs is a turnover rate under 20 percent — a fraction of the turnover that most of his retail competitors endure.

Consciousness is also about being socially conscious — recognizing and taking responsibility for the needs of the larger community. Blake Mycoskie, who founded Tom’s Shoes at age 26, talked about the profitable business he’s built on a model of giving a pair of shoes to a child in need for each pair of shoes the company sells. Shubhro Sen, who leads people development for Tata, the huge, privately-owned Indian conglomerate, described the founding tenet of the company that endures to this day: “We earn our profits from society and they should go back into society.” Most of the company today is owned by philanthropic trusts.

I took away from these three days a very clear and inspiring message. It’s not necessary to choose up sides between consciousness and capitalism, self-interest and the broader interest, or personal development and service to others. Rather, they’re each inextricably connected, and they all serve one another.

Raj Sisodia looked at 28 companies he identified as the most conscious — “firms of endearment” as he terms them — based on characteristics such as their stated purpose, generosity of compensation, quality of customer service, investment in their communities, and impact on the environment.

The 18 publicly traded companies out of the 28 outperformed the S&P 500 index by a factor of 10.5 over the years 1996-2011. And why, in the end, should that be a surprise? Conscious companies treat their stakeholders better. As a consequence, their suppliers are happier to do business with them. Employees are more engaged, productive, and likely to stay. These companies are more welcome in their communities and their customers are more satisfied and loyal. The most conscious companies give more, and they get more in return. The inescapable conclusion: it pays to care, widely and deeply.

Google announced today that Computer Engine is now available to Google CLoud Platform’s Gold Support customers. Product manager Navneet Joneja writes on the Google Enterprise Blog:

Google Compute Engine gives developers everywhere access to Google’s computing infrastructure. Now you can sign up online for Google Compute Engine with the purchase of Gold Support; you no longer need an invitation or a conversation with sales to get access. We’re also further reducing prices for all instance types by an average of 4%.

Starting at $400/month, Gold support gives you a direct relationship with our experienced support engineers to help you get started or troubleshoot issues across the Google Cloud Platform products.

Google also announced a 4% reduction on all Computer Engine pricing, as well as some new features.

For one, Compute Engine now has the option to boot from persistent disks mounted as the root file system, persistent disk snapshots, the ability to checkpoint and restore the contents of network resident persistent disks on demand, and the ability to attach and detach persistent disks from running instances.

There’s also a new admin console:

Additionally, there are five new instance type families with sixteen new instance types and an enhanced metadata server.

Two new zones in Europe are now supported.

During a Facebook event today, the social network announced Home, a deep integration of Facebook into Android. The idea behind Home is a phone that’s built around people instead of apps.

The main feature of Home is the Cover Feed. It brings up all the latest photos from your News Feed to the homescreen of your phone. Users navigate through the photos by swiping left and right. Users can also double tap images to like them, and can comment from the homescreen as well.

Notifications get a substantial update in Home as well. All notifications will show up on the home screen as separate entries. Tapping the notification will bring up the Facebook app for further interaction. If you want to get rid of it, you can just toss it off the screen. Holding one of the notifications will lump them all together if you so wish to disregard all of them at once.

Apps will not be affected by Home as they can be easily accessed by holding the image of your face and swiping.

The final feature of Home is called Chatheads. As its name implies, it collects SMS and Facebook Messenger in one place. The interesting part is that each message shows up at the top right as a small circle containing the profile picture of your friends. These will pop up regardless of whatever app you’re in.

Facebook Home will be available on Android phones that have both the Facebook and Facebook Messenger installed. If you meet these prerequisites, the Facebook app will contain a link to the Google Play store to download Facebook Home.

Facebook Home will be updated every month, just like the Facebook mobile app. It will also come to tablets in the coming months.

Facebook Home will be initially available on the HTC One X, HTC One, Samsung Galaxy S III and the Samsung Galaxy S4 starting April 12. It will also then be available on the HTC First, a phone built with Facebook Home specifically in mind.